Best Retail Media Advertising Platforms - Page 2
Retail media advertising platforms are self-service platforms, or ad networks, that brands use to buy retail media at scale. These platforms control how many ads and ad types are served to each page on a retailer’s website. Retail media platforms reach consumers at the digital point of sale with brand-funded ads on retailer websites, and the most common ads served are sponsored product ads and commerce display ads. Sponsored product ads are the most well known retail media ad format and are directly tied to search results. These are native ads that blend in with the retailer’s organic content and are seen on relevant search results pages and product detail pages.
Using retail media advertising platforms, brands can gain visibility into real-time product performance on retailer’s websites, including data around shopper purchases and marketing attribution. Retailers also use these platforms to decide how ads will appear on their site and can offer consent-based, personalized ads without relying on third-party cookies. Retail media advertising platforms enable retailers to earn incremental revenue and maintain pricing and profit margins by helping retailers monetize their highest-value website positions.
To qualify for inclusion in the Retail Media Advertising category, a product must:
Best Retail Media Advertising Platforms At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
- 50% Small-Business
- 30% Enterprise
22 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
- 79% Small-Business
- 36% Mid-Market
137 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Trellis offers an eCommerce merchandising solution that leverages historical performance data to implement and manage advertising, pricing, content, and promotions. Trellis helps brands boost advertis
- 64% Small-Business
- 21% Mid-Market
97 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most exten
- Marketing and Advertising
- 75% Small-Business
- 25% Enterprise
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Streaem is a self-service retail media platform that lets brands and agencies run full funnel omni-channel campaigns on retailer’s channels. It gives retailers full control over their data and custome
- 64% Small-Business
- 36% Mid-Market
- Overview
- User Satisfaction
- Seller Details
GoWit is a leading AdTech company on a mission to democratize access to Retail Media Advertising (RMA). Offering a free 15 minute self-service integration, GoWit RMA platform empowers retailers and ma
- 50% Enterprise
- 25% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobil
- Digital Marketing Manager
- Media Manager
- Marketing and Advertising
- Internet
- 51% Mid-Market
- 25% Enterprise
11,207 Twitter followers
- Overview
- User Satisfaction
- Seller Details
- 67% Enterprise
- 33% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Crealytics offers retail intelligence and performance platform designed to connect product advertising with pricing and inventory management for improved media performance and holistic revenue managem
- 50% Enterprise
- 50% Small-Business
937 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Feedvisor is the “AI-first” optimization and intelligence platform for brands and sellers on Amazon, Walmart, and e-marketplaces. Feedvisor’s platform and team of experts offer best-in-class advertisi
- Retail
- 81% Small-Business
- 17% Mid-Market
1,692 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AdButler is a comprehensive AdTech platform with a host of solutions for enterprise and SMB clients. We are a one-stop-shop for publishers, networks and marketers to realize their digital advertising
- Marketing and Advertising
- Publishing
- 87% Small-Business
- 13% Mid-Market
9 Twitter followers
- Overview
- User Satisfaction
- Seller Details
dunnhumby Sphere is a robust platform tailored for retailers and brands to streamline their Retail Media operations. This integrated solution fosters seamless collaboration by offering a single source
- 100% Enterprise
9,780 Twitter followers
- Overview
- User Satisfaction
- Seller Details
LiveRetail is the largest online resource with over 700 Brands and 30million+ Ads and Posts. Like Canva, but for Brands, Franchisees, Retail Groups and Stores that sell Branded products at multiple lo
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
RelevanC 1-2-1 offers a comprehensive solution for managing retail promotions data, activating campaigns, and analyzing promotions. Our aim is to help retailers enhance their relationship with custo
- 33% Small-Business
- 33% Enterprise
- Overview
- User Satisfaction
- Seller Details
RMM is the retail media platform-constructor technology powered by Admixer, our parent company, which has a 15-year history in the Ad Tech industry. The product helps retailers, marketplaces, deliver
- 100% Small-Business
