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Best Demand Side Platform (DSP) with Contextual Targeting Capabilities

Benefits of Demand Side Platform (DSP) with Contextual Targeting capabilities include: Able to match the marketer's ad with specific content on a site or page.
Below are the top-rated Demand Side Platform (DSP) with Contextual Targeting capabilities, as verified by G2’s Research team. Real users have identified Contextual Targeting as an important function of Demand Side Platform (DSP). Compare different products that offer this feature so you can decide which is best for your business needs.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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7 Listings in Demand Side Platform (DSP) Available
(752)4.8 out of 5
Optimized for quick response
1st Easiest To Use in Demand Side Platform (DSP) software
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StackAdapt is a multi-channel advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and DOOH ads. StackAdapt's state-of-th

    Users
    • Digital Strategist
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 63% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • StackAdapt Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    120
    Customer Support
    115
    Helpful
    97
    Team Helpfulness
    90
    Campaigns
    72
    Cons
    Reporting Limitations
    26
    Poor Reporting
    24
    Reporting Issues
    22
    Integration Issues
    14
    Learning Curve
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • StackAdapt features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 8.3
    9.4
    Cross Channel Capabilities
    Average: 8.2
    9.4
    Performance and Reliability
    Average: 8.2
    9.2
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2014
    HQ Location
    Ontario
    Twitter
    @StackAdapt
    2,547 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,279 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StackAdapt is a multi-channel advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and DOOH ads. StackAdapt's state-of-th

Users
  • Digital Strategist
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 63% Small-Business
  • 31% Mid-Market
StackAdapt Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
120
Customer Support
115
Helpful
97
Team Helpfulness
90
Campaigns
72
Cons
Reporting Limitations
26
Poor Reporting
24
Reporting Issues
22
Integration Issues
14
Learning Curve
13
StackAdapt features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.3
9.4
Cross Channel Capabilities
Average: 8.2
9.4
Performance and Reliability
Average: 8.2
9.2
Cross-Device Capabilities
Average: 7.9
Seller Details
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,547 Twitter followers
LinkedIn® Page
www.linkedin.com
1,279 employees on LinkedIn®
(101)4.5 out of 5
Optimized for quick response
7th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 47% Mid-Market
    • 27% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • The Trade Desk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    19
    Ease of Use
    19
    Helpful
    14
    Features
    13
    Team Helpfulness
    13
    Cons
    Learning Curve
    6
    Poor Reporting
    6
    Reporting Issues
    6
    Slow Performance
    6
    Expensive
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • The Trade Desk features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.3
    8.6
    Cross Channel Capabilities
    Average: 8.2
    8.5
    Performance and Reliability
    Average: 8.2
    8.8
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Ventura, CA
    Twitter
    @TheTradeDesk
    19,691 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,047 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 47% Mid-Market
  • 27% Small-Business
The Trade Desk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
19
Ease of Use
19
Helpful
14
Features
13
Team Helpfulness
13
Cons
Learning Curve
6
Poor Reporting
6
Reporting Issues
6
Slow Performance
6
Expensive
5
The Trade Desk features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.3
8.6
Cross Channel Capabilities
Average: 8.2
8.5
Performance and Reliability
Average: 8.2
8.8
Cross-Device Capabilities
Average: 7.9
Seller Details
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
19,691 Twitter followers
LinkedIn® Page
www.linkedin.com
4,047 employees on LinkedIn®

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(133)4.5 out of 5
Optimized for quick response
2nd Easiest To Use in Demand Side Platform (DSP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertiser

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 56% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Simpli.fi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    21
    Ease of Use
    16
    Helpful
    14
    Team Helpfulness
    13
    Campaign Management
    11
    Cons
    Campaign Management
    6
    Unclear Communication
    5
    Campaign Management Issues
    4
    Dashboard Issues
    4
    Lack of Clarity
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Simpli.fi features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.3
    9.1
    Cross Channel Capabilities
    Average: 8.2
    8.8
    Performance and Reliability
    Average: 8.2
    8.5
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Simpli.fi
    Company Website
    Year Founded
    2010
    HQ Location
    Fort Worth, TX
    Twitter
    @simpli_fi
    1,810 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    631 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertiser

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 56% Small-Business
  • 36% Mid-Market
Simpli.fi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
21
Ease of Use
16
Helpful
14
Team Helpfulness
13
Campaign Management
11
Cons
Campaign Management
6
Unclear Communication
5
Campaign Management Issues
4
Dashboard Issues
4
Lack of Clarity
4
Simpli.fi features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.3
9.1
Cross Channel Capabilities
Average: 8.2
8.8
Performance and Reliability
Average: 8.2
8.5
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,810 Twitter followers
LinkedIn® Page
www.linkedin.com
631 employees on LinkedIn®
(285)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Demand Side Platform (DSP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

    Users
    • Digital Marketing Manager
    • Digital Media Planner
    Industries
    • Marketing and Advertising
    • Newspapers
    Market Segment
    • 64% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Basis Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    17
    Customer Support
    15
    Campaign Management
    10
    Campaigns
    9
    Helpful
    9
    Cons
    Limited Features
    4
    Poor Reporting
    4
    Reporting Limitations
    4
    Limited Reporting
    3
    Poor Usability
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Basis features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.3
    8.6
    Cross Channel Capabilities
    Average: 8.2
    8.7
    Performance and Reliability
    Average: 8.2
    8.7
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2001
    HQ Location
    Chicago, IL
    Twitter
    @basisglobaltech
    4,895 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,391 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users
  • Digital Marketing Manager
  • Digital Media Planner
Industries
  • Marketing and Advertising
  • Newspapers
Market Segment
  • 64% Small-Business
  • 28% Mid-Market
Basis Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
17
Customer Support
15
Campaign Management
10
Campaigns
9
Helpful
9
Cons
Limited Features
4
Poor Reporting
4
Reporting Limitations
4
Limited Reporting
3
Poor Usability
3
Basis features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.3
8.6
Cross Channel Capabilities
Average: 8.2
8.7
Performance and Reliability
Average: 8.2
8.7
Cross-Device Capabilities
Average: 7.9
Seller Details
Company Website
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,895 Twitter followers
LinkedIn® Page
www.linkedin.com
1,391 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Hospital & Health Care
    Market Segment
    • 41% Mid-Market
    • 31% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Roku OneView (formerly Dataxu) features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.3
    5.0
    Cross Channel Capabilities
    Average: 8.2
    8.0
    Performance and Reliability
    Average: 8.2
    8.0
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Roku
    Year Founded
    2002
    HQ Location
    San Jose, CA
    Twitter
    @Roku
    245,112 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,868 employees on LinkedIn®
    Ownership
    NASDAQ:ROKU
Product Description
How are these determined?Information
This description is provided by the seller.

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to

Users
No information available
Industries
  • Marketing and Advertising
  • Hospital & Health Care
Market Segment
  • 41% Mid-Market
  • 31% Small-Business
Roku OneView (formerly Dataxu) features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.3
5.0
Cross Channel Capabilities
Average: 8.2
8.0
Performance and Reliability
Average: 8.2
8.0
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
Roku
Year Founded
2002
HQ Location
San Jose, CA
Twitter
@Roku
245,112 Twitter followers
LinkedIn® Page
www.linkedin.com
3,868 employees on LinkedIn®
Ownership
NASDAQ:ROKU
(211)4.2 out of 5
Optimized for quick response
12th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, connected TV

    Users
    • Digital Marketing Manager
    • CEO
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 73% Small-Business
    • 20% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Choozle Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    8
    Campaigns
    6
    Customer Support
    6
    Team Helpfulness
    6
    Campaign Management
    5
    Cons
    Poor Reporting
    4
    Reporting Issues
    4
    Reporting Limitations
    4
    Software Bugs
    3
    Technical Glitches
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Choozle features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.3
    8.3
    Cross Channel Capabilities
    Average: 8.2
    8.0
    Performance and Reliability
    Average: 8.2
    8.3
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Denver, Colorado
    Twitter
    @choozle
    1,252 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    60 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Choozle – Digital Advertising Made Easy®—provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, connected TV

