Best Demand Side Platform (DSP)

YR
Researched and written by Yukta Rustagi

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.

To qualify for inclusion in the DSP category, a product must:

Integrate with or be included in advertiser campaign management products
Integrate with ad exchanges or directly with SSPs to buy ads in real time
Allow users to make bids on ad inventory on an impression-by-impression basis (in real time)

Best Demand Side Platform (DSP) At A Glance

Leader:
StackAdapt
StackAdapt
Highest Performer:
AdLib DSP
AdLib DSP
Best Contender:
Amazon DSP
Amazon DSP
Most Niche:
AdRoll
AdRoll
Most Trending:
AdLib DSP
AdLib DSP
Show LessShow More
Best Contender:
Amazon DSP
Amazon DSP
Most Niche:
AdRoll
AdRoll
Most Trending:
AdLib DSP
AdLib DSP

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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163 Listings in Demand Side Platform (DSP) Available
StackAdapt
(753)4.8 out of 5
Optimized for quick response
1st Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for StackAdapt
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    StackAdapt is a multi-channel advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and DOOH ads. StackAdapt's state-of-th

    Users
    • Digital Strategist
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 63% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • StackAdapt Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    149
    Ease of Use
    142
    Team Helpfulness
    129
    Helpful
    124
    Campaign Management
    84
    Cons
    Reporting Limitations
    31
    Poor Reporting
    27
    Reporting Issues
    25
    Limited Reporting
    18
    Learning Curve
    17
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • StackAdapt features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 8.4
    9.4
    Cross Channel Capabilities
    Average: 8.2
    9.4
    Performance and Reliability
    Average: 8.2
    9.2
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    StackAdapt
    Company Website
    Year Founded
    2014
    HQ Location
    Ontario
    Twitter
    @StackAdapt
    2,550 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,279 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

StackAdapt is a multi-channel advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and DOOH ads. StackAdapt's state-of-th

Users
  • Digital Strategist
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 63% Small-Business
  • 31% Mid-Market
StackAdapt Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
149
Ease of Use
142
Team Helpfulness
129
Helpful
124
Campaign Management
84
Cons
Reporting Limitations
31
Poor Reporting
27
Reporting Issues
25
Limited Reporting
18
Learning Curve
17
StackAdapt features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.4
9.4
Cross Channel Capabilities
Average: 8.2
9.4
Performance and Reliability
Average: 8.2
9.2
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
StackAdapt
Company Website
Year Founded
2014
HQ Location
Ontario
Twitter
@StackAdapt
2,550 Twitter followers
LinkedIn® Page
www.linkedin.com
1,279 employees on LinkedIn®
Get a quote
The Trade Desk
(110)4.5 out of 5
Optimized for quick response
7th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for The Trade Desk
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 46% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • The Trade Desk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    18
    Ease of Use
    17
    Helpful
    15
    Team Helpfulness
    14
    Features
    12
    Cons
    Slow Performance
    7
    Learning Curve
    6
    Expensive
    5
    Learning Difficulty
    5
    Reporting Issues
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • The Trade Desk features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.4
    8.6
    Cross Channel Capabilities
    Average: 8.2
    8.5
    Performance and Reliability
    Average: 8.2
    8.8
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    The Trade Desk
    Company Website
    Year Founded
    2009
    HQ Location
    Ventura, CA
    Twitter
    @TheTradeDesk
    19,929 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,047 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global

Users
No information available
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 46% Mid-Market
  • 27% Enterprise
The Trade Desk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
18
Ease of Use
17
Helpful
15
Team Helpfulness
14
Features
12
Cons
Slow Performance
7
Learning Curve
6
Expensive
5
Learning Difficulty
5
Reporting Issues
5
The Trade Desk features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.4
8.6
Cross Channel Capabilities
Average: 8.2
8.5
Performance and Reliability
Average: 8.2
8.8
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
The Trade Desk
Company Website
Year Founded
2009
HQ Location
Ventura, CA
Twitter
@TheTradeDesk
19,929 Twitter followers
LinkedIn® Page
www.linkedin.com
4,047 employees on LinkedIn®
Get a quote

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Quantcast Platform
(133)4.2 out of 5
Optimized for quick response
12th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Quantcast Platform
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Quantcast is a pioneer in programmatic advertising and the leader in applying AI to the digital advertising landscape. Founded in 2006, the company’s mission is to radically simplify advertising on th

