# Porter Reviews **Vendor:** Porter Metrics **Category:** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing) **Average Rating:** 4.6/5.0 **Total Reviews:** 224 ## About Porter Porter is an AI-native marketing reporting tool built for marketing teams. Connect 20+ ad platforms, social media channels, analytics tools, CRMs, and e-commerce platforms to Google BigQuery, Looker Studio, Google Sheets, Power BI, Slack, and Zapier. No SQL. No code. No data engineer required. You can also send your marketing data directly to LLMs like Claude, ChatGPT, and Gemini to run analysis, generate summaries, and get answers in plain language. Automatic data blending is included on every plan. When you connect multiple sources, Porter unifies them into a single marketing data model. See total spend across Meta Ads, Google Ads, and TikTok, broken down by campaign and country, with Shopify revenue in the same table. No manual joins. No field mapping. No SQL. The AI Query Builder lets you create custom metrics and dimensions in plain language. Describe what you need, reference your fields, and Porter builds the formula. Create metrics like "cost per lead excluding brand campaigns" without writing a single expression. Get started with 100+ free templates organized by use case: PPC, CRM, SEO, Social Media, E-commerce, and Agencies. Connect your accounts and your dashboard is ready to share. Built for marketing teams and agencies who need accurate, automated reports across multiple channels and clients, without waiting on a data team. ## Porter Pros & Cons **What users like:** - Users appreciate the **ease of use** of Porter, highlighting its straightforward setup and report generation features. (37 reviews) - Users value the **variety and visual appeal of templates** in Porter, enhancing efficiency and ease of use. (21 reviews) - Users love the **easy connection** feature of Porter, seamlessly integrating multiple digital channels into one dashboard. (15 reviews) - Users appreciate Porter's **seamless integration** with various digital channels, enhancing efficiency for marketing teams. (14 reviews) - Users appreciate the **easy integrations** of Porter, seamlessly connecting multiple digital channels with minimal effort. (13 reviews) - Implementation Ease (10 reviews) - Simple (10 reviews) - Users find the **setup process easy** , allowing quick connection of data sources for efficient reporting. (9 reviews) - Users love the **time-saving templates** of Porter, allowing quick report generation and streamlined data integration. (9 reviews) - Ease of Understanding (8 reviews) **What users dislike:** - Users experience occasional **connection issues** with Porter, requiring troubleshooting but can often resolve them quickly with support. (5 reviews) - Users find the product **expensive** , especially when basic data necessitates spending beyond the free plan. (5 reviews) - Users find the **limited templates** of Porter restrict their customization options and desire a simpler metrics integration process. (5 reviews) - Users experience **slow loading** times for dashboards, causing frustration and dissatisfaction with the support channel. (5 reviews) - Users find the **limited features** in Porter restrict their ability to customize and manage data effectively. (3 reviews) - Users face **connector issues** with LinkedIn, requiring manual refreshes and troubleshooting, despite prompt support from the team. (2 reviews) - Data Inaccuracy (2 reviews) - Limited Customization (2 reviews) - Poor Customer Support (2 reviews) - Poor Documentation (2 reviews) ## Porter Reviews ### 1. Outstanding Field Coverage and Clear Documentation for Easy Migration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Porter?** What I value most is the field coverage. Migrating a multi-platform social dashboard from another connector, I found that almost every metric I needed already existed as a native field - and where it didn't, the calculated-field logic was straightforward. The field documentation is detailed enough to map everything before touching Looker Studio. **What do you dislike about Porter?** The trickiest part wasn’t Porter itself, but reconciling fields with my old connector. Some metrics come back with different values because the underlying platform APIs have evolved over time (for example, Meta merging impressions into views). **What problems is Porter solving and how is that benefiting you?** It solves the problem of fragmented social reporting. Rather than pulling data from each platform separately, I get standardized fields with consistent naming, which makes it easy to blend channels and compare performance. It saves me hours of manual work every reporting cycle and lets me focus on interpreting the data instead of spending time assembling it. ### 2. Reliable marketing reporting automation that saves significant analyst time **Rating:** 5.0/5.0 stars **Reviewed by:** Adrián G. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2026 **What do you like best about Porter?** Porter’s main strength is that it turns fragmented marketing data into a consistent reporting layer with very little operational overhead. The interface is clear and structured around actual business questions (performance, attribution, pacing), not around technical connectors. Report templates, calculated metrics, and scheduling remove a large amount of manual spreadsheet work. The documentation is concise and the onboarding flow is straightforward, so even non-technical stakeholders can understand the dashboards. **What do you dislike about Porter?** Customization depth is slightly limited compared to a full BI stack. Very complex, highly bespoke data modeling sometimes requires workarounds, and advanced users may want more granular control over metric definitions and transformations. That said, these trade-offs are understandable because the product is optimized for speed and accessibility rather than heavy data engineering use cases. **What problems is Porter solving and how is that benefiting you?