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Webtrends Optimize Reviews & Product Details - Page 6

Webtrends Optimize Overview

What is Webtrends Optimize?

We help businesses increase their online conversions, allowing experimentation without restrictions. With our simple approach and market-leading technology, we enhance digital experiences with an absolute focus on the customer at all times. Our technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly since the acquisition of Webtrends Optimize in August 2018 by the UK-based Accelerate Group Ltd. Everything we do is focused on delivering a return on the client’s investment. This is measured and reported in every test we do. We have a full range of testing, analysis and personalisation tools and features. Including AB, ABN, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of other tools. Client or Server-side testing is available and a selection of SDKs for Mobile app optimisation.

Webtrends Optimize Details
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Product Description

Webtrends Optimize is a Conversion Rate Optimisation software & services provider which has been delivering CRO for enterprise brands for nearly 20 years. Its feature rich, enterprise-grade AB & Multivariate testing platform and Personalisation solutions allow businesses to increase their website ROI with informed, data–driven decisions.


Seller Details
Year Founded
2000
HQ Location
Egham, GB
Twitter
@WTOptimize
192 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
Description

Webtrends Optimize ensures businesses increase online conversions and maximise the ROI from their website & other digital assets with informed, data-driven decisions. With our platform, you can run experiments incorporating AB, Multivariate & Server-side testing, Personalisation, Social Proofing & Product Recommendations, as well as a range of other Conversion Rate Optimisation (CRO) tools.With our simple approach and market-leading technology, we enhance digital experiences and allow experimentation without restrictions, with an absolute focus on the customer at all times. Everything we do is focused on delivering a return on the client’s investment, which we continuously measure and report on. One size very rarely fits all, and that is why our ideology is built on flexibility. Everyone has different goals, objectives, and resources, and so our aim is to align with our clients and partners to determine the best approach for them. It’s why we work with both agencies or directly with clients, and why all of our testing, personalisation and experimentation tools & features are available to every one of our clients and partners, with no hidden tiers or upgrades required.


BC
Overview Provided by:
Director of eCommerce

Webtrends Optimize Integrations

(7)
Integration information sourced from real user reviews.

Recent Webtrends Optimize Reviews

LH
Lucy H.Mid-Market (51-1000 emp.)
5.0 out of 5
"Brilliant platform to use all round!"
The best thing about Webtrends is the service we get from them. Everything is dealt with promptly and thoroughly, no hold up in the process is ever...
LH
Lisa H.Mid-Market (51-1000 emp.)
5.0 out of 5
"First class support and technology"
The updates to the reporting screens and UI this year have been absolutely fantastic. The tests we've run in the first year or so have all been rea...
DB
Dani B.Small-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Support and Intuitive Platform"
The team are very responsive and helpful if you have any questions or need assitance with any features. I really like how all the features are incl...

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203 Webtrends Optimize Reviews

4.8 out of 5
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203 Webtrends Optimize Reviews
4.8 out of 5
203 Webtrends Optimize Reviews
4.8 out of 5

Webtrends Optimize Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
NM
Account Director
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

As a PM I’ve used Webtrends Optimize on my client accounts and have always found the platform really simple and intuitive for use by myself, by our tech teams (devs and CRO specialists), and for clients.

In my experience it’s been easy to onboard clients with the platform, and the support given by the team at Webtrends Optimize is first class - both in the setup stages and ongoing day to day. They are always on hand to answer any questions and the team there is extremely knowledgeable and friendly. The additional guidance and training provided is something I’ve not experienced with other similar platforms.

Pricing is really reasonable and flexible, which is not offered by a lot of the other tools I’ve used in the past. Myself and my clients have been particularly impressed that they offer product recommendations and social proof features as standard, as that’s definitely something I’ve not found with many other similar platforms.

In my option the tech/platform itself is as good as (actually in a lot of cases better than!) anything else I’ve used. Always happy to recommend to others. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Not found one yet! Everything that I’ve had experience with myself in using the platform has been great and I’ve had excellent feedback from clients too thus far. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Setup is quick and simple and I’ve found that this saves time when compared to other platforms I’ve been involved in setting up for clients in the past.

One thing I’ve struggled with when using other similar tools, and I know clients have too, is that they promise the world in terms of support and guidance when they are selling to you, only to find out that unreality they are unhelpful and slow to respond to your needs. I’ve found Webtrends Optimize to be the complete opposite and very supportive, no matter the size of the client. This is really important to me as a PM as I need to get questions answered and issues resolved as quickly as I possibly can for my clients. Review collected by and hosted on G2.com.

