# Best Connected TV (CTV) Advertising Platforms - Page 2 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Connected TV (CTV) advertising platforms facilitate the delivery and management of content on Connected TV (CTV) devices for advertising purposes. These devices include TVs connected to the internet, external devices that connect to a TV, or other streaming devices that enable the consumption of digital content. For advertisers, CTV ad platforms offer advanced targeting and measurement capabilities that significantly enhance the effectiveness of streaming TV advertising. These features allow for precise audience segmentation and real-time performance tracking, making CTV advertising a highly effective tool for optimizing performance marketing campaigns. By leveraging these sophisticated tools, advertisers can achieve more accurate targeting, improved engagement rates, and a better overall return on investment (ROI). These platforms integrate with existing [CRM software](https://www.g2.com/categories/crm) as well as the tools used to serve and publish ads like [data management platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) and [demand side platforms (DSP)](https://www.g2.com/categories/demand-side-platform-dsp). They also include personalization capabilities that were previously found in standalone [personalization software](https://www.g2.com/categories/personalization), making it an effective advertising tool. To qualify for inclusion in the Connected TV (CTV) Advertising category, a product must: - Allow advertising on any device that is capable of streaming (TV, smartphone, desktop, etc.) - Provide integrations to support a variety of advertising content and inventory formats like video, interactive, and display ads - Integrate with ad tech systems (ad networks, DMPs, DSPs) to optimize and manage campaigns - Offer current performance analytics like clicks, impressions, conversions, etc. - Allow segmented targeting to ensure ads reach appropriate personas ## Top Connected TV (CTV) Advertising Platforms at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5.0 (864 reviews) | Full-funnel CTV buying with white-glove support | "[Amazing Onboarding, Intuitive UI, and Powerful Forecasting](https://www.g2.com/survey_responses/stackadapt-review-12629043)" | | 2 | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5.0 (182 reviews) | Omnichannel CTV buying with AI-driven optimization | "[More Control and Real-Time Campaign Adjustments with The Trade Desk](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)" | | 3 | [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews) | 4.8/5.0 (135 reviews) | Self-serve CTV campaign launch with retargeting | "[Intuitive UX, Incredible Customer Success Support, and Great Audience Segmentation](https://www.g2.com/survey_responses/vibe-review-12517453)" | | 4 | [MNTN Performance TV](https://www.g2.com/products/mntn-performance-tv/reviews) | 4.8/5.0 (61 reviews) | Performance-attributed CTV advertising with conversion tracking | "[Revolutionized Our TV Advertising Strategy](https://www.g2.com/survey_responses/mntn-performance-tv-review-12713892)" | | 5 | [Extreme Reach](https://www.g2.com/products/extreme-reach/reviews) | 4.4/5.0 (21 reviews) | — | "[User-Friendly, Fast, and Cost-Effective with Outstanding Support](https://www.g2.com/survey_responses/extreme-reach-review-13051362)" | | 6 | [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | 4.5/5.0 (153 reviews) | Hyperlocal CTV with geofenced footfall attribution | "[User-Friendly with Prompt Support](https://www.g2.com/survey_responses/simpli-fi-review-12756098)" | | 7 | [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) | 4.2/5.0 (310 reviews) | Cookieless CTV activation with household-level attribution | "[Intuitive DSP with Stellar UI, Needs Better Planning Tools](https://www.g2.com/survey_responses/viant-technology-review-12679009)" | | 8 | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5.0 (754 reviews) | Managed CTV retargeting with full-funnel display | "[Intuitive Interface and Straightforward Campaign Setup](https://www.g2.com/survey_responses/adroll-review-12697341)" | | 9 | [Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews) | 4.2/5.0 (186 reviews) | Cookieless full-funnel CTV and display activation | "[Extremely Easy to Use, Powerful Audience Insights, and a Super Helpful AI Helper](https://www.g2.com/survey_responses/quantcast-platform-review-12847693)" | | 10 | [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | 4.3/5.0 (646 reviews) | Multi-channel ABM with CRM-synced account targeting | "[User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-12664248)" | ## G2 Grid® for Connected TV (CTV) Advertising Platforms ![G2 Grid® for Connected TV (CTV) Advertising Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms/grids.png?focus%5B%5D=5910&focus%5B%5D=4907&focus%5B%5D=1185713&focus%5B%5D=1183475&focus%5B%5D=23359&focus%5B%5D=5010&focus%5B%5D=10731&focus%5B%5D=3026) Highlighted products: StackAdapt, The Trade Desk, Vibe, MNTN Performance TV, Extreme Reach, Simpli.fi, Viant Technology, and AdRoll. Underlying data: [Grid® JSON](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=the-trade-desk&focus%5B%5D=vibe-2025-07-01&focus%5B%5D=mntn-performance-tv&focus%5B%5D=extreme-reach&focus%5B%5D=simpli-fi&focus%5B%5D=viant-technology-llc-viant-technology&focus%5B%5D=adroll) ## How Many Connected TV (CTV) Advertising Platforms Products Does G2 Track? **Total Products under this Category:** 49 ### Category Stats (Jul 2026) - **Average Rating**: 4.4/5 (↓0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: StackAdapt (+0.02%) - Among all products in this category, StackAdapt