** Porter solves reporting fragmentation across advertising platforms. Previously we exported data from Meta, Google Ads, and other sources, normalized it manually, and built recurring reports in spreadsheets. That process was time-consuming and error-prone. Porter centralizes the data, standardizes metrics, and automates refreshes and scheduled delivery. The result is fewer reporting hours, more reliable numbers, and faster decision-making on campaign optimization. ### 3. One of the Best Connectors for LinkedIn Ads Data **Rating:** 4.5/5.0 stars **Reviewed by:** Borja P. | Consultor digital de estrategia y social media, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2026 **What do you like best about Porter?** Porter is one of the best connectors to LinkedIn Ads data you can find on the market—simple as that. It works smoothly both in terms of implementation and day-to-day use. The usual analytics metrics and dimensions that you need for a performance analysis are all there, and they’re easy to align with the native ones in LinkedIn Ads. **What do you dislike about Porter?** I really miss a couple of dimensions, such as a “creative name” field (which I could play around with group campaigns and campaign naming) and other dimensions that would support a deeper understanding of audiences. That said, I can’t really blame Porter, because this may simply be a limitation of the LinkedIn Ads API. **What problems is Porter solving and how is that benefiting you?** I was looking for a smooth LinkedIn Ads connector for Looker Studio, and so far, I can say Porter has exceeded my expectations. ### 4. Stunning, Professional Reports Made Effortless with Porter **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan A. | Project Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2026 **What do you like best about Porter?** I’ve always struggled with creating reports, but Porter does the heavy lifting for me. The reports look stunning, and Porter helps me come across as more professional. **What do you dislike about Porter?** I honestly can’t think of anything I dislike. I’ve been using it for about a month now, and I haven’t had any complaints so far. **What problems is Porter solving and how is that benefiting you?** I need to create dashboards that show my clients how their social media ads are performing. With the Porter templates, I can build a single report that updates automatically every week, which makes it much easier to keep clients informed without having to redo the same work. ### 5. PorterMetrics Makes Marketing Data Blending Fast, Accurate, and Scalable **Rating:** 4.5/5.0 stars **Reviewed by:** Brian G. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Porter?** The PorterMetrics platform takes the technically challenging task of blending marketing data and makes it fast and accurate to implement. Easy connections with most marketing platforms, an easy-to-use interface, and a pricing model that lets you pay for what you use (scalability!). **What do you dislike about Porter?** The only thing I wish was different is the pricing of the blended data add on. Their connector and looker template pricing is super transparent. You have to book a call to get the blended data add-on pricing. **What problems is Porter solving and how is that benefiting you?** Creating data connections for reporting and managing cloud projects slows down the customer onboarding process and creates log jams for internal operations. Having a tool like Porter with a team to provide services if needed shortens the time between customer acquisition and customer satisfaction. The quicker we can make clients happy, the more likely they are to stay longer, allowing us to be more profitable...and ultimately provide a better quality experience. ### 6. Easy to use and quick to set up, but support and data sources need improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Mariafrancesca S. | Growth Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Porter?** Porter.io is very easy to use, even without a deep technical background. The interface is intuitive and the learning curve is minimal. I also really appreciated the pre-built reports, which saved a lot of time and allowed me to get up and running quickly without having to build everything from scratch. **What do you dislike about Porter?** The main downside I experienced was with customer support: when I ran into a problem, I did not receive a timely response, which was frustrating. On the product side, the number of available data sources is somewhat limited compared to what I would have expected. That said, for my specific use case, Porter.io covered everything I needed. **What problems is Porter solving and how is that benefiting you?** My main need was to connect data from different sources and get a unified overview of the user funnel. Porter.io solved exactly that, allowing me to bring together data from multiple platforms in one place and visualize the full funnel without switching between tools. This gave me a much clearer picture of user behavior across the entire journey ### 7. Highly Responsive Porter Support Resolves Issues Fast **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2026 **What do you like best about Porter?** The customer support team at Porter is highly responsive and supportive. They responded to my messages in a timely manner and were able to help identify and resolve most issues with my projects. **What do you dislike about Porter?** The subscription-based model is quite unfortunate. Despite the reasonable price, I would love to see a lifetime-access grade subscription for a one-time increased fee. **What problems is Porter solving and how is that benefiting you?