    Users
    • Programmatic Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 46% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Quantcast Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    44
    Campaign Management
    25
    Customer Support
    23
    Insights
    19
    User Interface
    19
    Cons
    Missing Features
    12
    Budget Management
    9
    Limited Features
    9
    Budget Constraints
    8
    Limited Targeting
    8
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Quantcast Platform features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.4
    7.3
    Cross Channel Capabilities
    Average: 8.2
    8.1
    Performance and Reliability
    Average: 8.2
    8.0
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Quantcast
    Company Website
    Year Founded
    2006
    HQ Location
    San Francisco, CA
    Twitter
    @Quantcast
    10,488 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    479 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Quantcast is a pioneer in programmatic advertising and the leader in applying AI to the digital advertising landscape. Founded in 2006, the company’s mission is to radically simplify advertising on th

Users
  • Programmatic Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 46% Mid-Market
  • 29% Small-Business
Quantcast Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
44
Campaign Management
25
Customer Support
23
Insights
19
User Interface
19
Cons
Missing Features
12
Budget Management
9
Limited Features
9
Budget Constraints
8
Limited Targeting
8
Quantcast Platform features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.4
7.3
Cross Channel Capabilities
Average: 8.2
8.1
Performance and Reliability
Average: 8.2
8.0
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
10,488 Twitter followers
LinkedIn® Page
www.linkedin.com
479 employees on LinkedIn®
Viant Technology
(280)4.1 out of 5
9th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

    Users
    • Programmatic Trader
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 40% Mid-Market
    • 40% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Viant Technology Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    31
    Customer Support
    28
    Helpful
    19
    Audience Targeting
    18
    Features
    15
    Cons
    Reporting Limitations
    11
    Poor Reporting
    9
    Functionality Limitations
    8
    Limited Reporting
    7
    Not User-Friendly
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Viant Technology features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 8.4
    8.3
    Cross Channel Capabilities
    Average: 8.2
    7.9
    Performance and Reliability
    Average: 8.2
    8.0
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Viant Technology LLC
    Company Website
    Year Founded
    1999
    HQ Location
    Irvine, California
    Twitter
    @viant_tech
    3,001 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    391 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desk

Users
  • Programmatic Trader
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 40% Mid-Market
  • 40% Small-Business
Viant Technology Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
31
Customer Support
28
Helpful
19
Audience Targeting
18
Features
15
Cons
Reporting Limitations
11
Poor Reporting
9
Functionality Limitations
8
Limited Reporting
7
Not User-Friendly
7
Viant Technology features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.4
8.3
Cross Channel Capabilities
Average: 8.2
7.9
Performance and Reliability
Average: 8.2
8.0
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
Viant Technology LLC
Company Website
Year Founded
1999
HQ Location
Irvine, California
Twitter
@viant_tech
3,001 Twitter followers
LinkedIn® Page
www.linkedin.com
391 employees on LinkedIn®
Get a quote
Simpli.fi
(138)4.5 out of 5
Optimized for quick response
2nd Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 57% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Simpli.fi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    24
    Ease of Use
    18
    Helpful
    16
    Team Helpfulness
    16
    Campaign Management
    12
    Cons
    Campaign Management
    6
    Unclear Communication
    5
    Campaign Management Issues
    4
    Dashboard Issues
    4
    Lack of Clarity
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Simpli.fi features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.4
    9.2
    Cross Channel Capabilities
    Average: 8.2
    8.8
    Performance and Reliability
    Average: 8.2
    8.6
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Simpli.fi
    Company Website
    Year Founded
    2010
    HQ Location
    Fort Worth, TX
    Twitter
    @simpli_fi
    1,810 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    631 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 57% Small-Business
  • 36% Mid-Market
Simpli.fi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
24
Ease of Use
18
Helpful
16
Team Helpfulness
16
Campaign Management
12
Cons
Campaign Management
6
Unclear Communication
5
Campaign Management Issues
4
Dashboard Issues
4
Lack of Clarity
4
Simpli.fi features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.4
9.2
Cross Channel Capabilities
Average: 8.2
8.8
Performance and Reliability
Average: 8.2
8.6
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,810 Twitter followers
LinkedIn® Page
www.linkedin.com
631 employees on LinkedIn®
Get a quote
Basis
(285)4.5 out of 5
3rd Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Basis
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