recorded the largest rating increase compared to last month *Last updated: July 13, 2026* ## How Does G2 Rank Connected TV (CTV) Advertising Platforms Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 4,100+ Authentic Reviews - 49+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Connected TV (CTV) Advertising Platforms Is Best for Your Use Case? - **Leader:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Highest Performer:** [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews) - **Easiest to Use:** [Vibe](https://www.g2.com/products/vibe-2025-07-01/reviews) - **Top Trending:** [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - **Best Free Software:** [Kochava](https://www.g2.com/products/kochava/reviews) --- **Sponsored** ### Adobe GenStudio for Performance Marketing Adobe GenStudio for Performance Marketing is a generative AI-first application, designed to help marketing teams scale content creation, enhance customer engagement, and efficiently measure campaign performance. With advanced generative AI capabilities and robust brand guardrails, companies can quickly produce on-brand content that delivers relevant, personalized experiences to their customers. GenStudio for Performance Marketers empowers teams to rapidly create and refine on-brand content at scale, harnessing cutting-edge generative AI technology. By utilizing enterprise-grade large language models (LLMs), teams can produce experiences that meet their unique brand guidelines, product offerings, and target personas. This transformative capability enables marketing teams to develop compelling, consistent content in minutes, accelerating workflows while ensuring every piece aligns seamlessly with their brand identity. With enterprise-grade brand checks, GenStudio for Performance Marketing ensures all generated content complies with brand guidelines, maintaining tone of voice and meeting channel-specific requirements. For an extra level of validation, GenStudio for Performance Marketing integrates with Adobe Workfront to embed review and approval workflows, allowing teams to verify brand compliance directly within the application before publishing. Teams can organize work around campaign strategy with GenStudio for Performance Marketings campaign management features. This enables teams to create and manage campaigns, generate aligned content, and centralize assets within a single view. The generative AI tools further streamline this process by optimizing both copy and asset generation for campaign alignment. Through native integrations with Adobe Experience Manager Assets and Adobe Express, finding and reusing on-brand campaign content becomes effortless. Teams can easily repurpose pre-approved content, creating new variations from existing approved assets in the built-in repository, and amplify the use of hero assets. Finally, elevate your marketing performance with actionable insights on creative and campaign performance. GenStudio for Performance Marketing provides a detailed insights view, enabling teams to identify high-performing content and optimize campaigns based on data. By analyzing top-performing asset attributes, marketing teams can replicate successful elements to strengthen future campaigns. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1009394&secure%5Bchosen_at%5D=2026-07-13T14%3A55%3A02Z&secure%5Bdisplayable_resource_id%5D=279&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=279&secure%5Bplacement_resource_ids%5D%5B%5D=277&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1397417&secure%5Bresource_id%5D=1009394&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fconnected-tv-ctv-advertising-platforms%3Fpage%3D2&secure%5Btoken%5D=ffca69ed65783b678b2568e56551107c6389073383f069c83c67cbe9eff8b142&secure%5Burl%5D=https%3A%2F%2Fbusiness.adobe.com%2Fresources%2Fgenstudio-for-performance-marketing-free-trial.html%3Fsdid%3D5JRH81SF%26mv%3Daffiliate%26s_cid%3D701WQ00001mjUKMYA2%26s_iid%3D701WQ00001QhaITYAZ&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Connected TV (CTV) Advertising Platforms Products in 2026? ### 1. [1Audience](https://www.g2.com/products/1audience/reviews) 1Audience is a proprietary, AI-powered CTV platform designed to transform programmatic audience-based buying by providing direct-to-publisher access to high-value CTV audiences. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind 1Audience?** - **Seller:** [ElementalTV](https://www.g2.com/sellers/elementaltv) - **Year Founded:** 2020 - **HQ Location:** Pasadena, US - **LinkedIn® Page:** https://www.linkedin.com/company/elementaltv/ (15 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of 1Audience? **"[1Audience helped us access the power of AI-powered Hispanic audience insights.](https://www.g2.com/survey_responses/1audience-review-10836807)"** **Rating:** 5.0/5.0 stars *— Gustavo R.