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Zeta Marketing Platform Reviews & Product Details

Skylar C.
SC
Email Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Zeta Marketing Platform?

This program has many useful additional functions. The program hosts the image to its server, which is a simple active setup process. The program is customizable. The program also allows us to store everything we need in one place. This platform can meet all our email marketing needs. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

Support and account management are slow to respond and pay little attention to details. This platform is not expected to use a standard platform. There is a problem with its outdated design, and the format of the email design is sometimes different from the preview format. When there is a load, the program also gets stuck Review collected by and hosted on G2.com.

What problems is Zeta Marketing Platform solving and how is that benefiting you?

This program provides advanced marketing automation features, such as forms, contact activities, contact management, contact and company insights, advertising management, team messaging, reporting dashboards. This is a global leader in improving and maintaining its competitive advantage. Review collected by and hosted on G2.com.

Zeta Marketing Platform Overview

What is Zeta Marketing Platform?

Zeta Global is a leading AI-powered marketing cloud that helps brands acquire, grow, and retain customers with greater efficiency. Headquartered in New York City and publicly traded (NYSE: ZETA), Zeta serves enterprises worldwide, delivering personalized marketing at scale. Our platform brings together identity, intelligence, and activation into a single solution enriched by one of the industry’s largest proprietary data sets. Zeta’s software supports English, French, and Spanish, ensuring global accessibility for marketers. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP+, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (750M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

Zeta Marketing Platform Details
Product Website
Languages Supported
English, French, Spanish
Show LessShow More
Product Description

Zeta Global is a leading AI-powered marketing cloud that helps brands acquire, grow, and retain customers with greater efficiency. Headquartered in New York City and publicly traded (NYSE: ZETA), Zeta serves enterprises worldwide, delivering personalized marketing at scale. Our platform brings together identity, intelligence, and activation into a single solution enriched by one of the industry’s largest proprietary data sets.

How do you position yourself against your competitors?

Zeta differentiates itself through the power of its proprietary data, advanced AI, and omnichannel orchestration capabilities. Unlike competitors, Zeta unifies identity resolution, data-driven intelligence, and activation into a single platform, reducing complexity and lowering the total cost of ownership.

~ Proprietary Data & AI-Powered Insights – Zeta’s deterministic data set and AI-driven analytics provide a deeper understanding of consumer behavior, helping brands predict intent and drive higher engagement.
~ End-to-End Omnichannel Orchestration – ZMP enables marketers to execute and automate customer journeys across email, SMS, web, programmatic, social, and beyond, ensuring seamless interactions at every touchpoint.
~ Industry-Leading Identity Resolution – With 750M+ global identities, Zeta’s CDP+ creates a persistent, unified view of customers and prospects, enabling hyper-personalized marketing at scale.
~ Real-Time Personalization & Activation – Zeta ESP allows marketers to create real-time, cross-channel experiences beyond the inbox, while Zeta Activation ensures messages reach the right audiences at the right time.


Seller Details
Company Website
Year Founded
2007
HQ Location
New York, NY
Twitter
@ZetaGlobal
9,485 Twitter followers
LinkedIn® Page
www.linkedin.com
1,939 employees on LinkedIn®
Ownership
NYSE: ZETA
Description

Zeta Global is a data-driven marketing technology company that specializes in providing customer acquisition, retention, and engagement solutions. Leveraging advanced analytics and a robust data platform, Zeta Global helps businesses optimize their marketing strategies and enhance customer experiences across various channels. Their services include digital marketing, customer insights, and personalized communication, aimed at driving measurable results for clients. For more information, visit their website at https://zetaglobal.com/.


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Recent Zeta Marketing Platform Reviews

Skylar C.
SC
Skylar C.Mid-Market (51-1000 emp.)
4.5 out of 5
"The program is very user-friendly and easy to use"
This program has many useful additional functions. The program hosts the image to its server, which is a simple active setup process. The program i...
GR
Gopichand R.Enterprise (> 1000 emp.)
5.0 out of 5
"Marketing Automation with Zeta Marketing Platform"
Zeta Marketing Platform is one of the decent and cost-effective marketing automation platforms through we can automate all our marketing campaigns ...
SD
Syed D.Mid-Market (51-1000 emp.)
3.0 out of 5
"Does the job but lack the finesse to provide a great experience."
The great thing about Zeta Marketing Platform is the Email Marketing management and control. It offers the ability to build marketing campaigns, se...
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Zeta Marketing Platform Media

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13 out of 14 Total Reviews for Zeta Marketing Platform

3.5 out of 5
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Overall Review Sentiment for Zeta Marketing PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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GR
Senior Infosec Consultant
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Zeta Marketing Platform?

Zeta Marketing Platform is one of the decent and cost-effective marketing automation platforms through we can automate all our marketing campaigns for Mobile, Email, Social media and we can also send push notifications to the customers if they have installed our mobile applications. Its really amazing marketing automation platform for data management, creating and managing end to end marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

I do not have any dislike for this platform. Review collected by and hosted on G2.com.

Recommendations to others considering Zeta Marketing Platform:

Zeta Marketing Platform is less cost-effective and best revenue generator platform, so I will recommend it to other users. Review collected by and hosted on G2.com.

What problems is Zeta Marketing Platform solving and how is that benefiting you?

After purchasing its license, it has solved lots of problems for automating all our regular marketing campaigns for Mobile, Email, Direct mail, Social media and push notification. Now we are able to do end to end campaign management, data management, API integration for all our real-time campaigns and started sending all our regular campaigns through its scheduler. Review collected by and hosted on G2.com.

SD
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Zeta Marketing Platform?

