Best SEO Tools

A
Researched and written by Alanna Iwuh

Search engine optimization (SEO) tools, or organic search marketing software, are designed to provide insight into organic marketing metrics and improve the ranking of websites in search engine results pages (SERPs) without paying the search engine provider for placement. The best SEO tools provide valuable insights for optimizing content and improving rankings. Product teams, marketers, and SEO specialists commonly use these solutions to identify areas for enhancement and outperform competitors in search engines.

SEO tools cover a range of features and functionalities for optimizing a website’s performance. SEO auditing identifies content or technical issues, rank-tracking monitors keywords' performance in SERP, and link-building improves off-page SEO by monitoring backlinks and identifying new opportunities. Keyword research helps with keyword suggestions, identifying alternative search terms, and analyzing keyword difficulty and search volume. Finally, reporting aggregates all of this data to track progress and optimize SEO strategies. Other features like content optimization, SEO automation, and semantic SEO also provide webmasters with different ways to enhance a website's content and rank.

Further, some software solutions also offer features for local SEO, which lets businesses track local rankings, manage local listings, and discover top-ranking local keywords. Additionally, SEO tools may provide paid search optimization features, such as pay-per-click (PPC) ad optimization, conversion metrics, and ad placement. (To learn more about search advertising products, please visit our search advertising software category.)

To qualify for inclusion in the SEO Tools category, a product must:

Perform functions like content optimization, SEO audits, keyword research, rank tracking, link building, and backlink monitoring
Provide reports on optimization-related metrics
Focus on the improvement in free, organic search engine listings

Best SEO Tools At A Glance

Leader:
Google Search Console
Google Search Console
Highest Performer:
Wincher
Wincher
Best Contender:
Ahrefs
Ahrefs
Most Niche:
SEOquake
SEOquake
Most Trending:
AIOSEO
AIOSEO
Show LessShow More
Best Contender:
Ahrefs
Ahrefs
Most Niche:
SEOquake
SEOquake
Most Trending:
AIOSEO
AIOSEO

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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616 Listings in SEO Tools Available
Google Search Console
(415)4.7 out of 5
10th Easiest To Use in SEO Tools software
View top Consulting Services for Google Search Console
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results

    Users
    • Marketing Manager
    • Digital Marketing Executive
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 61% Small-Business
    • 30% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Google Search Console is a tool that provides webmasters with data about their website's health on a page and query level.
    • Reviewers like the search results analytics, the ability to monitor multiple websites, the integration with other tools, and the detailed insights into website performance.
    • Reviewers noted that Google Search Console can be complex for beginners, lacks real-time performance updates, and has limited customer support.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Search Console Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Data Accuracy
    23
    Valuable Insights
    20
    Website Analysis
    19
    SEO Optimization
    18
    Ease of Use
    11
    Cons
    Learning Curve
    8
    Data Inaccuracy
    6
    Data Limitations
    5
    Limited Features
    5
    SEO Limitations
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Search Console features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    SEO Auditing
    Average: 8.3
    7.8
    Content Insights
    Average: 8.2
    6.1
    Competitor Analysis
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    32,691,321 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    301,875 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results

Users
  • Marketing Manager
  • Digital Marketing Executive
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 61% Small-Business
  • 30% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Google Search Console is a tool that provides webmasters with data about their website's health on a page and query level.
  • Reviewers like the search results analytics, the ability to monitor multiple websites, the integration with other tools, and the detailed insights into website performance.
  • Reviewers noted that Google Search Console can be complex for beginners, lacks real-time performance updates, and has limited customer support.
Google Search Console Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Data Accuracy
23
Valuable Insights
20
Website Analysis
19
SEO Optimization
18
Ease of Use
11
Cons
Learning Curve
8
Data Inaccuracy
6
Data Limitations
5
Limited Features
5
SEO Limitations
5
Google Search Console features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
8.3
SEO Auditing
Average: 8.3
7.8
Content Insights
Average: 8.2
6.1
Competitor Analysis
Average: 7.9
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,691,321 Twitter followers
LinkedIn® Page
www.linkedin.com
301,875 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Read Google Search Console Reviews
Semrush
(2,533)4.5 out of 5
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 67% Small-Business
    • 27% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a digital marketing tool that provides features for SEO, content marketing, competitor analysis, and site auditing.
    • Reviewers like the comprehensive features of Semrush, including keyword tracking, site audit, competitor analysis, and the ability to manage and monitor SEO campaigns effectively.
    • Reviewers experienced issues with the high cost of the tool, the complexity of its interface for beginners, and occasional inaccuracies in data and tracking.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    475
    Ease of Use
    450
    Keyword Research
    395
    Helpful
    380
    SEO Optimization
    341
    Cons
    Expensive
    291
    High Pricing
    214
    High Costs
    195
    Pricing Issues
    172
    Learning Curve
    152
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Semrush features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    SEO Auditing
    Average: 8.3
    8.6
    Content Insights
    Average: 8.2
    8.9
    Competitor Analysis
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    291,757 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,099 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 67% Small-Business
  • 27% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a digital marketing tool that provides features for SEO, content marketing, competitor analysis, and site auditing.
  • Reviewers like the comprehensive features of Semrush, including keyword tracking, site audit, competitor analysis, and the ability to manage and monitor SEO campaigns effectively.
  • Reviewers experienced issues with the high cost of the tool, the complexity of its interface for beginners, and occasional inaccuracies in data and tracking.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
475
Ease of Use
450
Keyword Research
395
Helpful
380
SEO Optimization
341
Cons
Expensive
291
High Pricing
214
High Costs
195
Pricing Issues
172
Learning Curve
152
Semrush features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 9.0
9.2
SEO Auditing
Average: 8.3
8.6
Content Insights
Average: 8.2
8.9
Competitor Analysis
Average: 7.9
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
291,757 Twitter followers
LinkedIn® Page
www.linkedin.com
2,099 employees on LinkedIn®

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Google Trends
(231)4.6 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Seller Details
    Expand/Collapse Seller Details
Product Description
How are these determined?Information
This description is provided by the seller.

Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume. Google Trends provides keyword-related data including search volume index an

Users
  • Search Engine Optimization Executive
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 65% Small-Business
  • 27% Mid-Market
Google Trends Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Valuable Insights
6
Ease of Use
5
Content Creation
4
Data Accuracy
4
Keyword Research
4
Cons
Accuracy Issues
3
Geographical Limitations
3
Limited Insights
3
Search Issues
3
Data Inaccuracy
2
Google Trends features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
8.4
SEO Auditing
Average: 8.3
8.3
Content Insights
Average: 8.2
7.9
Competitor Analysis
Average: 7.9
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,691,321 Twitter followers
LinkedIn® Page
www.linkedin.com
301,875 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Read Google Trends Reviews
SE Ranking
(1,371)4.8 out of 5
8th Easiest To Use in SEO Tools software
View top Consulting Services for SE Ranking
Save to My Lists
Entry Level Price:Starting at $65.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SE Ranking is a comprehensive SEO toolkit designed to assist small to medium-sized agencies and in-house teams in developing and executing effective SEO strategies. This solution provides a suite of f

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 89% Small-Business
    • 9% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SE Ranking is an online marketing and SEO tool that helps businesses manage their online presence, improve search rankings, and understand their website's potential.
    • Reviewers like the tool's ease of use, affordability, and comprehensive features, including keyword tracking, competitor analysis, automated SEO audits, and traffic estimation, and they appreciate the excellent customer support.
    • Users mentioned some limitations such as the complexity of certain sections like reporting, the lack of certain social media connections, the need for additional funding for certain features, and a steep learning curve for new users.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SE Ranking Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    104
    Features
    62
    Keyword Research
    52
    Rank Tracking
    49
    Customer Support
    41
    Cons
    Expensive
    14
    Limitations
    12
    Inaccurate Data
    9
    Learning Curve
    9
    Improvement Needed
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SE Ranking features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.0
    9.3
    SEO Auditing
    Average: 8.3
    8.4
    Content Insights
    Average: 8.2
    9.0
    Competitor Analysis
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SE Ranking
    Company Website
    Year Founded
    2012
    HQ Location
    Palo Alto, CA
    Twitter
    @SERanking
    10,351 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    215 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SE Ranking is a comprehensive SEO toolkit designed to assist small to medium-sized agencies and in-house teams in developing and executing effective SEO strategies. This solution provides a suite of f

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 89% Small-Business
  • 9% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SE Ranking is an online marketing and SEO tool that helps businesses manage their online presence, improve search rankings, and understand their website's potential.
  • Reviewers like the tool's ease of use, affordability, and comprehensive features, including keyword tracking, competitor analysis, automated SEO audits, and traffic estimation, and they appreciate the excellent customer support.
  • Users mentioned some limitations such as the complexity of certain sections like reporting, the lack of certain social media connections, the need for additional funding for certain features, and a steep learning curve for new users.
SE Ranking Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
104
Features
62
Keyword Research
52
Rank Tracking
49
Customer Support
41
Cons
Expensive
14
Limitations
12
Inaccurate Data
9
Learning Curve
9
Improvement Needed
8
SE Ranking features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.0
9.3
SEO Auditing
Average: 8.3
8.4
Content Insights
Average: 8.2
9.0
Competitor Analysis
Average: 7.9
Seller Details
Seller
SE Ranking
Company Website
Year Founded
2012
HQ Location
Palo Alto, CA
Twitter
@SERanking
10,351 Twitter followers
LinkedIn® Page
www.linkedin.com
215 employees on LinkedIn®
Conductor
(460)4.5 out of 5
6th Easiest To Use in SEO Tools software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Conductor is a leading Website Optimization & Intelligence platform. Conductor’s platform is designed to help brands maximize organic search visibility and turn it into revenue, create and opt

    Users
    • SEO Manager
    • Marketing Manager
    Industries
    • Consumer Services
    • Marketing and Advertising
    Market Segment
    • 41% Enterprise
    • 33% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Conductor is a comprehensive SEO tool that provides features for keyword research, website monitoring, performance data analysis, and on-page optimizations.
    • Users like Conductor's detailed visual reports, ease of generating reports, marketing features, and the ability to verify information from SEO agencies, as well as its user-friendly interface and customizable dashboards.
    • Users experienced issues with the high cost of the tool, making it inaccessible for small businesses with limited resources, and limitations in achieving SEO goals due to the need for accurate implementation and agility.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Conductor Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    52
    Features
    42
    Keyword Research
    34
    Helpful
    25
    Valuable Insights
    21
    Cons
    Learning Curve
    12
    Expensive
    11
    Limited Features
    11
    Poor Reporting
    11
    High Costs
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Conductor features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    9.0
    SEO Auditing
    Average: 8.3
    8.9
    Content Insights
    Average: 8.2
    9.0
    Competitor Analysis
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Conductor
    Company Website
    Year Founded
    2008
    HQ Location
    New York
    Twitter
    @Conductor
    43,258 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    250 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Conductor is a leading Website Optimization & Intelligence platform. Conductor’s platform is designed to help brands maximize organic search visibility and turn it into revenue, create and opt

