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Best App Store Optimization Software for Medium-Sized Businesses

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Products classified in the overall App Store Optimization category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business App Store Optimization to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business App Store Optimization category.

In addition to qualifying for inclusion in the App Store Optimization Software category, to qualify for inclusion in the Medium-Sized Business App Store Optimization Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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8 Listings in App Store Optimization Available
(181)4.6 out of 5
Optimized for quick response
1st Easiest To Use in App Store Optimization software
View top Consulting Services for AppTweak
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Entry Level Price:Starting at €79.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AppTweak is an App Store Marketing & Intelligence Platform powered by AI, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stands out as

    Users
    • ASO Manager
    Industries
    • Computer Games
    • Marketing and Advertising
    Market Segment
    • 45% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AppTweak Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    57
    Features
    49
    Helpful
    42
    Insights
    39
    Customer Support
    37
    Cons
    Data Inaccuracy
    18
    Limited Features
    16
    Inaccurate Data
    12
    Insufficient Data
    10
    Poor User Interface
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AppTweak features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.8
    8.8
    Store Performance
    Average: 8.4
    9.2
    Keyword Tools
    Average: 8.5
    8.5
    Keyword Localization
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AppTweak
    Company Website
    Year Founded
    2014
    HQ Location
    Brussels, Brussels Region
    Twitter
    @AppTweak
    4,446 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    113 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AppTweak is an App Store Marketing & Intelligence Platform powered by AI, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stands out as

Users
  • ASO Manager
Industries
  • Computer Games
  • Marketing and Advertising
Market Segment
  • 45% Small-Business
  • 33% Mid-Market
AppTweak Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
57
Features
49
Helpful
42
Insights
39
Customer Support
37
Cons
Data Inaccuracy
18
Limited Features
16
Inaccurate Data
12
Insufficient Data
10
Poor User Interface
10
AppTweak features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.8
8.8
Store Performance
Average: 8.4
9.2
Keyword Tools
Average: 8.5
8.5
Keyword Localization
Average: 8.1
Seller Details
Seller
AppTweak
Company Website
Year Founded
2014
HQ Location
Brussels, Brussels Region
Twitter
@AppTweak
4,446 Twitter followers
LinkedIn® Page
www.linkedin.com
113 employees on LinkedIn®
(94)4.3 out of 5
7th Easiest To Use in App Store Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    data.ai is the industry's most trusted mobile insights and analytics platform. Get the complete picture of the mobile landscape you need to acquire, retain and engage customers, prioritize your roadma

    Users
    No information available
    Industries
    • Computer Games
    • Information Technology and Services
    Market Segment
    • 45% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • data.ai by Sensor Tower Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    20
    Ease of Use
    15
    Competitor Analysis
    14
    Customer Support
    13
    Competitor Insights
    10
    Cons
    Inaccurate Data
    7
    Data Inaccuracy
    6
    Missing Information
    6
    Time-consuming
    6
    Complex Features
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • data.ai by Sensor Tower features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 8.8
    8.2
    Store Performance
    Average: 8.4
    8.1
    Keyword Tools
    Average: 8.5
    7.5
    Keyword Localization
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2010
    HQ Location
    San Francisco, CA
    LinkedIn® Page
    www.linkedin.com
    494 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

data.ai is the industry's most trusted mobile insights and analytics platform. Get the complete picture of the mobile landscape you need to acquire, retain and engage customers, prioritize your roadma

Users
No information available
Industries
  • Computer Games
  • Information Technology and Services
Market Segment
  • 45% Mid-Market
  • 32% Small-Business
data.ai by Sensor Tower Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
20
Ease of Use
15
Competitor Analysis
14
Customer Support
13
Competitor Insights
10
Cons
Inaccurate Data
7
Data Inaccuracy
6
Missing Information
6
Time-consuming
6
Complex Features
4
data.ai by Sensor Tower features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 8.8
8.2
Store Performance
Average: 8.4
8.1
Keyword Tools
Average: 8.5
7.5
Keyword Localization
Average: 8.1
Seller Details
Year Founded
2010
HQ Location
San Francisco, CA
LinkedIn® Page
www.linkedin.com
494 employees on LinkedIn®

