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Webtrends Optimize Reviews & Product Details - Page 2

Webtrends Optimize Overview

What is Webtrends Optimize?

We help businesses increase their online conversions, allowing experimentation without restrictions. With our simple approach and market-leading technology, we enhance digital experiences with an absolute focus on the customer at all times. Our technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly since the acquisition of Webtrends Optimize in August 2018 by the UK-based Accelerate Group Ltd. Everything we do is focused on delivering a return on the client’s investment. This is measured and reported in every test we do. We have a full range of testing, analysis and personalisation tools and features. Including AB, ABN, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of other tools. Client or Server-side testing is available and a selection of SDKs for Mobile app optimisation.

Webtrends Optimize Details
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Product Description

Webtrends Optimize is a Conversion Rate Optimisation software & services provider which has been delivering CRO for enterprise brands for nearly 20 years. Its feature rich, enterprise-grade AB & Multivariate testing platform and Personalisation solutions allow businesses to increase their website ROI with informed, data–driven decisions.


Seller Details
Year Founded
2000
HQ Location
Egham, GB
Twitter
@WTOptimize
192 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
Description

Webtrends Optimize ensures businesses increase online conversions and maximise the ROI from their website & other digital assets with informed, data-driven decisions. With our platform, you can run experiments incorporating AB, Multivariate & Server-side testing, Personalisation, Social Proofing & Product Recommendations, as well as a range of other Conversion Rate Optimisation (CRO) tools.With our simple approach and market-leading technology, we enhance digital experiences and allow experimentation without restrictions, with an absolute focus on the customer at all times. Everything we do is focused on delivering a return on the client’s investment, which we continuously measure and report on. One size very rarely fits all, and that is why our ideology is built on flexibility. Everyone has different goals, objectives, and resources, and so our aim is to align with our clients and partners to determine the best approach for them. It’s why we work with both agencies or directly with clients, and why all of our testing, personalisation and experimentation tools & features are available to every one of our clients and partners, with no hidden tiers or upgrades required.


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Overview Provided by:
Director of eCommerce

Webtrends Optimize Integrations

(7)
Integration information sourced from real user reviews.

Recent Webtrends Optimize Reviews

DB
Dani B.Small-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Support and Intuitive Platform"
The team are very responsive and helpful if you have any questions or need assitance with any features. I really like how all the features are incl...
JB
Jamie B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Fantastic support, from a team that makes optimization eays to digest and delivers fantastic results"
From the minute we began working with them, our account manager took us along the journey with them, explaining every part of the journey in easy t...
SB
Stuart B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Webtrends Optimize Review"
One of Webtrends Optimize's strongest areas is in their account management, consultancy and strategy. The overall planning, project management, hit...

Webtrends Optimize Media

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201 Webtrends Optimize Reviews

4.8 out of 5
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201 Webtrends Optimize Reviews
4.8 out of 5
201 Webtrends Optimize Reviews
4.8 out of 5

Webtrends Optimize Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Webtrends OptimizeQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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SD
Senior UX Designer
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

I’ve been using Webtrends Optimise to improve my landing pages, and it’s been brilliant. The bespoke reports and easy-to-read analytics make it simple to see what’s working and what needs tweaking. A must-have for anyone focused on optimisation. I use it every day. The customer support team are super helpful with any queries. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

sometimes the UI isn't as intutive as I would like but once you've learned it it's okay Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Webtrends Optimise is solving the problem of understanding what’s driving performance on my landing pages. It provides clear, customisable reports and user-friendly analytics that make it easy to identify what’s working and what needs improvement. This means I can make data-driven decisions quickly, test changes effectively, and ultimately boost conversion rates. It’s saved me time and helped me get better results with less guesswork. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

As a developer I use the advanced editor the most - the UI is really intuitive and there is enough freedom but with some nice features in there to cover any ‘gotchas’ or allow you to sense check what you are building. The UI also looks pretty good in the visual editor too and having had a play around can see the appeal of that to the marketing guys etc.

NB the new UI update is very easy to use and looks great. The integration is smooth and they have great customer support. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Nothing major but there were a couple of things I flagged up which I thought could be improved and they have already been implemented

NB the new UI update has resolved any issues Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

To be able to optimise the content within our site and roadtest their product to see how robust and adaptable it is - we were impressed with the capabilities Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

As a developer of CRO test's i really appricate the effort that's gone into make the system really flexible. They have thought of lots of little edge cases and built in ways to aid development like different points to exceuce code etc

Also, there support as has been fantastic with their develops supporting on techincal issues when needed. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Developer documenation isn't perfect with some bits clacking clarity. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

As a developer, I use Webtrends to support our CRO testing team. I build comple AB tests using JS injecting via the web trends tool. We build complex headless websites and webtrends allows us to approach cro test devloment in a way that works for our sites. Review collected by and hosted on G2.com.

