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Webtrends Optimize Reviews & Product Details - Page 9

Webtrends Optimize Overview

What is Webtrends Optimize?

We help businesses increase their online conversions, allowing experimentation without restrictions. With our simple approach and market-leading technology, we enhance digital experiences with an absolute focus on the customer at all times. Our technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly since the acquisition of Webtrends Optimize in August 2018 by the UK-based Accelerate Group Ltd. Everything we do is focused on delivering a return on the client’s investment. This is measured and reported in every test we do. We have a full range of testing, analysis and personalisation tools and features. Including AB, ABN, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of other tools. Client or Server-side testing is available and a selection of SDKs for Mobile app optimisation.

Webtrends Optimize Details
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Product Description

Webtrends Optimize is a Conversion Rate Optimisation software & services provider which has been delivering CRO for enterprise brands for nearly 20 years. Its feature rich, enterprise-grade AB & Multivariate testing platform and Personalisation solutions allow businesses to increase their website ROI with informed, data–driven decisions.


Seller Details
Year Founded
2000
HQ Location
Egham, GB
Twitter
@WTOptimize
189 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
Description

Webtrends Optimize ensures businesses increase online conversions and maximise the ROI from their website & other digital assets with informed, data-driven decisions. With our platform, you can run experiments incorporating AB, Multivariate & Server-side testing, Personalisation, Social Proofing & Product Recommendations, as well as a range of other Conversion Rate Optimisation (CRO) tools.With our simple approach and market-leading technology, we enhance digital experiences and allow experimentation without restrictions, with an absolute focus on the customer at all times. Everything we do is focused on delivering a return on the client’s investment, which we continuously measure and report on. One size very rarely fits all, and that is why our ideology is built on flexibility. Everyone has different goals, objectives, and resources, and so our aim is to align with our clients and partners to determine the best approach for them. It’s why we work with both agencies or directly with clients, and why all of our testing, personalisation and experimentation tools & features are available to every one of our clients and partners, with no hidden tiers or upgrades required.


BC
Overview Provided by:
Director of eCommerce

Webtrends Optimize Integrations

(6)
Integration information sourced from real user reviews.

Recent Webtrends Optimize Reviews

SB
Stuart B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Webtrends Optimize Review"
One of Webtrends Optimize's strongest areas is in their account management, consultancy and strategy. The overall planning, project management, hit...
SS
Shaun S.Mid-Market (51-1000 emp.)
4.5 out of 5
"Essential for CRO, with fantastic account management"
Webtrends Optimize offers us an additional layer of options for improving our supporters' user journey and enhancing engagement across our website,...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Great CRO platform with some nice added extras"
As a developer I use the advanced editor the most - the UI is really intuitive and there is enough freedom but with some nice features in there to ...

Webtrends Optimize Media

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198 out of 199 Total Reviews for Webtrends Optimize

4.8 out of 5
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Webtrends Optimize Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Webtrends OptimizeQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
SM
Director, Marketing Consultant, Google Street View | Trusted Photographer
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

Ease of use

Comprehensive options for configuration

Accurate and reliable reporting Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

There is not anything I dislike about this software. I was lucky enough to get a lifetime deal on one of the websites that run them and it is the best money I have spent Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

User insight, behavioural analysis, MVT and A/B testing. We have achieved great insights which have led to robust conclusions which meant we could make changes to our website in confidence and as a result have seen improvements in click through rates and conversions Review collected by and hosted on G2.com.

HB
Product Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

The level of support they offer us has been truly appreciated, especially during the pandemic. They have proven to be very flexible in the way in which they work with us, and the expertise and tech stack is impressive. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

The potential for tests to bottleneck the roadmap. However, this can be resolved by scaling up operations. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Webtrends are supporting us to optimize our new website, specifically helping us to improve it with the guest in mind. As a result, the website is becoming easier for our guests to use. Review collected by and hosted on G2.com.

Verified User in Wine and Spirits
UW
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

Two things. Most importantly - improving customer satisfaction and being able to prove that. Secondly, once you've tested a hypothesis that has improved your conversion rate, you can build that into internal business cases and help prioritise work that will actually lead to an increase in revenue. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I have enjoyed every step and haven't found anything i dislike. Review collected by and hosted on G2.com.

Recommendations to others considering Webtrends Optimize:

Go for it! Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

To make creating an account and logging in much easier across all devices. And improving the usability of all the form fields on our website.

