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Best Digital Advertising Intelligence Software for for Small Business

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall Digital Advertising Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Digital Advertising Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Digital Advertising Intelligence category.

In addition to qualifying for inclusion in the Digital Advertising Intelligence Software category, to qualify for inclusion in the Small Business Digital Advertising Intelligence Software category, a product must have at least 10 reviews left by a reviewer from a small business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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7 Listings in Small Business Digital Advertising Intelligence Available

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    G2 Score
Similarweb
By Similarweb
(1,066)4.5 out of 5
2nd Easiest To Use in Digital Advertising Intelligence software
View top Consulting Services for Similarweb
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

    Users
    • Account Executive
    • Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 43% Mid-Market
    • 34% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Similarweb is a tool for marketing research and competitive analysis, providing analytics metrics for marketing research and allowing users to pull data from the past year.
    • Reviewers frequently mention the user-friendly interface, organized data presentation, and the constant improvement and addition of new data and features by the SimilarWeb team.
    • Reviewers noted limitations in data pulling, with some reporting that Similarweb was only able to provide data for less than a third of the websites they were researching, and others mentioning high costs for additional features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Similarweb Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    187
    Insights
    149
    Competitor Analysis
    145
    Traffic Analysis
    132
    Features
    100
    Cons
    Data Inaccuracy
    77
    Inaccurate Data
    65
    Limited Features
    59
    Limited Data
    54
    Limited Data Access
    53
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Similarweb features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 8.7
    8.7
    Quality of Support
    Average: 9.0
    7.9
    Ad Intelligence Reporting
    Average: 8.6
    7.9
    Ad Competitive Benchmarking
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Similarweb
    Company Website
    Year Founded
    2007
    HQ Location
    New York
    Twitter
    @SimilarWeb
    45,970 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,313 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketi

Users
  • Account Executive
  • Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 43% Mid-Market
  • 34% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Similarweb is a tool for marketing research and competitive analysis, providing analytics metrics for marketing research and allowing users to pull data from the past year.
  • Reviewers frequently mention the user-friendly interface, organized data presentation, and the constant improvement and addition of new data and features by the SimilarWeb team.
  • Reviewers noted limitations in data pulling, with some reporting that Similarweb was only able to provide data for less than a third of the websites they were researching, and others mentioning high costs for additional features.
Similarweb Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
187
Insights
149
Competitor Analysis
145
Traffic Analysis
132
Features
100
Cons
Data Inaccuracy
77
Inaccurate Data
65
Limited Features
59
Limited Data
54
Limited Data Access
53
Similarweb features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.7
8.7
Quality of Support
Average: 9.0
7.9
Ad Intelligence Reporting
Average: 8.6
7.9
Ad Competitive Benchmarking
Average: 8.4
Seller Details
Seller
Similarweb
Company Website
Year Founded
2007
HQ Location
New York
Twitter
@SimilarWeb
45,970 Twitter followers
LinkedIn® Page
www.linkedin.com
1,313 employees on LinkedIn®
Get a quote
ASK BOSCO®
By ASK BOSCO®
(47)4.7 out of 5
3rd Easiest To Use in Digital Advertising Intelligence software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ASK BOSCO® is an AI-powered digital marketing analytics platform that helps agencies and marketing teams make data-driven decisions. It offers a single source of truth for tracking campaign and channe

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 62% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ASK BOSCO® Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    24
    Analytics
    21
    Reporting
    18
    Features
    17
    Insights
    13
    Cons
    Lack of Information
    7
    Connector Issues
    6
    Lack of Detail
    6
    Access Limitations
    4
    Data Inaccuracy
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ASK BOSCO® features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.7
    9.3
    Quality of Support
    Average: 9.0
    8.9
    Ad Intelligence Reporting
    Average: 8.6
    8.8
    Ad Competitive Benchmarking
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ASK BOSCO®
    Company Website
    Year Founded
    2019
    HQ Location
    Leeds, GB
    Twitter
    @askboscoindex
    41 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    23 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ASK BOSCO® is an AI-powered digital marketing analytics platform that helps agencies and marketing teams make data-driven decisions. It offers a single source of truth for tracking campaign and channe