Users
  • SEO Manager
  • Marketing Manager
Industries
  • Consumer Services
  • Marketing and Advertising
Market Segment
  • 41% Enterprise
  • 33% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Conductor is a comprehensive SEO tool that provides features for keyword research, website monitoring, performance data analysis, and on-page optimizations.
  • Users like Conductor's detailed visual reports, ease of generating reports, marketing features, and the ability to verify information from SEO agencies, as well as its user-friendly interface and customizable dashboards.
  • Users experienced issues with the high cost of the tool, making it inaccessible for small businesses with limited resources, and limitations in achieving SEO goals due to the need for accurate implementation and agility.
Conductor Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
52
Features
42
Keyword Research
34
Helpful
25
Valuable Insights
21
Cons
Learning Curve
12
Expensive
11
Limited Features
11
Poor Reporting
11
High Costs
8
Conductor features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.0
SEO Auditing
Average: 8.3
8.9
Content Insights
Average: 8.2
9.0
Competitor Analysis
Average: 7.9
Seller Details
Seller
Conductor
Company Website
Year Founded
2008
HQ Location
New York
Twitter
@Conductor
43,258 Twitter followers
LinkedIn® Page
www.linkedin.com
250 employees on LinkedIn®
BrightEdge
(670)4.4 out of 5
View top Consulting Services for BrightEdge
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The

    Users
    • Digital Marketing Manager
    • SEO Specialist
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 40% Mid-Market
    • 39% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • BrightEdge is a digital marketing tool used to track keyword performance, optimize content, and uncover new SEO opportunities.
    • Reviewers like the variety of SEO tools in one platform, the valuable insights it provides into competitors' content focus, and the practical training provided to optimize content for AI Search.
    • Users reported that some features are not intuitive, the cost is high compared to other platforms, and the frequent logouts when moving away from the working window are inconvenient.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • BrightEdge Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Valuable Insights
    26
    AI Features
    23
    SEO Optimization
    20
    Content Creation
    18
    Keyword Research
    17
    Cons
    Learning Curve
    25
    Content Issues
    7
    Data Overload
    6
    Keyword Issues
    6
    Limited Features
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • BrightEdge features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.6
    SEO Auditing
    Average: 8.3
    8.7
    Content Insights
    Average: 8.2
    8.7
    Competitor Analysis
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    BrightEdge
    Company Website
    Year Founded
    2007
    HQ Location
    Foster City, CA
    Twitter
    @brightedge
    19,631 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    488 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions and revenue. The

Users
  • Digital Marketing Manager
  • SEO Specialist
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 40% Mid-Market
  • 39% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • BrightEdge is a digital marketing tool used to track keyword performance, optimize content, and uncover new SEO opportunities.
  • Reviewers like the variety of SEO tools in one platform, the valuable insights it provides into competitors' content focus, and the practical training provided to optimize content for AI Search.
  • Users reported that some features are not intuitive, the cost is high compared to other platforms, and the frequent logouts when moving away from the working window are inconvenient.
BrightEdge Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Valuable Insights
26
AI Features
23
SEO Optimization
20
Content Creation
18
Keyword Research
17
Cons
Learning Curve
25
Content Issues
7
Data Overload
6
Keyword Issues
6
Limited Features
6
BrightEdge features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.6
SEO Auditing
Average: 8.3
8.7
Content Insights
Average: 8.2
8.7
Competitor Analysis
Average: 7.9
Seller Details
Seller
BrightEdge
Company Website
Year Founded
2007
HQ Location
Foster City, CA
Twitter
@brightedge
19,631 Twitter followers
LinkedIn® Page
www.linkedin.com
488 employees on LinkedIn®
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Moz Pro
(569)4.3 out of 5
View top Consulting Services for Moz Pro
Save to My Lists
DealsSpecial offer!
25% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. With Moz Pro, you get: • Access to site tracking wh

    Users
    • Marketing Manager
    • Digital Marketing Specialist
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 57% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Moz Pro Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    31
    Keyword Research
    30
    Keyword Ranking
    29
    Valuable Insights
    24
    User-Friendly
    20
    Cons
    Limited Features
    24
    High Costs
    14
    Feature Deficiency
    13
    Data Inaccuracy
    10
    Keyword Issues
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Moz Pro features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.4
    SEO Auditing
    Average: 8.3
    7.5
    Content Insights
    Average: 8.2
    8.4
    Competitor Analysis
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Moz
    Company Website
    Year Founded
    2004
    HQ Location
    Seattle, WA
    Twitter
    @moz
    547,606 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    350 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. With Moz Pro, you get: • Access to site tracking wh

Users
  • Marketing Manager
  • Digital Marketing Specialist
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 57% Small-Business
  • 33% Mid-Market
Moz Pro Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
31
Keyword Research
30
Keyword Ranking
29
Valuable Insights
24
User-Friendly
20
Cons
Limited Features
24
High Costs
14
Feature Deficiency
13
Data Inaccuracy
10
Keyword Issues
8
Moz Pro features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.4
SEO Auditing
Average: 8.3
7.5
Content Insights
Average: 8.2
8.4
Competitor Analysis
Average: 7.9
Seller Details
Seller
Moz
Company Website
Year Founded
2004
HQ Location
Seattle, WA
Twitter
@moz
547,606 Twitter followers
LinkedIn® Page
www.linkedin.com
350 employees on LinkedIn®
AIOSEO
(154)4.8 out of 5
3rd Easiest To Use in SEO Tools software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    All In One SEO is the most popular WordPress SEO plugin designed to help website owners improve their search engine rankings and online visibility. With over 3 million active users, AIOSEO offers too

