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Webtrends Optimize Reviews & Product Details - Page 8

Webtrends Optimize Overview

What is Webtrends Optimize?

We help businesses increase their online conversions, allowing experimentation without restrictions. With our simple approach and market-leading technology, we enhance digital experiences with an absolute focus on the customer at all times. Our technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly since the acquisition of Webtrends Optimize in August 2018 by the UK-based Accelerate Group Ltd. Everything we do is focused on delivering a return on the client’s investment. This is measured and reported in every test we do. We have a full range of testing, analysis and personalisation tools and features. Including AB, ABN, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of other tools. Client or Server-side testing is available and a selection of SDKs for Mobile app optimisation.

Webtrends Optimize Details
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Product Description

Webtrends Optimize is a Conversion Rate Optimisation software & services provider which has been delivering CRO for enterprise brands for nearly 20 years. Its feature rich, enterprise-grade AB & Multivariate testing platform and Personalisation solutions allow businesses to increase their website ROI with informed, data–driven decisions.


Seller Details
Year Founded
2000
HQ Location
Egham, GB
Twitter
@WTOptimize
192 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
Description

Webtrends Optimize ensures businesses increase online conversions and maximise the ROI from their website & other digital assets with informed, data-driven decisions. With our platform, you can run experiments incorporating AB, Multivariate & Server-side testing, Personalisation, Social Proofing & Product Recommendations, as well as a range of other Conversion Rate Optimisation (CRO) tools.With our simple approach and market-leading technology, we enhance digital experiences and allow experimentation without restrictions, with an absolute focus on the customer at all times. Everything we do is focused on delivering a return on the client’s investment, which we continuously measure and report on. One size very rarely fits all, and that is why our ideology is built on flexibility. Everyone has different goals, objectives, and resources, and so our aim is to align with our clients and partners to determine the best approach for them. It’s why we work with both agencies or directly with clients, and why all of our testing, personalisation and experimentation tools & features are available to every one of our clients and partners, with no hidden tiers or upgrades required.


BC
Overview Provided by:
Director of eCommerce

Webtrends Optimize Integrations

(7)
Integration information sourced from real user reviews.

Recent Webtrends Optimize Reviews

LH
Lucy H.Mid-Market (51-1000 emp.)
5.0 out of 5
"Brilliant platform to use all round!"
The best thing about Webtrends is the service we get from them. Everything is dealt with promptly and thoroughly, no hold up in the process is ever...
LH
Lisa H.Mid-Market (51-1000 emp.)
5.0 out of 5
"First class support and technology"
The updates to the reporting screens and UI this year have been absolutely fantastic. The tests we've run in the first year or so have all been rea...
DB
Dani B.Small-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Support and Intuitive Platform"
The team are very responsive and helpful if you have any questions or need assitance with any features. I really like how all the features are incl...

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203 Webtrends Optimize Reviews

4.8 out of 5
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203 Webtrends Optimize Reviews
4.8 out of 5
203 Webtrends Optimize Reviews
4.8 out of 5

Webtrends Optimize Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
MD
Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

Helpful

Responsive

Strong expertise

Thorough reporting Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

No downsides thus far, we look forward to continuing to work with WebTrends Optimize Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Navigation to product pages and improving CRO Review collected by and hosted on G2.com.

SR
Chief Commercial Officer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

Webtrends-Optimize has one of the most intuitive interfaces in the industry, their product vision and execution is significantly ahead of their competition, and in terms of pricing they're incredible value for money! Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

As with many martech SaaS products there are some areas of the tool that other niche competitors do better, but as an overall package it's a very clear and cohesive offering. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We are running an experimentation and testing programme on both our website, and an application too. We are able to quickly test and implement ideas and prove whether the business case stacks up as we believe it does before spending expensive development resources. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The platform was really simple to use and basically allowed me to do anything I wanted. Technically, it was probably the best tool I have used, certainly, the one where I had the least amount of issues and where we were never restricted by the capabilities. As a UX designer and developer, there’s not a lot else I could have asked for from a testing tool really. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

There’s nothing I remember that stands out at all really. There wasn't ever anything that didn't work, and I don't remember anyone else in the team complaining about anything - we liked it. Review collected by and hosted on G2.com.

