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Adform Integrated Advertising Platform Reviews & Product Details

The Integrated Advertising Platform provides a centralized command center for creating, activating, and managing campaigns across all channels and the corresponding media in one place with a unified experience and technology. Our holistic approach has not only focused on reducing unnecessary steps, redundant tasks, and unwarranted complexity in the DSP, DMP, and Ad Server. The IAP also closes the gaps between these technologies and delivers a seamless integration providing significant benefits. Ideal for medium to large enterprises in local or global markets.

Seller

Adform

Discussions

Adform Integrated Advertising Platform Community

Overview by

Alx Berger

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Emanuela P.

Principal

Research

Small-Business (50 or fewer emp.)

11/13/2023

"Analytics Tools Provide Useless Insights"

3/5

What do you like best about Adform Integrated Advertising Platform?

I find it a platform that safeguards our ads and, against fraud but its not too good to handle. Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

Adforms Integrated Advertising Platform provides a range of features there are areas that need improvements. The platform is overwhelming for beginners requiring time to fully grasp and implement. The platform integrates advertising tools badly. Review collected by and hosted on G2.com.

What problems is Adform Integrated Advertising Platform solving and how is that benefiting you?

Adforms Integrated Advertising Platform allows me to target the audience but it is unable to optimize campaigns. The management of ad budgets needs to be made intuitive as unexpected increases in spending catch users off guard. New users also find the interface overwhelming at first. Review collected by and hosted on G2.com.

Zivile V.

Small-Business (50 or fewer emp.)

10/19/2023

"Adform stands out as a beacon of excellence in the digital advertising landscape."

5/5

What do you like best about Adform Integrated Advertising Platform?

The platform's vast array of features, from detailed analytics to seamless integration capabilities, showcases their commitment to catering to advertisers' nuanced needs. Their analytics tools, in particular, offer invaluable insights, helping fine-tune campaigns and optimize ROI. Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

There are no specific reasons I dislike Adform platform. Review collected by and hosted on G2.com.

Sunder I.

Head of Business Development

Information Technology and Services

Mid-Market (51-1000 emp.)

10/5/2023

"Aids in accomplishing marketing objectives"

5/5

What do you like best about Adform Integrated Advertising Platform?

It is easy to use and the security measures it provides against ads. Initially the interface seems a bit confusing. Once you get the hang of it the tools prove to be incredibly helpful. Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

Adforms platform feel overwhelming for newcomers. It takes time to grasp and implement all its features without overspending. Review collected by and hosted on G2.com.

Frosti J.

Music Writer & Producer

Small-Business (50 or fewer emp.)

1/18/2023

"Flexible and effective platform"

4.5/5

What do you like best about Adform Integrated Advertising Platform?

Super flexible, transparent and user-friendly platform. A great option to manage and optimize your campaigns online across inventories and get a holistic view of your campaigns' performances. User support is generally excellent. Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

Implementing tracking on client websites is a little complicated and demands some site-tracking knowledge. I would recommend using GTM (Google Tag Manager) to implement tracking. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/11/2022

"Great DSP for running and launching display ad campaigns"

5/5

What do you like best about Adform Integrated Advertising Platform?

We can launch campaigns here that are restricted from Google Ads or Adroll. We can also get a complete list of ad placement reports plus all the banners that we used. Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

Some of the ads are showing up on locations that we are not targeting. Also, the ads show up in sites that are not really related or something that the people we are targeting to are not visiting. Review collected by and hosted on G2.com.

Recommendations to others considering Adform Integrated Advertising Platform:

Go ahead and subscribe on this platform should you need to run campaigns that are not accepted in Google or Adroll. Review collected by and hosted on G2.com.

What problems is Adform Integrated Advertising Platform solving and how is that benefiting you?

We use Adform for Google and Adroll banned industries. We also use Adform should the client request for ad placement and more detailed reports like by location, by creative, by device. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

4/7/2022

"Nice DSP to be used for advertising campaigns that you can't run in other platforms"

4.5/5

What do you like best about Adform Integrated Advertising Platform?