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 92% Small-Business
    • 8% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • AIOSEO (All in One SEO) is a WordPress plugin designed to optimize websites for search engines, offering tools for on-page SEO optimization, XML sitemap generation, schema markup, and social media integration.
    • Reviewers like the user-friendly interface, comprehensive SEO tools, and the plugin's ability to improve website rankings, with many users noting the effectiveness of the AI-driven features and the responsive customer support.
    • Users mentioned that some advanced features are locked behind the Pro plan, the interface can be overwhelming due to the number of options, and the pricing structure may not be budget-friendly for small businesses and freelancers.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AIOSEO Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    SEO Optimization
    42
    Ease of Use
    32
    User-Friendly
    19
    Powerful Features
    16
    Intuitive
    15
    Cons
    High Costs
    10
    Limited Features
    9
    High Pricing
    6
    Setup Difficulties
    5
    Learning Curve
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AIOSEO features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    SEO Auditing
    Average: 8.3
    8.6
    Content Insights
    Average: 8.2
    7.8
    Competitor Analysis
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    AIOSEO® and All in One SEO Pack®
    Year Founded
    2007
    HQ Location
    West Palm Beach, US
    LinkedIn® Page
    www.linkedin.com
    15 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

All In One SEO is the most popular WordPress SEO plugin designed to help website owners improve their search engine rankings and online visibility. With over 3 million active users, AIOSEO offers too

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 92% Small-Business
  • 8% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • AIOSEO (All in One SEO) is a WordPress plugin designed to optimize websites for search engines, offering tools for on-page SEO optimization, XML sitemap generation, schema markup, and social media integration.
  • Reviewers like the user-friendly interface, comprehensive SEO tools, and the plugin's ability to improve website rankings, with many users noting the effectiveness of the AI-driven features and the responsive customer support.
  • Users mentioned that some advanced features are locked behind the Pro plan, the interface can be overwhelming due to the number of options, and the pricing structure may not be budget-friendly for small businesses and freelancers.
AIOSEO Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
SEO Optimization
42
Ease of Use
32
User-Friendly
19
Powerful Features
16
Intuitive
15
Cons
High Costs
10
Limited Features
9
High Pricing
6
Setup Difficulties
5
Learning Curve
4
AIOSEO features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
8.8
SEO Auditing
Average: 8.3
8.6
Content Insights
Average: 8.2
7.8
Competitor Analysis
Average: 7.9
Seller Details
Seller
AIOSEO® and All in One SEO Pack®
Year Founded
2007
HQ Location
West Palm Beach, US
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
Read AIOSEO Reviews
Rank Math
(109)4.8 out of 5
2nd Easiest To Use in SEO Tools software
View top Consulting Services for Rank Math
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 96% Small-Business
    • 4% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Rank Math Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    SEO Optimization
    30
    Powerful Features
    29
    User-Friendly
    26
    Ease of Use
    25
    Easy Setup
    20
    Cons
    Learning Curve
    8
    Software Bugs/Issues
    6
    High Costs
    5
    Limited Features
    5
    Content Issues
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Rank Math features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    SEO Auditing
    Average: 8.3
    8.7
    Content Insights
    Average: 8.2
    7.7
    Competitor Analysis
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Rank Math
    Year Founded
    2018
    HQ Location
    New Delhi, Delhi
    LinkedIn® Page
    www.linkedin.com
    25 employees on LinkedIn®
Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 96% Small-Business
  • 4% Mid-Market
Rank Math Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
SEO Optimization
30
Powerful Features
29
User-Friendly
26
Ease of Use
25
Easy Setup
20
Cons
Learning Curve
8
Software Bugs/Issues
6
High Costs
5
Limited Features
5
Content Issues
4
Rank Math features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.8
SEO Auditing
Average: 8.3
8.7
Content Insights
Average: 8.2
7.7
Competitor Analysis
Average: 7.9
Seller Details
Seller
Rank Math
Year Founded
2018
HQ Location
New Delhi, Delhi
LinkedIn® Page
www.linkedin.com
25 employees on LinkedIn®
Read Rank Math Reviews
SEO PowerSuite
(552)4.5 out of 5
View top Consulting Services for SEO PowerSuite
Save to My Lists
DealsSpecial offer!
20% off: $239-399/year
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SEO PowerSuite is a one-stop SEO software toolkit created for SEOs, business owners, online marketers, and bloggers. Whether you need to optimize websites, track rankings, check competitors, improve c

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 88% Small-Business
    • 9% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SEO PowerSuite is a desktop software that provides tools for keyword research, competitor analysis, site audits, and backlink tracking.
    • Users frequently mention the software's comprehensive features, user-friendly interface, and excellent customer support, highlighting its ability to perform in-depth site audits, track keyword rankings in real time, and provide competitor analysis and link-building opportunities.
    • Users reported issues with the software being heavy on system resources, causing their computers to slow down, and some found the data not always reliable, also, users expressed dissatisfaction with the automatic license renewal process and the lack of notification prior to renewal.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SEO PowerSuite Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Affordable
    19
    Powerful Features
    19
    SEO Optimization
    18
    Ease of Use
    13
    Data Accuracy
    12
    Cons
    High Costs
    13
    Learning Curve
    8
    Slow Loading
    5
    Feature Deficiency
    3
    Limited Features
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SEO PowerSuite features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    9.1
    SEO Auditing
    Average: 8.3
    8.4
    Content Insights
    Average: 8.2
    8.8
    Competitor Analysis
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Link-Assistant.com
    Year Founded
    2005
    HQ Location
    Nicosia, CY
    Twitter
    @seopowersuite
    11,831 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    24 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SEO PowerSuite is a one-stop SEO software toolkit created for SEOs, business owners, online marketers, and bloggers. Whether you need to optimize websites, track rankings, check competitors, improve c

