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Mapp Marketing Cloud Reviews & Product Details

Mapp Marketing Cloud Overview

What is Mapp Marketing Cloud?

Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website. Mapp Marketing Cloud helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection. - Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences. - Personalize content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages. - Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies chose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris.

Mapp Marketing Cloud Details
Languages Supported
German, English, French, Italian, Spanish
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Product Description

Mapp are experts in helping marketers easily build personalized customer experiences through our very own SaaS platform: Mapp Marketing Cloud. Our powerful platform combines AI-powered digital analytics and marketing automation to collect customer data, extract insights, and trigger highly personalized campaigns across email, SMS, apps, and websites. Our platform helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection. - Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences. - Personalize content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages. - Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies choose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris.

How do you position yourself against your competitors?

Insight-led customer experience is a must. Mapp Cloud provides marketers with insights to drive business outcomes. Using Artificial Intelligence to generate actionable insights that let you connect with consumers along their journey with your brand, the platform enables marketers to create meaningful moments with their audience, maximize every opportunity, and drive revenue for their business. It's an enterprise-level customer experience platform, without the enterprise-level cost.


Seller Details
Year Founded
2016
HQ Location
London, GB
Twitter
@Mapp_Digital
6,226 Twitter followers
LinkedIn® Page
www.linkedin.com
526 employees on LinkedIn®

Sami S.
SS
Overview Provided by:

Recent Mapp Marketing Cloud Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Excellent"
Comprehensive, includes everything we need and is extremely easy to work with.
Ramandeep s.
RS
Ramandeep s.Enterprise (> 1000 emp.)
4.0 out of 5
"Very Good Experience"
It has multi chennel capabilities, allowing for coordinated campaifns across various channels like email mobile and social media.
Verified User
C
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Comprehensive coverage of marketing automation process"
One of the things I have liked best about Teradata Integrated Marketing Management is the back-end knowledgebase behind the software. Activities a...
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Mapp Marketing Cloud Media

Mapp Marketing Cloud Demo - Whiteboard (Marketing Automation) in Mapp Cloud
Whiteboard (Marketing Automation) in Mapp Cloud
Mapp Marketing Cloud Demo - Email Builder in Mapp Cloud
Email Builder in Mapp Cloud
Mapp Marketing Cloud Demo - Executive Summary in Mapp Cloud
Executive Summary in Mapp Cloud
Mapp Marketing Cloud Demo - Location Manager in Mapp Cloud
Location Manager in Mapp Cloud
Mapp Marketing Cloud Demo - Probability Feature in Mapp Cloud
Probability Feature in Mapp Cloud
Mapp Marketing Cloud Demo - Product Trends in Mapp Cloud
Product Trends in Mapp Cloud
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67 Mapp Marketing Cloud Reviews

3.9 out of 5
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67 Mapp Marketing Cloud Reviews
3.9 out of 5
67 Mapp Marketing Cloud Reviews
3.9 out of 5

Mapp Marketing Cloud Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Mapp Marketing CloudQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Telecommunications
UT
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Mapp Marketing Cloud?

Comprehensive, includes everything we need and is extremely easy to work with. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

I don't have any have dislikes to be honest. Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

Large marketing campaigns, including complex automations, multiple triggered campaigns. Review collected by and hosted on G2.com.

Ramandeep s.
RS
Information Technology Analyst
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Mapp Marketing Cloud?

It has multi chennel capabilities, allowing for coordinated campaifns across various channels like email mobile and social media. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

The needs of different peoples are considered here but this makes the interface more difficult. Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

Mapp cloud allows users to coordinate marketing campaigns across multiple channels. This integrated approach can enhance the effectiveness of marketing strategies. Review collected by and hosted on G2.com.

Mohammad F.
MF
Lead Data Scientist
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Mapp Marketing Cloud?

Mapp Cloud is a cloud-based marketing platform that provides a range of marketing automation tools to help businesses optimize their marketing strategies. Some of the most helpful features of Mapp Cloud include:

Cross-channel marketing: Mapp Cloud allows businesses to create and manage marketing campaigns across multiple channels, including email, social media, mobile, and web.

Customer insights: Mapp Cloud provides detailed analytics and insights into customer behavior and preferences, helping businesses to create more targeted and personalized marketing campaigns.

Data integration: Mapp Cloud integrates with a wide range of data sources, allowing businesses to easily collect and manage customer data from multiple channels and sources.

Automation: Mapp Cloud automates many of the repetitive tasks involved in marketing, allowing businesses to save time and focus on more strategic initiatives.

Personalization: Mapp Cloud provides tools for creating personalized experiences for customers, including personalized emails, landing pages, and recommendations.

Overall, the upsides of using Mapp Cloud include increased efficiency, better targeting and personalization, and improved marketing effectiveness, leading to increased revenue and customer engagement. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

Some potential downsides of using Mapp Cloud might include:

Complexity: Mapp Cloud is a comprehensive marketing automation platform with many features and capabilities, which may require some time and effort to fully understand and utilize effectively.

Cost: Mapp Cloud is a premium product, and its pricing may be higher than some other marketing automation tools, which may make it less accessible for smaller businesses or those with limited budgets.