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 62% Small-Business
  • 26% Mid-Market
ASK BOSCO® Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
24
Analytics
21
Reporting
18
Features
17
Insights
13
Cons
Lack of Information
7
Connector Issues
6
Lack of Detail
6
Access Limitations
4
Data Inaccuracy
4
ASK BOSCO® features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.7
9.3
Quality of Support
Average: 9.0
8.9
Ad Intelligence Reporting
Average: 8.6
8.8
Ad Competitive Benchmarking
Average: 8.4
Seller Details
Seller
ASK BOSCO®
Company Website
Year Founded
2019
HQ Location
Leeds, GB
Twitter
@askboscoindex
41 Twitter followers
LinkedIn® Page
www.linkedin.com
23 employees on LinkedIn®
Get a quote

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MediaRadar
By MediaRadar
(134)4.5 out of 5
6th Easiest To Use in Digital Advertising Intelligence software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Medi

    Users
    • Account Executive
    Industries
    • Marketing and Advertising
    • Publishing
    Market Segment
    • 55% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MediaRadar Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Business Growth
    2
    Ease of Use
    2
    Features
    2
    Insights
    2
    Accuracy
    1
    Cons
    Cluttered Layout
    1
    Data Inaccuracy
    1
    Difficult Usability
    1
    Inaccurate Data
    1
    Inefficient Search Functionality
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MediaRadar features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.7
    9.2
    Quality of Support
    Average: 9.0
    8.1
    Ad Intelligence Reporting
    Average: 8.6
    8.3
    Ad Competitive Benchmarking
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MediaRadar
    Year Founded
    2006
    HQ Location
    New York, NY
    Twitter
    @MediaRadar
    4,369 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    444 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Medi

Users
  • Account Executive
Industries
  • Marketing and Advertising
  • Publishing
Market Segment
  • 55% Mid-Market
  • 27% Small-Business
MediaRadar Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Business Growth
2
Ease of Use
2
Features
2
Insights
2
Accuracy
1
Cons
Cluttered Layout
1
Data Inaccuracy
1
Difficult Usability
1
Inaccurate Data
1
Inefficient Search Functionality
1
MediaRadar features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.7
9.2
Quality of Support
Average: 9.0
8.1
Ad Intelligence Reporting
Average: 8.6
8.3
Ad Competitive Benchmarking
Average: 8.4
Seller Details
Seller
MediaRadar
Year Founded
2006
HQ Location
New York, NY
Twitter
@MediaRadar
4,369 Twitter followers
LinkedIn® Page
www.linkedin.com
444 employees on LinkedIn®
Read MediaRadar Reviews
MobileAction
By MobileAction
(106)4.4 out of 5
9th Easiest To Use in Digital Advertising Intelligence software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Games
    Market Segment
    • 49% Small-Business
    • 41% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MobileAction Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    59
    Features
    49
    Customer Support
    42
    Helpful
    36
    Keyword Research
    32
    Cons
    Poor User Interface
    16
    Poor Interface Design
    13
    Data Inaccuracy
    11
    Learning Curve
    11
    Limited Features
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MobileAction features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.7
    9.0
    Quality of Support
    Average: 9.0
    8.3
    Ad Intelligence Reporting
    Average: 8.6
    8.1
    Ad Competitive Benchmarking
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MobileAction
    Year Founded
    2013
    HQ Location
    San Francisco, California, United States
    Twitter
    @MobileAction
    6,812 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    111 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Games
Market Segment
  • 49% Small-Business
  • 41% Mid-Market
MobileAction Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
59
Features
49
Customer Support
42
Helpful
36
Keyword Research
32
Cons
Poor User Interface
16
Poor Interface Design
13
Data Inaccuracy
11
Learning Curve
11
Limited Features
11
MobileAction features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.7
9.0
Quality of Support
Average: 9.0
8.3
Ad Intelligence Reporting
Average: 8.6
8.1
Ad Competitive Benchmarking
Average: 8.4
Seller Details
Seller
MobileAction
Year Founded
2013
HQ Location
San Francisco, California, United States
Twitter
@MobileAction
6,812 Twitter followers
LinkedIn® Page
www.linkedin.com
111 employees on LinkedIn®
Read MobileAction Reviews
StoreYa
By StoreYa
(14)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StoreYa's marketing platform offers the only fully autonomous performance-based advertising AI solution for eCommerce. StoreYa creates, manages and optimises in real-time Google, Facebook, Instagram,