Users
  • Digital Marketing Manager
  • CEO
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 73% Small-Business
  • 20% Mid-Market
Choozle Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
8
Campaigns
6
Customer Support
6
Team Helpfulness
6
Campaign Management
5
Cons
Poor Reporting
4
Reporting Issues
4
Reporting Limitations
4
Software Bugs
3
Technical Glitches
3
Choozle features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.3
8.3
Cross Channel Capabilities
Average: 8.2
8.0
Performance and Reliability
Average: 8.2
8.3
Cross-Device Capabilities
Average: 7.9
Seller Details
Company Website
Year Founded
2012
HQ Location
Denver, Colorado
Twitter
@choozle
1,252 Twitter followers
LinkedIn® Page
www.linkedin.com
60 employees on LinkedIn®
(51)3.8 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Finally, there’s a platform that understands how people consume content today. A platform that understands that as people move across screens, advertisers and broadcasters need to adapt instantly. On

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 55% Enterprise
    • 35% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Amobee features and usability ratings that predict user satisfaction
    7.9
    Has the product been a good partner in doing business?
    Average: 8.3
    8.3
    Cross Channel Capabilities
    Average: 8.2
    7.9
    Performance and Reliability
    Average: 8.2
    7.5
    Cross-Device Capabilities
    Average: 7.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Amobee
    Year Founded
    2005
    HQ Location
    Redwood City, CA
    Twitter
    @amobee
    8,108 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    203 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Finally, there’s a platform that understands how people consume content today. A platform that understands that as people move across screens, advertisers and broadcasters need to adapt instantly. On

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 55% Enterprise
  • 35% Mid-Market
Amobee features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 8.3
8.3
Cross Channel Capabilities
Average: 8.2
7.9
Performance and Reliability
Average: 8.2
7.5
Cross-Device Capabilities
Average: 7.9
Seller Details
Seller
Amobee
Year Founded
2005
HQ Location
Redwood City, CA
Twitter
@amobee
8,108 Twitter followers
LinkedIn® Page
www.linkedin.com
203 employees on LinkedIn®

Quick Facts: Demand Side Platform (DSP) with Contextual Targeting Capabilities

Content below is current as of June, 2024
Reviews Summary for Demand Side Platform (DSP) Software with Contextual Targeting Features

Reviews Summary: Demand Side Platform (DSP) Software with Contextual Targeting Features

Currently there are 8 Demand Side Platform (DSP) software products with Contextual Targeting features listed on G2, and together they have generated 1,081 total reviews. These reviews are generated using the qualitative and quantitative feedback from G2 members who have used these software products.

G2 users review Demand Side Platform (DSP) software products based on criteria relating to user experience, setup, and support. Below you will find how users rated the 8 Demand Side Platform (DSP) software products that have Contextual Targeting features based on those criteria:

  • Quality of Support: 9.3/10 average user rating
  • Ease of Use: 8.5/10 average user rating
  • Ease of Setup: 8.4/10 average user rating

To help you compare and find the best Demand Side Platform (DSP) software product with the right Contextual Targeting functionality for your business, we have gathered some additional details and FAQs below.

What Demand Side Platform (DSP) products with Contextual Targeting features have the most reviews and are the highest-rated?

Based on quantity of reviews and average ratings, these are the most popular Demand Side Platform (DSP) software products with Contextual Targeting capabilities according to G2 users:

  • StackAdapt is rated 4.8-stars and has 499 reviews
  • Basis is rated 4.5-stars and has 263 reviews

What Demand Side Platform (DSP) software products with Contextual Targeting capabilities are the most liked according to G2 users?

Based on the G2 ratings scale and regardless of review count, these are the highest-rated Demand Side Platform (DSP) software products with Contextual Targeting capabilities:

  • StackAdapt is rated 4.8-stars with 499 reviews.
  • Basis is rated 4.5-stars with 263 reviews.
  • Choozle is rated 4.2-stars with 124 reviews.
  • The Trade Desk is rated 4.5-stars with 64 reviews.
  • Simpli.fi is rated 4.5-stars with 61 reviews.

Which software products with Contextual Targeting features are the highest rated on G2?

These are the Demand Side Platform (DSP) software products offering Contextual Targeting capabilities and have the highest ratings:

  • StackAdapt has received 499 reviews and is rated 4.8-stars.
  • Basis has received 263 reviews and is rated 4.5-stars.
  • The Trade Desk has received 64 reviews and is rated 4.5-stars.
  • Simpli.fi has received 61 reviews and is rated 4.5-stars.
  • Choozle has received 124 reviews and is rated 4.2-stars.