    Users
    • Digital Marketing Manager
    • Digital Media Planner
    Industries
    • Marketing and Advertising
    • Newspapers
    Market Segment
    • 64% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Basis Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    16
    Customer Support
    15
    Campaign Management
    10
    Campaigns
    9
    Helpful
    9
    Cons
    Limited Features
    4
    Poor Reporting
    4
    Reporting Limitations
    4
    Limited Reporting
    3
    Poor Usability
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Basis features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.4
    8.6
    Cross Channel Capabilities
    Average: 8.2
    8.7
    Performance and Reliability
    Average: 8.2
    8.7
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Basis Technologies
    Year Founded
    2001
    HQ Location
    Chicago, IL
    Twitter
    @basisglobaltech
    4,882 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,391 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users
  • Digital Marketing Manager
  • Digital Media Planner
Industries
  • Marketing and Advertising
  • Newspapers
Market Segment
  • 64% Small-Business
  • 28% Mid-Market
Basis Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
16
Customer Support
15
Campaign Management
10
Campaigns
9
Helpful
9
Cons
Limited Features
4
Poor Reporting
4
Reporting Limitations
4
Limited Reporting
3
Poor Usability
3
Basis features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.4
8.6
Cross Channel Capabilities
Average: 8.2
8.7
Performance and Reliability
Average: 8.2
8.7
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
Basis Technologies
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,882 Twitter followers
LinkedIn® Page
www.linkedin.com
1,391 employees on LinkedIn®
Read Basis Reviews
Eskimi
(103)4.8 out of 5
5th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention,

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Food & Beverages
    Market Segment
    • 62% Small-Business
    • 24% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Eskimi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    7
    Ease of Use
    5
    Team Helpfulness
    5
    Speed
    4
    Reporting Capabilities
    3
    Cons
    Ad Restrictions
    1
    Budget Management
    1
    Data Management
    1
    Delay Issues
    1
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Eskimi features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 8.4
    9.1
    Cross Channel Capabilities
    Average: 8.2
    9.3
    Performance and Reliability
    Average: 8.2
    9.0
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Eskimi
    Year Founded
    2006
    HQ Location
    Vilnius, LT
    Twitter
    @eskimidsp
    432 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    212 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Say goodbye to boring advertising. Say hello to brand impact. Eskimi is a global, full-stack, end-to-end creative and media tech platform. It delivers data-driven creatives that capture attention,

Users
No information available
Industries
  • Marketing and Advertising
  • Food & Beverages
Market Segment
  • 62% Small-Business
  • 24% Mid-Market
Eskimi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
7
Ease of Use
5
Team Helpfulness
5
Speed
4
Reporting Capabilities
3
Cons
Ad Restrictions
1
Budget Management
1
Data Management
1
Delay Issues
1
Expensive
1
Eskimi features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.4
9.1
Cross Channel Capabilities
Average: 8.2
9.3
Performance and Reliability
Average: 8.2
9.0
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
Eskimi
Year Founded
2006
HQ Location
Vilnius, LT
Twitter
@eskimidsp
432 Twitter followers
LinkedIn® Page
www.linkedin.com
212 employees on LinkedIn®
Read Eskimi Reviews
illumin
(88)4.3 out of 5
8th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    illumin is a leading journey advertising technology company that empowers marketers to make smarter decisions about targeting and communicating with online consumers. Its omnichannel journey advertisi

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 58% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • illumin Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    16
    Features
    11
    Customer Support
    10
    Team Helpfulness
    9
    Audience Targeting
    8
    Cons
    Integration Issues
    4
    Learning Curve
    4
    Navigation Issues
    4
    Poor Reporting
    4
    Reporting Limitations
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • illumin features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.4
    8.3
    Cross Channel Capabilities
    Average: 8.2
    8.1
    Performance and Reliability
    Average: 8.2
    8.4
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    illumin
    Company Website
    Year Founded
    2009
    HQ Location
    Toronto, Canada
    Twitter
    @AcuityAds
    265 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    263 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

illumin is a leading journey advertising technology company that empowers marketers to make smarter decisions about targeting and communicating with online consumers. Its omnichannel journey advertisi

