Best Paid Search Advertising Tools - Page 4
Paid search advertising software, also referred to as search engine marketing (SEM) software, helps businesses advertise on search engines such as Google, Bing, and Yahoo!.
Paid search advertising software allows companies to target keywords that are relevant to their businesses and gain more prominent positioning in search engine results. This helps them earn visibility with users who are already searching for those keywords. Paid search advertising software is typically used by marketing teams or marketing and advertising agencies to identify, target, and bid on keywords. They also help create and optimize ads, as well as track conversion and return on ad spend (ROAS).
Paid search advertising is usually leveraged for direct response advertising, with advertisers aiming to convert searchers on the spot. Paid search includes both first-party and third-party platforms.
First-party paid search platforms are those offered directly by Google, Microsoft, and Yahoo! that provide direct access to ad placement on each of the respective search engines. Third-party platforms may manage ad campaigns across multiple search engines and may also offer functionality of display advertising software, video advertising software, mobile advertising software, or social media advertising software as well.
To qualify for inclusion in the Paid Search Advertising category, a product must:
Best Paid Search Advertising Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter,
- Marketing and Advertising
- 57% Mid-Market
- 29% Small-Business
14,057,481 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Plai is the the first digital marketing app available for free on iOS and Android. It's like having a free digital marketing team in your pocket! Use the app to simplify your Google Ads, Google Analyt
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
PPC Samurai is a Google and Microsoft Ads management and systemisation platform that delivers the flexibility to automate ANY account management process in minutes, via our no-code flowchart technolog
- 83% Small-Business
- 17% Mid-Market
10 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Trellis offers an eCommerce merchandising solution that leverages historical performance data to implement and manage advertising, pricing, content, and promotions. Trellis helps brands boost advertis
- 64% Small-Business
- 21% Mid-Market
97 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
VeeFly is a YouTube promotion service that helps creators increase their video views and engagement by targeting relevant audiences using Google Ads. Users can start campaigns with a minimum budget of
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
NinjaSEM is the PPC management software to create, launch and optimize Google search and shopping campaigns. NinjaSEM helps generate a slew of new keywords Get access to 50 apps for $14.99 per user.
- 80% Small-Business
- 20% Mid-Market
34 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
- 80% Mid-Market
- 20% Enterprise
- Overview
- User Satisfaction
- Seller Details
Spaceboost combines creative automation, campaigns operations automation, powerful 24/7 bidding algorithms, and outstanding customer service to help 5,000+ brands scale their results – not headcount –
- 80% Small-Business
- 20% Mid-Market
474 Twitter followers
- Overview
- User Satisfaction
- Seller Details
SpeedyAds is an ad network based on pay-per-click advertising model.
- 60% Small-Business
- 20% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Tomi.ai is a privacy-friendly website visitor and inbound lead scoring platform that predicts the probability to buy and future revenue for every website visitor and turns these predictions into: - A
- 43% Enterprise
- 43% Mid-Market
25 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Adsby transforms Google search ads for Startups and Small Businesses. Our AI co-pilot creates, analyzes, and scales your ads for impactful results.
- 100% Small-Business
30 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Brave Ads is a digital advertising platform made to connect brands with Brave browser and search users worldwide.
- 100% Small-Business
326,762 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Powerful algorithms that automatically Optimize Google Search Campaigns at scale, drastically decrease your teams manual efforts and help you stay ahead of your competitors by making your Google Searc
- 75% Small-Business
- 50% Mid-Market
126 Twitter followers
- Overview
- User Satisfaction
- Seller Details
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
The Adtomic smart PPC solution leverages the full power of the Helium 10 suite to help you take control of your brand's advertising strategy on Amazon and Walmart. Build customized targeting strategie
- 67% Mid-Market
- 33% Small-Business
5,212 Twitter followers