** Porter Metrics is helping me to connect LinkedIn pages data to Looker Studio/Data Studio. This service is offered by a limited number of service providers and other service providers fail to connect the same depth of data that Porter can. Moreover, the Porter interface is much easier to operate than other services I have experimented with. ### 8. Versatile, intuitive interface and solid data integration with great performance **Rating:** 5.0/5.0 stars **Reviewed by:** Juan Carlos A. | CEO & Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Porter?** The versatility, its graphical interface, and the technical quality to integrate the required data. It has adequate performance and what we pay ends up translating into savings if it were done manually, we have not required support because the solution works very well. **What do you dislike about Porter?** So far I haven't had any problems, I don't know if the asynchrony could be improved perhaps with a more powerful background messaging broker. **What problems is Porter solving and how is that benefiting you?** Manually connect two tools and above all build reporting, the information is very valuable for decision-making. ### 9. Goodbye, Excel. My first two weeks of report automation with Porter. **Rating:** 5.0/5.0 stars **Reviewed by:** Damian S. | Performance Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Porter?** A clean design and ease of use, from the initial Looker Studio integration to utilizing ready-made templates that can be customized to your specific needs. **What do you dislike about Porter?** I’ve been using Porter for almost two weeks now, and honestly, I have no complaints so far regarding its performance or the platform itself. **What problems is Porter solving and how is that benefiting you?** The main challenge was a lack of transparency in campaign results. Manually exporting data from Ads Manager and merging it in Excel took me 5 hours a week, which led to errors in interpreting CTR and ROAS ### 10. Fast, Easy Dashboards with Seamless Looker and Meta Ads Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Ben D. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Porter?** porter was fast and easy to use. The integration with looker and meta ads platform was seamless and the refresh rate was better than expected definitely will be using this service to build out my dashboards **What do you dislike about Porter?** i think the biggest downside is that impatient and want all of the data to load faster in looker, i am not sure if thats a looker issue though or a porter one. **What problems is Porter solving and how is that benefiting you?** porter is solving a huge problem of setting the connection between or meta ads and looker account so we can track, optimize, and visualize our businesses performance through our ads and eliminates the need for csvs and other manual process that are rid with erro ### 11. Easy Setup and Friendly UI with Seamless Shopify & Amazon Linking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2026 **What do you like best about Porter?** It was very easy to use, with a very friendly user interface. I was able to link my Shopify and Amazon accounts to the reporting environment without any hassle, which made getting set up straightforward. **What do you dislike about Porter?** I needed some additional help visualizing my reports in Google Looker Studio, which I wasn’t very familiar with, and I wanted clearer guidance on how to present the data effectively. **What problems is Porter solving and how is that benefiting you?** I’ve built a reporting environment that lets me view my business results in near real time, pulling data from different channels like Amazon and Shopify. I also realize there are many other data points I can integrate, and that’s what I’m planning to tackle next to make the reporting even more complete. ### 12. Seamless, Easy Connection to Google Data Studio **Rating:** 5.0/5.0 stars **Reviewed by:** Robert R. | SNS System Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2026 **What do you like best about Porter?** The connector is extremely easy to connect to Google Data Studio! It was seamless! **What do you dislike about Porter?** Nothing! It is a really great product that more people should use! **What problems is Porter solving and how is that benefiting you?** Being able to implement Meta Ads data seamlessly to Google Data Studio. Those KPI are crucial for my business. ### 13. Most Useful Connector for Google & Meta Ads with Solid Blended Metrics **Rating:** 5.0/5.0 stars **Reviewed by:** Marta S. | Freelance PPC Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2026 **What do you like best about Porter?** This is the most useful connector I’ve found for Google & Meta ads. All the blended metrics and dimensions are already set up, and nothing seems to be missing. **What do you dislike about Porter?** Free trial was so short! Could not connect to shopify easily **What problems is Porter solving and how is that benefiting you?** Having the overall performance of all my paid channels in one Looker Studio view makes it easy to monitor everything at a glance and control my budget spend in real time. ### 14. Seamless HubSpot and Meta Connections for Google Data Studio Dashboards **Rating:** 5.0/5.0 stars **Reviewed by:** Kristan B. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Porter?** It was an easy way for us to connect HubSpot and Meta to our Google Data Studio client dashboards. The process has been seamless. **What do you dislike about Porter?** The data loads into the dashboards a little slower than Google's native integrations. **What problems is Porter solving and how is that benefiting you?** It solves the problem of connecting platforms to Google Data Studio. ### 15. HIGHLY RECOMMEND! Data integration dashboards + AI automated insights **Rating:** 5.0/5.0 stars **Reviewed by:** Maria G. | Growth Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 24, 2025 **What do you like best about Porter?