Integration challenges: While Mapp Cloud integrates with many data sources and platforms, integrating with certain systems may require custom development or additional resources.

Customer support: Some users have reported challenges with Mapp Cloud's customer support, including difficulty getting prompt and effective assistance with technical issues. Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

Mapp Cloud is a marketing automation platform that helps businesses solve a range of marketing-related problems, including:

Improving customer engagement: Mapp Cloud enables businesses to create personalized and targeted marketing campaigns that can help increase customer engagement and loyalty.

Increasing marketing efficiency: Mapp Cloud automates many repetitive marketing tasks, freeing up time for marketers to focus on more strategic initiatives and improving overall marketing efficiency.

Improving data management and analysis: Mapp Cloud provides tools for collecting, organizing, and analyzing customer data from multiple sources, allowing businesses to gain valuable insights into customer behavior and preferences.

Improving cross-channel marketing: Mapp Cloud enables businesses to manage and track marketing campaigns across multiple channels, including email, social media, mobile, and web, helping to improve overall marketing effectiveness.

Improving ROI: By providing more targeted and personalized marketing campaigns, Mapp Cloud can help businesses improve their marketing ROI, driving increased revenue and profitability.

Overall, the benefits of using Mapp Cloud include improved marketing effectiveness, increased efficiency, better targeting and personalization, and improved customer engagement, leading to increased revenue and long-term success. Review collected by and hosted on G2.com.

GP
Marketing manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Mapp Marketing Cloud?

the new user interface, the features (which are many), the fact that compared to other platforms it is not expensive, and a fairly responsive customer service Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

the functionalities and all the potential that the platform is often not easy to understand. The platform is plenty of tools and services, but sometimes they are hidden or difficult to understand (how to use them). For the integration with the API in my case, it always needed a developer to be able to allow me to achieve my goal Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

The creation of automation, newsletters, and customer-base segmentation. In particular, the automation part is very useful! This has allowed us to significantly raise the conversion rate of new customers on our ecommerce Review collected by and hosted on G2.com.

Verified User in Insurance
CI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Mapp Marketing Cloud?

Good basic features compared to other tools (like SendGrid), seems to be trying to include more communication channels, quite good segmentation tool, better than average API, reasonable pricing, better than average documentation. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

Support reps keep changing every few months and leaving the company - not a good sign. Response times can be slow and first response usually not on point. System can get slow and strange bugs are encountered throughout the system (you get 500 server error but no explanation what's wrong). Personalization GUI is super inconvenient and support reps offer to use hacks instead of the standard functionality. Some features are very limited and integrated through third-party integrations - e. g. in order to use web push you need to setup Firebase account first, also no possibility to use it via XML imports or APIs, so pretty much useless feature for companies which use integrations with CRM. Same with post functionality. No Whatsapp, Viber intergrations out-of-the-box. Some features are clearly forgotten (Landing pages, Vouchers). Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

mapp is great for sending e-mails and we are using it as the primary tool to send both batch marketing and transactional e-mails. Review collected by and hosted on G2.com.

SH
Communication Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mapp Marketing Cloud?

I can do a lot of things in self service Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

sometimes I have to wait for the doings i cannot do in self service Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

they solve bugs in the mailing sending system immediately, they are helping us to serve thousands of customers with information Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Mapp Marketing Cloud?

I've been trying to find an easy way to map out my business strategies for years, and I always found myself pulling my hair out with all the programs. Mapp Cloud is so easy-to-use and intuitive that I can finally stop stressing about this! The templates are perfect for brainstorming, and the app feels like it was made just for me. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

I have been using Mapp Cloud for a few weeks now, and I enjoy it. It's an all-in-one app that works well with both my desktop and my smartphone. I can organize my data from anywhere, which is perfect for a person with an on-the-go lifestyle. And the price? Ah, it couldn't be better! Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

I've been using Mapp Cloud for three years now, and I love it! It's lowered my production time by over 50%, has improved my workflow substantially, and given me peace of mind when it comes to keeping track of all the content I produce. I would recommend it to anyone in the industry who needs an easy-to-use, professional system that makes their life Review collected by and hosted on G2.com.

Verified User in Accounting
AA
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mapp Marketing Cloud?

Easily integratable and with good support from the team. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

Issues are not easy to trace. So at times this get harder to find actual reason because of less amount of logs available. Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

We are using Mapp as our emails distributor Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mapp Marketing Cloud?

Very good statistics section to evaluate our newsletter Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

Poor service quality, pricing not transparent, contacts change very often. Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

Sending out large numbers of e-mails to customers and service partners Review collected by and hosted on G2.com.

Hema G.
HG
Marketing Executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mapp Marketing Cloud?

Always helpful, no task or question is too much trouble. Happy to give feedback and advise the best route of how to implement projects and ideas. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

No instant messenger, I think rather than do the old fashioned way of emailing, it is better to have a chat about something Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

I think there are a lot of tools added to MAPP it is a case of having some tutorial around it and some advise of how to use it at its best. Having a new customer experience manager and account manager has made us make the most out of our account and prompted us to go out of our comfort zone Review collected by and hosted on G2.com.