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Webtrends Optimize Reviews & Product Details - Page 7

Webtrends Optimize Overview

What is Webtrends Optimize?

We help businesses increase their online conversions, allowing experimentation without restrictions. With our simple approach and market-leading technology, we enhance digital experiences with an absolute focus on the customer at all times. Our technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly since the acquisition of Webtrends Optimize in August 2018 by the UK-based Accelerate Group Ltd. Everything we do is focused on delivering a return on the client’s investment. This is measured and reported in every test we do. We have a full range of testing, analysis and personalisation tools and features. Including AB, ABN, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of other tools. Client or Server-side testing is available and a selection of SDKs for Mobile app optimisation.

Webtrends Optimize Details
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Product Description

Webtrends Optimize is a Conversion Rate Optimisation software & services provider which has been delivering CRO for enterprise brands for nearly 20 years. Its feature rich, enterprise-grade AB & Multivariate testing platform and Personalisation solutions allow businesses to increase their website ROI with informed, data–driven decisions.


Seller Details
Year Founded
2000
HQ Location
Egham, GB
Twitter
@WTOptimize
192 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
Description

Webtrends Optimize ensures businesses increase online conversions and maximise the ROI from their website & other digital assets with informed, data-driven decisions. With our platform, you can run experiments incorporating AB, Multivariate & Server-side testing, Personalisation, Social Proofing & Product Recommendations, as well as a range of other Conversion Rate Optimisation (CRO) tools.With our simple approach and market-leading technology, we enhance digital experiences and allow experimentation without restrictions, with an absolute focus on the customer at all times. Everything we do is focused on delivering a return on the client’s investment, which we continuously measure and report on. One size very rarely fits all, and that is why our ideology is built on flexibility. Everyone has different goals, objectives, and resources, and so our aim is to align with our clients and partners to determine the best approach for them. It’s why we work with both agencies or directly with clients, and why all of our testing, personalisation and experimentation tools & features are available to every one of our clients and partners, with no hidden tiers or upgrades required.


BC
Overview Provided by:
Director of eCommerce

Webtrends Optimize Integrations

(7)
Integration information sourced from real user reviews.

Recent Webtrends Optimize Reviews

LH
Lucy H.Mid-Market (51-1000 emp.)
5.0 out of 5
"Brilliant platform to use all round!"
The best thing about Webtrends is the service we get from them. Everything is dealt with promptly and thoroughly, no hold up in the process is ever...
LH
Lisa H.Mid-Market (51-1000 emp.)
5.0 out of 5
"First class support and technology"
The updates to the reporting screens and UI this year have been absolutely fantastic. The tests we've run in the first year or so have all been rea...
DB
Dani B.Small-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Support and Intuitive Platform"
The team are very responsive and helpful if you have any questions or need assitance with any features. I really like how all the features are incl...

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203 Webtrends Optimize Reviews

4.8 out of 5
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203 Webtrends Optimize Reviews
4.8 out of 5
203 Webtrends Optimize Reviews
4.8 out of 5

Webtrends Optimize Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
AG
Facilities Administrator
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The staff incredibly knowledgeable and helpful. I love the product as we conducted many AB and ABn tests which provided great return on investment. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

The visual editor speed could be improved. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

It has optimised our website as it has identified key breakoff points using the baselines tests. We were able to come up with data driven hypothesis for future tests and this has increased our revenue. Review collected by and hosted on G2.com.

FM
Head or Digital Marketing
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

From day 1 of signing the contract, they have been ready and willing to help at every corner. The integrations into various platforms we used were made simple enough and now we are up and running the product does everything we need. We are running baseline test, AB test, personalisation and some social proofing on our site. The new reporting seems to be very in depth and from talking to the team, it will get better and better over the next few months Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Nothing really, I guess if you were looking for something... then maybe more out the box integrations but they work with us to make all the integrations anyway, so not too bothered! Review collected by and hosted on G2.com.

Recommendations to others considering Webtrends Optimize:

There is not much that they do not offer, so worth a chat Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We have always run experimentation programmes, so we felt a change was needed from our previous vendor, so far it has been a great move for us, we are definitely starting to see the benefits of the move, the knowledge the team can offer has been great as well Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

Very knowledgeable and easy to deal with - would highly recommend! Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Nothing so far. They have been very helpful and made some great suggestions. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

I am looking to improve overall conversations Review collected by and hosted on G2.com.

AS
Digital and Web Strategy Analyst
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

The robustness of the tool allows for a variety of tests and methodologies that I haven't seen in other tools, and the reporting allows you to slice and dice the data to a very detailed degree. In terms of software, it is a very complete tool for anyone who has A/B testing as a priority. But the most impressive thing is their customer service: If something is not working on your end, they will walk with you step-by-step to solve it and if you require a more technical answer, they will craft a very detailed response that is not template-based. They make you feel like their most important customer. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Due to its robustness, the tool can feel overwhelming at times. The setup is a tag more complex than other tools. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

There's a variety of problems, both internal and external that we are solving with the tool. Without getting too much into the details, I think that the most important question we are solving is how much we can push the envelope in terms of copy and CTAs. Review collected by and hosted on G2.com.

