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Mapp Marketing Cloud
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Mapp Marketing Cloud
By Mapp Digital
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3.9 out of 5 stars
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Mapp Marketing Cloud Reviews & Product Details - Page 3

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Mapp Marketing Cloud Overview

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What is Mapp Marketing Cloud?

Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website. Mapp Marketing Cloud helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection. - Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences. - Personalize content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages. - Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies chose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris.

Mapp Marketing Cloud Details
Discussions
Mapp Marketing Cloud Community
Languages Supported
German, English, French, Italian, Spanish
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Product Description

Mapp are experts in helping marketers easily build personalized customer experiences through our very own SaaS platform: Mapp Marketing Cloud. Our powerful platform combines AI-powered digital analytics and marketing automation to collect customer data, extract insights, and trigger highly personalized campaigns across email, SMS, apps, and websites. Our platform helps B2C and D2C companies: - Unify customer data from various sources like websites, eCommerce, loyalty platforms, CRMs, and mobile apps, build customer profiles, and enrich these with compliant first-party data collection. - Convert data into actionable insights around each customer’s socio-demographic, behavior, and preferences to create engaging online and offline experiences. - Personalize content using these customer insights and automate cross-channel marketing across your website, emails, SMS, mobile/web push notifications, and in-app messages. - Continuously monitor and optimize your campaigns with the help of AI to help drive high engagement, capitalize on new opportunities, activate churning customers, and build customer loyalty. More than 700 companies choose Mapp for their marketing needs, including well-known brands such as Ella’s Kitchen, Farrow & Ball, Furla, Admiral Group, GLD Group, Pan Macmillan, Pladis, and many more. We've been on the market for over 20 years and constantly innovate our products and services to ensure our clients have the best support, with our global offices in London, San Diego, Berlin, Munich, Milan, and Paris.

How do you position yourself against your competitors?

Insight-led customer experience is a must. Mapp Cloud provides marketers with insights to drive business outcomes. Using Artificial Intelligence to generate actionable insights that let you connect with consumers along their journey with your brand, the platform enables marketers to create meaningful moments with their audience, maximize every opportunity, and drive revenue for their business. It's an enterprise-level customer experience platform, without the enterprise-level cost.

Seller Details
Seller
Mapp Digital
Year Founded
2016
HQ Location
London, GB
Twitter
@Mapp_Digital
6,227 Twitter followers
LinkedIn® Page
www.linkedin.com
526 employees on LinkedIn®
Sami S.
SS
Overview Provided by:
Sami Sharaf

Recent Mapp Marketing Cloud Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Excellent"
Comprehensive, includes everything we need and is extremely easy to work with.
Read more
Ramandeep s.
RS
Ramandeep s.Enterprise (> 1000 emp.)
4.0 out of 5
"Very Good Experience"
It has multi chennel capabilities, allowing for coordinated campaifns across various channels like email mobile and social media.
Read more
Verified User
C
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"Comprehensive coverage of marketing automation process"
One of the things I have liked best about Teradata Integrated Marketing Management is the back-end knowledgebase behind the software. Activities a...
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Mapp Marketing Cloud Media

Mapp Marketing Cloud Demo - Whiteboard (Marketing Automation) in Mapp Cloud
Whiteboard (Marketing Automation) in Mapp Cloud
Mapp Marketing Cloud Demo - Email Builder in Mapp Cloud
Email Builder in Mapp Cloud
Mapp Marketing Cloud Demo - Executive Summary in Mapp Cloud
Executive Summary in Mapp Cloud
Mapp Marketing Cloud Demo - Location Manager in Mapp Cloud
Location Manager in Mapp Cloud
Mapp Marketing Cloud Demo - Probability Feature in Mapp Cloud
Probability Feature in Mapp Cloud
Mapp Marketing Cloud Demo - Product Trends in Mapp Cloud
Product Trends in Mapp Cloud
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67 Mapp Marketing Cloud Reviews

3.9 out of 5
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3.9 out of 5
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Mapp Marketing Cloud Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Mapp Marketing CloudQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Insurance
AI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Mapp Marketing Cloud?

The usability of Mapp products is often self-explanatory. If you have any questions, here is quick and good advice. Customer suggestions and improvements to the product are taken into account during development Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

The internal self-service help center is becoming increasingly confusing. Especially the technical part and files are difficult to find. Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

The tracking tool enables us to evaluate our websites and applications very well. The Smart Alert function is absolutely helpful. The administration of users and authorizations is also great. Review collected by and hosted on G2.com.

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MK
Online Marketing Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Mapp Marketing Cloud?