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 88% Small-Business
  • 9% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SEO PowerSuite is a desktop software that provides tools for keyword research, competitor analysis, site audits, and backlink tracking.
  • Users frequently mention the software's comprehensive features, user-friendly interface, and excellent customer support, highlighting its ability to perform in-depth site audits, track keyword rankings in real time, and provide competitor analysis and link-building opportunities.
  • Users reported issues with the software being heavy on system resources, causing their computers to slow down, and some found the data not always reliable, also, users expressed dissatisfaction with the automatic license renewal process and the lack of notification prior to renewal.
SEO PowerSuite Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Affordable
19
Powerful Features
19
SEO Optimization
18
Ease of Use
13
Data Accuracy
12
Cons
High Costs
13
Learning Curve
8
Slow Loading
5
Feature Deficiency
3
Limited Features
3
SEO PowerSuite features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
9.1
SEO Auditing
Average: 8.3
8.4
Content Insights
Average: 8.2
8.8
Competitor Analysis
Average: 7.9
Seller Details
Seller
Link-Assistant.com
Year Founded
2005
HQ Location
Nicosia, CY
Twitter
@seopowersuite
11,831 Twitter followers
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®
Read SEO PowerSuite Reviews
Wincher
(217)4.7 out of 5
13th Easiest To Use in SEO Tools software
Save to My Lists
Entry Level Price:$49.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Wincher is your go-to SEO tool for growing your traffic and ranking to the top of the SERPs. With its easy-to-read dashboards, deeply intuitive interface and accurate data, Wincher gives you every

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Leisure, Travel & Tourism
    Market Segment
    • 95% Small-Business
    • 4% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Wincher is a keyword tracking and SEO performance monitoring tool that provides insights into keyword rankings and competitor performance.
    • Reviewers appreciate Wincher's user-friendly interface, real-time keyword tracking, daily rank updates, competitor analysis, and seamless integration with WordPress, which provide actionable insights and help refine keyword strategies effectively.
    • Users mentioned that Wincher lacks some advanced features found in all-in-one SEO platforms, such as in-depth backlink analysis or full-site audits, and the cost of the paid plan can be too high for small businesses.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Wincher Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    56
    Keyword Ranking
    49
    User-Friendly
    36
    Valuable Insights
    23
    Time Saving
    22
    Cons
    High Costs
    24
    Limited Features
    14
    High Pricing
    10
    Upgrades/Updates
    7
    Software Bugs/Issues
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Wincher features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    8.7
    SEO Auditing
    Average: 8.3
    8.3
    Content Insights
    Average: 8.2
    8.8
    Competitor Analysis
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Wincher International AB
    Year Founded
    2014
    HQ Location
    Roslagsgatan 26A, Stockholm, Sweden
    LinkedIn® Page
    www.linkedin.com
    12 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Wincher is your go-to SEO tool for growing your traffic and ranking to the top of the SERPs. With its easy-to-read dashboards, deeply intuitive interface and accurate data, Wincher gives you every

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Leisure, Travel & Tourism
Market Segment
  • 95% Small-Business
  • 4% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Wincher is a keyword tracking and SEO performance monitoring tool that provides insights into keyword rankings and competitor performance.
  • Reviewers appreciate Wincher's user-friendly interface, real-time keyword tracking, daily rank updates, competitor analysis, and seamless integration with WordPress, which provide actionable insights and help refine keyword strategies effectively.
  • Users mentioned that Wincher lacks some advanced features found in all-in-one SEO platforms, such as in-depth backlink analysis or full-site audits, and the cost of the paid plan can be too high for small businesses.
Wincher Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
56
Keyword Ranking
49
User-Friendly
36
Valuable Insights
23
Time Saving
22
Cons
High Costs
24
Limited Features
14
High Pricing
10
Upgrades/Updates
7
Software Bugs/Issues
6
Wincher features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
8.7
SEO Auditing
Average: 8.3
8.3
Content Insights
Average: 8.2
8.8
Competitor Analysis
Average: 7.9
Seller Details
Seller
Wincher International AB
Year Founded
2014
HQ Location
Roslagsgatan 26A, Stockholm, Sweden
LinkedIn® Page
www.linkedin.com
12 employees on LinkedIn®
Read Wincher Reviews
Right Choice
(128)5.0 out of 5
1st Easiest To Use in SEO Tools software
View top Consulting Services for Right Choice
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    RightChoice.ai is Most Advanced Local Listings Management Software designed to help you Manage, Grow & Rank your Local Business Profiles across Google, Bing, Apple, Waze & 20 more Directories.

    Users
    • Marketing Manager
    • Marketing Head
    Industries
    • Retail
    • Automotive
    Market Segment
    • 48% Small-Business
    • 37% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • RightChoice is a software that offers features for managing business listings, tracking keyword rankings, and handling customer reviews.
    • Users like the software's versatility, with features such as quick integration, custom reporting, bulk updating, and proactive customer support, and they appreciate the ease of use and the ability to manage multiple locations.
    • Reviewers noted that the software could improve by adding a dark mode, more reporting features, a more user-friendly interface, and the ability to report fake reviews.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Right Choice Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    79
    Customer Support
    66
    Helpful
    50
    Easy Integrations
    42
    Dashboard Usability
    38
    Cons
    Limited Features
    17
    Missing Features
    17
    Limited Options
    11
    Software Bugs
    10
    Software Bugs/Issues
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Right Choice features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    9.9
    SEO Auditing
    Average: 8.3
    10.0
    Content Insights
    Average: 8.2
    10.0
    Competitor Analysis
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    RightChoice.Ai
    Year Founded
    2023
    HQ Location
    Delaware, US
    LinkedIn® Page
    www.linkedin.com
    26 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

RightChoice.ai is Most Advanced Local Listings Management Software designed to help you Manage, Grow & Rank your Local Business Profiles across Google, Bing, Apple, Waze & 20 more Directories.