* [Read full review](https://www.g2.com/survey_responses/1audience-review-10836807) --- ### 2. [Adwave](https://www.g2.com/products/adwave-digital-inc-adwave/reviews) Adwave is an AI-powered TV advertising platform that lets small businesses create and launch professional commercials in minutes, on premium networks like NBC, Hulu, and ESPN, starting at $50. The company launched publicly in May 2025, built by a team with deep roots in advertising technology, AI, and media buying. Adwave handles every step of the process in one self-serve platform. Paste in your website URL and the AI analyzes your brand, pulls your photos and information, and generates a broadcast-ready 30-second commercial in under two minutes, no production crew or video editing required. From there, you pick your target area by ZIP code, city, or state, choose your campaign goal, set your budget, and launch. Campaigns go live in under 24 hours across 100+ premium streaming and broadcast channels including FOX, Discovery, A&E, Sling, Roku, Tubi, and more. Once live, a real-time analytics dashboard shows total views, budget spent, and performance broken down by channel, so you always know exactly where your ad is running and who is seeing it. TV advertising used to cost $5,000 to $50,000 just to produce a single commercial, required media buyers to negotiate ad slots, and took weeks to get on air. That locked small businesses out entirely. Adwave removes every one of those barriers. Local businesses now get the trust, reach, and brand recall of television without the agency, the crew, or the six-figure budget. For any business tired of running social ads people scroll past, Adwave is the fastest way to show up on the biggest screen in the home. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Adwave?** - **Seller:** [Adwave Digital](https://www.g2.com/sellers/adwave-digital) - **Company Website:** https://adwave.com - **Year Founded:** 2024 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/adwavedotcom/ (8 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Adwave? **"[User-Friendly Platform, Need for More Innovative Ads](https://www.g2.com/survey_responses/adwave-review-12766677)"** **Rating:** 4.0/5.0 stars *— Everetts P.* [Read full review](https://www.g2.com/survey_responses/adwave-review-12766677) --- ### 3. [Amagi ADS PLUS](https://www.g2.com/products/amagi-ads-plus/reviews) ADS PLUS is a real-time marketplace where content owners and advertisers maximize the value of CTV ad inventory. Advertisers can access Amagi's premium inventory from FAST partners to reach relevant audiences incrementally and innovatively. Unlock premium demand and supply through exclusive Amagi integrations and relationships, seamless inventory packaging, and hands-on account management to maximize the value of every ad opportunity. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Amagi ADS PLUS?** - **Seller:** [Amagi](https://www.g2.com/sellers/amagi-452a3549-02eb-4df5-8f55-92bf829e17bc) - **Year Founded:** 2008 - **HQ Location:** New York, New York, United States - **Twitter:** @AmagiCorp (3,659 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/amagicorporation/ (1,228 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Amagi ADS PLUS? **"[I am an engineer.](https://www.g2.com/survey_responses/amagi-ads-plus-review-10230534)"** **Rating:** 5.0/5.0 stars *— Manasa J.* [Read full review](https://www.g2.com/survey_responses/amagi-ads-plus-review-10230534) --- ### 4. [Jamloop](https://www.g2.com/products/jamloop/reviews) JamLoop is a connected TV (CTV) and digital performance advertising platform designed for brands and agencies—from national advertisers with local markets to mid-market teams new to TV—that need streaming TV to deliver measurable business outcomes. The platform helps performance-focused teams plan, activate, and measure streaming TV campaigns with the same accountability and operational rigor applied to channels like search and social. JamLoop operates as a unified, CTV-first platform that combines media buying, campaign management, and outcome-based measurement in a single system. It is commonly used by national brands with local markets, regional and franchise advertisers, and agencies responsible for proving performance across distributed markets, physical locations, and mixed online and offline revenue models. The platform is commonly used by national brands with local markets, regional advertisers, franchise organizations, and agencies managing performance-driven clients across multiple locations. Unlike many CTV solutions built on third-party DSPs and legacy TV measurement models, JamLoop is built with proprietary technology that emphasizes transparency, control, and exposure-based attribution. This allows advertisers to understand how streaming TV influences real consumer behavior—where revenue is actually generated—not just proxy metrics like impressions or clicks. Key capabilities of JamLoop include: - Unified CTV planning and activation through a CTV-first DSP that centralizes buying, pacing, and optimization without relying on opaque supply paths - Exposure-based attribution that ties performance outcomes directly to impression-level CTV exposure for clearer, defensible measurement - Offline outcome measurement, including foot traffic attribution and offline sales attribution using first-party transaction data - Online and offline outcome unification, bringing ecommerce conversions, store visits, and offline sales into a single performance view - Market- and location-level reporting, enabling analysis of performance by ZIP code, region, or individual location - Real-time campaign controls, allowing advertisers to adjust budgets, targeting, frequency, and creative while campaigns are live JamLoop is built to support the evolving definition of “performance TV,” recognizing that while streaming audiences are digital, many purchasing decisions still occur offline. By measuring tangible business outcomes instead of simply clicks and impressions, JamLoop helps advertisers evaluate whether streaming TV worked, justify continued investment, and operate CTV as a scalable performance channel rather than a post-campaign awareness tactic. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Jamloop?