Keyplay is a true partner, and what we love about Keyplay starts there. They work with us to understand our business and our target market. Then Keyplay builds a model that gets us the data we need to accurately inform our GTM strategy. We've started to leverage the data we get from Keyplay to influence everything from marketing to sales to partnerships to CS to operations.

- Dozens of account signals not on LinkedIn - better categorization (SaaS company > Category > Sub-Category) , profile signals (like funding), relevance signals (e.g. PLG, traffic rank), stack signals (technographics), and org signals (hiring specific-roles) - Custom signals - Keyplay will make custom signals that matter to your business (e.g. for PartnerStack, they made partner program signals based on the programs listed on our audiences' websites.) - Account scoring - Back-tested against our own sales and customer performance data to ensure it works.

Love the ability to find specific information about our TAM that is not readily availiable anywhere else. Keyplay unlocks data and attributes at scale that we did not think was possible to get.