Best Marketing Analytics Tools - Page 19
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Best Marketing Analytics Software At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
FOCUUS is a performance marketing and analytics platform.
- 100% Small-Business
57 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Growify's marketing automation feature is designed to transform your marketing strategy, offering a suite of advanced tools that streamline campaign management. With its intuitive automation capabilit
- 100% Small-Business
18 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Jess is a marketing analytics software company based in Philadelphia, PA that helps marketers know if their advertising is working. The Jess Dashboard aggregates data from Google Analytics, Google Sea
- 100% Small-Business
6 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Keen.io is the complete event data management solution. Our platform can handle all aspects of your event data management, from collection to application. Stream, store, query, and present your data a
- Computer Software
- 75% Small-Business
- 25% Mid-Market
24,131 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
KNO helps ad buyers better understand who their customers are, and where they’re coming from. Dial in your post-iOS 14 attribution, build more accurate personas and drive action with our pre-built pos
- 100% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Say goodbye to manual audit checklists with Marketing Auditor, the ultimate solution for agencies looking to streamline their audit process. Audit your Google Ads and Analytics accounts in just minute
- 100% Enterprise
- Overview
- User Satisfaction
- Seller Details
Our Marketing Mix Modeling software MassTer offers a modern approach to running Marketing Mix Modeling projects. With its user-friendly and intuitive interface, MassTer helps analytical teams perform
- 100% Enterprise
- Overview
- User Satisfaction
- Seller Details
Measureful offers solutions for customizable marketing reports for agencies, freelancers, and marketers.
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Metrics Watch provides email reports and real-time alerts for Google Analytics.
- 100% Small-Business
628 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Musqot Marketing Planner includes all the features required to create, manage and analyze your marketing activities and performance online. We offer simple yet robust functionality for management of t
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Next4biz CRM is a new generation CRM with digital behavior analysis, marketing & sales automation, and AI powered end-to-end customer service management features. Marketing & sales features:
- 50% Mid-Market
- 50% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
OptiMine Insight, the cloud-based agile marketing measurement platform that measures the cross-channel performance of all your channels and ads- offline and online.
- 100% Mid-Market
826 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Outsmart is an affordable internet service designed to automatically collects cross-channel analytics from various online marketing channels and presents it as highly informative and actionable insigh
- 50% Mid-Market
- 50% Small-Business
89 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Pacr allows you to track the spend (vs budget) for all your paid ad accounts across all platforms. You can track and forecast out total monthly spend whilst being alerted in real-time of any significa
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Predict creative performance, with over 95% accuracy, before you spend a dollar on marketing. Pattern89 is an artificial intelligence solution that predicts what will perform, optimizes in-flight camp
- 100% Small-Business