** - **Seller:** [Jamloop](https://www.g2.com/sellers/jamloop) - **Company Website:** https://www.jamloop.com - **Year Founded:** 2018 - **HQ Location:** Walnut Creek, US - **Twitter:** @Jamloop (335 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/jamloop (66 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Jamloop's Pros and Cons? **Pros:** - Analytics (1 reviews) - Audience Targeting (1 reviews) - Campaign Management (1 reviews) - Performance Results (1 reviews) - Reporting Capabilities (1 reviews) **Cons:** - Limited Customization (1 reviews) - Optimization Issues (1 reviews) - Reporting Limitations (1 reviews) - Slow Performance (1 reviews) - Time-Consuming (1 reviews) ### What Do G2 Reviewers Say About Jamloop? *AI-generated summary from verified user reviews* **Pros:** - Users value the **real-time analytics** of Jamloop, enhancing ad performance insights and optimizing campaign strategies effectively. - Users appreciate the **comprehensive audience targeting** of Jamloop, enhancing ad performance and optimizing campaign results effectively. - Users appreciate the **straightforward campaign management** of Jamloop, making it accessible and effective for optimizing ad strategies. - Users highlight the **effective performance results** of Jamloop, enhancing ROI through transparent reporting and real-time analytics. - Users value the **transparency of reporting** in Jamloop, finding it essential for optimizing ROI and refining strategies. **Cons:** - Users note the **limited customization** options for the reporting dashboard, hindering effective campaign optimization. - Users face **optimization issues** due to a steep learning curve and lag in performance data updates affecting campaign effectiveness. - Users note the **reporting limitations** of Jamloop, particularly with customization and lag in performance data updates. - Users experience **slow performance** with data updates, impacting their ability to optimize campaigns effectively. - Users find Jamloop to be **time-consuming** due to a steep learning curve and lag in performance updates. #### What Are Recent G2 Reviews of Jamloop? **"[A Powerful Platform for Streamlined Media Buying and Targeted Campaigns](https://www.g2.com/survey_responses/jamloop-review-11774848)"** **Rating:** 5.0/5.0 stars *— Tharindu S.* [Read full review](https://www.g2.com/survey_responses/jamloop-review-11774848) --- ### 5. [Nexxen](https://www.g2.com/products/nexxen/reviews) We help you reach your consumers & maximize your ROI​. Our true, full-stack solution, unique data and creative services simplify your programmatic ad journey to help you get the results you want. **Average Rating:** 3.8/5.0 **Total Reviews:** 51 **Who Is the Company Behind Nexxen?** - **Seller:** [Nexxen](https://www.g2.com/sellers/nexxen) - **HQ Location:** New York, New York, United States - **LinkedIn® Page:** https://www.linkedin.com/company/nexxen-inc/ (792 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 56% Enterprise, 35% Mid-Market #### What Are Recent G2 Reviews of Nexxen? **"[A Great SSP to help monetize your channels.](https://www.g2.com/survey_responses/nexxen-review-10706621)"** **Rating:** 4.5/5.0 stars *— Sampreeth D.* [Read full review](https://www.g2.com/survey_responses/nexxen-review-10706621) --- **"[Support Amobee Reps](https://www.g2.com/survey_responses/nexxen-review-5430480)"** **Rating:** 4.0/5.0 stars *— Verified User in Financial Services* [Read full review](https://www.g2.com/survey_responses/nexxen-review-5430480) --- #### What Are G2 Users Discussing About Nexxen? - [What is Amobee used for?](https://www.g2.com/discussions/what-is-amobee-used-for) ### 6. [OpenX](https://www.g2.com/products/openx/reviews) OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology. **Average Rating:** 3.2/5.0 **Total Reviews:** 18 **Who Is the Company Behind OpenX?** - **Seller:** [OpenX](https://www.g2.com/sellers/openx) - **Year Founded:** 2007 - **HQ Location:** Pasadena, CA - **Twitter:** @OpenX (17,214 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/42890/ (527 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 39% Mid-Market, 33% Small-Business #### What Are Recent G2 Reviews of OpenX? **"[Great For Creating Reports](https://www.g2.com/survey_responses/openx-review-863601)"** **Rating:** 4.5/5.0 stars *— Cassidy E.* [Read full review](https://www.g2.com/survey_responses/openx-review-863601) --- **"[Solution for Publisher's Programmatic Advertising](https://www.g2.com/survey_responses/openx-review-5438786)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/openx-review-5438786) --- ### 7. [Operative.One](https://www.g2.com/products/operative-one/reviews) Operative.One is the gold standard for digital ad management—powering the world’s top streaming platforms and over 100 distinct CTV services. As the industry’s leading order management system (OMS), Operative.One helps digital media companies maximize yield across channels, streamline operations, and accelerate revenue. This unified platform connects the entire quote-to-cash workflow, enabling sales and ops teams to do more with less. Sales teams can book more deals across linear and digital channels, while operations teams process more work with tools that free up time for strategic, high-value tasks. Whether you're monetizing video, display, mobile, or CTV, Operative.One transforms advertising operations into a revenue-generating machine, driving growth, efficiency, and scale. **Average Rating:** 3.9/5.0 **Total Reviews:** 4 **Who Is the Company Behind Operative.One?** - **Seller:** [Operative](https://www.g2.com/sellers/operative) - **Year Founded:** 2000 - **HQ Location:** New York, New York, United States - **Twitter:** @Operative_Media (1,875 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/operative (799 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 75% Enterprise, 25% Mid-Market #### What Are Recent G2 Reviews of Operative.One? **"[Excellent integration with other tools](https://www.g2.com/survey_responses/operative-one-review-8769317)"** **Rating:** 4.5/5.0 stars *— Luiz S.