JS
Fundraiser
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

All world-class, high-performance businesses have a few things in common - outstanding leadership, a team aligned around a common vision and a robust can-do culture. Webtrends Optimize has more, though. They have a single focus on CRO. The whole company lives and breathes CRO. This means their software is second to none and if you use their experts-led managed service, they will set ambitious targets and then exceed them. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

There is nothing to dislike about Webtrends Optimize; they are truly a world-class business Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Just relying on more and more website traffic to grow sales is an increasingly unviable marketing tactic. Why? Since Covid more businesses have been forced online, this has had a double negative effect. It has increased the price and decreased the response rate of traffic. Good quality traffic has never been so valuable. Therefore, it is imperative to make the website user experience as intuitive and personal as possible so that the visitor can fulfil the reason for their visit as seamlessly as possible. Trying to second guess how to do this is unwise as the reasons are often subtle, unpredictable and surprising. Much better to use your website data, smart software and experienced people to reliably and robustly discover what is best for your website visitors. This is precisely what CRO is meant to do and Webtrends Optimize actually does. Review collected by and hosted on G2.com.

PM
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

The tool makes it very easy to quickly set-up A/B split tests for headlines, buttons, etc and then sit back to allow the data to build to assess the impact of the change. I like the way the Visual Editor allows you to make the changes using the Chrome browser as opposed to having to clone and create new pages in Wordpress.

The reporting shows the visitors, conversions, and then a confidence level of the change.

Most important, support has been very responsive and happy to spend time investigating and resolving questions. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Nothing as I have been able to achieve my required outcome with relative ease. A suggestion for consideration would be to add links on the dashboard so that you can quickly preview the Control and Experiment Pages. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

I was looking for a powerful tool to conduct proper A/B testing on my Wordpress website. I have used other tools and plug-ins in the past but this one is the first to provide me with real confidence. Review collected by and hosted on G2.com.

SR
Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

The technology is great; the team behind it is what makes it. Working with Raquel we have been able to identify significant opportunities to improve the service and enhance the service we offer to our clients. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Honestly, the solution is so far ahead of the competition that any small shortcomings are minor niggles! Once the dynamic reporting functionality is in the tool it will be a complete game-changer! Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We are using Webtrends Optimize within our application to help us ensure that the user interface of our product is as intuitive to the various audiences we have as possible. By A/B testing different designs, we can ensure that every change we make to the application has a positive impact on our clients. By personalising experiences for each of our customer audiences, we can ensure that the product meets their needs efficiently. Review collected by and hosted on G2.com.

LD
Product Owner
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

It's easy to use, understand and implement tests with confidence! One of my favourite parts is the ability to preview the tests across multiple devices prior to launching, it is easy to share and colloborate prior with our team which really helps streamline the process. The in depth and accurate data analysis really helps support our team to enable us to do more tests too. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

The interface and software are so user-friendly it is hard to suggest something to improve! Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

The main benefit for our team is the accurate and detailed data analysis that allows us to be confident in the concluded results and understand the test data that we are sharing with the broader business. Review collected by and hosted on G2.com.

SA
Software Engineer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The ability to test UX hypotheses throughout the website fast and efficiently in order to increase usability and consumer satisfaction.

The widgets are useful, and the tool is simple to use. It aids in QA and allows you to see active experiment variants. The level of assistance provided in getting the application up and running was outstanding.

The app includes many forms of testing that you'll need to conduct CRO trials. Because of the features included in the app, it is quite comprehensive and sturdy. Customers appreciate how nice and presentable the reports are. The dashboard is tidy, and the personnel is helpful during the onboarding process. Any concerns we had were swiftly addressed. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I have had no negative experiences with Webtrends Optimize; the communication was fantastic, and the widget was simple to use. Due to the epidemic, they have done an outstanding job of keeping us informed via online meetings. Webtrends Optimize is something I would recommend to anyone. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We were able to uncover crucial aspects to improve the performance of our website by understanding the trip from the perspective of our customers. We can verify that any modification we make to the application has a beneficial impact on our clients by A/B testing different designs. We can ensure that the product fits the needs of each of our consumer audiences by personalizing experiences for them. Review collected by and hosted on G2.com.

DA
CEO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

After the baseline analysis, exit intent, and A/B tests were carried out via Webtrends; we had a 33% increase in customer retention. In addition, they helped us revamp our marketing funnels which helped us focus our efforts. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Hard to find fault with the tool. We used multiple tools simultaneously and received a significantly high ROI, so everything we used seems to be working well. Review collected by and hosted on G2.com.

Recommendations to others considering Webtrends Optimize:

We hesitated with the implementation for a while due to a lack of proven short-term gains for similar tools. But we were proven wrong; there was a significant jump in our retention numbers when we tweaked a few areas. So don't hesitate to test it out. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We were facing a severe dip in ROI in our marketing and CRM efforts. We were looking at tools and agencies to improve it and decided to take the plunge with Webtrends after a lot of deliberation. Review collected by and hosted on G2.com.