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 58% Small-Business
  • 30% Mid-Market
illumin Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
16
Features
11
Customer Support
10
Team Helpfulness
9
Audience Targeting
8
Cons
Integration Issues
4
Learning Curve
4
Navigation Issues
4
Poor Reporting
4
Reporting Limitations
4
illumin features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.4
8.3
Cross Channel Capabilities
Average: 8.2
8.1
Performance and Reliability
Average: 8.2
8.4
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
illumin
Company Website
Year Founded
2009
HQ Location
Toronto, Canada
Twitter
@AcuityAds
265 Twitter followers
LinkedIn® Page
www.linkedin.com
263 employees on LinkedIn®
Get a quote
AdLib DSP
(75)4.7 out of 5
Optimized for quick response
4th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
DealsSpecial offer!
30% off: $4200 /year
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AdLib unlocks profitable growth for marketers with AI-optimized ads across TV, mobile, audio, out-of-home, and emerging channels. Our intelligent platform analyzes millions of data points in real-t

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Online Media
    Market Segment
    • 83% Small-Business
    • 17% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AdLib DSP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    24
    Customer Support
    13
    Helpful
    13
    Campaign Management
    12
    Audience Targeting
    9
    Cons
    Reporting Limitations
    7
    Poor Reporting
    6
    Limited Reporting
    4
    Audience Targeting
    3
    Dashboard Issues
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AdLib DSP features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 8.4
    8.9
    Cross Channel Capabilities
    Average: 8.2
    8.9
    Performance and Reliability
    Average: 8.2
    8.8
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    AdLib Media Group
    Company Website
    Year Founded
    2016
    HQ Location
    New York, New York
    LinkedIn® Page
    www.linkedin.com
    12 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AdLib unlocks profitable growth for marketers with AI-optimized ads across TV, mobile, audio, out-of-home, and emerging channels. Our intelligent platform analyzes millions of data points in real-t

Users
No information available
Industries
  • Marketing and Advertising
  • Online Media
Market Segment
  • 83% Small-Business
  • 17% Mid-Market
AdLib DSP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
24
Customer Support
13
Helpful
13
Campaign Management
12
Audience Targeting
9
Cons
Reporting Limitations
7
Poor Reporting
6
Limited Reporting
4
Audience Targeting
3
Dashboard Issues
3
AdLib DSP features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.4
8.9
Cross Channel Capabilities
Average: 8.2
8.9
Performance and Reliability
Average: 8.2
8.8
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
AdLib Media Group
Company Website
Year Founded
2016
HQ Location
New York, New York
LinkedIn® Page
www.linkedin.com
12 employees on LinkedIn®
Demandbase One
(1,778)4.4 out of 5
Optimized for quick response
10th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Demandbase One
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 50% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Demandbase is a platform that provides data insights, audience creation, and integration with other technologies to help organizations understand their target accounts and improve their marketing strategies.
    • Users frequently mention the platform's ability to provide rich insights, its user-friendly interface, its integration with other platforms, and the supportive customer service team as key benefits.
    • Users reported difficulties in learning to navigate the platform initially, outdated contact information, and a lack of personal information on accounts as some of the challenges they faced.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Demandbase One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    182
    Intent Data
    160
    Insights
    158
    Lead Generation
    158
    Integrations
    103
    Cons
    Learning Curve
    57
    Steep Learning Curve
    47
    Complexity
    42
    Missing Features
    42
    Not Intuitive
    40
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Demandbase One features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.4
    8.7
    Cross Channel Capabilities
    Average: 8.2
    8.3
    Performance and Reliability
    Average: 8.2
    8.2
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Demandbase
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @Demandbase
    21,746 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    981 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we h

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 50% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Demandbase is a platform that provides data insights, audience creation, and integration with other technologies to help organizations understand their target accounts and improve their marketing strategies.
  • Users frequently mention the platform's ability to provide rich insights, its user-friendly interface, its integration with other platforms, and the supportive customer service team as key benefits.
  • Users reported difficulties in learning to navigate the platform initially, outdated contact information, and a lack of personal information on accounts as some of the challenges they faced.
Demandbase One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
182
Intent Data
160
Insights
158
Lead Generation
158
Integrations
103
Cons
Learning Curve
57
Steep Learning Curve
47
Complexity
42
Missing Features
42
Not Intuitive
40
Demandbase One features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.4
8.7
Cross Channel Capabilities
Average: 8.2
8.3
Performance and Reliability
Average: 8.2
8.2
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
Demandbase
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@Demandbase
21,746 Twitter followers
LinkedIn® Page
www.linkedin.com
981 employees on LinkedIn®
Get a quote
Amazon DSP
(18)4.4 out of 5
View top Consulting Services for Amazon DSP
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Amazon DSP (formerly Amazon Advertising Platform, or AAP) is a demand-side platform that allows you to programmatically reach your audiences both on Amazon sites and apps as well as through our publis