** This tool was incredibly easy to use and made it simple for me to organize all my data into highly valuable insights. I originally chose it because I needed to export all my Ads data into LookerStudio, but I was happily surprised to discover that I could also blend my data within the tool, allowing me to calculate total ROAS and CAC. In addition, it has a cool AI workflow that lets you automate any task you need, such as monitoring CAC, and now I receive daily Slack notifications. What stood out most was how straightforward it was to implement and integrate, and I’m now using it to extract even more insights from my data. The service is excellent, they provided great support during onboarding. **What do you dislike about Porter?** Nothing so far, it works great, I like everything. **What problems is Porter solving and how is that benefiting you?** Porter is helping me consolidate Meta and Google Ads Data in a single report, and their AI tool helps me get insights from that data that I automatically receive in slack ### 16. Seamless Marketing Integrations That Pipe Cleanly into Claude **Rating:** 4.5/5.0 stars **Reviewed by:** Mihir K. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2026 **What do you like best about Porter?** Porter has seamless integrations across marketing platforms, and those connections can then be piped into Claude. **What do you dislike about Porter?** Hubspot integration is still a bit wonky **What problems is Porter solving and how is that benefiting you?** Helping me scale up my marketing campaigns through a unified view across marketing platforms ### 17. Streamlined Analytics Reporting with Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Lucian M. | Owner, Affiliate Marketer, Social Media Specialist & Web Hosting Provider, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Porter?** I use Porter to get report analytics for our websites and blend data from sources like Google Analytics, Facebook, and Instagram. It saves us time by automating the reporting process that we used to do by hand every month. I mostly liked the reports because they are nicely organized, and the colors and information stand out for the main totals. The initial setup was easy, as we just connected our sources, and Porter had an easy-to-follow on-screen process to generate and connect the data sources. **What do you dislike about Porter?** I got into a little problem when I wanted to continue after the trial period with a free forever account. The transition didn't work well, but it was fixed fast by the support team, which was very responsive. Considering that we needed a limited amount of sources from Porter, they still paid attention to our needs and solved our request. **What problems is Porter solving and how is that benefiting you?** I use Porter to get reporting analytics for our websites, blend data sources from Google Analytics, Facebook, Instagram. It saves us time by automating reports and consolidating all the data in one document. ### 18. Simplicity and Flexibility Make This a Standout Choice **Rating:** 4.5/5.0 stars **Reviewed by:** Seif . | Senior Digital Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Porter?** What I appreciate most are the simplicity, the variety of templates, and the flexibility offered. These aspects make the experience straightforward and adaptable to different needs. **What do you dislike about Porter?** The distinction between Single and Blended accounts was not immediately clear to me, which led me to spend some time researching before subscribing in order to determine which option best suited my needs. **What problems is Porter solving and how is that benefiting you?** Initially, I used this as a way to bring Meta Ads KPIs into Looker Studio, allowing me to share real-time reports. Over time, it evolved into a comprehensive solution, enabling me to combine data from various advertising platforms into a single, unified report. ### 19. Easy to Use, Fast, and Integrates Seamlessly with Many Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Augusto F. | Paid Ads Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Porter?** It's easy to use, fast and has very good integration with a lot of different tools. **What do you dislike about Porter?** Sometimes it has a bit of delay, but it's rare. **What problems is Porter solving and how is that benefiting you?** Automating reports and eliminating manual work is, by far, the biggest benefit for me. ### 20. Practical, agency-friendly connector that speeds up Looker Studio reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about Porter?** Porter makes it very easy to connect our main marketing data sources and get them into Looker Studio without complex setup. The predefined connectors for Meta, Google and others work reliably, the interface is straightforward for non-technical team members, and the ready-made report templates help us spin up client dashboards much faster than building everything from scratch. For us as an agency, the balance of features, simplicity, and price is very attractive. **What do you dislike about Porter?** Sometimes the UX around managing many accounts and properties can feel a bit limited, especially when you’re handling multiple clients at scale. I’d love more bulk-management options, clearer limits/usage visibility, and a few more advanced transformation options directly in the connector. Documentation is good, but some edge cases and connector-specific nuances could be easier to find. **What problems is Porter solving and how is that benefiting you?** Porter is helping us centralize data for multiple clients into Looker Studio without having to maintain custom API integrations for every platform. It saves us significant development time and reduces maintenance overhead, so we can focus on building better dashboards and insights instead of worrying about data connections. This has sped up our onboarding for new analytics clients and made our reporting process more consistent and scalable. ### 21. Reliable connection for Looker Studio **Rating:** 5.0/5.0 stars **Reviewed by:** Walter F. | Paid Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Porter?