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Keyplay

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4.9 out of 5 stars
41 reviews
  • 1 profiles
  • 2 categories
Average star rating
4.9
Serving customers since
2022

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Keyplay Reviews

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Hannah O.
HO
Hannah O.
09/11/2025
Validated Reviewer
Verified Current User
Review source: Organic

Data-Driven ABM Campaigns for Sales & Marketing

|Keyplay
As a demand generation marketer, utilizing Keyplay to work alongside our SDR team has made our ABM programs much more aligned and informed. We're able to use all our ICP info and the intent data in Keyplay to go after accounts that will make an impact to the business. I appreciate the intent and impact of Keyplay in terms of ICP marketing and making things easier for me. Our account rep, Lauren, has done a great job of considering the wants/needs from a sales perspective but also marketing use.
Stan R.
SR
Stan R.
GTM @ Default | Writing @ CategorySurfers.com
09/10/2025
Validated Reviewer
Verified Current User
Review source: Organic

Best account level data on B2B software companies

|Keyplay
Keyplay is one of the best tools I’ve found for data on B2B software companies. The coverage is strong, the software categories are accurate, and the tiering system is super useful for prioritizing accounts. It makes it really easy to understand the market landscape and segment opportunities effectively.
Doug C.
DC
Doug C.
09/10/2025
Validated Reviewer
Verified Current User
Review source: Organic

Keyplay Leveled Up Our ABM Targeting

|Keyplay
One of the most time consuming and manual processes we had as an operating team was building our ICP account list for our ABM efforts. Keyplay solved this completely. We had a working ICP model in a matter of days after signing the contract. Their recent launch of ai agents have even taken their scoring to a new level, offering us custom ways to search and grade our audience.

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HQ Location:
Seattle, Washington

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What is Keyplay?

Keyplay is a company specializing in go-to-market intelligence and solutions designed to assist B2B sales and marketing teams in targeting the right accounts effectively. Through its platform, Keyplay provides insights and data-driven strategies that help businesses prioritize high-potential accounts and streamline their outbound efforts. The company aims to enhance the efficiency and success rate of its clients' sales and marketing operations by leveraging sophisticated data analytics and market research.

Details

Year Founded
2022
Website
keyplay.io