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 50% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Amazon DSP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    1
    Ease of Use
    1
    Features
    1
    Setup Ease
    1
    Simple
    1
    Cons
    Learning Curve
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Amazon DSP features and usability ratings that predict user satisfaction
    7.6
    Has the product been a good partner in doing business?
    Average: 8.4
    8.0
    Cross Channel Capabilities
    Average: 8.2
    7.8
    Performance and Reliability
    Average: 8.2
    7.3
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Amazon
    Year Founded
    1994
    HQ Location
    Seattle, WA
    Twitter
    @amazon
    6,018,804 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    730,927 employees on LinkedIn®
    Ownership
    AMZN
Product Description
How are these determined?Information
This description is provided by the seller.

Amazon DSP (formerly Amazon Advertising Platform, or AAP) is a demand-side platform that allows you to programmatically reach your audiences both on Amazon sites and apps as well as through our publis

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 50% Mid-Market
  • 28% Small-Business
Amazon DSP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
1
Ease of Use
1
Features
1
Setup Ease
1
Simple
1
Cons
Learning Curve
1
Amazon DSP features and usability ratings that predict user satisfaction
7.6
Has the product been a good partner in doing business?
Average: 8.4
8.0
Cross Channel Capabilities
Average: 8.2
7.8
Performance and Reliability
Average: 8.2
7.3
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
Amazon
Year Founded
1994
HQ Location
Seattle, WA
Twitter
@amazon
6,018,804 Twitter followers
LinkedIn® Page
www.linkedin.com
730,927 employees on LinkedIn®
Ownership
AMZN
Read Amazon DSP Reviews
Google Marketing Platform
(300)4.1 out of 5
14th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Google Marketing Platform
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 46% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ad Management
    1
    Advertising
    1
    Advertising Management
    1
    Business Growth
    1
    Campaign Management
    1
    Cons
    Expensive
    1
    Integration Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Marketing Platform features and usability ratings that predict user satisfaction
    7.6
    Has the product been a good partner in doing business?
    Average: 8.4
    7.2
    Cross Channel Capabilities
    Average: 8.2
    8.4
    Performance and Reliability
    Average: 8.2
    7.6
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    32,691,321 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    301,875 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 46% Mid-Market
  • 27% Enterprise
Google Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ad Management
1
Advertising
1
Advertising Management
1
Business Growth
1
Campaign Management
1
Cons
Expensive
1
Integration Issues
1
Google Marketing Platform features and usability ratings that predict user satisfaction
7.6
Has the product been a good partner in doing business?
Average: 8.4
7.2
Cross Channel Capabilities
Average: 8.2
8.4
Performance and Reliability
Average: 8.2
7.6
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,691,321 Twitter followers
LinkedIn® Page
www.linkedin.com
301,875 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Read Google Marketing Platform Reviews
Opera Ads
(11)4.1 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engage

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 55% Small-Business
    • 27% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Opera Ads Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    6
    Simple
    4
    Low Costs
    3
    Audience Targeting
    2
    Features
    2
    Cons
    Limited Audience Reach
    4
    Ad Restrictions
    2
    Slow Performance
    2
    Expensive
    1
    Inaccuracy
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Opera Ads features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 8.4
    7.5
    Cross Channel Capabilities
    Average: 8.2
    7.8
    Performance and Reliability
    Average: 8.2
    6.9
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Opera
    Year Founded
    1995
    HQ Location
    Oslo, Norway
    Twitter
    @opera
    636,959 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,143 employees on LinkedIn®
    Ownership
    Opera Limited (NASDAQ: OPRA)
Product Description
How are these determined?Information
This description is provided by the seller.

Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engage

Users
No information available
Industries
No information available
Market Segment
  • 55% Small-Business
  • 27% Mid-Market
Opera Ads Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
6
Simple
4
Low Costs
3
Audience Targeting
2
Features
2
Cons
Limited Audience Reach
4
Ad Restrictions
2
Slow Performance
2
Expensive
1
Inaccuracy
1
Opera Ads features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 8.4
7.5
Cross Channel Capabilities
Average: 8.2
7.8
Performance and Reliability
Average: 8.2
6.9
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
Opera
Year Founded
1995
HQ Location
Oslo, Norway
Twitter
@opera
636,959 Twitter followers
LinkedIn® Page
www.linkedin.com
2,143 employees on LinkedIn®
Ownership
Opera Limited (NASDAQ: OPRA)
Read Opera Ads Reviews
Bidtheatre
(36)4.7 out of 5
6th Easiest To Use in Demand Side Platform (DSP) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds and provides BidTheatre DSP, a powerful platform for data driven advertising. BidTheatre DSP provides