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(106)4.4 out of 5
2nd Easiest To Use in App Store Optimization software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Games
    Market Segment
    • 49% Small-Business
    • 41% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MobileAction Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    59
    Features
    49
    Customer Support
    42
    Helpful
    36
    Keyword Research
    32
    Cons
    Poor User Interface
    16
    Poor Interface Design
    13
    Data Inaccuracy
    11
    Learning Curve
    11
    Limited Features
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MobileAction features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 8.8
    8.3
    Store Performance
    Average: 8.4
    9.0
    Keyword Tools
    Average: 8.5
    8.6
    Keyword Localization
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2013
    HQ Location
    San Francisco, California, United States
    Twitter
    @MobileAction
    6,810 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    111 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Games
Market Segment
  • 49% Small-Business
  • 41% Mid-Market
MobileAction Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
59
Features
49
Customer Support
42
Helpful
36
Keyword Research
32
Cons
Poor User Interface
16
Poor Interface Design
13
Data Inaccuracy
11
Learning Curve
11
Limited Features
11
MobileAction features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.8
8.3
Store Performance
Average: 8.4
9.0
Keyword Tools
Average: 8.5
8.6
Keyword Localization
Average: 8.1
Seller Details
Year Founded
2013
HQ Location
San Francisco, California, United States
Twitter
@MobileAction
6,810 Twitter followers
LinkedIn® Page
www.linkedin.com
111 employees on LinkedIn®
(166)4.2 out of 5
6th Easiest To Use in App Store Optimization software
View top Consulting Services for Adjust
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adjust is a measurement and analytics suite designed to assist marketers in optimizing their mobile applications from the initial stages of development to full maturity. This comprehensive solution fo

    Users
    No information available
    Industries
    • Marketing and Advertising
    • Computer Games
    Market Segment
    • 46% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adjust Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    27
    Insights
    13
    Analytics
    12
    Customer Support
    12
    User Interface
    12
    Cons
    Difficult Setup
    5
    Complex Features
    4
    Complexity
    4
    Implementation Complexity
    4
    Limitations
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adjust features and usability ratings that predict user satisfaction
    7.9
    Has the product been a good partner in doing business?
    Average: 8.8
    6.2
    Store Performance
    Average: 8.4
    6.0
    Keyword Tools
    Average: 8.5
    5.7
    Keyword Localization
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Berlin, Berlin
    Twitter
    @adjustcom
    7,335 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    659 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adjust is a measurement and analytics suite designed to assist marketers in optimizing their mobile applications from the initial stages of development to full maturity. This comprehensive solution fo

Users
No information available
Industries
  • Marketing and Advertising
  • Computer Games
Market Segment
  • 46% Mid-Market
  • 39% Small-Business
Adjust Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
27
Insights
13
Analytics
12
Customer Support
12
User Interface
12
Cons
Difficult Setup
5
Complex Features
4
Complexity
4
Implementation Complexity
4
Limitations
4
Adjust features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 8.8
6.2
Store Performance
Average: 8.4
6.0
Keyword Tools
Average: 8.5
5.7
Keyword Localization
Average: 8.1
Seller Details
Company Website
Year Founded
2012
HQ Location
Berlin, Berlin
Twitter
@adjustcom
7,335 Twitter followers
LinkedIn® Page
www.linkedin.com
659 employees on LinkedIn®
(53)4.4 out of 5
View top Consulting Services for Sensor Tower
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Sensor Tower is a market research company that invented Consumer Lifecycle Intelligence (CLI), a new breed of market intelligence, that helps organizations stay on the cutting edge of key tactics and

    Users
    No information available
    Industries
    • Computer Games
    • Marketing and Advertising
    Market Segment
    • 51% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Sensor Tower Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2
    User Interface
    2
    Competitor Analysis
    1
    Coverage
    1
    Data Accuracy
    1
    Cons
    Data Inaccuracy
    1
    Expensive
    1
    Inaccurate Data
    1
    Incomplete Features
    1
    Insufficient Ad Data
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Sensor Tower features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 8.8
    8.3
    Store Performance
    Average: 8.4
    8.0
    Keyword Tools
    Average: 8.5
    7.6
    Keyword Localization
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2013
    HQ Location
    San Francisco, California
    Twitter
    @SensorTower
    207,791 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    318 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Sensor Tower is a market research company that invented Consumer Lifecycle Intelligence (CLI), a new breed of market intelligence, that helps organizations stay on the cutting edge of key tactics and

Users
No information available
Industries
  • Computer Games
  • Marketing and Advertising
Market Segment
  • 51% Mid-Market
  • 32% Small-Business
Sensor Tower Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2
User Interface
2
Competitor Analysis
1
Coverage
1
Data Accuracy
1
Cons
Data Inaccuracy
1
Expensive
1
Inaccurate Data
1
Incomplete Features
1
Insufficient Ad Data
1
Sensor Tower features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 8.8
8.3
Store Performance
Average: 8.4
8.0
Keyword Tools
Average: 8.5
7.6
Keyword Localization
Average: 8.1
Seller Details
Year Founded
2013
HQ Location
San Francisco, California
Twitter
@SensorTower
207,791 Twitter followers
LinkedIn® Page
www.linkedin.com
318 employees on LinkedIn®
(194)4.6 out of 5
5th Easiest To Use in App Store Optimization software
View top Consulting Services for AppFollow
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AppFollow makes it easy to understand and elevate your app’s reputation. AppFollow is an integrated service for working with app stores. It includes tools for review management and automation, organi