** Without a doubt, the quick and easy connection allowed me to create a dashboard in minutes, taking advantage of the available themes, replicating charts and tables according to my needs, without worrying too much about the design. As the days go by, I see that the data is reliable, even if I want to see the data of the day. **What do you dislike about Porter?** I think it could have more pre-built layouts to make dashboard creation even easier. The data sometimes took a while to load, and I even had to refresh it, but this was probably due to the volume I tried to load in the panel and the filters I applied. Overall, it performs well. **What problems is Porter solving and how is that benefiting you?** Thanks to Porter, I was able to aggregate Meta Ads data into a dashboard, with evolutionary graphs, performance by campaign, ad group, and individual ads. This made the work and performance transparent for the client, making reporting easier. ### 22. Easy Data Source Connections That Save Time **Rating:** 4.0/5.0 stars **Reviewed by:** Data T. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Porter?** The ease to connect to the data sources. **What do you dislike about Porter?** I still was not able to review properly. But by now some data is missing, I need more time to review properly. **What problems is Porter solving and how is that benefiting you?** We are facing problems to connect and integrate ads platforms (meta, tiktok and google ads) with attribution platform GA4. With porter we seem to have the possibility. ### 23. Seamless Setup and Daily Management with an Intuitive UI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2026 **What do you like best about Porter?** "I love the overall ease of use and how straightforward the platform is. The user interface is well-designed, making setup and daily management completely seamless." **What do you dislike about Porter?** "While the interface is very clean and easy to use, it would be nice to have a few more customization options for the dashboard layout so I could tailor it exactly to my workflow." **What problems is Porter solving and how is that benefiting you?** Meta and Google Studio integration ### 24. Porter Makes Multi-Source Reporting Easy with Fast Metric Aggregation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Porter?** Porter is a great, easy-to-use reporting tool that makes it simple to aggregate metrics from multiple data sources. Connecting accounts is straightforward, and it’s easy to find the right metrics and combine them into clear, actionable reports. I alos like the easy integration with Looker Studio **What do you dislike about Porter?** To start, I had to restart several times and I didn't find time yet to test the other tools (queries, and fields) **What problems is Porter solving and how is that benefiting you?** At this price point, it’s rare to find a tool that lets you aggregate marketing data without dealing with APIs connexions. It allow e to win time by automating data collection (no more manual exports) ### 25. Effortless Looker Studio Integration with Porter Metrics **Rating:** 5.0/5.0 stars **Reviewed by:** John P. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2025 **What do you like best about Porter?** It's super easy to use the integration from looker studio into Porter Metrics, it connects immediately **What do you dislike about Porter?** I wish they were more clear about what you get in the free account versus paid. I was under the impression that I could create as many connections as I wanted, but if I wanted you to create reports for me, that is where you would charge money. **What problems is Porter solving and how is that benefiting you?** I do not have time to go through the hassle of creating developer accounts with Meta and TikTok, getting my analytics sent to my looker studio dashboard saved me alot of time. ### 26. Finally an "all-in-one" automated dashboard... **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2026 **What do you like best about Porter?** The templates hooked me - they look better than most and felt like a great starting point for my dashboard. I already work in Looker Studio, so it was also a relatively easy transition. **What do you dislike about Porter?** I don't have much negative to say about Porter Metrics. Only slight inconvenience I ran into was some of the template pages and charts needed editing. But I wanted to make it custom anyway, so not a huge deal. **What problems is Porter solving and how is that benefiting you?** Biggest thing is that I now have a Facebook ads connector for Looker Studio. Having Google Ads and Facebook Ads data in one place is a big deal to me/company. I can have all Paid data, then drill down by channel, campaign, ad, etc. I also added internal attribution data to calculate CPA in an automated way. ### 27. I've been using Porter for over 3 years and is the best option out there! **Rating:** 5.0/5.0 stars **Reviewed by:** Andre D. | Growth Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Porter?** I'm a marketer, owner of a marketing agency and I use Porter for every customer, I've been using it since 2022. (It works great for big and small accounts, I work with SMBs) They have basically every connector any marketer/data analyst could need and everything works perfectly. It's very easy to setup, they have tons of templates for an even simpler setup and they also have a very competitive price. Also, Juan gives an amazing customer support, he cares deeply about his business. Love it, give it a shot and you won't regret it! **What do you dislike about Porter?** Sometimes they have a connection error, but nothing that doesn't get fixed fast (also every other platform has the same issue). Basically a 10/10! **What problems is Porter solving and how is that benefiting you?