YT
Senior Digital Merchandiser
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

The platform is really easy to use and required little time to set up our first test on our own. The onboarding process was smooth, and I can't praise the customer service team enough. They have gone above and beyond for us; whenever we encountered issues, they swiftly addressed them. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

As a smaller firm, we’ve faced challenges in reaching conclusions on some tests due to limited traffic on our side. However, their customer service team has stepped in, provided guidance, and helped us move forward. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We have been struggling to track the impact of our content and new features across the site. With Webtrends, we can analyse the data from all our tests and generate new ideas. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

Webtrends Optimize is a great platform for any company looking to improve their site based on a data driven approach. it has meant that rather than releasing blind changes to my site I can now collect data on any change I am planning to make and then take away any doubt in stakeholders eyes that we are heading in the right direction with a site optimization we may be planning.

Not only is it a great platform but the team at Webtrends are also so helpful and are always on hand to help you whether that may be in using the platform or looking for assistance in considering the conclusions and results of tests. They were also very helpful when it came to integrating with our website and we now use WebTrends far more than we could ever imagine. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

The UI could do with some improvment but I have seen the beta for an upgrade in this department so even that won't be a problem for much longer! Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Webtrends is benefiting our business as it is allowing us to test future changes that we want to make to our site. This has meant that where we have previously blindly deployed changes to our site, we are now testing these changes and making them permanant based on their performance on the site, therefore when we do finally deploy these changes we can confidently do so knowing that we have the data behind us. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

The API is well-documented and intuitive, making it easy to integrate experiments into our codebase without unnecessary headaches. The JavaScript snippets are lightweight and don’t bloat the site, which is a huge plus for performance. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

One thing I find limiting about Webtrends Optimize is the lack of flexibility when it comes to targeting different pages with unique code snippets for each. It’s not as straightforward to implement page-specific variations without some workarounds, which can get messy and time-consuming. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

They are streamlining the process of running A/B tests and multivariate experiments, which saves a ton of time compared to manually implementing and tracking changes Review collected by and hosted on G2.com.

SG
Product Owner Web
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

The support we receive from Raquel and the Devs is absolutely brilliant. They work in such an agile way to support our constant requests and often urgent deadlines. We often get last minute urgent tests that need to be run and Optimize help out in any way they can and it's much appreciated. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I really like the tool and can't fault it as it's very easy to use. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Cost savings and customer UX Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

I recently had the chance to use this data analysis platform, and I have to say, it truly impressed me. The in-depth analysis capabilities really helped me track user behavior and engagement, offering insights that were both detailed and actionable.

One of the standout features is how intuitive the platform is. I found it incredibly easy to navigate, which made interpreting the data straightforward, even for someone not deeply versed in analytics. This user-friendly design is a huge plus, especially when you’re trying to get up to speed quickly.

I also loved the ability to create tailored reports and dashboards. It allowed me to customize the data to fit my specific business needs, which is essential for making informed decisions.

What really set this platform apart for me was the up-to-date insights it provides. It enabled me to make quick decisions based on current trends, which is crucial in today’s fast-paced environment. Plus, the seamless integration with various tools and platforms made the overall experience even better, enhancing functionality without any hassle.

Overall, I highly recommend this platform for anyone looking to improve their data analysis capabilities! Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

While I had a positive experience with the platform, there are a few drawbacks worth noting.

First, although the interface is generally user-friendly, there were moments when I found certain features a bit clunky to navigate. It took some time to get used to where everything was, which might be a hurdle for new users.

Additionally, while the in-depth data analysis is a strong point, I felt that some of the more advanced features could benefit from clearer documentation. It took a bit of trial and error to fully understand how to leverage them effectively.

Finally, while the integration capabilities are impressive, I did encounter a few minor compatibility issues with some tools I was using. It wasn't a dealbreaker, but it did require some extra troubleshooting.

Overall, while the platform has a lot to offer, addressing these concerns could enhance the user experience even further. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Offers in-depth data analysis to track user behavior and engagement. Review collected by and hosted on G2.com.

Verified User in Consumer Services
UC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

Webtrends optimize is a really robust and flexible tool that really covers all of your testing needs! Its really customisible to your business needs and its really easity to tailor to what you want to track and do.

Its also suitable for all levels of experience, you can use really simple visual tools to build your experiences or their more sophisticated editors which require some more dev knowledge but really allow syou to do pretty much everything.

Also i really have to say a few words about their support team which is oustanding! Anything you need, weather its an update to a goal, you have a question, you needs someone to help with a build etc they are always there to help and they are really quick to respond and action requests! By far the best support team i've ever encountered. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

There isn't anything i dislike but i think more work on being able to segment your results and display differnet goals in different graphs would be benefitial. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Webtrends allow you to customise experience sto a very specific segment of audience and allow syou to really tailor tests that match different behaviours. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The support from the team is great. We're a small team without dev resources and the added support hours factored into the decision to go with WebTrends. It's been great to be able to rely on the team to implement our designs and suggest improvements. The team are flexible and supportive, which has been fantastic. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I find the reporting suit difficult to use and understand, I'd like to see an improvement in the UI here. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We're using the tool for front end testing and implementation of campaigns through Target, this enables us to be much more flexible than our internal setup allows. We're learning about what works for out customers and a much faster rate than we have before. Review collected by and hosted on G2.com.