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Mapp Marketing Cloud Reviews & Product Details - Page 4

Mapp Marketing Cloud Overview

What is Mapp Marketing Cloud?

Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website. Mapp Marketing Cloud helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection. - Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences. - Personalize content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages. - Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies chose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris.

Mapp Marketing Cloud Details
Languages Supported
German, English, French, Italian, Spanish
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Product Description

Mapp are experts in helping marketers easily build personalized customer experiences through our very own SaaS platform: Mapp Marketing Cloud. Our powerful platform combines AI-powered digital analytics and marketing automation to collect customer data, extract insights, and trigger highly personalized campaigns across email, SMS, apps, and websites. Our platform helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection. - Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences. - Personalize content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages. - Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies choose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris.

How do you position yourself against your competitors?

Insight-led customer experience is a must. Mapp Cloud provides marketers with insights to drive business outcomes. Using Artificial Intelligence to generate actionable insights that let you connect with consumers along their journey with your brand, the platform enables marketers to create meaningful moments with their audience, maximize every opportunity, and drive revenue for their business. It's an enterprise-level customer experience platform, without the enterprise-level cost.


Seller Details
Year Founded
2016
HQ Location
London, GB
Twitter
@Mapp_Digital
6,227 Twitter followers
LinkedIn® Page
www.linkedin.com
526 employees on LinkedIn®

Sami S.
SS
Overview Provided by:

Recent Mapp Marketing Cloud Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Excellent"
Comprehensive, includes everything we need and is extremely easy to work with.
Ramandeep s.
RS
Ramandeep s.Enterprise (> 1000 emp.)
4.0 out of 5
"Very Good Experience"
It has multi chennel capabilities, allowing for coordinated campaifns across various channels like email mobile and social media.
Verified User
C
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Comprehensive coverage of marketing automation process"
One of the things I have liked best about Teradata Integrated Marketing Management is the back-end knowledgebase behind the software. Activities a...
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Mapp Marketing Cloud Media

Mapp Marketing Cloud Demo - Whiteboard (Marketing Automation) in Mapp Cloud
Whiteboard (Marketing Automation) in Mapp Cloud
Mapp Marketing Cloud Demo - Email Builder in Mapp Cloud
Email Builder in Mapp Cloud
Mapp Marketing Cloud Demo - Executive Summary in Mapp Cloud
Executive Summary in Mapp Cloud
Mapp Marketing Cloud Demo - Location Manager in Mapp Cloud
Location Manager in Mapp Cloud
Mapp Marketing Cloud Demo - Probability Feature in Mapp Cloud
Probability Feature in Mapp Cloud
Mapp Marketing Cloud Demo - Product Trends in Mapp Cloud
Product Trends in Mapp Cloud
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67 Mapp Marketing Cloud Reviews

3.9 out of 5
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67 Mapp Marketing Cloud Reviews
3.9 out of 5
67 Mapp Marketing Cloud Reviews
3.9 out of 5

Mapp Marketing Cloud Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Mapp Marketing CloudQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mapp Marketing Cloud?

Easy to use and so much you can do! This platform is getting better and better.

Some of the new features are fantastic. Mapp's strategy of doing what the others do well even better works but also means they are ahead of the curve.

Lots of support from Account teams but also opportunities to meet other customers to learn what works for them and share ideas. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

So far so good, haven't had any issues and the support from the team at Mapp helps so much. Review collected by and hosted on G2.com.

Recommendations to others considering Mapp Marketing Cloud:

Meet your account manager and customer success manager and get to know them. Mapp's team is really a huge usp for them and they are always on hand to help. Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

Lots but the main one being utilising the automation white board and using that across all channels Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad
UT
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mapp Marketing Cloud?

The speed to market of a product created in MAPP is amazing. Within a day or two you can have one email template multiplied, localized in 60 languages, tested signed off and sent to customers involving zero html developers and no html knowledge. Each market can easily adopt email template using the drag and Drop templates, be in full control of what they want to send out and execute email communication in very short time. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

The access level and group settings ( whether country or email groups ) is already good but can still be improved and this is related to situations where you have users that are part of multiple countries, markets and should have good visibility within their own environments and not browsing globally unless they have admin access rights. Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

Main work is around creating new content blocks and rendering challenges, but once a new content block is set to work correctly then in many cases it is reused and this saves cost and time. Main benefit is around speed and cost. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mapp Marketing Cloud?

For me the segment tools are the star of the show. The drag and drop feature makes it so easy to segment your data quickly and effectively. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

CEP pretty much has all bases covered in terms of functionality. They have more functions than any other esp I have used in over 20 years of mailing. There is always room for improvement but nothing I can say that I dislike. Review collected by and hosted on G2.com.