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 89% Small-Business
    • 6% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bidtheatre Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    5
    Ease of Use
    5
    Helpful
    4
    Easy Setup
    3
    Setup Ease
    3
    Cons
    Inaccuracy
    2
    Limited Reporting
    2
    Reporting Limitations
    2
    Slow Performance
    2
    Slow Processing
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bidtheatre features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 8.4
    9.2
    Cross Channel Capabilities
    Average: 8.2
    9.1
    Performance and Reliability
    Average: 8.2
    8.2
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    BidTheatre
    Year Founded
    2012
    HQ Location
    Stockholm
    Twitter
    @BidTheatre
    54 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    9 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

BidTheatre is a software company based in Stockholm, Sweden. Founded in 2012, the company builds and provides BidTheatre DSP, a powerful platform for data driven advertising. BidTheatre DSP provides

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 89% Small-Business
  • 6% Mid-Market
Bidtheatre Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
5
Ease of Use
5
Helpful
4
Easy Setup
3
Setup Ease
3
Cons
Inaccuracy
2
Limited Reporting
2
Reporting Limitations
2
Slow Performance
2
Slow Processing
2
Bidtheatre features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 8.4
9.2
Cross Channel Capabilities
Average: 8.2
9.1
Performance and Reliability
Average: 8.2
8.2
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
BidTheatre
Year Founded
2012
HQ Location
Stockholm
Twitter
@BidTheatre
54 Twitter followers
LinkedIn® Page
www.linkedin.com
9 employees on LinkedIn®
Read Bidtheatre Reviews
Epom White Label DSP
(20)4.8 out of 5
Save to My Lists
Entry Level Price:Starting at $250.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Epom DSP is a highly-customizable ad-buying solution that has proven itself in recent years. From format previews to bid floor visibility this platform has everything for the best ad performance.

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 60% Small-Business
    • 40% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Epom White Label DSP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Real-time Updates
    5
    Campaign Management
    4
    Optimization
    4
    Results Delivery
    4
    Speed
    4
    Cons
    Learning Curve
    2
    Lack of Clarity
    1
    Poor Customer Support
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Epom White Label DSP features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 8.4
    10.0
    Cross Channel Capabilities
    Average: 8.2
    9.7
    Performance and Reliability
    Average: 8.2
    10.0
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Epom
    Year Founded
    2011
    HQ Location
    Kiev, Ukraine
    Twitter
    @EpomAdServer
    1,143 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    97 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Epom DSP is a highly-customizable ad-buying solution that has proven itself in recent years. From format previews to bid floor visibility this platform has everything for the best ad performance.

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 60% Small-Business
  • 40% Mid-Market
Epom White Label DSP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Real-time Updates
5
Campaign Management
4
Optimization
4
Results Delivery
4
Speed
4
Cons
Learning Curve
2
Lack of Clarity
1
Poor Customer Support
1
Epom White Label DSP features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 8.4
10.0
Cross Channel Capabilities
Average: 8.2
9.7
Performance and Reliability
Average: 8.2
10.0
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
Epom
Year Founded
2011
HQ Location
Kiev, Ukraine
Twitter
@EpomAdServer
1,143 Twitter followers
LinkedIn® Page
www.linkedin.com
97 employees on LinkedIn®
Read Epom White Label DSP Reviews
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Demand Side Platform (DSP) Topics

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Learn More About Demand Side Platform (DSP)

What is a Demand Side Platform (DSP)?

Demand side platforms (DSPs) act as a central hub to manage all the data related to advertising campaigns. A DSP is used by advertisers to buy different types of ads (mobile, social, video, etc.) from a marketplace where publishers list advertising inventory. To be efficient, advertising teams need to target the right audience, at the right time, on the right channel. Since many companies compete to get their ads on the same channels, they have to bid on impressions to ensure they can reach their goals. 

DSPs enable automated ad buying or programmatic ad buying. This type of software is integrated into multiple ad exchanges to enable advertisers to automate buying ads that may include banner ads on websites or mobile ads on apps. The automated bidding process, where ad placements are auctioned off within microseconds, is called real-time bidding (RTB). While DSPs help companies with all media-buying activities, it is also important to have personnel with advanced expertise in this field or work with external consultants or agencies. 