Users
  • Marketing Manager
  • Marketing Head
Industries
  • Retail
  • Automotive
Market Segment
  • 48% Small-Business
  • 37% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • RightChoice is a software that offers features for managing business listings, tracking keyword rankings, and handling customer reviews.
  • Users like the software's versatility, with features such as quick integration, custom reporting, bulk updating, and proactive customer support, and they appreciate the ease of use and the ability to manage multiple locations.
  • Reviewers noted that the software could improve by adding a dark mode, more reporting features, a more user-friendly interface, and the ability to report fake reviews.
Right Choice Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
79
Customer Support
66
Helpful
50
Easy Integrations
42
Dashboard Usability
38
Cons
Limited Features
17
Missing Features
17
Limited Options
11
Software Bugs
10
Software Bugs/Issues
10
Right Choice features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
9.9
SEO Auditing
Average: 8.3
10.0
Content Insights
Average: 8.2
10.0
Competitor Analysis
Average: 7.9
Seller Details
Seller
RightChoice.Ai
Year Founded
2023
HQ Location
Delaware, US
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®
Read Right Choice Reviews
Bing Webmaster Tools
(41)4.3 out of 5
View top Consulting Services for Bing Webmaster Tools
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bing Webmaster provides easy-to-use public tools to help you do more with your site. No sign in required

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 76% Small-Business
    • 20% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bing Webmaster Tools Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Backlink Analysis
    1
    Data Accuracy
    1
    Ease of Use
    1
    Easy Setup
    1
    Intuitive
    1
    Cons
    Data Limitations
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bing Webmaster Tools features and usability ratings that predict user satisfaction
    7.9
    Has the product been a good partner in doing business?
    Average: 9.0
    8.6
    SEO Auditing
    Average: 8.3
    8.0
    Content Insights
    Average: 8.2
    6.9
    Competitor Analysis
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Microsoft
    Year Founded
    1975
    HQ Location
    Redmond, Washington
    Twitter
    @microsoft
    14,060,258 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    238,990 employees on LinkedIn®
    Ownership
    MSFT
Product Description
How are these determined?Information
This description is provided by the seller.

Bing Webmaster provides easy-to-use public tools to help you do more with your site. No sign in required

Users
No information available
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 76% Small-Business
  • 20% Mid-Market
Bing Webmaster Tools Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Backlink Analysis
1
Data Accuracy
1
Ease of Use
1
Easy Setup
1
Intuitive
1
Cons
Data Limitations
1
Bing Webmaster Tools features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 9.0
8.6
SEO Auditing
Average: 8.3
8.0
Content Insights
Average: 8.2
6.9
Competitor Analysis
Average: 7.9
Seller Details
Seller
Microsoft
Year Founded
1975
HQ Location
Redmond, Washington
Twitter
@microsoft
14,060,258 Twitter followers
LinkedIn® Page
www.linkedin.com
238,990 employees on LinkedIn®
Ownership
MSFT
Read Bing Webmaster Tools Reviews
Seobility
(356)4.6 out of 5
Save to My Lists
DealsSpecial offer!
7% off: $46.50 per month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Seobility is your all-in-one SEO tool for better website rankings: a professional SEO software suite, easy to use and competitively priced. Seobility provides a comprehensive Website Audit, Backli

    Users
    • CEO
    • Owner
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 93% Small-Business
    • 7% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Seobility is an SEO tool with a simple interface, designed for optimizing website performance and providing insights on various aspects of SEO.
    • Reviewers like the user-friendly interface, comprehensive SEO analysis, detailed insights on on-page optimization, backlinks, technical SEO issues, and the ability to compare SEO against other local businesses.
    • Reviewers experienced issues with the tool occasionally flagging irrelevant or inaccurate issues, the site audit taking longer than expected, and the lack of a live chat feature for quick problem resolution.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Seobility Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    83
    SEO Optimization
    42
    Keyword Research
    41
    Insights
    39
    Helpful
    35
    Cons
    Expensive
    15
    Insufficient Information
    11
    Limitations
    10
    Unclear Explanations
    9
    Improvement Needed
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Seobility features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    9.1
    SEO Auditing
    Average: 8.3
    8.4
    Content Insights
    Average: 8.2
    8.4
    Competitor Analysis
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    seobility GmbH
    Company Website
    Year Founded
    2011
    HQ Location
    Nuremberg, Germany
    Twitter
    @Seobility_net
    923 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    18 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Seobility is your all-in-one SEO tool for better website rankings: a professional SEO software suite, easy to use and competitively priced. Seobility provides a comprehensive Website Audit, Backli

Users
  • CEO
  • Owner
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 93% Small-Business
  • 7% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Seobility is an SEO tool with a simple interface, designed for optimizing website performance and providing insights on various aspects of SEO.
  • Reviewers like the user-friendly interface, comprehensive SEO analysis, detailed insights on on-page optimization, backlinks, technical SEO issues, and the ability to compare SEO against other local businesses.
  • Reviewers experienced issues with the tool occasionally flagging irrelevant or inaccurate issues, the site audit taking longer than expected, and the lack of a live chat feature for quick problem resolution.
Seobility Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
83
SEO Optimization
42
Keyword Research
41
Insights
39
Helpful
35
Cons
Expensive
15
Insufficient Information
11
Limitations
10
Unclear Explanations
9
Improvement Needed
8
Seobility features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.1
SEO Auditing
Average: 8.3
8.4
Content Insights
Average: 8.2
8.4
Competitor Analysis
Average: 7.9
Seller Details
Seller
seobility GmbH
Company Website
Year Founded
2011
HQ Location
Nuremberg, Germany
Twitter
@Seobility_net
923 Twitter followers
LinkedIn® Page
www.linkedin.com
18 employees on LinkedIn®
Similarweb
(979)4.5 out of 5
View top Consulting Services for Similarweb
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