Easy to understand and navigate, straightforward instructions. Can do several orders and line items within a campaign, so you won't have to create several campaigns. Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

Lots of steps just to finish creating the campaign. You have to upload the banners first before you create the line items. But it's easier to change landing pages if you have to. Review collected by and hosted on G2.com.

Recommendations to others considering Adform Integrated Advertising Platform:

Go for it. You would be able to launch a lot of different campaigns with different industries. Review collected by and hosted on G2.com.

What problems is Adform Integrated Advertising Platform solving and how is that benefiting you?

We use Adform for our clients that we cannot run on other platforms like Google and Adroll. It's also easy to find audiences that you would like to target. Can also be used for B2B and for retargeting as long as the pixel is installed. Review collected by and hosted on G2.com.

bushra m.

Fresher

Small-Business (50 or fewer emp.)

7/5/2022

"Adform integrated advertising"

5/5

What do you like best about Adform Integrated Advertising Platform?

More Transparency And it enhance marketing it is also better and easy to use Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

Nothing to dislike about it. It is great platfrom to protect our ads from frauds. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

8/19/2021

"Adform Is Awesome!"

4/5

What do you like best about Adform Integrated Advertising Platform?

It's so easy to navigate. I love that. Other apps are too confusing. It also allows me to have an "all in one shop" for all my marketing needs for every point of the marketing cycle. I also love the ability to automate most of my advertising. Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

I wish I had more support on learning the platform even though it is easy to use. Maybe some more tutorials etc. Review collected by and hosted on G2.com.

Recommendations to others considering Adform Integrated Advertising Platform:

I would take a week or two and familiarize yourself with the platform. Don't be in a rush to implement everything all at once because you don't want your ad budget to increase exponentially without having everything figured out. Review collected by and hosted on G2.com.

What problems is Adform Integrated Advertising Platform solving and how is that benefiting you?

I am reaching my ideal audience and have more control over all the marketing process all in one place and I have been able to automate and systematize things easier. That has actually freed up a lot of my time! Review collected by and hosted on G2.com.

Verified User in Accounting

Mid-Market (51-1000 emp.)

8/20/2021

Business partner of the seller or seller's competitor, not included in G2 scores.

"Review from a marketing based Product Manager"

4/5

What do you like best about Adform Integrated Advertising Platform?

Great local support & cross channel innovation Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

The interface could become a bit less confusing when first utilizing the system. However once you are accustomed to the tools, it becomes more understood. Review collected by and hosted on G2.com.

Antoni L.

Vice-president

Small-Business (50 or fewer emp.)

12/15/2018

"One of the best platform for RTB and programmatic campaigns"

4.5/5

What do you like best about Adform Integrated Advertising Platform?

Easy to use and fast to setup campaign

Huge amount of third party data providers to target campaigns and users more precisely

A lot of targeting possibilities (by DMP data, by domains, by publishers, geolocations, devices and so more)

Adform Studio to prepare banners and assets

A lot of new features months by months Review collected by and hosted on G2.com.

What do you dislike about Adform Integrated Advertising Platform?

You need prepaid account to spend it on campaign (earlier it was postpaid offer)

After GDPR it's hard to target non-adult audience

Sometimes campaigns doesn't run and you need to re-configure to start Review collected by and hosted on G2.com.

Recommendations to others considering Adform Integrated Advertising Platform:

If you need easy and good system for RTB campaigns - it's one of the best solution. It's still developed and new features are deployed form time to time. Review collected by and hosted on G2.com.

What problems is Adform Integrated Advertising Platform solving and how is that benefiting you?

I made a lot of different RTB and programmatic campaigns, targeted in different ways. All was successful and clients was suttisfied with results.

I haven't tested video campaigns yet, but mobile and desktop banners and rich media banners were used. Review collected by and hosted on G2.com.