What Does DSP Stand For?

DSP stands for demand side platform, and the term “demand” can be seen as synonymous with “buying”. These platforms help companies identify advertising opportunities across multiple ad networks and helps find the best prices for the targeted audience. 

What Types of Demand Side Platform (DSP) Exists?

Mobile DSP

When searching for a DSP, some companies may want a specific DSP for mobile ad-buying capabilities. A mobile DSP is not a standalone product, but is part of and integrated with any robust DSP and is responsible for buying mobile ad inventory. A mobile DSP is focused on buying ads across varying apps, browsers, locations, and devices and also ensures that the advertiser’s creatives are displayed correctly and are optimized for mobile screens. These types of DSPs assist app publishers and app developers in offering available mobile impressions. That being said, buyers don’t need to purchase a separate DSP for desktop and mobile programmatic ad-buying.

Omnichannel DSP

Omnichannel DSPs enable companies to manage ads across multiple channels, like desktop, video, audio, OTT, etc. These types of DSPs help companies manage ad campaigns without having to switch between platforms. 

Single-channel or niche DSP

These types of DSPs can serve the needs of businesses that only want to send ads on a specific channel. Single-channel DSPs can help small businesses that may have a lower budget or a more focused advertising strategy. 

What are the Common Features of Demand Side Platform (DSP)?

The following are some core features within DSPs that can help users in a variety of ways:

Campaign management: Omnichannel campaign management is used to target audiences across multiple channels, from traditional media such as TV and newspapers to online and social media channels.

Ad retargeting: Retargeting allows companies to resume media assets for new campaigns and to target different audiences without starting from scratch. 

Buy management: DSPs help manage different types of programmatic buys such as preferred deal, programmatic guaranteed, or private marketplace. 

Ad variety: This feature provides different types of advertising such as native ads and mobile or cross-device promotions to target broader audiences.

Audience segmentation: Audience segmentation allows media companies to choose whom to target based on multiple types of criteria (demographics, technology platforms used, etc.).

Asset management: Asset management helps manage creative assets to allocate them to each campaign, based on the audience and its characteristics such as region, language, age, and so on.

Bidding: Bidding allows companies to acquire advertising inventory or impressions that are used to place ads on various channels. DSP software usually provides access to multiple sources of inventory.

Reporting: Reporting and analytics features assist in tracking key performance indicators such as effective cost per click (eCPC) and effective cost per action (eCPA).

Brand safety: The software integrates with or provides brand protection or brand safety features to monitor and block fraudulent ad-buying activity. 

Other features of demand side platforms: API / Integrations, Contextual Targeting, Creative Optimization, Fraud Protection, In App Ads, Machine Learning Optimization, and User, Role, & Access Management.

What are the Benefits of Demand Side Platform (DSP)?

Key benefits of DSPs include accelerating the process of buying online advertisements through direct interaction with web publishers, reducing spend on impressions that are not part of a target audience, gaining transparency in the advertisements that are purchased by knowing the demographics of every impression, and increasing ad conversion rates by putting ads in front of people who are more likely to click on ads, in turn increasing the return on ad spend (ROAS). 

Some of the challenges advertisers face nowadays that can be addressed by DSP software are:

Omnichannel: Omnichannel is both a challenge and an opportunity for media companies. On the bright side, they now have more options than ever to target audiences, but this also makes it harder for them to find the right audience segments and promote content on their preferred channels. Companies cannot afford to invest in advertising on all possible channels and need to focus on the ones that are the most efficient.

Real-time tracking: Real-time performance tracking is critical to determine what content works on which channels. It also helps companies adjust their campaigns to make them more efficient or cancel advertising that is costly and brings little or no revenue. Since companies invest a lot of time and money in advertising, it is difficult for them to cancel campaigns even when they don’t seem to be very successful. Real-time data is therefore essential to determining when campaigns can be considered successful; it also enables companies to quickly react to any changes that may jeopardize their advertising efforts.

Brand safety: Brand safety is more challenging than ever, mostly due to technologies like social media which can disseminate information very quickly. Individuals and institutions also scrutinize brands, and it is very common that controversial advertising becomes viral and has a negative impact on the brand. The challenge with brand safety is that advertising content can be shared outside of the channels used by the company, which makes it almost impossible to retract.

Who Uses Demand Side Platform (DSP)?

