Digital Advertising Intelligence Software Resources

Apple Search Ads spend is projected to reach almost $10 billion in 2024. With 650 million visitors weekly on the App Store and new privacy regulations making it difficult to track ROI from other ad networks, Apple Search Ads has proven to be a top user acquisition channel. However, manually updating bids and sourcing new keywords to add to your campaigns can be time-consuming and prone to error. SearchAds.com lets you automate and optimize your Apple Search Ads campaigns with advanced, AI-driven solutions for peak performance. By switching to SearchAds.com you can combine post-install metrics with Apple Search Ads for a full UA picture. Additionally, you can access your competitors’ paid and organic keywords with a single click and optimize your campaigns accordingly. The platform lets you adjust your bids and budget automatically with its smart tools, take action on keywords in bulk and create custom columns, presets, and saved filters. By utilizing SearchAds.com, you can combine your ASO with Apple Search Ads to take advantage of the organic paid synergy.

Burt helps digital media companies aggregate and normalize their ad revenue and campaign data into a single source of truth. It's a robust ETL tool and a powerful BI platform baked in with managed service elements all in one, capturing all your data from adservers, SSPs, DSPs, OMS, CRM, verification platforms, social, etc. and making it really accessible and useful. This helps address a variety of use-cases such as programmatic partner reporting, campaign pacing, 3rd party discrepancy reconciliation, inventory forecasting and yield optimization, client-facing reporting automation, alerting, benchmarking, and more. Basically: anything having to do with digital media revenue reporting -- both internal (e.g. billing, pacing) and external (for clients or prospects) --Burt is the central engine designed to power all of that.

Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like Winmo (our partner) to get updates related to brands outside of the ad intelligence information in Explorer.