    Users
    • Account Executive
    • Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 43% Mid-Market
    • 34% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SimilarWeb is a digital marketing tool that provides insights into website traffic, user behavior, and competitor performance for strategic decision-making.
    • Reviewers appreciate SimilarWeb's comprehensive data analytics, user-friendly interface, and valuable insights for competitive intelligence, market analysis, and campaign management.
    • Users mentioned limitations such as inaccurate data for smaller websites, lack of real-time updates, restricted features in the free version, and high costs for additional features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Similarweb Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    121
    Insights
    99
    Competitor Analysis
    97
    Traffic Analysis
    89
    Competitor Insights
    74
    Cons
    Data Inaccuracy
    55
    Inaccurate Data
    50
    Limited Data
    41
    Limited Data Access
    40
    Inaccuracy
    35
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Similarweb features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
    7.9
    SEO Auditing
    Average: 8.3
    8.1
    Content Insights
    Average: 8.2
    9.1
    Competitor Analysis
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Similarweb
    Company Website
    Year Founded
    2007
    HQ Location
    New York
    Twitter
    @SimilarWeb
    46,618 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,313 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

Users
  • Account Executive
  • Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 43% Mid-Market
  • 34% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SimilarWeb is a digital marketing tool that provides insights into website traffic, user behavior, and competitor performance for strategic decision-making.
  • Reviewers appreciate SimilarWeb's comprehensive data analytics, user-friendly interface, and valuable insights for competitive intelligence, market analysis, and campaign management.
  • Users mentioned limitations such as inaccurate data for smaller websites, lack of real-time updates, restricted features in the free version, and high costs for additional features.
Similarweb Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
121
Insights
99
Competitor Analysis
97
Traffic Analysis
89
Competitor Insights
74
Cons
Data Inaccuracy
55
Inaccurate Data
50
Limited Data
41
Limited Data Access
40
Inaccuracy
35
Similarweb features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.0
7.9
SEO Auditing
Average: 8.3
8.1
Content Insights
Average: 8.2
9.1
Competitor Analysis
Average: 7.9
Seller Details
Seller
Similarweb
Company Website
Year Founded
2007
HQ Location
New York
Twitter
@SimilarWeb
46,618 Twitter followers
LinkedIn® Page
www.linkedin.com
1,313 employees on LinkedIn®
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SEO Topics

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Learn More About SEO Tools

What are SEO Tools?

Search engine optimization (SEO) is the practice of optimizing web pages or domains to increase user traffic to a given website or piece of content via search engines. It involves staying up-to-date on search best practices and differences in search engine algorithms and using various tools and metrics to get a holistic picture of organic search.

Many SEO analysis tools consolidate metric testing and monitoring into a unified solution. Still, numerous specialized point solutions are tailored to address specific metrics, such as keyword research or link removal.

SEO products are typically built to cater to a single search engine or the most popular per region. As such, businesses must ensure they have an idea of the search engine(s) on which they wish to be found.

While Google has the biggest audience, that also means there is more competition, especially for highly sought-after terms. If choosing to target another search network, it is essential to ensure that the selected tool aids in increasing the rank on that platform.

What are the common features of SEO tools? 

The features listed below are commonly found in SEO solutions, but this list is by no means exhaustive. These features empower users to understand, enhance, and monitor their website's performance in search engine results.

  • Backlink analysis: It assists in building additional high-quality linkbacks while providing in-depth insights into the impact of existing linkbacks on the site's SEO. 
  • On-page SEO analysis: Beyond evaluating a URL based on targeted keywords, it thoroughly examines the content, meta tags, and other on-page elements to ensure alignment with SEO best practices set by each search engine.
  • Site audits: It identifies potential issues that search engine crawlers may encounter with a website’s pages. Checking for technical SEO issues, broken links, missing meta descriptions, and duplicate content, among other things, is included in improving the SEO performance.
  • Local marketing: Businesses can use it to manage their online presence efficiently in various local search engines, including platforms like Google Business, Yelp, and Bing Local. It ensures accurate and consistent business information across all platforms and excellent local search visibility.
  • Keyword analysis: It is crucial for tailoring the content and SEO strategy to target traffic, driving relevant keywords. It identifies the right keywords and analyzes their competitiveness and search volume. 
  • SERP rank tracking: It tracks organic keyword rankings targeted for a specific URL and provides history reports for multiple search engines. 
  • Brand alerts: It provides reports of when a brand or domain is mentioned or linked to from other domains.
  • Social analytics: It social mentions and linkbacks relative to SEO, providing insights into the effectiveness of social media strategies in driving organic search traffic.
  • Competitive analysis: It enables side-by-side comparisons with competitors. This includes analyzing backlink profiles, SERP results, domain authority, and other critical SEO metrics. 
  • Comprehensive reporting: It empowers users to generate professional reports and share data through user-friendly dashboards. The reports include keyword performance across search engines, backlink health, link-building opportunities, technical SEO issues, and opportunities to optimize content for improved visibility and organic traffic.
  • Integrations: It integrates with website analytics tools such as Google Analytics, webmaster tools, etc., to provide a holistic view of the website's performance. 
  • Other features of SEO Tools: Content Optimization, Keyword Research, Link Building, Rank Tracking, SEO Audit

What are the benefits of SEO tools?

Search engines have revolutionized how people access relevant content daily, prioritizing delivering the best results. With the standards of the space in constant flux, keeping up with the best practices of SEO is an ever-evolving challenge.

For businesses seeking to optimize their online presence, SEO tools are a cornerstone for digital success, providing many benefits to practitioners who use them effectively.