The great thing about Zeta Marketing Platform is the Email Marketing management and control. It offers the ability to build marketing campaigns, set the target audience and scheduling all from a single window. The visual campaign builder is a great feature that is easy to use and make the work highly easy. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

It lacks fluidity and smoothness because of the bugs present. Although they are minor and only come at certain times. It has to up it user experience to take on the bigger player in the market. Review collected by and hosted on G2.com.

Recommendations to others considering Zeta Marketing Platform:

The platform provide good opportunity to make use of customer data. It help in making marketing campaigns and email marketing using the data collected. The AI insight isn't that great because of the slightly buggy interface but the campaign creation for email marketing is very good.

The reporting of the active campaigns can be control from the console which is not the best but gets the job done. All in all the platform does what it advertises and that should be the bottom line to justify the usage. Review collected by and hosted on G2.com.

What problems is Zeta Marketing Platform solving and how is that benefiting you?

I used it for our customer email marketing management and to send newsletters to people. This enable campaign monitoring and user interaction etc. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
CI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Zeta Marketing Platform?

They are the best in the email marketing and started into other cloud and digital marketing Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

Still new in digital marketing and data analytics Review collected by and hosted on G2.com.

Recommendations to others considering Zeta Marketing Platform:

Good Platform for Email marketing, pioneers in the field and few big brands in their kitty. Review collected by and hosted on G2.com.

What problems is Zeta Marketing Platform solving and how is that benefiting you?

Email Marketing Review collected by and hosted on G2.com.

BJ
Marketing Research Analyst
Consumer Goods
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Zeta Marketing Platform?

That I can compose an advancement, construct the group of onlookers, send the advancement, fare and all the more across the board Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

Zeta can be moderate when stacking a variety of gatherings of people. For making content articles its difficult to tell precisely how the email will be shown in an email stage. Review collected by and hosted on G2.com.

What problems is Zeta Marketing Platform solving and how is that benefiting you?

Showing Advertising and Clients needed DR endeavors to enhance computerized show promoting effort Review collected by and hosted on G2.com.

Verified User in Graphic Design
CG
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Zeta Marketing Platform?

I love the features and how easy they are to use and get youe way around and the ease of customer service and visually pleasing emails Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

Nothing i can think off all around postive experiance working with Zeta. Review collected by and hosted on G2.com.

Recommendations to others considering Zeta Marketing Platform:

To Leverage their customer service--they're very responsive and helpful. Very knowlegable to gain profits Review collected by and hosted on G2.com.

What problems is Zeta Marketing Platform solving and how is that benefiting you?

Displaying Advertising and Clients wanted DR efforts to supplement digital display advertising campaign Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Zeta Marketing Platform?

That i can write a promotion, build the audience, send the promotion, export and more all in one place Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

Outdated design that can have issues, email designs sometimes get formatted differently than the preview Review collected by and hosted on G2.com.

Recommendations to others considering Zeta Marketing Platform:

Create thorough training guides Review collected by and hosted on G2.com.

What problems is Zeta Marketing Platform solving and how is that benefiting you?

Sending to our large audience and being able to fatigue one promotion against another. There are a lot of hidden features included in Zeta that allow you to do your promotion all in one place Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Zeta Marketing Platform?

Zeta allows us to store everything we need in one place for all our email marketing needs. From content creation, to list execution. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

Zeta can be very slow when loading a lot of different audiences. For creating content objects its hard to tell exactly how the email will be displayed in an email platform. Review collected by and hosted on G2.com.

What problems is Zeta Marketing Platform solving and how is that benefiting you?

We use Zeta for automated email marketing. Review collected by and hosted on G2.com.

Verified User in Insurance
CI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Zeta Marketing Platform?

It’s very user friendly and easy to use. I like the format of it Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

The adds that pop up when using it. I wish there was less advertisement Review collected by and hosted on G2.com.

What problems is Zeta Marketing Platform solving and how is that benefiting you?

Reaching more clients instantly. It allow some direct communication with a large group very easily Review collected by and hosted on G2.com.

Verified User in Retail
UR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Zeta Marketing Platform?

Not a lot if I'm really honest. Nothing works the way it should and it's incredibly expensive even for a standard CRM & email platform. Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

The amount of ongoing bugs within this system has gone beyond a joke. There is a clear issue of coding and they seem to not be bothered to address it, but to push you onto the new platform update for more money of course.

To give a specific example of a bug, I added an AB variant on a recurring campaign, it errored and the developers couldn't find out the problem for over a month. I was then told that the issue was the combination of an automated campaign together with an a/b test? Yes, that's right. It's not just this but the support and account management is slow to respond and don't have a level of attention to detail I'd expect from a standard platform (let alone one that costs so much). I'm constantly having to chase for updates, proposals, fixes - NIGHTMARE! Please just don't! Review collected by and hosted on G2.com.

Recommendations to others considering Zeta Marketing Platform:

Don't do it! Simple. I really don't give feedback like this usually but I've had such a painful time with them I really wouldn't want anyone to spend money and time with this platform. Review collected by and hosted on G2.com.

What problems is Zeta Marketing Platform solving and how is that benefiting you?

None, seriously...I cannot think of any! Review collected by and hosted on G2.com.

Olivia S.
OS
Promotions Coordinator
Broadcast Media
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Zeta Marketing Platform?

Very easy to navigate people are finding new things on it Review collected by and hosted on G2.com.

What do you dislike about Zeta Marketing Platform?

I wish more people would use it. Maybe advertise it more. Review collected by and hosted on G2.com.

What problems is Zeta Marketing Platform solving and how is that benefiting you?

Trying to get people to understand how many people are using there site Review collected by and hosted on G2.com.