Very good support and very friendly in case you need help. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

Sometimes a little bit complicated to use, but there is always quick help if something is unclear. Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

Newsletter marketing and recently also reactivation of our inactive newsletter subscribers. Review collected by and hosted on G2.com.

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Verified User in Electrical/Electronic Manufacturing
UE
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Mapp Marketing Cloud?

The one-to-one meetings with our account manager, which allow us to bring up anything we need help with. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

Nothing that I dislike about mapp at this moment in time. Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

We are able to make our e-mail's more data driven, this enables us to be more targeted with our customers. Review collected by and hosted on G2.com.

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Verified User in Consumer Services
AC
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Mapp Marketing Cloud?

Mapp is an easy-to-use tool that offers many functionalities to automate processes and track the success of your campaigns. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

It takes some time to set everything up. Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

Automation of the e-mail marketing processes, coordination of different types of customer data, tracking of campaigns Review collected by and hosted on G2.com.

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Verified User in Retail
UR
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Mapp Marketing Cloud?

The system loads relatively quickly..... Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

The system is not very user-friendly, it is not advanced compared to other software.

Moreover, getting training, help, response from the support team is really difficult, almost impossible Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

We currently only send basic newsletters and my experience is not very good so far Review collected by and hosted on G2.com.

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Verified User in Financial Services
EF
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mapp Marketing Cloud?

Customer support - technical and analytical Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

Development velocity for some parts of the solution Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

Web-Tracking & DMP Review collected by and hosted on G2.com.

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Verified User in Apparel & Fashion
UA
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Mapp Marketing Cloud?

Contact person, Care, Tools, Expertise,Trust Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

Sometimes error detection / correction takes too long Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

Very professional e-mail marketing know how for many years and common development Review collected by and hosted on G2.com.

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Verified User in Broadcast Media
UB
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Mapp Marketing Cloud?

Promptness of Mapp people whenever there is a need or a question, affordability Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

The user interface is sometimes not so clear and user friendly Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

I am exploiting the insights coming from KPI analysis to improve user experience and business performance! Review collected by and hosted on G2.com.

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LI
Marketing Executive
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mapp Marketing Cloud?

The dedication and expert knowledge our account management team provide - they are always on hand and always go above and beyond to help us deliver - even with extremely short notice. The team work as part of our own, understand our business inside and out and provide us with expertise and knowledge to enable our business to progress. The team share innovative ideas and suggestions to help us move forward as well as the detail in how we can achieve success! Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

To be completely honest there isn't anything I dislike. Review collected by and hosted on G2.com.

Recommendations to others considering Mapp Marketing Cloud:

Mapp Engage have supported our business and enabled us to revolutionise the way we sell digitally. Working with Mapp for the past 7 years we are continuously impressed with the client services, our account management team never fail to go above and beyond (hence our 7 year relationship!). The support the team offers in using the Mapp Engage platform is excellent, they truly are a part of our team. The Mapp platform is simple to use with detailed analysis available to understand customer behaviour and deliver a personalised experience. I'd highly recommend the Mapp platform and their incredibly supportive team. Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

Mapp have changed the way we sell digitally, through our email platform we have been able to innovate based on detailed customer data that has influenced our entire email structure and design. In tandem Mapp work with us on improving customer journeys through to our website to streamline the process and how our data is captured. We're now able to offer a completely personalised experience for our customers based on their interests which has enabled us to achieve a significant increase in revenue. Week by week Mapp work with us in analysing our data, monitoring email performance as well as customer behavior - this has influenced the way we communicate with our customers that not only results in an improved experience for the customer but reduces our unsubscribes and improves the value of our customer data. Review collected by and hosted on G2.com.

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MS
CRM Marketing Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mapp Marketing Cloud?

Great teams that work incredibly hard and often above and beyond to achieve. From working at your offices I feel that the teams are capable, agile and focused to get great results. Review collected by and hosted on G2.com.

What do you dislike about Mapp Marketing Cloud?

I would like to see slightly more toggles on the statistic pages (for example we use CTO as measure, but that only displays when inside the message stats)

Review collected by and hosted on G2.com.

Recommendations to others considering Mapp Marketing Cloud:

A very simple system that may look "simple" but has a lot of power behind it. Easy for novice users in my organisation to take hold of and send complete campaigns without too much hassle. Review collected by and hosted on G2.com.

What problems is Mapp Marketing Cloud solving and how is that benefiting you?

We're testing a lot of targeted audiences and lots of balancing sends over unsubs. The whiteboards are really clear and easy to see where customers fall. Review collected by and hosted on G2.com.

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Mapp Marketing Cloud