Review Snippets for Demand Side Platform (DSP) Software with Contextual Targeting Features

Below are questions we ask of all Demand Side Platform (DSP) software users on G2. The answers are specific to the most popular software products that offer Contextual Targeting capabilities. These user responses provide more insight into the most-reviewed Demand Side Platform (DSP) software and their Contextual Targeting features listed on G2.
Questions Responses
Here is what users liked best about Demand Side Platform (DSP) software with Contextual Targeting features.
StackAdapt: "An easy to use and well design platform, where I can get to choose the settings of my campaign. Easy to understand, away from complicated, and always with an amazing customer service that is always there to give extra recommendations to achieved the best performance results possible."
- Nilvia R., SEO, SEM, SMM, Google Adwords campaigns, PPC,web keyword optimization, Facebook campaigns, Marketing, Digital Marketing., Mid-Market (51-1000 emp.)
Basis: "Centro makes it easy to expand into other channels so that you can do the strategy, not the campaign set up and management."
- Marc J., Senior Search Manager at Razorfish, Enterprise (> 1000 emp.)
Choozle: "It has a simple and modern layout and the process is easy to understand."
- Katie S., Social Media Manager at Alterra Mountain Company, Enterprise (> 1000 emp.)
Here is what users liked least about Demand Side Platform (DSP) software with Contextual Targeting features.
Choozle: "That you need to pay so much more money for Insights detailed performance information to help optimize your audiences."
- James V., Marketing Technology Consultant, Mid-Market (51-1000 emp.)
Simpli.fi: "These guys didn't even want to make me presentation because it seems our headquarters is situated in a place where "they don't do business". Although our projects are international and we are constantly working with many US based softwares with no issues."
- Victor H., Digital Marketing Manager at Heat Design Ltd., Small-Business (50 or fewer emp.)
Choozle: "Reporting is very manual and time consuming. You have to request reporting from Choozle to export data to get metrics on the creative level."
- Patricia K., Paid Media Specialist at Aztek, Small-Business (50 or fewer emp.)
These are what users recommend to others considering popular Demand Side Platform (DSP) software products with Contextual Targeting capabilities.
StackAdapt: "Prepare to be amazed by the engagement rates!"
- Nilvia R., SEO, SEM, SMM, Google Adwords campaigns, PPC,web keyword optimization, Facebook campaigns, Marketing, Digital Marketing., Mid-Market (51-1000 emp.)
Basis: "easier campaign set up"
- William S., Director of Digital Media at iSynergy, Small-Business (50 or fewer emp.)
Choozle: "Great for simple campaigns and small budgets. Really nice to have the IP targeting capability at this price point combined with super simple interface."
- James C., Senior Vice President of Marketing Solutions at National Credit Center, Mid-Market (51-1000 emp.)
These are the problems users said the software was solving and how it is benefitting them.
StackAdapt: "I can see that the pace of my campaign is going at the rhythm that it supposed to. I don't need to keep track every single day to optimize."
- Nilvia R., SEO, SEM, SMM, Google Adwords campaigns, PPC,web keyword optimization, Facebook campaigns, Marketing, Digital Marketing., Mid-Market (51-1000 emp.)
Basis: "Bandwidth was limited, so this allowed us to offer more services without having to take on a ton of extra work."
- Marc J., Senior Search Manager at Razorfish, Enterprise (> 1000 emp.)
Choozle: "Programmatic buying"
- Katie S., Social Media Manager at Alterra Mountain Company, Enterprise (> 1000 emp.)
Reviews by Industry

Reviews by Industry: Demand Side Platform (DSP) Marketing Software with Contextual Targeting Features

Contextual Targeting features are an important factor when choosing a Demand Side Platform (DSP) software product. How the software and this feature are used differs from industry to industry, making it a challenge to find the best Demand Side Platform (DSP) software with the right features for your company. To help professionals with their Demand Side Platform (DSP) software research, G2 has gathered data sourced from 566 reviews. These reviews come from G2 users working in industries that use Demand Side Platform (DSP) products on a regular basis and who have the most experience with their Contextual Targeting functionality.

Industry-Related FAQs About Demand Side Platform (DSP) Software with Contextual Targeting Features

What industries have generated the most reviews of Demand Side Platform (DSP) products with Contextual Targeting capabilities?