BJ
Inclusivity Board Member
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The team and the platform are combined perfectly to guide us through tests. As a daily user of your own site you become blind to so many 'opportunities' and this is where the value of Webtrends Optimize really comes in. We are only at the start if our journey however we are seeing some excellent results already. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

You need to dedicate the time to understand the platform and the data. Be prepared to get stuck in and work colloboratibely, this is not a we do it for you service. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Making it as user friendly and easy as possible for users to navigate our complex website and make enquiries Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

Very quick to set up experiments and enables easy creation of each experiment variant. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Some of the metrics can be slightly unclear. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Helping us optimise pages in our purchase funnel to improve conversion. Review collected by and hosted on G2.com.

WB
Managing Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

The support has been the standout factor for us and really been second to none.

Having quite a small amount of traffic coming through the website and a small team, our website can sometimes get forgotten. However having the ease of the Optimize tool to build a test, and their team encouraging us and supporting us with simple recommendations etc. It has helped us to improve online leads/bookings and do the necessary work on our website.

Working with the team now for a while now, we have seen consistent uplifts nd value from the programme and technology. Helping us to make significant design improvements and create a high profile website that matches our high standards of service. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

The only disadvantage is that we would like to do more with the tool, however we don't have the right knowledge to code any tests. Optimize have helped with some of this and the release of their new widgets tool has been a big help but we can be a little limited as we get into more advanced ideas. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We are improving the obvious sticking points on our site, as well as updating content as per the season, offers, new cocktails/set ups, etc.

It has helped us to increase online orders significantly as our traffic slowly grows, leading to a Christmas and New Year period where we couldn't fulfil the demand. Not a bad problem to have. We have more recently moved from selling on our site to enquiries and being able to target returning users has been key. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

Webtrends is very easy to implement and has a great user experience that feels like it's been designed to make life easier for the user. If I ever have any questions, the team are incredibly responsible and helpful. The best thing about it is that there aren't any hidden features - it's all in! Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Very little. It's a great tool and I would/do recommend them. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

When AB testing with clients of all sizes, I need a tool that is versatile and easy to use. I also needed a tool that has multiple purposes (personalisation, product recommendations) to keep my conversion and revenue growth activities in one tool Review collected by and hosted on G2.com.

Verified User in Insurance
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

The services team have been really helpful in getting us up and running with some personalisation and experiments. They were so helpful and came up with some great ideas as well. Been running for over a year and still find the tool easy to use and the new reporting service is so quick Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Nothing yet, not really used the product as using the managed service but we might starting running some tests internally soon Review collected by and hosted on G2.com.

Recommendations to others considering Webtrends Optimize:

Well worth a chat Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We wanted to increase user time on the site with better engagement and personalisation, the tool did just that Review collected by and hosted on G2.com.

SL
Senior Conversion Strategist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

Webtrends Optimize include all features and tools in one package at a good price so you don't have to upgrade or pay anything extra when your CRO programme matures.

They have excellent customer service and really listen to you if you find any issues or have ideas around new features.

Unlike some of the larger enterprise focused tools they are constantly updating the tool to make it easier to use.

They are able to come up with bespoke solutions for your business. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

There are still some frustrations in the tool interface that aren't entirely intuitive. But I know they are being worked on as we had a session with them to share feedback. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

What is says on the tin. Webtrends Optimize is an Experimentation tool that include AB testing, MVT, Personalisation and social proof capability. All the features are there and then it's up to you to use it correctly in order to ensure ROI. Although they are also there to help in order to get you there. Review collected by and hosted on G2.com.

VP
Working Student Assistent Event Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

I Incredibly much liked the ease of using the tool. A large amount of options makes it excellent for the job. I will recommend it to everyone who wants to make their working- life much easier and faster. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Honestly, I can't say that i notice some huge disadvantages. Obviously, as any other tools there are some room to improve. Despite the fact that the company is still young the products change drastically and people who work try to do their best. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We faced variety of problem to improve our website and increase revenue. The tools assists to CRO improvements and enhance the site in general. Review collected by and hosted on G2.com.

EN
Founder & CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

We like the functionality included in the trial version. This allowed us to do AB testing using the visual editor, with excellent results. Furthermore, this has made us look at this option for our future due to the ease of use, results, and cost effects. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

From our current evaluation, we have not gathered any drawbacks from this product. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

The revenue is an area where we as a company were facing many blockers, and we were able to allocate solutions with the use of Webtrends Optimize. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

The team are friendly and passionate about testing different options to maximise learnings and results Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I find the structure of the Trello boards quite confusing, but generally this is mitigated when the team sends an email that directs you straight to the right board Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Customer conversions dropping off. Webtrends is looking at different user journey and design options through the booking stage of our website to reduce customer drop off Review collected by and hosted on G2.com.