Best Marketing Analytics Tools - Page 28
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Best Marketing Analytics Software At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
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Skills.ai makes interacting with your data as easy as having a conversation with your favorite data analyst.
- 100% Small-Business
- Overview
- User Satisfaction
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Smart Copilot est un logiciel de gestion Business Intelligence qui fournit des données et des analyses en temps réel pour aider les marques à optimiser l'allocation de leur budget, à contrôler l'attri
- Overview
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SMART Marketing is a comprehensive solution for managing client segments and omnichannel marketing communications from a single window of a CRM system. The system is based on one of the best Low-code/
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So What Labs offers a SaaS-based marketing analytics platform tailored to seamlessly connect your marketing data, facilitating easy analysis. It provides actionable insights and recommends strategic m
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StatTrac was specifically designed to meet the needs of franchise owners. It is a web-based solution for tracking and retrieving reliable, statistical information from multiple units in an accurate, c
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Use historical data to understand key business drivers. strataQED creates marketing mix models by evaluating historical data to quantify the relationship between business drivers and business results.
39 Twitter followers
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a blend of advertising and financial technology that is specifically used to optimize an online campaign's return on digital advertising spend (RODAS)
- Overview
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Superads is the next-generation creative analytics platform designed for performance marketers and creative teams who want to scale winning ads with data-driven insights.
4,279 Twitter followers
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A virtual marketing director software that help you stay ahead of the curve. Give Tactycs some basic information about your team, organization, objective, and resources and receive a full marketing pl
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TEA Software is for companies who are concerned about website traffic, TEA Software is a traffic quality management solution that provides actionable insights for click traffic performance.
14 Twitter followers
- Overview
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- User Satisfaction
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Terminus is a multi-channel ABX platform fuelled by proprietary data. We are now part of DemandScience. With real-time intent signals and precise segmentation, your marketing and sales teams stay
- Computer Software
- Information Technology and Services
- 52% Enterprise
- 13% Mid-Market
299 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
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Uniting data from marketing, sales, operations and finance systems and gluing it together with public datasets to create an enriched, trustworthy single view; Used by the next generation of British
- 100% Small-Business
- Overview
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TrackX is a comprehensive campaign performance tracking platform crafted to facilitate the promotion of online offers and campaigns across various categories and models, encompassing CPA, CPC, CPL, CP
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TrinityX is a digital intelligence platform designed to define digital maturity, map against industry bench-marking and build a digital roadmap.
- Overview
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ViewMetrics is a powerful automated reporting tool designed to streamline and automate the process of creating marketing reports. By connecting to various marketing accounts and data sources viz. Goog
