Reviews Summary: Customer Data Platform (CDP) Software with Marketing Metrics Features
Currently there are 16 Customer Data Platform (CDP) software products with Marketing Metrics features listed on G2, and together they have generated 2,645 total reviews. These reviews are generated using the qualitative and quantitative feedback from G2 members who have used these software products.
G2 users review Customer Data Platform (CDP) software products based on criteria relating to user experience, setup, and support. Below you will find how users rated the 16 Customer Data Platform (CDP) software products that have Marketing Metrics features based on those criteria:
- Quality of Support: 9.1/10 average user rating
- Ease of Use: 8.5/10 average user rating
- Ease of Setup: 8/10 average user rating
To help you compare and find the best Customer Data Platform (CDP) software product with the right Marketing Metrics functionality for your business, we have gathered some additional details and FAQs below.
What Customer Data Platform (CDP) products with Marketing Metrics features have the most reviews and are the highest-rated?
Based on quantity of reviews and average ratings, these are the most popular Customer Data Platform (CDP) software products with Marketing Metrics capabilities according to G2 users:
- Insider is rated 4.8-stars and has 691 reviews
- Bloomreach is rated 4.6-stars and has 426 reviews
- Segment is rated 4.5-stars and has 385 reviews
- Simon Data is rated 4.2-stars and has 210 reviews
What Customer Data Platform (CDP) software products with Marketing Metrics capabilities are the most liked according to G2 users?
Based on the G2 ratings scale and regardless of review count, these are the highest-rated Customer Data Platform (CDP) software products with Marketing Metrics capabilities:
- Insider is rated 4.8-stars with 691 reviews.
- Bloomreach is rated 4.6-stars with 426 reviews.
- Optimove is rated 4.6-stars with 108 reviews.
- Hull is rated 4.6-stars with 41 reviews.
- Openprise is rated 4.9-stars with 36 reviews.
Which software products with Marketing Metrics features are the highest rated on G2?
These are the Customer Data Platform (CDP) software products offering Marketing Metrics capabilities and have the highest ratings:
- Insider has received 691 reviews and is rated 4.8-stars.
- Bloomreach has received 426 reviews and is rated 4.6-stars.
- Optimove has received 108 reviews and is rated 4.6-stars.
- Segment has received 385 reviews and is rated 4.5-stars.
- Treasure Data Customer Data Platform has received 139 reviews and is rated 4.5-stars.
Review Snippets for Customer Data Platform (CDP) Software with Marketing Metrics Features
| Questions | Responses |
|---|---|
| Here is what users liked best about Customer Data Platform (CDP) software with Marketing Metrics features. |
Insider: "The platform is extremely user-friendly and has helped us deliver personalised rich push notifications in a strategic way. Customers respond to push messages more than ever and are more likely to use the offers we provide since we have incorporated Insider’s rich push notifications into our mobile marketing strategy."
- Emre A., Managing Director, Brand & Creative, Small-Business (50 or fewer emp.)
Bloomreach: "User's segmentation and identification is amazing."
- Michal S., Director of Design at HackerRank, Enterprise (> 1000 emp.)
Segment: "Love the UI/UX. Great number of potential integrations."
- Michael P., Principal Software Engineer Project Lead at Intralinks & Investor at XOXO Capital, Small-Business (50 or fewer emp.)
|
| Here is what users liked least about Customer Data Platform (CDP) software with Marketing Metrics features. |
SALESmanago: "Email templates: we need more media templates to engage our customers
"
- Kofi S., at, Small-Business (50 or fewer emp.)
Segment: "When they changed their pricing to MTUs, it made it extremely pricey for websites and apps with anonymous users. It'd be way better if pricing was based on the number of events, and not tracked users."
- Javier G., Co-founder & CTO at Tickeri , Small-Business (50 or fewer emp.)
Listrak: "The service is overpriced compared to competitors, and the service is very hard to set up and integrate with with our Shopify store. You think they would want to integrate more seamlessly with the largest ecommerce platform on the market."
- Brad G., Small-Business (50 or fewer emp.)
|
| These are what users recommend to others considering popular Customer Data Platform (CDP) software products with Marketing Metrics capabilities. |
Insider: "I recommend digital marketers to consider Insider web & mobile tool in order to improve growth management skills and predictive marketing strategies on their digital platforms."
- Nükhet S., Digital Media Director, Mid-Market (51-1000 emp.)
Segment: "None! Just dive in and have fun."
- Michael P., Principal Software Engineer Project Lead at Intralinks & Investor at XOXO Capital, Small-Business (50 or fewer emp.)
Bloomreach: "I think they offer a free demo. Start with it, find out if the service has all the features you are actually using."
- Michal S., Director of Design at HackerRank, Enterprise (> 1000 emp.)
|
| These are the problems users said the software was solving and how it is benefitting them. |
Insider: "We have noticed a considerable increase in push open rates and more customers are responding to the offers we provide them with. It’s an impeccable tool!"
- Emre A., Managing Director, Brand & Creative, Small-Business (50 or fewer emp.)
Bloomreach: "I don't have to use 3 different services anymore. Pricing is very reasonable to value."
- Michal S., Director of Design at HackerRank, Enterprise (> 1000 emp.)
Segment: "Easy access to all stats in one place. Not spending the time to login and check 10 different data sources."
- Michael P., Principal Software Engineer Project Lead at Intralinks & Investor at XOXO Capital, Small-Business (50 or fewer emp.)
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