We got Keyplay so we can understand who our best target accounts are and could be for outbound prospecting. Our initial engagement was an eye-opener and we learned so much about our ICP and how they could help with running a real ABM strategy based on our current customers and prospects in our pipeline. Keyplay had all the signals we were looking for and more and allowed us to build a comprehensive scoring model around our target accounts so we could spend less time spraying and praying and more time for our teams to achieve outbound success. Working with the team, we continued to learn more about the market and iterate the granular signals so we could become more efficient in our outbound. If you're looking to focus your teams on targets they'll actually land, you need Keyplay in your stack.

It's super easy to build scoring models and adjust the weighting of the signals we care the most about. Any changes to our Keyplay Tier field syncs right over to HubSpot and makes my life 10x easier. And their support and responsiveness is next level. Our Keyplay CSM (shoutout Lauren) is always overprepared and pushes us on new features and use cases we can use Keyplay for.

If you are looking to get custom datapoints to enrich accounts in Salesforce, look no further than Keyplay! These custom datapoints helped us to a) estimate TAM, by calculating the number of accounts that fit our ICP model b) build prospecting lists for the AE team, by prioritizing the best-fit ICP accounts c) identify MQLs faster, by deducing the account by lead's email and then enriching with custom datapoint. An addition to this, a feature that Keyplay doesn't advertize but is quite helpful for any Salesforce admin is that they also identify duplicate accounts, based on website redirects. Although Salesforce also has this feature, it is nearly not as powerful as Keyplay's offering. Salesforce integration is straightforward and implementation is quick.