# 360 Polaris Reviews **Vendor:** Improve Digital **Category:** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **Average Rating:** 4.0/5.0 **Total Reviews:** 10 ## About 360 Polaris 360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy. ## 360 Polaris Reviews ### 1. Better than Adform, but room for improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Abhisar G. | Strategy Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2022 **What do you like best about 360 Polaris?** 360 Polaris handles ad-revenue management for targeted customer segments very well. I can transparently see my eevenue streams across MWeb, App and Desktop. **What do you dislike about 360 Polaris?** 360 Polaris is relatively new, and Adform still has better UI and speed. Polaris taps out at scale, but is decent for a targeted group. **What problems is 360 Polaris solving and how is that benefiting you?** 360 Polaris helps in ad-monetization and ad revenue management. I can set who to show what ad and on what OS, see my spends and earnings across popular platforms using deeplink tracking. ### 2. One stop solution for all your content ads. **Rating:** 4.0/5.0 stars **Reviewed by:** Mohan K. | Machine Learning Data Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about 360 Polaris?** One stop solution for all your content ads, a better transparency, easy interface and good content management it provides. I prefer over adform and adnexus. User friendly. **What do you dislike about 360 Polaris?** There are nothing such like that, the frequent update keeps solving basic crash and bugs. The team is doing great work in that sense. Just keep rising the bar and fix minor issues faced. **What problems is 360 Polaris solving and how is that benefiting you?** It basically managed all my ad related services. The advance control and ad monetisation helped to increase the business exponentially. It's been more productive when started using. The target uploading and review works well. ### 3. 360Polaris Review **Rating:** 3.0/5.0 stars **Reviewed by:** Nawaz S. | System Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2022 **What do you like best about 360 Polaris?** it is the best platform to target advertising to a restricted group , its a single stop to generate/calculate and track revenue streams from various channels like mobile, web and video **What do you dislike about 360 Polaris?** its sometimes slow , and unresponsive , the updates bring bugs and they resolve at their own pace , however, the support is good. uploading documents sometimes take time **What problems is 360 Polaris solving and how is that benefiting you?** monetizing the revenue from video, web and mobile and better content management platform to use ### 4. Great solution for content ads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2022 **What do you like best about 360 Polaris?** 360 polaris provides a very easy user interface and the best management. It helps to target one set of audiences precisely. The customization options it provides has made it more user friendly. **What do you dislike about 360 Polaris?** The marketing can be improved. The bugs are posing a problem most of the time. It becomes slow and unresponsive due to this. Documents upload is a time-consuming activity. **What problems is 360 Polaris solving and how is that benefiting you?** It has provided excellent advertisement strategies and managed relevant content. It has provided the one-stop solution to target advertising to a restricted group. ### 5. 360 Polaris is solution for content providers that integrates video and web **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2022 **What do you like best about 360 Polaris?** Easy to use Platform Support provided by the product team **What do you dislike about 360 Polaris?** 360 Polaris does not have any major disclike currently **What problems is 360 Polaris solving and how is that benefiting you?** It provides softwares to add agencies and helps Content creation easy ### 6. Great customisation capabilities but can improve on UI **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2022 **What do you like best about 360 Polaris?** It helps in automated and logic driven ad campaigns on scale, has good customisation options. **What do you dislike about 360 Polaris?** Sometimes media upload is buggy. The reports can also be made easier to understand **What problems is 360 Polaris solving and how is that benefiting you?** It helped our retail client to monitor and drive their Ad campaigns ### 7. The best one step solution for content providers **Rating:** 5.0/5.0 stars **Reviewed by:** Vinaykumar G. | Application Development Analyst, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2019 **What do you like best about 360 Polaris?** I like the advanced capabilities offered by Polaris which makes it very easy to monitor item by item and quickly know the project due date. The transparency level is very high. **What do you dislike about 360 Polaris?** Nothing as of now. But the marketing can be improved. **Recommendations to others considering 360 Polaris:** Very good, go for it. **What problems is 360 Polaris solving and how is that benefiting you?** Advertising strategy and Content Management ### 8. It will be better if its encounters less program crash **Rating:** 3.5/5.0 stars **Reviewed by:** Cheewai L. | Licensed Art Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2019 **What do you like best about 360 Polaris?** Easy understanding interface. Customization is allowed. **What do you dislike about 360 Polaris?** Program doesn't work in some time intervals. Response slow. Files cannot be uploaded sometimes. **Recommendations to others considering 360 Polaris:** It is a good program but needs to increase the level of system stability. **What problems is 360 Polaris solving and how is that benefiting you?** It allows easy and systematic way of sending artworks for approval. ### 9. It is easy to use & control **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Design | Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2019 **What do you like best about 360 Polaris?** Very easy to monitor item by item and quickly to know project due date. **What do you dislike about 360 Polaris?** Polaris sometimes with error issues, can't uploaded, sometimes with bugs! **What problems is 360 Polaris solving and how is that benefiting you?** We are awaited our headquarter IT supported ### 10. 360 Polaris Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2018 **What do you like best about 360 Polaris?** 360 Polaris offers great control on your programmatic advertising efforts and provides additional revenue for media owners. The ability to include both directly sold campaigns and programmatic campaigns makes a lot of sense and their service team is amazing. **What do you dislike about 360 Polaris?** To pull your own reporting is often difficult or you will have to log into a different system. The reporting is not the most user-friendly, but then again the service team is happy to help and provide support where needed. **What problems is 360 Polaris solving and how is that benefiting you?** Selling ad space in the traditional way does not always mean the highest revenue for publishers. Often, direct sales and programmatic sales are considered separately, with direct sales given a higher priority and programmatic sales often being neglected. With 360 Polaris, you can combine both campaign types and make sure you get the highest price for every ad you sell. ## 360 Polaris Discussions - [What is 360 Polaris used for?](https://www.g2.com/discussions/what-is-360-polaris-used-for) - [View 360 Polaris pricing details and edition comparison](https://www.g2.com/products/360-polaris/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-22+12%3A37%3A01+-0500&secure%5Bsession_id%5D=4f2cd1ac-9a90-4b18-8ab9-079dea2f1545&secure%5Btoken%5D=7c49b48528ea140f93574decffceac9f21dea3e1230cf2b77cc5d91c3f573c7d&format=llm_user) ## 360 Polaris Features **Agentic AI - Supply Side Platform (SSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **SSP Functionality ** - SSP Functionality **SSP** - Ad Unit Availability - Impression Targeting - Floor Price - Advertiser Restrictions - Bid Reporting ## Top 360 Polaris Alternatives - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - 4.2/5.0 (233 reviews) - [33Across](https://www.g2.com/products/33across/reviews) - 4.3/5.0 (125 reviews) - [Sharethrough](https://www.g2.com/products/sharethrough/reviews) - 4.5/5.0 (85 reviews)