* [Read full review](https://www.g2.com/survey_responses/operative-one-review-8769317) --- **"[Great software that makes sure business goes live as soon as possible](https://www.g2.com/survey_responses/operative-one-review-6918754)"** **Rating:** 4.5/5.0 stars *— Parasuram V.* [Read full review](https://www.g2.com/survey_responses/operative-one-review-6918754) --- #### What Are G2 Users Discussing About Operative.One? - [What is Operative.One used for?](https://www.g2.com/discussions/what-is-operative-one-used-for) ### 8. [PubMatic](https://www.g2.com/products/pubmatic/reviews) PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. PubMatic operates 14 offices and eight data centers worldwide. **Average Rating:** 3.2/5.0 **Total Reviews:** 11 **Who Is the Company Behind PubMatic?** - **Seller:** [PubMatic](https://www.g2.com/sellers/pubmatic) - **Year Founded:** 2006 - **HQ Location:** Redwood City, CA - **Twitter:** @PubMatic (24,187 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/167624/ (1,230 employees on LinkedIn®) - **Ownership:** NASDAQ: PUBM **Who Uses This Product?** - **Company Size:** 36% Mid-Market, 36% Small-Business #### What Are Recent G2 Reviews of PubMatic? **"[Pubmatic is a good SSP](https://www.g2.com/survey_responses/pubmatic-review-33008)"** **Rating:** 4.5/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/pubmatic-review-33008) --- **"[Useful SSP to monetize unsold inventory](https://www.g2.com/survey_responses/pubmatic-review-32639)"** **Rating:** 4.5/5.0 stars *— James W.* [Read full review](https://www.g2.com/survey_responses/pubmatic-review-32639) --- ### 9. [Vericast Digital Marketing](https://www.g2.com/products/vericast-digital-marketing/reviews) PathPoint provides solutions to improve store performance with insights that increase sales, improve operations, and grow loyalty. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Vericast Digital Marketing?** - **Seller:** [MaxPoint Interactive](https://www.g2.com/sellers/maxpoint-interactive) - **HQ Location:** San Antonio, Texas, United States - **LinkedIn® Page:** https://www.linkedin.com/company/vericastmarketing (979 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Vericast Digital Marketing? **"[A product that is easy to use, user-friendly and cost-effective](https://www.g2.com/survey_responses/vericast-digital-marketing-review-8390107)"** **Rating:** 5.0/5.0 stars *— Gopal Giri G.* [Read full review](https://www.g2.com/survey_responses/vericast-digital-marketing-review-8390107) --- ### 10. [Adduro](https://www.g2.com/products/adduro/reviews) Adduro is a streaming advertising platform built for companies that need to connect ad spend to real business outcomes. The platform runs campaigns directly on premium publishers including Hulu, Roku, Disney+, Peacock, Paramount+, Prime Video, and Netflix, with no intermediary buying layers. Audience targeting uses data from Experian, TransUnion, and LiveRamp, matched through a secure data clean room. Adduro includes multi-layer invalid impression detection that identifies and blocks fraudulent traffic such as spoofed device IDs, VPN farms, and misrepresented inventory. Household-level frequency governance prevents overexposure across devices. Attribution reporting uses a fractional model that shows performance broken down by publisher, app, geography, audience segment, and creative, rather than just blended averages or last-click methodology. **Who Is the Company Behind Adduro?** - **Seller:** [Adduro](https://www.g2.com/sellers/adduro) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/goadduroio/ (10 employees on LinkedIn®) ### 11. [Admatx](https://www.g2.com/products/admatx/reviews) Admatx is a self-service programmatic demand-side platform (DSP) that allows you to leverage the power of the leading media buying platform for the open internet, with no minimums, no subscription, and no limits. **Who Is the Company Behind Admatx?** - **Seller:** [AUDIENCEX](https://www.g2.com/sellers/audiencex) - **Year Founded:** 2013 - **HQ Location:** Marina del Rey, California, United States - **LinkedIn® Page:** https://www.linkedin.com/company/audiencex (38 employees on LinkedIn®) ### 12. [Agility Ads](https://www.g2.com/products/agility-ads/reviews) Goodbye Brand Awareness. Hello Precision Advertising. **Who Is the Company Behind Agility Ads?** - **Seller:** [Agility Digital](https://www.g2.com/sellers/agility-digital) - **Year Founded:** 2015 - **HQ Location:** Draper, US - **LinkedIn® Page:** https://www.linkedin.com/company/agility-digital/about/ (76 employees on LinkedIn®) ### 13. [AIDEM](https://www.g2.com/products/aidem/reviews) AIDEM is a SaaS platform that uses AI to make drive advertising performance in a cookie-free enviroment **Who Is the Company Behind AIDEM?