We're seeing more customers logging in than before. When a customer is logged in, they benefit from more personalised experiences and content on the website. Which aids the customer as well as us. Review collected by and hosted on G2.com.

MA
UX Lead
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

How flexible the tool is and how statistics are presented. Also like that there is wysiwyg for simple tests and advanced editor for more complex ones. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I feel like learning curve for the framework being used is a bit to steep and documentation could be better. Review collected by and hosted on G2.com.

Recommendations to others considering Webtrends Optimize:

It's a good alive tool constantly evolving. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We're constantly improving different bits of user journey. We iterate rapidly and quickly react to any anomalies. Review collected by and hosted on G2.com.

JG
Head of Digital
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The tool is easy to use, and the widgets are handy. Helps with QA and viewing active experiment variants. The level of support provided in getting the program established has been excellent, and their knowledge and expertise have been precious when creating a test backlog. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

So far, there is nothing I dislike. And I have not come across anything missing in the tool. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Conversion rate optimization, testing changes to our web pages and improving customer journeys through the site. Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Webtrends Optimize?

The UI is very clean and intuitive. It's very straightforward to view the high-level performance of active tests and adjust traffic allocation. The widgets are really useful for QA and viewing active experiment variants.

Access to the underlying build framework provides tremendous flexibility for developing more complex experiments.

Reporting is clear and comprehensive, and it's a simple process to extract the raw traffic data if necessary.

Webtrends Optimize support has always been excellent. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

There could perhaps be more out-of-the-box integrations, but the WTO team has built custom integrations very quickly. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Primarily conversion rate optimisation, especially around quote form and results optimisation. Review collected by and hosted on G2.com.

HT
Business Development
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

CRO is a new field to me, so I appreciated the support and suggestions provided in helping me get my program established. They also have some tremendous analytical results that highlight problems on our website that we can now quantify. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I haven't found anything which I would say I dislike. It is one of the most excellent platforms that I have experienced. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Understanding the journey from customers' perspectives has enabled us to identify critical factors to improve the performance of our website. For example, we are more certain about what changes work for our site traffic and what doesn't. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

Insightful, data driven information on how I could improve my business. They analysed my business, took onboard the issues that I wanted to address and then produced a plan to improve it. They are a real partner with a genuine interest in helping us succeed. Their tests have provided a significant uplift in sales, customer retention and improved the website dramatically. The test widget is easy to use and communication with Webtrends Optimize has been excellent.

The account manager we have, has gone further than we would have expected in researching our market, and we feel she is as passionate about our business as we are. I could not recommend highly enough. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I have not had any downsides or dislikes to using Webtrends Optimize, the communication was excellent, and the widget was easy to use. They have managed exceptionally well with keeping us informed through online meetings due to the pandemic. I would recommend Webtrends Optimize to anyone. Review collected by and hosted on G2.com.

Recommendations to others considering Webtrends Optimize:

Speak to the team at Webtrends Optimize and tell them everything you want to acheive. Any issues you are having and want to solve. We got the most out of our relationship by opening up our business and treating Webtrends Optimize like a partner. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Initially we wanted to increase conversion, we had just created our website and we were having large abandon cart. Within a few tests Webtrends Optimize increased our conversion, increased our customer retention, and the amount of time people spend on our website and the number of pages they look at.

We are now looking at otheer projects to see how we can imporve this further and make the website even better. Review collected by and hosted on G2.com.

Verified User in Wine and Spirits
UW
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

The ability to quickly and easily test UX hypothesis across the website to improve usability and customer satisfaction. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I am yet to come across any but will be more than happy to let you know of anything I find. Review collected by and hosted on G2.com.

Recommendations to others considering Webtrends Optimize:

Best in market Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Improving mobile experience for customers. As more and more customers are using their mobile phones to browse our website.

The benefits we're realising are an increase in conversion rate, revenue and AOV. But also a reduction in the number of contacts made into our call centre as usability issues are reduced. Review collected by and hosted on G2.com.

CD
Chief Executive Officer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

I haven't been able to test all of the features out yet due to the renovation our site is going through, but I'm very excited to test out more of the multivariate testing. Testing dozens of small adjustments seems easy and you can really see what your audience prefers, which is the whole point! Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I can't really speak to this quite yet. Still have some testing that needs to be done which is difficult with our current low traffic on this new site. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Being able to niche down to very specific features will hopefully allow us to focus futures designs in a data-driven manner and provide more value for the audience and conversions. Review collected by and hosted on G2.com.