** Managing multiple data sources can be a huge pain for any business owner, marketer, executive or data analyst. Porter makes it easy to visualize every account/source you want/have without having to update the data manually. ### 28. Few-Click Setup and Easy Meta Ads Imports into Looker Studio **Rating:** 4.0/5.0 stars **Reviewed by:** Hugh W. | Paid Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2026 **What do you like best about Porter?** It was easy to set up - literally just a few clicks. I’d been struggling to import Meta ads data into Looker Studio, so Porter helped a lot. The templates are also very customizable if you need to tweak a few things. **What do you dislike about Porter?** I’m struggling to find any weaknesses with Porter. It’s a tool that does exactly what it says it does, and it delivers on what I expected. **What problems is Porter solving and how is that benefiting you?** Automated reporting so that my focus and time can be spent on more strategic aspects of my agency ### 29. Easy to set up and connect, but the data could potentially be a little more reliable. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2026 **What do you like best about Porter?** It's easy to set up and connect to different outputs and projects. **What do you dislike about Porter?** Sometimes the data can be a little hard to make sense of, and sometimes it seems to be a little inaccurate. **What problems is Porter solving and how is that benefiting you?** I'm trying to consolidate data from multiple different digital marketing platforms into one comprehensive database, as well as AI Agents. ### 30. Blazing-Fast Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Raj S. | Associate Director - Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2026 **What do you like best about Porter?** speed and accuracy . very easy to connect **What do you dislike about Porter?** most of it is good , nothing specific which i dont like **What problems is Porter solving and how is that benefiting you?** connecting meta ads to looker studio which is not possible directly ### 31. Horrible Customer Service; No-Showed on Calls and No Response on Emails **Rating:** 0.0/5.0 stars **Reviewed by:** Fiona K. | Head of Marketing & Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2025 **What do you like best about Porter?** Their online marketing is great, and their template dashboards are easy to set up. **What do you dislike about Porter?** They ask for 5-star reviews to extend their 14-day free trial, but they offer no customer support. They do not answer emails and they do not join calls scheduled through their Calendly link. **What problems is Porter solving and how is that benefiting you?** Porter metrics helped facilitate an easy connection to Meta Ads so that my team can easily and quickly see top performing creatives and determine ad performance. ### 32. Very User-Friendly with a Simple, Clean Interface! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Porter?** Its very user friendly, good simple interface. **What do you dislike about Porter?** Ive not been able to link up TikTok, I had an issue where I connected the wrong Google account and I can't disconnect it easily. **What problems is Porter solving and how is that benefiting you?** Reporting made much easier. It's saves me a lot of time on reporting. ### 33. Easy and perfect integration to manage Ads with Claude **Rating:** 5.0/5.0 stars **Reviewed by:** Sebastien T. | Data Manager & Proxy Product Owner chez Airbus Helicopters, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2026 **What do you like best about Porter?** Easy and perfect integration. I use it with Claude to manage the Ads. **What do you dislike about Porter?** Nothing to report at the moment. After two weeks of testing in production, everything is going well. **What problems is Porter solving and how is that benefiting you?** Time saving ### 34. All My Digital Channels in One Dashboard—Fast and Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Isaías G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Porter?** Porter lets me bring all my digital channels together in one dashboard with just a couple of clicks. **What do you dislike about Porter?** When I imported my data, some of the graphs showed errors. **What problems is Porter solving and how is that benefiting you?** This product provides marketing and eCommerce data transparency for my organization. ### 35. The perfect solution for Google Sheet's Blended Ad Spend automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2026 **What do you like best about Porter?** Ease of use and UI friendly, especially customer support whom been very friendly and provided sufficient support to automate our brand's ad platform spend accross many platforms in Google Sheet automatically **What do you dislike about Porter?** I do not have anything negative to say about Porter Metrics **What problems is Porter solving and how is that benefiting you?** Porter provided sufficient support to automate our brand's ad platform spend accross many platforms in Google Sheet automatically, rather than updating it manually each day by VA's. ### 36. Versatile Templates and Connectors with Helpful Team Support **Rating:** 4.5/5.0 stars **Reviewed by:** Jose R. | Growth Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Porter?** What I like most about Porter is being able to have different types of templates and connectors, as well as the possibility of meeting with someone from the team to improve the report we are working on. **What do you dislike about Porter?** Only when the connectors fail and you have to reconnect them. It doesn't happen often, but it does happen sometimes. **What problems is Porter solving and how is that benefiting you?