** - **Seller:** [AIDEM](https://www.g2.com/sellers/aidem) - **Year Founded:** 2021 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/aidemads (24 employees on LinkedIn®) ### 14. [AI Digital](https://www.g2.com/products/ai-digital/reviews) AI Digital is a premium programmatic consultancy that specializes in transparent, unbiased advertising solutions through its innovative Open Garden framework, premium optimised supply by Smart Supply, and AI-powered Elevate platform. AI Digital's client-first approach combines strategic human intelligence with cutting-edge AI technology to overcome the challenges of today's fragmented digital marketplace. AI Digital is designed around three key differentiators: transparency, customization, and business-centric optimization. Smart Supply, our flagship offering, provides direct access to premium supply across nine top-tier SSPs with 99.9% coverage, using AI-powered filtering to eliminate low-quality traffic while optimizing for custom KPIs. Our Elevate platform serves as the strategic AI backbone for marketers, featuring DSP-agnostic planning, client-specific algorithmic optimization, and advanced capabilities like cookieless contextual targeting. Unlike traditional DSPs that operate with built-in biases, AI Digital's Open Garden framework ensures advertisers have complete control, flexibility, and transparency across their media investments. We bridge critical gaps in planning, audience development, and optimization while empowering agencies to maintain strategic oversight without execution overhead. Learn more about AI Digital at www.aidigital.com. For partnership inquiries or to discover how our solutions can transform your programmatic strategy, contact us at info@aidigital.com. AI Digital operates with a fully remote team of 200+ programmatic experts providing support to clients across global markets. **Average Rating:** 1.5/5.0 **Total Reviews:** 1 **Who Is the Company Behind AI Digital?** - **Seller:** [AI Digital](https://www.g2.com/sellers/ai-digital) - **Year Founded:** 2018 - **LinkedIn® Page:** https://www.linkedin.com/company/aidigital **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are AI Digital's Pros and Cons? **Pros:** - Customer Support (1 reviews) - Helpful (1 reviews) - Knowledge (1 reviews) - Management Efficiency (1 reviews) - Team Helpfulness (1 reviews) ### What Do G2 Reviewers Say About AI Digital? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **exceptional customer support** provided by skilled and professional digital managers, enhancing daily workflow efficiency. - Users find the **supportive and skilled digital managers** at AI Digital significantly enhance their work experience. - Users value the **expert guidance** from skilled digital managers, enhancing their work experience with support and professionalism. - Users value the **management efficiency** of AI Digital, highlighted by skilled and supportive digital managers streamlining workflows. - Users value the **exceptional support** provided by team members, enhancing daily workflows and productivity significantly. ### 15. [AOS](https://www.g2.com/products/operative-aos/reviews) Operative AOS is the AI-powered converged media platform built to accelerate revenue growth across digital and linear channels. Leading media companies use AOS to modernize sales, automate operations, and deliver unmatched campaign performance. With AOS, sellers can unlock new monetization opportunities by unifying products, data, and rate cards into one intelligent, connected platform. Self-serve tools, AI-optimized planning, and flexible workflows empower teams to scale quickly. From real-time, multi-currency performance reporting to seamless platform integration, AOS delivers the speed, flexibility, and automation today’s media businesses demand. Transform how you sell, operate, and perform, with the only platform designed to connect your entire media ecosystem and drive growth in an AI-powered future. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind AOS?** - **Seller:** [Operative](https://www.g2.com/sellers/operative) - **Year Founded:** 2000 - **HQ Location:** New York, New York, United States - **Twitter:** @Operative_Media (1,875 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/operative (799 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of AOS? **"[excellent surface activity,](https://www.g2.com/survey_responses/aos-review-9897046)"** **Rating:** 5.0/5.0 stars *— Rochelle D.* [Read full review](https://www.g2.com/survey_responses/aos-review-9897046) --- ### 16. [AppLovin Exchange](https://www.g2.com/products/applovin-exchange/reviews) AppLovin Exchange (ALX) is a mobile in-app real-time bidding exchange, providing massive scale and direct access to quality inventory. AppLovin Exchange (ALX) connects buyers to mobile and CTV devices through a single RTB exchange. **Who Is the Company Behind AppLovin Exchange?** - **Seller:** [AppLovin](https://www.g2.com/sellers/applovin) - **Year Founded:** 2012 - **HQ Location:** San Francisco, CA - **Twitter:** @AppLovin (18,482 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/applovin/ (531 employees on LinkedIn®) - **Ownership:** NASDAQ: APP ### 17. [DeepIntent](https://www.g2.com/products/deepintent/reviews) DeepIntent is the leading demand side platform (DSP) purpose-built for pharmaceutical brands and their agencies. Powered by Health Intelligence™, DeepIntent gives healthcare marketers the tools to plan, activate, and measure programmatic advertising campaigns with unmatched precision, all within a privacy-compliant, HIPAA-safe environment. Unlike general-purpose DSPs, DeepIntent is designed specifically for the complexities of healthcare advertising. The platform enables pharmaceutical advertisers to identify and reach verified healthcare professional (HCP) audiences through deterministic HCP targeting, as well as patient audiences at scale, ensuring the right message reaches the right person at the right moment in the care journey. DeepIntent supports omnichannel campaign activation across connected TV (CTV), display, video, audio, digital out-of-home (DOOH), and electronic health records (EHR). This breadth of channel coverage allows pharma brands and agencies to engage both HCPs and patients wherever they consume media, from the living room screen to the point of care. What sets DeepIntent apart is its ability to close the loop between media spend and clinical impact. Through integrations with real-world data sources, the platform measures outcomes including script lift, audience quality, and patient engagement, giving marketers a clear picture of how pharmaceutical advertising investments translate into tangible health and business results. DeepIntent is built with privacy at its core, meeting the strict data requirements of the pharmaceutical and healthcare industries. Marketers can activate campaigns confidently knowing that data handling, audience targeting, and measurement all adhere to HIPAA standards and industry privacy best practices. From brand awareness to HCP detailing to patient support programs, DeepIntent empowers healthcare marketers to drive meaningful outcomes, connecting media strategy to real-world clinical impact at scale. **Who Is the Company Behind DeepIntent?