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The Top 15 Supply Side Platforms (SSP)

Check out this list of the top Supply Side Platforms (SSP) products based on user satisfaction. A product's satisfaction score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings from review data. Software buyers can compare products according to their satisfaction scores to streamline the buying process and quickly identify the best products based on the experiences of their peers.

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G2 Satisfaction Score

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Google Ad Manager

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

63%

Publishing

17%

Information Technology and Services

10%

Newspapers

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 7.7

7.8

Meets Requirements

Average: 7.9

8.7

Ease of Doing Business With

Average: 4.0

8.4

Ease of Setup

Average: 4.3

5.3

Quality of Support

Average: 7.8

7.7

Ease of Admin

Average: 4.6

8.5

Automatad

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

33%

Information Technology and Services

22%

Broadcast Media

22%

Education Management

22%

Ratings from Reviews (out of 10):

Ease of Use

Average: 7.7

9.8

Meets Requirements

Average: 7.9

9.8

Ease of Doing Business With

Average: 4.0

8.6

Ease of Setup

Average: 4.3

9.8

Quality of Support

Average: 7.8

9.8

Ease of Admin

Average: 4.6

8.8

33Across

Overall Satisfaction Score

Top Industries of Reviewers:

Computer Software

46%

Information Technology and Services

23%

Marketing and Advertising

17%

Accounting

13%

Ratings from Reviews (out of 10):

Ease of Use

Average: 7.7

7.6

Meets Requirements

Average: 7.9

9.4

Ease of Doing Business With

Average: 4.0

9.0

Ease of Setup

Average: 4.3

8.1

Quality of Support

Average: 7.8

8.7

Ease of Admin

Average: 4.6

8.4

Sharethrough

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

67%

Online Media

13%

Automotive

13%

Pharmaceuticals

Ratings from Reviews (out of 10):

Ease of Use

Average: 7.7

8.8

Meets Requirements

Average: 7.9

9.1

Ease of Doing Business With

Average: 4.0

9.4

Ease of Setup

Average: 4.3

8.8

Quality of Support

Average: 7.8

9.4

Ease of Admin

Average: 4.6

8.5

PayTunes

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

38%

Consumer Services

31%

Entertainment

15%

Computer & Network Security

15%

Ratings from Reviews (out of 10):

Ease of Use

Average: 7.7

9.0

Meets Requirements

Average: 7.9

9.3

Ease of Doing Business With

Average: 4.0

8.4

Ease of Setup

Average: 4.3

9.6

Quality of Support

Average: 7.8

9.2

Ease of Admin

Average: 4.6

9.6

TheViewPoint

Overall Satisfaction Score

Top Industries of Reviewers:

Hospital & Health Care

33%

Education Management

33%

Construction

17%

Computer Software

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 7.7

9.0

Meets Requirements

Average: 7.9

9.0

Ease of Doing Business With

Average: 4.0

0.0

Ease of Setup

Average: 4.3

0.0

Quality of Support

Average: 7.8

8.6

Ease of Admin

Average: 4.6

0.0

AdBook

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

43%

Renewables & Environment

29%

Computer Software

14%

Higher Education

14%

Ratings from Reviews (out of 10):

Ease of Use

Average: 7.7

7.8

Meets Requirements

Average: 7.9

7.8

Ease of Doing Business With

Average: 4.0

0.0

Ease of Setup

Average: 4.3

0.0

Quality of Support

Average: 7.8

8.8

Ease of Admin

Average: 4.6

0.0

Genesis SSP

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

40%

Broadcast Media

20%

Computer Software

20%

Banking

20%

Ratings from Reviews (out of 10):

Ease of Use

Average: 7.7

7.6

Meets Requirements

Average: 7.9

8.1

Ease of Doing Business With

Average: 4.0

0.0

Ease of Setup

Average: 4.3

8.6

Quality of Support

Average: 7.8

7.7

Ease of Admin

Average: 4.6

8.8

GaleForceMedia

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

38%

Information Technology and Services

25%

Computer Software

25%

Professional Training & Coaching

13%

Ratings from Reviews (out of 10):

Ease of Use

Average: 7.7

8.8

Meets Requirements

Average: 7.9

8.8

Ease of Doing Business With

Average: 4.0

0.0

Ease of Setup

Average: 4.3

0.0

Quality of Support

Average: 7.8

8.0

Ease of Admin

Average: 4.6

0.0

#10

OpenX

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

60%

Internet

20%

Mechanical or Industrial Engineering

10%

Online Media

10%

Ratings from Reviews (out of 10):

Ease of Use

Average: 7.7

8.1

Meets Requirements

Average: 7.9

7.7

Ease of Doing Business With

Average: 4.0

8.3

Ease of Setup

Average: 4.3

7.1

Quality of Support

Average: 7.8

7.8

Ease of Admin

Average: 4.6

8.0

#11

AppNexus Marketplace

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

44%

Health, Wellness and Fitness

22%

Online Media

22%

Broadcast Media

11%

Ratings from Reviews (out of 10):

Ease of Use

Average: 7.7

7.9

Meets Requirements

Average: 7.9

8.8

Ease of Doing Business With

Average: 4.0

0.0

Ease of Setup

Average: 4.3

0.0

Quality of Support

Average: 7.8

8.6

Ease of Admin

Average: 4.6

0.0

#12

360 Polaris

Overall Satisfaction Score

Top Industries of Reviewers:

Information Technology and Services

50%

Design

17%

Financial Services

17%

Information Services

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 7.7

8.2

Meets Requirements

Average: 7.9

8.0

Ease of Doing Business With

Average: 4.0

0.0

Ease of Setup

Average: 4.3

0.0

Quality of Support

Average: 7.8

8.0

Ease of Admin

Average: 4.6

0.0

#13

Magnite, for Sellers

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

43%

Internet

36%

Online Media

14%

Broadcast Media

Ratings from Reviews (out of 10):

Ease of Use

Average: 7.7

7.9

Meets Requirements

Average: 7.9

7.4

Ease of Doing Business With

Average: 4.0

7.9

Ease of Setup

Average: 4.3

8.0

Quality of Support

Average: 7.8

7.3

Ease of Admin

Average: 4.6

8.2

#14

PubMatic

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

50%

Broadcast Media

17%

Electrical/Electronic Manufacturing

17%

Biotechnology

17%

Ratings from Reviews (out of 10):

Ease of Use

Average: 7.7

6.8

Meets Requirements

Average: 7.9

6.5

Ease of Doing Business With

Average: 4.0

0.0

Ease of Setup

Average: 4.3

0.0

Quality of Support

Average: 7.8

7.3

Ease of Admin

Average: 4.6

0.0

#15

PubWise

Overall Satisfaction Score

Top Industries of Reviewers:

Marketing and Advertising

38%

Computer Software

38%

Financial Services

13%

Civil Engineering

13%

Ratings from Reviews (out of 10):

Ease of Use

Average: 7.7

0.0

Meets Requirements

Average: 7.9

0.0

Ease of Doing Business With

Average: 4.0

0.0

Ease of Setup

Average: 4.3

0.0

Quality of Support

Average: 7.8

0.0

Ease of Admin

Average: 4.6

0.0