** It allows me to analyze everything I need to improve my campaign performance, website performance, and new content planning more quickly. ### 37. Porter as a practical connector solution for Looker. **Rating:** 5.0/5.0 stars **Reviewed by:** Lucas A. | Analista de Programação e Inteligência de Mercado , Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2026 **What do you like best about Porter?** I liked how practical the connectors are and the fact that Porter also provides template models. **What do you dislike about Porter?** Some of the performance indicators are showing errors. For example, I’m unable to view the total number of followers across all my Instagram profiles. Even when using the Kodalogic template, this metric returns an error. **What problems is Porter solving and how is that benefiting you?** I’m able to get a high-level overview of all my social media accounts. ### 38. A tool that finally allows me to have my automated marketing dashboard. **Rating:** 5.0/5.0 stars **Reviewed by:** Manuela h. | Professeure de français, Small-Business (50 or fewer emp.) **Reviewed Date:** September 11, 2025 **What do you like best about Porter?** What I like most about Porter: - The ease and speed of its implementation and integration. - The ability to instantly create automated marketing dashboards by connecting my data, then easily modify them by adding, removing, or adapting elements according to my needs. I use it on a daily basis. **What do you dislike about Porter?** What I like the least is being forced to connect a personal Facebook account to display the associated ad accounts (for Meta Ads), and not being able to transfer data from an ad account created directly from Instagram. **What problems is Porter solving and how is that benefiting you?** Porter allows me to centralize my marketing data and create automated dashboards without having to manually export data from each platform. This saves me valuable time, reduces errors related to manual handling, and gives me a clear and instant view of my campaign performance. Thanks to this automation, I can focus more on analysis and decision-making rather than data collection. ### 39. Easy Setup and Smooth Multi-Account Connections and save time **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Porter?** That it is easy to set up and connect to multiple accounts **What do you dislike about Porter?** Im having issues on adding people to the team so that we can use the same portermetrics plan **What problems is Porter solving and how is that benefiting you?** Time, on creating weekly report to show results to our clients, and see insights more easy ### 40. Easy to Use and a Real Time-Saver for Performance Reviews **Rating:** 5.0/5.0 stars **Reviewed by:** Ericka A. | Media Buyer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2026 **What do you like best about Porter?** It is easy to use and has helped me save time in reviewing performance. **What do you dislike about Porter?** It is paid and need subscription. I think it will be better if this is fere for evertone. **What problems is Porter solving and how is that benefiting you?** Performance Insights ### 41. Easy to Implement, Helps Boost Advertising Efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2026 **What do you like best about Porter?** It's easy to use and implement, allowing us to concentrate on improving advertising efficiency, without spending hours upon simply setting up suitable metric monitoring. **What do you dislike about Porter?** The only thing that I can think of here is that it occasionally prompts to login on multiple occasions within the same session. **What problems is Porter solving and how is that benefiting you?** Porter has allowed us to bring together data for multiple channels into a set of tailored, easily accessible reports. It's proven easy to use, while also offers simple integrations with key advertising channels. ### 42. Constantly Evolving Platform That Puts Users First **Rating:** 5.0/5.0 stars **Reviewed by:** Stanley F. | Media Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Porter?** The platform is always evolving, which consistently makes my job easier. I appreciate that they approach things from our perspective, focusing on what works best for us rather than just what they think is best. **What do you dislike about Porter?** Honestly? Nothing, the only thing that I used to hate was the blended metrics but they fix it with a tutorial **What problems is Porter solving and how is that benefiting you?** The software handles data collection, filtering, and displaying. ### 43. User-Friendly and Easy to Integrate **Rating:** 5.0/5.0 stars **Reviewed by:** Elie M. | Ecommerce Excellence Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Porter?** It's very user-friendly and easy to integrate **What do you dislike about Porter?** I would like to have more integrations with other apps **What problems is Porter solving and how is that benefiting you?** I had an issue with the data from shopify and social media, and porter solved it. ### 44. Effortless Looker Studio Integration – A Game Changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Marta C. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2025 **What do you like best about Porter?** Porter Metrics makes connecting data to Looker Studio incredibly easy. I was able to set up everything in just a few minutes without needing any technical knowledge. The platform is intuitive, and the integration works seamlessly. It has definitely saved me hours of manual work and improved my reporting workflows. Highly recommended for marketers and analysts looking to automate and simplify their dashboards. **What do you dislike about Porter?** My only downside is that in some formats, reel thumbnails don’t display properly, which can make visual analysis harder. Still, overall it's a fantastic tool for marketers and analysts. **What problems is Porter solving and how is that benefiting you?