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Webtrends Optimize Reviews & Product Details

Pricing

Pricing provided by Webtrends Optimize.

For growing websites (less than 10k sessions per month)

Free
Per Year

Webtrends Optimize Integrations

(4)
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Webtrends Optimize Media

Webtrends Optimize Demo - Webtrends Optimize Dashboard 2025
Reporting dashboard - default view
Webtrends Optimize Demo - Webtrends Optimize Report 2025
Reporting screen for a specific test/experience
Webtrends Optimize Demo - Webtrends Optimize Experiences 2025
All experiences report list - top level significance view
Webtrends Optimize Demo - Webtrends Optimize Chart 2025
Total Views and Conversions chart
Webtrends Optimize Demo - Webtrends Optimize Chart 2025
Conversion Rate Stabilisation chart
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Webtrends Optimize Reviews (211)

Reviews

Webtrends Optimize Reviews (211)

4.8
211 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the intuitive interface and responsive customer support of Webtrends Optimize, highlighting how these features facilitate easy A/B testing and experimentation. Many appreciate the platform's ability to deliver clear insights and streamline the optimization process, making it accessible for both technical and non-technical users. However, some users note that the documentation could be improved to better support new users.

Pros & Cons

Generated from real user reviews
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SR
Chief Commercial Officer
Small-Business (50 or fewer emp.)
"Industry leading technology at market beating value"
What do you like best about Webtrends Optimize?

Webtrends-Optimize has one of the most intuitive interfaces in the industry, their product vision and execution is significantly ahead of their competition, and in terms of pricing they're incredible value for money! Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

As with many martech SaaS products there are some areas of the tool that other niche competitors do better, but as an overall package it's a very clear and cohesive offering. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Enterprise (> 1000 emp.)
"Great AB testing & personalisation platform"
What do you like best about Webtrends Optimize?

The platform was really simple to use and basically allowed me to do anything I wanted. Technically, it was probably the best tool I have used, certainly, the one where I had the least amount of issues and where we were never restricted by the capabilities. As a UX designer and developer, there’s not a lot else I could have asked for from a testing tool really. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

There’s nothing I remember that stands out at all really. There wasn't ever anything that didn't work, and I don't remember anyone else in the team complaining about anything - we liked it. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Mid-Market (51-1000 emp.)
"Gets the job done!"
What do you like best about Webtrends Optimize?

Really slick platform, giving plenty of ways to gain meaningful insights into your customers' online behaviour. Increased our conversion with its effortless MVT tools, and the social proof element is really helpful to be able to prove to the rest of the business that you're making the right decisions. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Not too much to dislike, really. I would probably like to see more features such as heat maps or in session recording to further visualise the customer journey. Review collected by and hosted on G2.com.

Verified User in Banking
UB
Enterprise (> 1000 emp.)
"Powerful tool but simple to use"
What do you like best about Webtrends Optimize?

The thing that stood out the most were how relatively simple the platform was in allowing me/the team to create and test personalised experiences and messaging for our users. The reporting was comprehensive and very useful for me and the third things was the support provided to ensure we felt comfortable at all times – if we had questions/issues they were very good at responding quickly and in detail so we never had any blockage or issues that couldn’t be resolved swiftly. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

There was nothing really that came up and like I say above anything that was unclear or any minor issues we came across were dealt with very quicky so were never really a problem. Review collected by and hosted on G2.com.

AS
CRO Manager
Mid-Market (51-1000 emp.)
"A one size fits all platform"
What do you like best about Webtrends Optimize?

All optimisation capabilities are available at no extra cost. We've made use of social proofing, as well as more advanced targeting methods for pecific customers. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Results reports can take a while to load and don't always show the revenue impact metric. Review collected by and hosted on G2.com.

Matt A.
MA
Head of Growth
Small-Business (50 or fewer emp.)
"Excellent platform & first class support"
What do you like best about Webtrends Optimize?

The flexibility of the platform is great, and everything is all-in; there aren't any hidden costs. There's so much you can do with the tool and it contains everything you need to run effective CRO programmes.

The tool is really reliable and I really appreciated the transparency around best-practice and data. It's almost like they've created it to make my life easier.

The support is second to none. If we have a suggestion or feedback, it's always actioned or looked into. If something isn't possible, they'll make it possible.

It's a great platform to work with and an excellent company. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Nothing at the moment. I honestly can't fault the experience so far. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market (51-1000 emp.)
"I'm a copywriter doing A/B tests and this is so easy to use"
What do you like best about Webtrends Optimize?

The demo videos are so helpful. I watched a few videos and was able to deploy tests right after. WebTrends is so easy to use. I esp love the visual editor. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Reports. It doesn't have reports on mobile traffic vs desktop traffic. The workaround for this is to deploy 2 tests (one for mobile and one for desktop traffic) Review collected by and hosted on G2.com.

Jessica Y.
JY
Head Of Client Services
Small-Business (50 or fewer emp.)
"Unbeatable technology and excellent customer service."
What do you like best about Webtrends Optimize?

Working with WebTrends gives us the ability to make informed, data-driven decisions when updating our website.

The flexibility of the platform allows us to A/B test various versions of our website on our audience at the same time, saving us time and money on updates that would otherwise have to be made by a website developer. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I haven't had any issues working with WebTrends. Review collected by and hosted on G2.com.

MA
Managing Director
Small-Business (50 or fewer emp.)
"A simple clear platform"
What do you like best about Webtrends Optimize?

We found Webtrends-Optimize to be very clear and simple to use with intuitive interfaces. In a relatively short timeframe, it has provided us with the objective data that we were looking for allowing us to quickly and effortlessly continuously adapt to improve our overall website performance. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Nothing that immediately springs to mind. It all seemed to do what we wanted in a way that we understood. Review collected by and hosted on G2.com.

Verified User in Furniture
UF
Enterprise (> 1000 emp.)
"Really good AB testing tool."
What do you like best about Webtrends Optimize?

I like the fact that the reporting is so comprehensive. I can change the level of confidence to my appetite for risk and measure with statistical rigor metrics such as average order value and units per transaction. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Nothing to report so far . I find that the platform is very powerful and with such potential and now prioritising all our ideas Review collected by and hosted on G2.com.

Pricing Options

Pricing provided by Webtrends Optimize.

For growing websites (less than 10k sessions per month)

Free
Per Year

For businesses of all sizes (more than 10k sessions per month)

Contact Us
Per Year
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Webtrends Optimize Features
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A/B Testing
Personalized Messaging
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