  • Optimized website performance: SEO tools allow for peak SERP performance, strategically targeting keywords that enhance channel visibility and impact.
  • Agile response to algorithm changes: With real-time updates, swift adaptation to evolving algorithms and maintaining a competitive edge online becomes easy.
  • Detailed performance insights: Comprehensive reports provided by SEO tools offer actionable insights into website performance and rankings for continuous improvement.
  • Competitive edge through analysis: SEO tools' competitor analysis feature proactively tracks changes in rankings and allows timely adjustments for sustained competitiveness.
  • Strategic visibility enhancement: SEO tools guide in selecting impactful keywords and creating compelling content, boosting online visibility.

Who uses SEO tools?

SEO can make or break content success, but not all levels of an organization will need to be involved in the SEO process. Instead, the responsibility of SEO typically falls on specific individuals within an organization.

Additionally, plenty of self-employed content creators will rely on SEO to ensure their content ranks well and can be found easily via search engines.

  • Content marketers: SEO is a staple within content marketing. Search engines are a primary channel through which potential buyers find services and products. Within organizations, content marketing teams or dedicated SEO specialists work with SEO to ensure their content performs the best.
  • Digital marketing agencies: SEO software is indispensable for digital marketing agencies. From keyword optimization to performance tracking, agencies use it to elevate their client’s online presence and drive tangible results.
  • E-commerce platforms: For e-commerce platforms seeking increased visibility and higher conversion rates, SEO solutions can have a large impact. By optimizing product listings and implementing other effective SEO strategies, more qualified leads are attracted, boosting sales and gaining a competitive advantage.
  • Startups and small businesses: SEO tools are a cost-effective way to establish a strong online presence for small businesses. These tools empower resource-limited enterprises to compete with larger competitors by implementing targeted SEO strategies that attract niche audiences.
  • Content creators: The term "content creator" can apply to everyone from bloggers to YouTube stars to Instagram influencers. People from all these backgrounds employ features like hashtag tracking and brand mentions to help their content perform in a potentially saturated environment.

SEO tools pricing

Different SEO tools have varying pricing structures based on the features and capabilities offered. Users should carefully assess their specific requirements and how pricing aligns with their budget.  

  • Freemium plans: With these plans, limited features are available in the free version, allowing users to access basic functionalities. Premium features, however, are often unlocked after opting for a subscription.
  • Subscription-based plans: Most SEO tools operate on a subscription model, charging a monthly or annual fee for a full features suite. The cost varies based on factors like the number of users, websites, or keywords tracked.
  • Tiered pricing: Tiered pricing plans cater to different user needs. While basic plans may cover essential features, higher-tier plans offer advanced functionalities, analytics, and support.
  • Usage-based pricing: Some tools can structure their pricing based on usage metrics. In such a case, users pay according to their specific usage requirements.
  • Custom enterprise plans: For large businesses with unique needs, custom enterprise plans are made. These plans often include personalized features, extensive support, and scalability.

In addition, free SEO tools and software provide complimentary trials, enabling users to perform essential searches and evaluate the platform before deciding on a paid subscription. 

Some free SEO tools include:

  • Ahrefs
  • Google Keyword Planner
  • Semrush
  • AnswerThePublic
  • Woorank

Challenges with SEO tools

While SEO software is an invaluable tool for any business, offering helpful insights and functionalities, users may encounter challenges with algorithm changes, data inaccuracy, and learning curves.

  • Dynamic algorithm changes: The fluid nature of SEO algorithms is a significant challenge for accurate performance tracking and optimization. Search engines continually refine their algorithms to prioritize relevant content, making it difficult to keep pace with the rapid changes. 
  • Emergence of new SERP enhancements: New enhancements in search results, such as featured snippets, play a pivotal role in search rankings and the visibility of brands. Measuring the effectiveness of these new features can be challenging, restraining businesses from fully optimizing their web pages for the latest SEO practices.
  • Consistent updates: SEO tools require constant updates to align with the latest SEO standards. Without regular updates, tools may become outdated, compromising their effectiveness. 
  • Potential data inaccuracies: Any lag in data updates may lead to potential inaccuracies in the provided information, hampering optimization efforts.
  • User learning curve: The dynamic nature of SEO and the complexity of some SEO tools can contribute to a steep learning curve for beginners. Businesses may face challenges in maximizing a new tool's full potential, requiring dedicated training and skill development efforts.

How to choose the best SEO tools

Choosing the right SEO tools is more than just about optimization. It's about selecting tools that contribute to the success of digital marketing strategies over the long term. To make an informed choice, buyers must consider the following key points:

  • Define business goals: Buyers should clearly outline the SEO goals, whether they are improving rankings for branded or non-branded keywords, boosting organic traffic, or enhancing content visibility. It guides the selection of tools aligned with the business’s strategic objectives.
  • Check for features and functionality: Buyers must thoroughly assess the offered features. They should seek functionalities that address the desired challenges, such as keyword research, competitor tracking, and real-time data insights. Buyers should choose tools with a comprehensive feature set tailored to their goals.
  • Ascertain reliability: Buyers must check the data sources and methodology used to ensure reliability. They should look for tools that provide accurate information on keyword rankings, backlinks, and other relevant metrics.
  • Consider scalability and integration: Buyers must consider the scalability to accommodate business growth. They should choose software that integrates with other tools in their tech stack, such as analytics platforms, content management systems, and other marketing automation tools.
  • Analyze automation available: To minimize manual tasks and enhance overall efficiency, buyers should look for tools with automation features such as keyword ideas, on-page optimization guidance, and assistance in content creation.
  • Ask for customer support and training: Buyers must prioritize tools with responsive customer support and accessible training resources. A strong support system ensures prompt issue resolution and maximizes tool utility.
  • Check for real-time data and updates: Buyers should opt for SEO tools that provide real-time data insights and frequent updates to adapt to algorithm changes swiftly.
  • Research and Compare: Buyers must conduct thorough research and read reviews, user testimonials, and expert opinions to understand the strengths and weaknesses of each tool. They can compare features, pricing, and user experiences.