** Porter solves the problem of manually pulling and updating marketing data from multiple platforms. Instead of switching between tools like Facebook Ads, Google Analytics, and HubSpot, I can connect everything to Looker Studio in minutes. This saves me a lot of time and ensures my reports are always up to date, which helps me make faster, data-driven decisions. It also simplifies client reporting, since I can automate dashboards with real-time data. ### 45. Good service offered for the price **Rating:** 4.5/5.0 stars **Reviewed by:** Guido L. | Marketing and Events Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 17, 2025 **What do you like best about Porter?** The price-quality ratio is very good and the product they offer seems appropriate to me. I have tried other providers and they are a bit expensive and have limitations or you need to pay a lot to unlock stages. It has a super easy integration. Implement it easily in personal dashboards and excels. **What do you dislike about Porter?** I have not had any issues yet and I haven't needed to contact them. Therefore, I don't know if their customer service is good or bad, so I can't give my opinion on this matter. **What problems is Porter solving and how is that benefiting you?** Collect the data from my campaigns and social media in different sheets to do my personal analyses in the way I need. ### 46. Friendly, Easy-to-Use platform **Rating:** 4.5/5.0 stars **Reviewed by:** Johann A. | Digital Marketing Consultant | Market Engineer & Doctoral Researcher, Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2026 **What do you like best about Porter?** A friendly platform with easy-to-use settings and a complete set of connectors. **What do you dislike about Porter?** Nothing to point on in negative way. Keep performance **What problems is Porter solving and how is that benefiting you?** Ads connector ### 47. Simple to Use with Fast, Responsive Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Porter?** It is quite simple to use. I appreciate, that the customer support team is active and responds quickly. **What do you dislike about Porter?** I found nothing I would dislike. Everything works as intended. **What problems is Porter solving and how is that benefiting you?** We run a smaller marketing company, launching campaigns on Meta. Porter is the most accessible connector to create complete performance reports without any unnecessary obstructions. ### 48. Easy Looker Studio Integration with Great Templates **Rating:** 5.0/5.0 stars **Reviewed by:** Fabio C. | Growth Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Porter?** The templates and how easy the integration is in the looker studio **What do you dislike about Porter?** Funny enough not having more templates I would say **What problems is Porter solving and how is that benefiting you?** Aggregate all the info from different data sources in 1 ### 49. Porter Makes TikTok Ads Data Easy to Visualize in Looker **Rating:** 5.0/5.0 stars **Reviewed by:** Braint D. | ceo, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about Porter?** im using Porter to connect tiktok ads data with a dashboard in Looker **What do you dislike about Porter?** Sometimes I find it difficult to connect to a dashboard that has already been created. **What problems is Porter solving and how is that benefiting you?** Connect TikTok ads data with Looker. ### 50. Effortless Setup and Clear Dashboard Templates **Rating:** 5.0/5.0 stars **Reviewed by:** Felipe T. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2026 **What do you like best about Porter?** It was an easy process. The dashboard templates are also really clear. **What do you dislike about Porter?** Maybe i needed more info understanding what i was doing in each step. The dashboard showed up from nowhere. **What problems is Porter solving and how is that benefiting you?** Check performance in a quick and clear way ## Porter Discussions - [Does your porter app work with VRBO?](https://www.g2.com/discussions/does-your-porter-app-work-with-vrbo) - [How much does your porter app cost?](https://www.g2.com/discussions/how-much-does-your-porter-app-cost) - [What is the Porter app?](https://www.g2.com/discussions/what-is-the-porter-app) - [What does your Porter do?](https://www.g2.com/discussions/what-does-your-porter-do) - [How do you solve this social media reporting matter in your agencies/companies?](https://www.g2.com/discussions/how-do-you-solve-this-social-media-reporting-matter-in-your-agencies-companies) - 1 upvote - [View Porter pricing details and edition comparison](https://www.g2.com/products/porter-metrics-porter/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-31+13%3A13%3A09+-0500&secure%5Bsession_id%5D=8c59515d-cddb-4a89-9718-d0e2dbd49967&secure%5Btoken%5D=393bfff8ae6364ee443b8617824d0c1feb8474486c0fdb929e5cee6283098776&format=llm_user) ## Porter Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud Interconnect](https://www.g2.com/products/google-cloud-interconnect/reviews) - [Google Display Ad Network](https://www.g2.com/products/google-display-ad-network/reviews) - [Google Search Console](https://www.g2.com/products/google-search-console/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [Jivrus Looker Studio Connectors](https://www.g2.com/products/jivrus-looker-studio-connectors/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Meta AI App](https://www.g2.com/products/meta-ai-app/reviews) - [Microsoft Advertising](https://www.g2.com/products/microsoft-microsoft-advertising/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) - [X](https://www.g2.com/products/x/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Porter Features **Agentic AI - Google Workspace for Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration ## Top Porter Alternatives - [Supermetrics](https://www.g2.com/products/supermetrics/reviews) - 4.4/5.0 (816 reviews) - [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) - 4.8/5.0 (304 reviews) - [Adverity](https://www.g2.com/products/adverity/reviews) - 4.4/5.0 (258 reviews)