Recommendations to others considering Mapp Marketing Cloud:

Definatley give it a trial, they are usually happy to set new prospective clients up with a free trial. Make sure you use segments from the start for best delivery and cost effectiveness. Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

Email delivery is always a problem with all esp's but thanks to the excellent reporting and brilliant segment tools I have been able to circumnavigate delivery issues just by suppressing certain domains for a while using segments and then start filtering those emails back in over time. Review collected by and hosted on G2.com.

AO
Mr / Managing Director
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mapp Marketing Cloud?

We've been with Mapp for many years and have never had the need to ESP which is unusual in this industry. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

Not much to dislike really...it can be frustrating when key members of staff change, but that is indicative of most workplaces! Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

No problems as such, but deliverability, engagement and various GDPR compliance aspects are always ongoing. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mapp Marketing Cloud?

Being able to speak to deliverability team. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

The interface is very basic and not very user-friendly. Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

Re-engagement with our member base to visit to our websites. This increases the value of our sign ups. Review collected by and hosted on G2.com.

MJ
Customer Comms Campaign Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mapp Marketing Cloud?

the relationship seems to be a lot closer and honest than it was before Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

Sometimes communication (or lack of it) can be an issue, i.e. not getting an acknowledgment of emails; sometimes, despite giving clear (i hope ) instructions, I don't get what I ask for i.e. it took us some time to establish what I need for ad-hoc retention reports. It might be worth jumping on a call instead of emails going forward; quality control seems to be off at the moment i.e Black Friday issues; I'd like to be guided more through the email marketing world i.e. get suggestions of conferences, get insights, good practices etc; Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

most of our microsites are now hosted by Mapp which works better for us financially and cuts down the turnaround times. CMS will further improve on those in the email space which is a big win for our team and the business Review collected by and hosted on G2.com.

Leanne I.
LI
Digital Marketing Executive
Retail
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mapp Marketing Cloud?

In my personal experience I have to say the CMS platform is very easy and simple to use, it's fast and efficient with more and more developments and improvements being made all of the time. The client support we get from Josh is excellent, as a business we have gone through many changes of which Josh has supported myself throughout and I can't thank him enough! Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

I can honestly not think of anything I dislike. Review collected by and hosted on G2.com.

Recommendations to others considering Mapp Marketing Cloud:

I would highly recommend Mapp Digital, they are forward thinking, provide recommendations and solutions to achieve your business objectives. The account management is excellent, friendly and a real pleasure to work with. Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

We are currently revisiting our entire digital strategy after a lot of change within the business. Resource is now stretched to capacity so we are looking at ways to use more automation within our email campaigns, as well as working on our strategy to keep delivering revenue, engage with our customers and re engage after a drop off in our base. Through Mapp's support we are now automating at least 1 campaign per week reducing the need for physical email builds and yet still delivering revenue from emails that are more targeted towards our consumers behavior. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mapp Marketing Cloud?

The team are industry experts and are always avliable on the phone. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

The CMS isn't particually visual and would benefit from some GUI elements Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

Mapp have helped us increase drive conversion and solutions to certian forms Review collected by and hosted on G2.com.

JF
CDO
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Mapp Marketing Cloud?

How simple it and powerful the platform is. It's incredible how reliable the platform is, I can easily automate a chain communication strategy. With the segmentation feature I can easily deliver the right message to the right person at the right time. But I think my favorite functionality is the navigation between channels, super easy and interactive. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

I'd like to have more social media features and also to have it connected to the other channels. Social media requirements grow every day and we have a high demand to easily navigate between all channels, including the social ones. Review collected by and hosted on G2.com.

Recommendations to others considering Mapp Marketing Cloud:

Centralize all your content with Mapp, it’s really important to be consistent on your communication with your customer. If you don't have control over the content you share, using multiple platforms will be at risk of send the messages at the wrong time, by for example offering a product to a customer who already purchased that item. Mapp can also help you optimize your digital investments by controlling the communication, a central or unique platform is the best way to guarantee that, give a try to Mapp platforms. Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

The famous data silos are finally getting overcome with Mapp, now we can help customers centralize data from all over the company in one place. The communication through channels is also a game changer, it enables us to centralize the communication and also standardize it, making sure we have a consistent communication with the customers. Review collected by and hosted on G2.com.

LS
Head of CRM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mapp Marketing Cloud?

- communication with Key Account

- cooperation with technical team

- fast escalation steps

- willigness to learn from each other Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

- wrong feedback on technical issues from support

- no easy integration: API endpoints for data exports, imports,... Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

- very fast email sendout, which is super important for the Westwing business

- biggest share of daily revenue coming from daily sendouts

- response queue events makes it possible to maintain activations and deactivations of customers on our own = increase share of addressable members Review collected by and hosted on G2.com.