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 93% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • StoreYa Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    4
    Affordable
    2
    Ease of Use
    2
    Sales
    2
    Campaign Management
    1
    Cons
    Poor Customer Support
    2
    Pricing Issues
    2
    Email Functionality
    1
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • StoreYa features and usability ratings that predict user satisfaction
    5.0
    Has the product been a good partner in doing business?
    Average: 8.7
    8.0
    Quality of Support
    Average: 9.0
    0.0
    No information available
    0.0
    No information available
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    StoreYa
    Year Founded
    2012
    HQ Location
    Ramat Ha'sharon, Israel
    Twitter
    @StoreYaCom
    1,126 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    13 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StoreYa's marketing platform offers the only fully autonomous performance-based advertising AI solution for eCommerce. StoreYa creates, manages and optimises in real-time Google, Facebook, Instagram,

Users
No information available
Industries
No information available
Market Segment
  • 93% Small-Business
  • 7% Mid-Market
StoreYa Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
4
Affordable
2
Ease of Use
2
Sales
2
Campaign Management
1
Cons
Poor Customer Support
2
Pricing Issues
2
Email Functionality
1
Expensive
1
StoreYa features and usability ratings that predict user satisfaction
5.0
Has the product been a good partner in doing business?
Average: 8.7
8.0
Quality of Support
Average: 9.0
0.0
No information available
0.0
No information available
Seller Details
Seller
StoreYa
Year Founded
2012
HQ Location
Ramat Ha'sharon, Israel
Twitter
@StoreYaCom
1,126 Twitter followers
LinkedIn® Page
www.linkedin.com
13 employees on LinkedIn®
Read StoreYa Reviews
Pathmatics by Sensor Tower
By Pathmatics (By Sensor Tower)
(346)4.3 out of 5
5th Easiest To Use in Digital Advertising Intelligence software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their d

    Users
    • Account Executive
    • Assistant Strategist
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 48% Mid-Market
    • 40% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Pathmatics by Sensor Tower features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.7
    8.7
    Quality of Support
    Average: 9.0
    9.0
    Ad Intelligence Reporting
    Average: 8.6
    8.4
    Ad Competitive Benchmarking
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Pathmatics (By Sensor Tower)
    Year Founded
    2011
    HQ Location
    Santa Monica, CA
    Twitter
    @Pathmatics
    3,464 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    22 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their d

Users
  • Account Executive
  • Assistant Strategist
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 48% Mid-Market
  • 40% Enterprise
Pathmatics by Sensor Tower features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.7
8.7
Quality of Support
Average: 9.0
9.0
Ad Intelligence Reporting
Average: 8.6
8.4
Ad Competitive Benchmarking
Average: 8.4
Seller Details
Seller
Pathmatics (By Sensor Tower)
Year Founded
2011
HQ Location
Santa Monica, CA
Twitter
@Pathmatics
3,464 Twitter followers
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®
Read Pathmatics by Sensor Tower Reviews
AdQuality by IronSource
By Unity
(39)4.4 out of 5
10th Easiest To Use in Digital Advertising Intelligence software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Users
    No information available
    Industries
    • Computer Games
    • Marketing and Advertising
    Market Segment
    • 51% Small-Business
    • 46% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AdQuality by IronSource features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.7
    9.4
    Quality of Support
    Average: 9.0
    8.3
    Ad Intelligence Reporting
    Average: 8.6
    6.7
    Ad Competitive Benchmarking
    Average: 8.4
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Unity
    Year Founded
    2010
    HQ Location
    San Fransisco
    Twitter
    @unity
    104,812 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Users
No information available
Industries
  • Computer Games
  • Marketing and Advertising
Market Segment
  • 51% Small-Business
  • 46% Mid-Market
AdQuality by IronSource features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.7
9.4
Quality of Support
Average: 9.0
8.3
Ad Intelligence Reporting
Average: 8.6
6.7
Ad Competitive Benchmarking
Average: 8.4
Seller Details
Seller
Unity
Year Founded
2010
HQ Location
San Fransisco
Twitter
@unity
104,812 Twitter followers
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
Read AdQuality by IronSource Reviews
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Enterprise
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7 Listings in Small Business Digital Advertising Intelligence Available

  • Sort By:
    G2 Score