Best Marketing Platforms Software - Page 2
Marketing platforms consist of tools and integrations that help businesses automate marketing tasks, streamline workflows, and plan, implement, and measure omnichannel marketing campaigns. These platforms act as a company’s central marketing database and provide automation across multiple marketing processes, including lead generation, email marketing, social media marketing, and digital advertising. In addition to automation, marketing platforms provide tools for measuring marketing performance. Marketing dashboards and custom reporting features help marketers identify effective marketing strategies so they can optimize campaigns and improve the business’ return on investment (ROI). Some marketing platforms may double as a customer data platform (CDP) or offer enhanced functionality for social media marketing, A/B testing, and personalization.
A marketing platform may be sold as a single compound product or a suite of products. Robust marketing integrations are an essential component of these platforms, as they assist marketers in creating and optimizing personalized, omnichannel experiences for customers and prospects. Integrations with CRM software and analytics platforms enable marketers to collaborate with sales teams and share information across the rest of the organization.
To qualify for the Marketing Platforms category, a platform or product suite must offer the following core features:
In some cases, a marketing platform may contain features of a customer data platform (CDP), A/B testing software, social media management software, personalization software, and/or personalization engines, including:
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Actito is a SaaS marketing automation company founded in 2000. Back then, the three founders wanted to bridge the gap between brands and consumers. So they started building the software that marketer
Blueshift is a sophisticated, Intelligent Customer Engagement platform designed to assist brands in automating and personalizing their marketing efforts across multiple channels. By leveraging patente
When your email software can’t keep up with your marketing goals, it’s time to meet Marketing Cloud. Multichannel marketing software built for fast-growing businesses, Marketing Cloud gives you greate
SAS Customer Intelligence 360 is an enterprise multi-channel marketing hub that transforms insights into action, delivering seamless, personalized customer experiences. Our technology empowers markete
Platformly is a powerful yet easy to use business management and marketing automation tool for busy business owners who are focused on growth. Platformly makes marketing attribution easy by precisely
Ontraport integrates your marketing, sales and support operations in one unified platform so you can scale, effortlessly. If you’re like most organizations, you have a collection of tech tools that
Zoho Marketing Automation is an all-in-one marketing automation software that helps to manage marketing activities across multiple channels successfully. It helps to improve ROI and converts leads to
Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to
Leadfwd combines B2B Prospecting Data, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. All in one Unstoppable Growth Platform.
Surefire Local provides business intelligence marketing software for small businesses helping them attract customers, grow profits, and maximize efficiency.
Ometria is the first and only customer data experience platform (CDXP) built for retail brands. We're proud to help brands create marketing experiences their customers love every day. We believe th
Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages
Selligent by Marigold provides a flexible, multichannel marketing platform to enterprise organizations in retail, travel & hospitality, media & publishing, and financial services. Our robust a
BuyerGenomics is a Predictive Marketing Automation toolset that democratizes the capabilities of elite Fortune 500 marketers. "BG" uses targeted AI to automate target definition, and acquire the highe
Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through various channels such as email, web, mobile, social and display.