** - **Seller:** [DeepIntent](https://www.g2.com/sellers/deepintent) - **Year Founded:** 2016 - **HQ Location:** New York, US - **LinkedIn® Page:** https://www.linkedin.com/company/deepintent/ (378 employees on LinkedIn®) ### 18. [In-Scene Advertising Solution](https://www.g2.com/products/in-scene-advertising-solution/reviews) Gyrus’ In-Scene Advertising Solution delivers context-aware, non-intrusive ad placement directly within video content - without disrupting the viewer experience. Using AI, it seamlessly blends dynamic or static ads into billboards, surfaces, or objects inside scenes, boosting engagement and revenue without breaking immersion. Key Features: • Smart Ad Placement: Automatically detects optimal areas like billboards, signs, and surfaces. • Contextual & Non-Intrusive: Ads that match the scene’s context and never feel forced. • Dynamic & Static Integration: Supports precise 2D and 3D object placements. • Enhanced Viewer Experience: Subtle, smart ad insertions improve QoE and QoS. • Maximize Ad Revenue: Monetize scenes without interrupting content flow. • Fully Automated: End-to-end automation with no manual intervention needed. **Who Is the Company Behind In-Scene Advertising Solution?** - **Seller:** [Gyrus AI](https://www.g2.com/sellers/gyrus-ai) - **Year Founded:** 2018 - **HQ Location:** Santa Clara, US - **Twitter:** @GyrusAI (126 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/gyrusai (38 employees on LinkedIn®) - **Phone:** +1(408) 393 3645 ### 19. [ORION Platform](https://www.g2.com/products/orion-platform/reviews) The ORION Platform is the first self-serve trading desk, bringing together the leading six enterprise Demand Side Platforms with no minimum spend requirements. **Who Is the Company Behind ORION Platform?** - **Seller:** [Version2](https://www.g2.com/sellers/version2-b914bbc9-55a6-4a61-8c12-e1e60493c129) - **Year Founded:** 2020 - **HQ Location:** Las Vegas, US - **LinkedIn® Page:** https://www.linkedin.com/company/theversion2 (27 employees on LinkedIn®) ### 20. [Paramount Ads Manager](https://www.g2.com/products/paramount-ads-manager/reviews) Paramount Ads Manager is a self-serve CTV advertising platform that lets brands run targeted ads across Paramount's premium streaming network. The platform makes it easy for advertisers of any size to reach viewers during TV's biggest shows, sports, and cultural moments across Paramount+, CBS, CBS Sports, Pluto TV, and more, with the same speed and control they expect from digital advertising platforms. Premium inventory • Paramount-Skydance content accounts for 1 in every 5 streaming minutes watched in the US. • Paramount+ is the #1 fastest growing streaming subscription service for 3 years in a row, and has a 21% higher ad attention rate than other AVOD services. Advanced Audience Targeting • Reach the right viewers in the right place, with geotargeting, demographics, and interests and behaviors targeting based on real buying signals • Use Peak Audience to automatically optimize delivery toward the viewers most likely to convert (early testing has shown 2.7x lift in site visits, with top campaigns reaching 5-8x) Real Time Reporting • Real time reporting dashboards give you insights into key metrics like impressions, site visits, purchases, and in-store foot traffic, along with location and show-level reporting to see exactly where your ads ran • Unlock full-funnel performance with the Paramount Ads Manager Pixel, which integrates directly with the most common CMS and e-commerce platforms like Shopify, Squarespace, Wix, BigCommerce, Weebly, Wordpress, and more • Multi-user access to reporting dashboards makes it easy to collaborate across teams and clients Retargeting and reach • Run Retargeting campaigns to reconnect with past site visitors and high-intent audiences on the biggest screen in their house • Extend campaigns across 9,000+ trusted publisher websites with Performance Multiplier, powered by Taboola’s Realize AI technology Creative support • Get a TV-ready ad built from existing brand assets at no additional cost • Use built-in video tools or work with the Paramount Ads Manager team to create optimized CTV creative Sign up today at paramountadsmanager.com to get your brand on TV's biggest shows. **Who Is the Company Behind Paramount Ads Manager?** - **Seller:** [Paramount + (Formerly CBSInteractive)](https://www.g2.com/sellers/paramount-formerly-cbsinteractive) - **HQ Location:** New York, New York, United States - **LinkedIn® Page:** https://www.linkedin.com/company/paramountco/ (41,258 employees on LinkedIn®) ### 21. [streamr.ai](https://www.g2.com/products/streamr-ai/reviews) streamr.ai is an AI-powered platform that generates video ads and launches them on Streaming TV apps such as Netflix, Samsung TV Plus, and thousands more in less than 2 minutes. We also offer "GenAI Solutions" for Ad Platforms, Broadcasters, and Agencies that have advertisers who want to advertise on Streaming, but either don't have or can't afford high-cost creatives. Get in touch about our GenAI Solutions by emailing hello@streamr.ai! **Who Is the Company Behind streamr.ai?