DSP is used by advertisers employed by a company to help with its advertising strategy or agencies that manage advertising activities on behalf of the customer.

Marketing departments: Advertising teams or departments use DSP software to create advertising campaigns and implement them to target or retarget different types of audiences. They also need to track the performance of each advertising campaign and address any issues that may impact their performance.

Advertising agencies: Advertising agencies use DSP software to implement strategies defined with the customer. Agencies usually manage most advertising activities but may also collaborate with customers on some operations. They also provide customers with reports on the performance and costs of advertising campaigns.

Software Related to Demand Side Platform (DSP)

Related solutions that can be used together with DSPs include:

Supply side platform (SSP): SSP allows publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression or visitor-by-visitor basis. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ DSPs.

Ad network software: Ad networks aggregate ad inventory from websites and apps and match it with advertiser demand to facilitate the digital advertising buying process. For advertisers, ad networks show them the inventory that is available to buy. For publishers, ad networks package together inventory to be useful to advertisers and yield the highest profit. Ad networks serve as a bridge between advertiser campaign management and publisher ad management software, with both sets of software needing to integrate with ad networks.

Creative management platforms: A creative management platform (CMP) combines a variety of display advertising tools utilized by marketing and advertising professionals into one cohesive, cloud-based platform. These tools include ad design builders capable of making dynamic creative in bulk, cross-channel publishing, and marketing data collection and analysis. While most CMPs can be used to create and deploy full marketing campaigns on their own, many provide functionality or integrations that allow users to concurrently utilize another DSP to provide extra channel coverage.

Challenges with Demand Side Platform (DSP)

DSP can be complicated and expensive to implement and maintain. The structure of this type of software can vary from one vendor to another, as well as the way products are sold. Furthermore, vendors provide services to increase DSP adoption and integrations with other software solutions, which can make their offerings even more complicated.

Bid duplication: DSPs are starting to work against bid duplication, but this takes place when SSPs send more than one bid request for a single impression. This represents a single user as two separate users and removes the ability for DSPs to set a capacity for ads served at the requests of the advertiser. In short, bid duplication results in advertisers unknowingly bidding against themselves, driving up the price they pay.

Data privacy: As more and more data privacy regulations are created, DSPs are under more pressure to adapt as this type of software relies on audience data to target ads. Due to privacy regulations, personal data can only be collected and used with explicit permission from consumers. 

How to Buy Demand Side Platform (DSP)

The first step in evaluating DSPs, like a lot of software, is to determine the particular company goals and what outcomes are expected to be achieved. 

Requirements Gathering (RFI/RFP) for Demand Side Platform (DSP)

When evaluating DSP software options, it’s important to ask a few qualifying questions that may be important to the business and end goals. Some of these questions can include:

  • How does the DSP maintain data privacy? Does it comply with the CCPA and GDPR?
  • What software does the DSP integrate with (e.g., CDP software, ERP systems, etc.)
  • How is the data collected for targeting ads?
  • Can the DSP buy ads across a variety of channels (i.e., is it an omnichannel DSP)?
  • Does the DSP offer artificial intelligence (AI) capabilities for ad bidding?

Compare Demand Side Platform (DSP) Products

When comparing DSPs, businesses should compare targeting capabilities, available inventory types, data privacy maintenance, anti-fraud measures, pricing, available integrations i.e., with a data management platform (DMP), and ad reporting capabilities. 

Conduct demos

When conducting demos, buyers must make sure to narrow it down to only a few DSP options, the ones that align with the specific company goals. For example, if the company only wants to advertise on one channel, it may not be necessary to evaluate and demo omnichannel DSPs. Also, it is important to ensure all internal stakeholders are involved in the demos to provide feedback. 

Implementation of Demand Side Platform (DSP)

Who is Responsible for Demand Side Platform (DSP) Implementation?

Internal marketing or advertising teams can work with the software vendor they have selected to implement a DSP to start programmatically buying ads. If a company doesn’t have an internal advertising team, or marketing team that oversees digital advertising, it can hire a digital advertising agency to implement, and also manage, a DSP. 

What Does the Implementation Process Look Like for Demand Side Platform (DSP)?

For a DSP to start working, it must integrate with varying supply sources (i.e., SSPs and ad exchanges). The internal teams or ad agency implementing this software must ensure that the DSP can natively integrate with all desired ad exchanges and SSPs to serve ads on the channels that the company has identified. 

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