(14)
4.9 out of 5
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Webtrends Optimize Features
What are the features of Webtrends Optimize?
Visitor Behavior
- Monitoring
- Targeting
Templates
- Optimization
Personalization
- Content
- A/B Testing
Multichannel
- Web
Administration
- Reports & Analytics
- User Data
Analytics
- Reporting and Analytics
Experimental Design
- Multivariate testing capacities
- Concurrent Testing
- Mobile Testing
Computing
- WYSIWYG
- AI/Machine Learning
- Little to No Coding
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Visitor Behavior
Monitoring | Based on 40 Webtrends Optimize reviews and verified by the G2 Product R&D team. Monitor the behavior of website and online store visitors | 96% (Based on 40 reviews) | |
Targeting | Based on 39 Webtrends Optimize reviews and verified by the G2 Product R&D team. Ability to target website visitors based on behavioral patterns | 98% (Based on 39 reviews) | |
Guided Selling | Adapt the selling process to each visitor, including content and pricing | Not enough data |
Templates
Library | Based on 28 Webtrends Optimize reviews and verified by the G2 Product R&D team. Provide a library of templates for various purposes such as website engagement or e-commerce | 86% (Based on 28 reviews) | |
Customization | Allows users to customize templates and use them on multiple channels easily This feature was mentioned in 31 Webtrends Optimize reviews. | 90% (Based on 31 reviews) | |
Optimization | Based on 39 Webtrends Optimize reviews and verified by the G2 Product R&D team. Track the performance of different versions of templates and suggest optimizations | 97% (Based on 39 reviews) |
Personalization
Recommendation | Based on 34 Webtrends Optimize reviews and verified by the G2 Product R&D team. Recommend products based on order history and online behavior | 97% (Based on 34 reviews) | |
Content | Based on 38 Webtrends Optimize reviews and verified by the G2 Product R&D team. Provide custom content to website visitors based on their online behavior | 96% (Based on 38 reviews) | |
Cart Abandonment | Based on 31 Webtrends Optimize reviews and verified by the G2 Product R&D team. Deliver messages targeted at buyers who are about to leave an online store | 94% (Based on 31 reviews) | |
Search | Optimize search based on the role of the user or inventory availability | Not enough data | |
Personalization Engine | Based on 36 Webtrends Optimize reviews and verified by the G2 Product R&D team. Machine learning or artificial intelligence that powers the personalization features of the platform. | 97% (Based on 36 reviews) | |
Product Recommendations | Based on 33 Webtrends Optimize reviews and verified by the G2 Product R&D team. Tools to automatically recommend products to a customer based on their viewing or purchasing history. | 96% (Based on 33 reviews) | |
A/B Testing | Based on 42 Webtrends Optimize reviews and verified by the G2 Product R&D team. The ability to test various configurations and recommendations to determine which are most successful with customers. | 98% (Based on 42 reviews) | |
Personalized Messaging | Based on 37 Webtrends Optimize reviews and verified by the G2 Product R&D team. Tools to create personalized messaging based on customer data collected from purchases or viewing history. | 97% (Based on 37 reviews) |
Multichannel
Web | Based on 38 Webtrends Optimize reviews and verified by the G2 Product R&D team. Integrate personalized content and recommendations on websites | 98% (Based on 38 reviews) | |
Mobile | Based on 37 Webtrends Optimize reviews and verified by the G2 Product R&D team. Include personalization features that are mobile-friendly and responsive | 96% (Based on 37 reviews) |
Segmentation
A/B Testing | Provides native A/B testing for content and campaigns. This feature was mentioned in 29 Webtrends Optimize reviews. | 100% (Based on 29 reviews) | |
Customer Profiles | Based on 27 Webtrends Optimize reviews. Allows users to build and analyze customer profiles. | 96% (Based on 27 reviews) |
Targeting
Behavioral Targeting | As reported in 26 Webtrends Optimize reviews. Presents messaging depending on customer behavior. | 99% (Based on 26 reviews) | |
Contextual Targeting | Presents messaging depending on customer context. This feature was mentioned in 27 Webtrends Optimize reviews. | 98% (Based on 27 reviews) |
Triggered Content
Geofencing | Content triggered by customer's given geolocation. 24 reviewers of Webtrends Optimize have provided feedback on this feature. | 99% (Based on 24 reviews) | |
Triggered Messages | Messages triggered by customer activity or behavior. 23 reviewers of Webtrends Optimize have provided feedback on this feature. | 100% (Based on 23 reviews) |
Personalized Content
Recommendation Engine | Provides recommendations based on customer metrics. 21 reviewers of Webtrends Optimize have provided feedback on this feature. | 98% (Based on 21 reviews) | |
Personalized Discounts | Calculates and presents customized discounts. 18 reviewers of Webtrends Optimize have provided feedback on this feature. | 92% (Based on 18 reviews) | |
Website Personalization | Personalizes web experiences and presented content based on customer metrics. This feature was mentioned in 27 Webtrends Optimize reviews. | 99% (Based on 27 reviews) |
Administration
Marketing Campaigns | Based on 34 Webtrends Optimize reviews and verified by the G2 Product R&D team. The ability to create and customize marketing campaigns based on user data. | 91% (Based on 34 reviews) | |
Reports & Analytics | Based on 40 Webtrends Optimize reviews and verified by the G2 Product R&D team. Easily digestible visual representations of data collected by the platform. | 97% (Based on 40 reviews) | |
User Data | Based on 37 Webtrends Optimize reviews and verified by the G2 Product R&D team. Data collected from customers to be analyzed by analytics tools or other e-commerce software. | 94% (Based on 37 reviews) | |
Integrations | Based on 34 Webtrends Optimize reviews and verified by the G2 Product R&D team. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality. | 94% (Based on 34 reviews) |
Analytics
Reporting and Analytics | Provides reporting and analytics tools to quantify the results of the experiment. 64 reviewers of Webtrends Optimize have provided feedback on this feature. | 88% (Based on 64 reviews) |
Experimental Design
Multivariate testing capacities | Based on 61 Webtrends Optimize reviews. Allows for the testing of multiple variables at a time during a single test. | 93% (Based on 61 reviews) | |
Concurrent Testing | Based on 57 Webtrends Optimize reviews. Allows multiple experiments to be deployed simultaneously. | 95% (Based on 57 reviews) | |
Mobile Testing | Based on 62 Webtrends Optimize reviews. Allows mobile web pages to be tested during A/B experiments. | 92% (Based on 62 reviews) |
Computing
WYSIWYG | Based on 59 Webtrends Optimize reviews. What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding. | 86% (Based on 59 reviews) | |
AI/Machine Learning | Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. 52 reviewers of Webtrends Optimize have provided feedback on this feature. | 76% (Based on 52 reviews) | |
Little to No Coding | Based on 62 Webtrends Optimize reviews. Requires little to no knowledge of coding. Usually this means it comes with prewritten code. | 79% (Based on 62 reviews) |
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