Yelp Advertising Features
What are the features of Yelp Advertising?
Mobile Functionality
- Mobile Functionality
Campaign Management
- Campaign Dashboard
- Reach
- Budget Pacing
- Creative Optimization
Targeting
- Targeting
- Retargeting
- Geo-Targeting
Mobile
- Mobile Tracking
Platform
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Customization
- Workflow Capability
- Notifications
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Mobile Functionality
Mobile Functionality | Overall product functionality for mobile advertising. This feature was mentioned in 14 Yelp Advertising reviews. | 64% (Based on 14 reviews) |
Campaign Management
Campaign Dashboard | As reported in 14 Yelp Advertising reviews. Overview of all media purchases and campaigns in a single interface. | 51% (Based on 14 reviews) | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 12 Yelp Advertising reviews. | 50% (Based on 12 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. This feature was mentioned in 14 Yelp Advertising reviews. | 55% (Based on 14 reviews) | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. 12 reviewers of Yelp Advertising have provided feedback on this feature. | 50% (Based on 12 reviews) | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 11 reviewers of Yelp Advertising have provided feedback on this feature. | 56% (Based on 11 reviews) | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 12 Yelp Advertising reviews. | 60% (Based on 12 reviews) | |
Fraud Protection | Based on 12 Yelp Advertising reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 54% (Based on 12 reviews) | |
Frequency Capping | As reported in 11 Yelp Advertising reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 56% (Based on 11 reviews) | |
Budget Pacing | As reported in 13 Yelp Advertising reviews. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | 50% (Based on 13 reviews) | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. 13 reviewers of Yelp Advertising have provided feedback on this feature. | 54% (Based on 13 reviews) | |
Rich Media Capabilties | As reported in 11 Yelp Advertising reviews. Supports rich media display and video ads that involve user interaction. | 56% (Based on 11 reviews) | |
In-App Ads | Based on 12 Yelp Advertising reviews. Allows for ads to be placed in mobile apps. | 56% (Based on 12 reviews) | |
Mobile Rich Media Capabilities | Based on 11 Yelp Advertising reviews. Supports rich media mobile ads that involve user interaction. | 55% (Based on 11 reviews) |
Targeting
Targeting | As reported in 14 Yelp Advertising reviews. Able to target desired audiences based on demographics and behavior variables. | 55% (Based on 14 reviews) | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. 12 reviewers of Yelp Advertising have provided feedback on this feature. | 47% (Based on 12 reviews) | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). 13 reviewers of Yelp Advertising have provided feedback on this feature. | 59% (Based on 13 reviews) | |
Contextual Targeting | As reported in 12 Yelp Advertising reviews. Able to match the marketer's ad with specific content on a site or page. | 54% (Based on 12 reviews) |
Mobile
Mobile Tracking | As reported in 13 Yelp Advertising reviews. Able to track consumers on their mobile devices where cookies do not apply. | 58% (Based on 13 reviews) | |
In-App Ads | As reported in 12 Yelp Advertising reviews. Allows for ads to be placed in mobile apps. | 56% (Based on 12 reviews) | |
Mobile Rich Media Capabilities | As reported in 11 Yelp Advertising reviews. Supports rich media mobile ads that involve user interaction. | 55% (Based on 11 reviews) |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 10 reviewers of Yelp Advertising have provided feedback on this feature. | 50% (Based on 10 reviews) | |
Custom Reports | As reported in 13 Yelp Advertising reviews. Able to create custom reports to cater to specific metrics and key performance indicators. | 50% (Based on 13 reviews) | |
User, Role, and Access Management | As reported in 14 Yelp Advertising reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 57% (Based on 14 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 14 Yelp Advertising reviews. | 56% (Based on 14 reviews) | |
Enterprise Scalability | As reported in 11 Yelp Advertising reviews. Provides features to allow scaling for large organizations. | 50% (Based on 11 reviews) | |
Customization | As reported in 14 Yelp Advertising reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 49% (Based on 14 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 13 reviewers of Yelp Advertising have provided feedback on this feature. | 53% (Based on 13 reviews) | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 12 Yelp Advertising reviews. | 54% (Based on 12 reviews) | |
Notifications | Based on 14 Yelp Advertising reviews. Alerts marketer of the performance of particular campaigns. | 58% (Based on 14 reviews) |
Platform Interoperability
Close Ecosystem API | As reported in 10 Yelp Advertising reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | 53% (Based on 10 reviews) |