Best Sales Acceleration Platforms
Sales acceleration platforms provide sales representatives with a variety of tools that allow them to move a lead through the sales pipeline more efficiently, ultimately reducing the amount of time it takes for a customer to make a purchase. Some of the tools often found in a sales acceleration platform include email tracking software, company research tools, sales lead databases, and a variety of sales coaching software and performance management tools.
Sales acceleration software mainly focuses on providing sales communication channels and tools, managing sales messaging and materials, and automating tasks, messages, and workflows. Sales acceleration software offers sales communication channels such as email, outbound calls, meeting management, and any additional tools that streamline customer engagement.
Additionally, sales acceleration tools speed up the sales process by providing sales representatives with more timely data and insights designed to increase the velocity and relevance of customer conversions. Sales intelligence software features assist sales representatives with this effort by providing detailed information on individual businesses, including public financial documents, business corporate family trees, news, and competitive insights.
Sales acceleration tech stacks can also include sales enablement software. Sales enablement software helps salespeople find relevant marketing content and other sales assets, share those assets with prospects, and track engagement with the content. Content such as case studies and educational guides can help communicate the value of a company’s solution, which ultimately drives more customer engagement and helps customers reach a quicker decision on whether or not they’d like to purchase the product.
A sales acceleration platform may be sold as a single compound product or may include a suite of products that work together to solve the same use case. Sales acceleration platforms often integrate with CRM software which enables sales teams to take advantage of the vast company contact information that is already at their disposal.
To qualify for the Sales Acceleration Platforms category, a platform or product suite must offer the following core features:
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