    Users
    • CEO
    • Social Media Manager
    Industries
    • Information Technology and Services
    • Computer Games
    Market Segment
    • 64% Small-Business
    • 22% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AppFollow Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4
    Centralized Reviews
    3
    Helpful
    2
    Review Management
    2
    AI Integration
    1
    Cons
    Bug Issues
    1
    Error Handling
    1
    Expensive
    1
    Improvements Needed
    1
    Lack of Notifications
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AppFollow features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.8
    8.4
    Store Performance
    Average: 8.4
    8.8
    Keyword Tools
    Average: 8.5
    8.6
    Keyword Localization
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AppFollow
    Year Founded
    2015
    HQ Location
    Helsinki
    Twitter
    @AppFollowIO
    2,962 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    67 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AppFollow makes it easy to understand and elevate your app’s reputation. AppFollow is an integrated service for working with app stores. It includes tools for review management and automation, organi

Users
  • CEO
  • Social Media Manager
Industries
  • Information Technology and Services
  • Computer Games
Market Segment
  • 64% Small-Business
  • 22% Mid-Market
AppFollow Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4
Centralized Reviews
3
Helpful
2
Review Management
2
AI Integration
1
Cons
Bug Issues
1
Error Handling
1
Expensive
1
Improvements Needed
1
Lack of Notifications
1
AppFollow features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.8
8.4
Store Performance
Average: 8.4
8.8
Keyword Tools
Average: 8.5
8.6
Keyword Localization
Average: 8.1
Seller Details
Seller
AppFollow
Year Founded
2015
HQ Location
Helsinki
Twitter
@AppFollowIO
2,962 Twitter followers
LinkedIn® Page
www.linkedin.com
67 employees on LinkedIn®
(44)4.6 out of 5
4th Easiest To Use in App Store Optimization software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    One solution to grow your app business! Ecosystem for promoting mobile businesses. It includes tools and data for mobile marketing, working with product and app reviews, as well as training and agency

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Games
    Market Segment
    • 64% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Asodesk Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Free Usage
    1
    Pricing Value
    1
    Variety
    1
    Cons
    Cluttered Interface
    1
    Inaccuracy
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Asodesk features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 8.8
    10.0
    Store Performance
    Average: 8.4
    9.6
    Keyword Tools
    Average: 8.5
    10.0
    Keyword Localization
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Asodesk
    Year Founded
    2016
    HQ Location
    Nicosia, Egkomi
    Twitter
    @ASOdesk
    1,317 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    21 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

One solution to grow your app business! Ecosystem for promoting mobile businesses. It includes tools and data for mobile marketing, working with product and app reviews, as well as training and agency

Users
No information available
Industries
  • Information Technology and Services
  • Computer Games
Market Segment
  • 64% Small-Business
  • 32% Mid-Market
Asodesk Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Free Usage
1
Pricing Value
1
Variety
1
Cons
Cluttered Interface
1
Inaccuracy
1
Asodesk features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 8.8
10.0
Store Performance
Average: 8.4
9.6
Keyword Tools
Average: 8.5
10.0
Keyword Localization
Average: 8.1
Seller Details
Seller
Asodesk
Year Founded
2016
HQ Location
Nicosia, Egkomi
Twitter
@ASOdesk
1,317 Twitter followers
LinkedIn® Page
www.linkedin.com
21 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    In 2014, Storemaven invented App Store A/B testing. Today, over 60% of top app publishers (such as Google, Zynga, and Uber) rely on our platform and expertise to test their app store marketing assets

    Users
    No information available
    Industries
    • Information Technology and Services
    • Retail
    Market Segment
    • 58% Small-Business
    • 28% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • StoreMaven features and usability ratings that predict user satisfaction
    7.8
    Has the product been a good partner in doing business?
    Average: 8.8
    8.5
    Store Performance
    Average: 8.4
    8.0
    Keyword Tools
    Average: 8.5
    8.1
    Keyword Localization
    Average: 8.1
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2015
    HQ Location
    Tel Aviv, Israel
    Twitter
    @storemaven
    439 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    79 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

In 2014, Storemaven invented App Store A/B testing. Today, over 60% of top app publishers (such as Google, Zynga, and Uber) rely on our platform and expertise to test their app store marketing assets

Users
No information available
Industries
  • Information Technology and Services
  • Retail
Market Segment
  • 58% Small-Business
  • 28% Mid-Market
StoreMaven features and usability ratings that predict user satisfaction
7.8
Has the product been a good partner in doing business?
Average: 8.8
8.5
Store Performance
Average: 8.4
8.0
Keyword Tools
Average: 8.5
8.1
Keyword Localization
Average: 8.1
Seller Details
Year Founded
2015
HQ Location
Tel Aviv, Israel
Twitter
@storemaven
439 Twitter followers
LinkedIn® Page
www.linkedin.com
79 employees on LinkedIn®