** - **Seller:** [streamr.ai](https://www.g2.com/sellers/streamr-ai) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/streamrai/ (8 employees on LinkedIn®) ### 22. [TargetVideo](https://www.g2.com/products/targetvideo/reviews) TargetVideo is an international video ad solutions powerhouse that combines video production, ad management, and monetization for its digital publishing network. With offices in Munich and Belgrade, the company operates a specialized video distribution and monetization platform with a cutting-edge video player and ad tech, along with state-of-the-art white-label OTT and CTV solutions for cross-channel monetization. With its premium partner network, TargetVideo reaches over 70M+ users and 1BN+ video views per month in valuable target groups. The company develops quality video content, creative content marketing strategies, and video campaigns for renowned advertisers and agencies. Leading the innovation in the video advertising industry, TargetVideo offers everything advertisers and publishers need to grow their digital business. **Who Is the Company Behind TargetVideo?** - **Seller:** [BridTV](https://www.g2.com/sellers/bridtv) - **Year Founded:** 2014 - **HQ Location:** Munich, DE - **Twitter:** @bridTV (2,946 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/targetvideo-gmbh/ (67 employees on LinkedIn®) ### 23. [tvScientific](https://www.g2.com/products/tvscientific/reviews) The Performance Advertising Platform for All of TV tvScientific makes television advertising accessible, measurable, and performance-focused for businesses of every size. Built for both connected TV (CTV) and traditional linear TV, the platform transforms television into a modern, outcomes-based marketing channel—one where campaigns are easy to launch, optimize, and measure with precision. By bringing the accountability of digital advertising to the power of TV, tvScientific helps brands of all sizes unlock growth at scale. Put Your Brand on the Largest Screen in the House With tvScientific, advertisers gain access to 95% of ad-supported streaming audiences along with premium linear TV inventory, ensuring reach across the full television landscape. Campaigns can scale efficiently while maintaining complete control over targeting and measurement, giving brands the ability to connect with the right audiences on the largest, most engaging screen in the home. Powered by Proprietary Technology At the heart of the platform is patented AI optimization combined with deterministic ID technology. Advertisers buy TV inventory on a cost-per-outcome (CPO) basis, tying every dollar spent directly to business results like ROAS, impressions, or purchases. Campaigns automatically learn and adapt in real time, while radical transparency in reporting gives marketers full confidence in performance, attribution, and ROI. Measurable Impact at Your Fingertips Built on the principles of customer performance and accountability, tvScientific delivers clear reporting, automation, and insights that help marketers prove and improve the impact of TV within their broader media mix. Whether you’re a performance marketer focused on ROI or a brand builder seeking reach and engagement, tvScientific turns television into a true performance channel for measurable growth and long-term success. **Who Is the Company Behind tvScientific?** - **Seller:** [tvScientific](https://www.g2.com/sellers/tvscientific) - **Year Founded:** 2020 - **HQ Location:** Los Angeles, California, United States - **LinkedIn® Page:** http://www.linkedin.com/company/tvscientific (169 employees on LinkedIn®) - **Phone:** ‪(310) 853-3485 ### 24. [Verve Demand Side Platform](https://www.g2.com/products/verve-demand-side-platform/reviews) Verve DSP (Formerly Platform161) is a global, independent demand-side platform (DSP) enabling programmatic buying through open exchanges and private marketplaces, with a strong focus on privacy and innovation. Powered by proprietary machine learning AI algorithms, we help brands and agencies to achieve performance and branding goals by leveraging cookieless tracking in a privacy compliant way. **Average Rating:** 4.0/5.0 **Total Reviews:** 2 **Who Is the Company Behind Verve Demand Side Platform?** - **Seller:** [Verve Group](https://www.g2.com/sellers/verve-group) - **HQ Location:** Carlsbad, California - **LinkedIn® Page:** https://www.linkedin.com/company/vervegroup/ (534 employees on LinkedIn®) - **Ownership:** STO: VER **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Verve Demand Side Platform? **"[Great for demand generation](https://www.g2.com/survey_responses/verve-demand-side-platform-review-9810965)"** **Rating:** 4.5/5.0 stars *— Aleksandra C.* [Read full review](https://www.g2.com/survey_responses/verve-demand-side-platform-review-9810965) --- ## What Is Connected TV (CTV) Advertising Platforms? [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech) ## What Software Categories Are Similar to Connected TV (CTV) Advertising Platforms? - [Display Advertising Software](https://www.g2.com/categories/display-advertising) - [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) - [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) - [Video Advertising Software](https://www.g2.com/categories/video-advertising) - [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) - [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) - [Native Advertising Software](https://www.g2.com/categories/native-advertising)