Best Connected TV (CTV) Advertising Platforms - Page 2
Connected TV (CTV) advertising platforms facilitate the delivery and management of content on Connected TV (CTV) devices for advertising purposes. These devices include TVs connected to the internet, external devices that connect to a TV, or other streaming devices that enable the consumption of digital content.
For advertisers, CTV ad platforms offer advanced targeting and measurement capabilities that significantly enhance the effectiveness of streaming TV advertising. These features allow for precise audience segmentation and real-time performance tracking, making CTV advertising a highly effective tool for optimizing performance marketing campaigns.
By leveraging these sophisticated tools, advertisers can achieve more accurate targeting, improved engagement rates, and a better overall return on investment (ROI).
These platforms integrate with existing CRM software as well as the tools used to serve and publish ads like data management platforms (DMP) and demand side platforms (DSP).
They also include personalization capabilities that were previously found in standalone personalization software, making it an effective advertising tool.
To qualify for inclusion in the Connected TV (CTV) Advertising category, a product must:
Best Connected TV (CTV) Advertising Platforms At A Glance
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- Overview
- Seller Details
OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.
- Marketing and Advertising
- 37% Mid-Market
- 32% Enterprise
17,827 Twitter followers
- Overview
- Seller Details
PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers indepe
- 36% Mid-Market
- 36% Small-Business
24,626 Twitter followers
- Overview
- Seller Details
PathPoint provides solutions to improve store performance with insights that increase sales, improve operations, and grow loyalty.
- 100% Small-Business
- Overview
- Seller Details
Goodbye Brand Awareness. Hello Precision Advertising.
- Overview
- Seller Details
AppLovin Exchange (ALX) is a mobile in-app real-time bidding exchange, providing massive scale and direct access to quality inventory. AppLovin Exchange (ALX) connects buyers to mobile and CTV devices
- Overview
- Seller Details
Connect is a people-based marketing platform that helps businesses find and reach real, verified people. It combines custom audience building, campaign management, and transparent reporting into one e
- Overview
- Seller Details
TargetVideo is an international video ad solutions powerhouse that combines video production, ad management, and monetization for its digital publishing network. With offices in Munich, Belgrade, and
3,031 Twitter followers