Recommendations to others considering Webtrends Optimize:

Definitely worth a look. Neither myself or any of the guys in the team I worked with ever had any problems. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Improve the UX in our customer booking journeys and improve conversion in the checkout funnels. We also wanted to increase engagement in our landing pages. We significantly increased progression through the journeys into the final checkout stages, generating higher conversions and a lift in confirmed bookings. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

Really slick platform, giving plenty of ways to gain meaningful insights into your customers' online behaviour. Increased our conversion with its effortless MVT tools, and the social proof element is really helpful to be able to prove to the rest of the business that you're making the right decisions. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Not too much to dislike, really. I would probably like to see more features such as heat maps or in session recording to further visualise the customer journey. Review collected by and hosted on G2.com.

Recommendations to others considering Webtrends Optimize:

Contact the account team to talk through your specific problems. They are very helpful and have been able to make some creative suggestions that I wouldn't have considered otherwise. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

With the endless amount of ways to display information, we used to find it difficult to prove what element of the page was really working. With Webtrends Optimize, you can quickly and clearly see the benefits that making a small tweak can make, and use this information to build on. Review collected by and hosted on G2.com.

Verified User in Banking
UB
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The thing that stood out the most were how relatively simple the platform was in allowing me/the team to create and test personalised experiences and messaging for our users. The reporting was comprehensive and very useful for me and the third things was the support provided to ensure we felt comfortable at all times – if we had questions/issues they were very good at responding quickly and in detail so we never had any blockage or issues that couldn’t be resolved swiftly. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

There was nothing really that came up and like I say above anything that was unclear or any minor issues we came across were dealt with very quicky so were never really a problem. Review collected by and hosted on G2.com.

Recommendations to others considering Webtrends Optimize:

Would definitely recommend (and have previously). The platform was cost effective and very powerful and although I don’t have much experience using other similar tools, the friends I suggested it to do, and they were thankful for the recommendation having subsequently used it themselves. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We needed a tool that allowed us to personalise the user experience and provide key messages and updates to our users. We also tested the content of these to ensure we doing this in the most effective and clear manner. Review collected by and hosted on G2.com.

AS
CRO Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

All optimisation capabilities are available at no extra cost. We've made use of social proofing, as well as more advanced targeting methods for pecific customers. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Results reports can take a while to load and don't always show the revenue impact metric. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Which experiences should be prioritised for development in our re-platforming project. We are testing new functionality which should help inform this process Review collected by and hosted on G2.com.

MA
Head of Growth
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The flexibility of the platform is great, and everything is all-in; there aren't any hidden costs. There's so much you can do with the tool and it contains everything you need to run effective CRO programmes.

The tool is really reliable and I really appreciated the transparency around best-practice and data. It's almost like they've created it to make my life easier.

The support is second to none. If we have a suggestion or feedback, it's always actioned or looked into. If something isn't possible, they'll make it possible.

It's a great platform to work with and an excellent company. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Nothing at the moment. I honestly can't fault the experience so far. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We're using Webtrends Optimize to run CRO. We realised that our conversion rate could be better, but we didn't know where to start, so are testing using WO. The reporting is really clear, meaning we fully understand the outcome of the tests and can confidently make changes to our website. I really like the benchmarking element, which makes life considerably easier to understand baseline performance. Our development team also find it really easy to use and the WYSWYG editor makes it easy to get started for those less-complicated tests. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

The demo videos are so helpful. I watched a few videos and was able to deploy tests right after. WebTrends is so easy to use. I esp love the visual editor. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Reports. It doesn't have reports on mobile traffic vs desktop traffic. The workaround for this is to deploy 2 tests (one for mobile and one for desktop traffic) Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We wanted to track our A/B test performance. We're optimizing our product pages to help increase conversions and reach our revenue goal. Review collected by and hosted on G2.com.

JY
Head Of Client Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

Working with WebTrends gives us the ability to make informed, data-driven decisions when updating our website.

The flexibility of the platform allows us to A/B test various versions of our website on our audience at the same time, saving us time and money on updates that would otherwise have to be made by a website developer. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I haven't had any issues working with WebTrends. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We have used the platform to figure out what questions we should be asking on our forms. Review collected by and hosted on G2.com.

MA
Managing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

We found Webtrends-Optimize to be very clear and simple to use with intuitive interfaces. In a relatively short timeframe, it has provided us with the objective data that we were looking for allowing us to quickly and effortlessly continuously adapt to improve our overall website performance. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Nothing that immediately springs to mind. It all seemed to do what we wanted in a way that we understood. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

AB testing on certain pages to improve the customer journey. Review collected by and hosted on G2.com.