Users from the following industries have written the most Contextual Targeting feature reviews about Demand Side Platform (DSP) software:

  • Marketing and Advertising
  • Information Technology and Services
  • Retail
Which Demand Side Platform (DSP) software with Contextual Targeting features do Marketing and Advertising professionals think is best?

Marketing and Advertising professionals rate StackAdapt (4.8 stars and 499 reviews), Basis (4.5 stars and 263 reviews), and Choozle (4.2 stars and 124 reviews) the highest.

What do Information Technology and Services professionals think is the best Demand Side Platform (DSP) software with Contextual Targeting features?

Information Technology and Services professionals rate StackAdapt (4.8 stars and 499 reviews), Basis (4.5 stars and 263 reviews), and Choozle (4.2 stars and 124 reviews) the highest.

What do Retail professionals think is the best Demand Side Platform (DSP) software with Contextual Targeting features?

Retail professionals rate StackAdapt (4.8 stars and 499 reviews) and The Trade Desk (4.5 stars and 64 reviews) the highest.

Industry Review Snippets: Demand Side Platform (DSP) Contextual Targeting Software

There are 566 reviews from users in the Marketing and Advertising, Information Technology and Services, and Retail industries. Below are snippets of what some of these reviews said about those with the highest G2 score ratings and the most reviews.

Industry What Users From Each Industry Liked What Users From Each Industry Disliked
Marketing and Advertising
StackAdapt: An easy to use and well design platform, where I can get to choose the settings of my campaign. Easy to understand, away from complicated, and always with an amazing customer service that is always there to give extra recommendations to achieved the best performance results possible.
- Nilvia R., SEO, SEM, SMM, Google Adwords campaigns, PPC,web keyword optimization, Facebook campaigns, Marketing, Digital Marketing., Mid-Market (51-1000 emp.)
Choozle: Reporting is very manual and time consuming. You have to request reporting from Choozle to export data to get metrics on the creative level.
- Patricia K., Paid Media Specialist at Aztek, Small-Business (50 or fewer emp.)
Information Technology and Services
Basis: The customer service is amazing and we love the effort their team provides us
- Jordan S., Paid Media Manager at Tallwave, Mid-Market (51-1000 emp.)
Choozle: That you need to pay so much more money for Insights detailed performance information to help optimize your audiences.
- James V., Marketing Technology Consultant, Mid-Market (51-1000 emp.)

Reviews by Market Segment

Reviews by Market Segment: Demand Side Platform (DSP) Software with Contextual Targeting Features

G2 Demand Side Platform (DSP) software reviewers come from companies of various sizes. On G2 we break these different market segments into three distinct groups:

These reviews are especially helpful when comparing the Contextual Targeting features of different Demand Side Platform (DSP) software products because each business market segment has its own unique experiences and requirements when it comes to specific software features. The segments that make up these Demand Side Platform (DSP) Contextual Targeting software reviews are:

  • 63.9% of reviewers are from small businesses.
  • 28.2% of reviewers are from mid-market companies.
  • 7.9% of reviewers work at enterprise companies.

Below you will find FAQs and actual review snippets for Demand Side Platform (DSP) software products that have Contextual Targeting features. These reviews are written by real G2 users working in the three market segments above.

Market Segment-Related Demand Side Platform (DSP) Software with Contextual Targeting Capabilities FAQs

What are the best Demand Side Platform (DSP) software products with Contextual Targeting features according to users from enterprise businesses?

The Demand Side Platform (DSP) software products enterprise-level professionals rate the highest are StackAdapt (4.8 stars), Basis (4.5 stars), and Choozle (4.2 stars).

Which Demand Side Platform (DSP) software products with Contextual Targeting features are the best according to mid-market business users?

The Demand Side Platform (DSP) software products mid-market business users rate the highest are StackAdapt (4.8 stars), Basis (4.5 stars), and Choozle (4.2 stars).

What do users in small businesses say are the top Demand Side Platform (DSP) software products with Contextual Targeting capabilities?

The Demand Side Platform (DSP) software products users in small businesses rate the highest are StackAdapt (4.8 stars), Basis (4.5 stars), and Choozle (4.2 stars).