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Webtrends Optimize Reviews & Product Details - Page 7

Webtrends Optimize Overview

What is Webtrends Optimize?

We help businesses increase their online conversions, allowing experimentation without restrictions. With our simple approach and market-leading technology, we enhance digital experiences with an absolute focus on the customer at all times. Our technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly since the acquisition of Webtrends Optimize in August 2018 by the UK-based Accelerate Group Ltd. Everything we do is focused on delivering a return on the client’s investment. This is measured and reported in every test we do. We have a full range of testing, analysis and personalisation tools and features. Including AB, ABN, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of other tools. Client or Server-side testing is available and a selection of SDKs for Mobile app optimisation.

Webtrends Optimize Details
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Product Description

Webtrends Optimize is a Conversion Rate Optimisation software & services provider which has been delivering CRO for enterprise brands for nearly 20 years. Its feature rich, enterprise-grade AB & Multivariate testing platform and Personalisation solutions allow businesses to increase their website ROI with informed, data–driven decisions.


Seller Details
Year Founded
2000
HQ Location
Egham, GB
Twitter
@WTOptimize
189 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
Description

Webtrends Optimize ensures businesses increase online conversions and maximise the ROI from their website & other digital assets with informed, data-driven decisions. With our platform, you can run experiments incorporating AB, Multivariate & Server-side testing, Personalisation, Social Proofing & Product Recommendations, as well as a range of other Conversion Rate Optimisation (CRO) tools.With our simple approach and market-leading technology, we enhance digital experiences and allow experimentation without restrictions, with an absolute focus on the customer at all times. Everything we do is focused on delivering a return on the client’s investment, which we continuously measure and report on. One size very rarely fits all, and that is why our ideology is built on flexibility. Everyone has different goals, objectives, and resources, and so our aim is to align with our clients and partners to determine the best approach for them. It’s why we work with both agencies or directly with clients, and why all of our testing, personalisation and experimentation tools & features are available to every one of our clients and partners, with no hidden tiers or upgrades required.


BC
Overview Provided by:
Director of eCommerce

Webtrends Optimize Integrations

(6)
Integration information sourced from real user reviews.

Recent Webtrends Optimize Reviews

SB
Stuart B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Webtrends Optimize Review"
One of Webtrends Optimize's strongest areas is in their account management, consultancy and strategy. The overall planning, project management, hit...
SS
Shaun S.Mid-Market (51-1000 emp.)
4.5 out of 5
"Essential for CRO, with fantastic account management"
Webtrends Optimize offers us an additional layer of options for improving our supporters' user journey and enhancing engagement across our website,...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Great CRO platform with some nice added extras"
As a developer I use the advanced editor the most - the UI is really intuitive and there is enough freedom but with some nice features in there to ...

Webtrends Optimize Media

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198 out of 199 Total Reviews for Webtrends Optimize

4.8 out of 5
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Webtrends Optimize Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Webtrends OptimizeQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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PM
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

The tool makes it very easy to quickly set-up A/B split tests for headlines, buttons, etc and then sit back to allow the data to build to assess the impact of the change. I like the way the Visual Editor allows you to make the changes using the Chrome browser as opposed to having to clone and create new pages in Wordpress.

The reporting shows the visitors, conversions, and then a confidence level of the change.

Most important, support has been very responsive and happy to spend time investigating and resolving questions. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Nothing as I have been able to achieve my required outcome with relative ease. A suggestion for consideration would be to add links on the dashboard so that you can quickly preview the Control and Experiment Pages. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

I was looking for a powerful tool to conduct proper A/B testing on my Wordpress website. I have used other tools and plug-ins in the past but this one is the first to provide me with real confidence. Review collected by and hosted on G2.com.

SR
Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

The technology is great; the team behind it is what makes it. Working with Raquel we have been able to identify significant opportunities to improve the service and enhance the service we offer to our clients. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Honestly, the solution is so far ahead of the competition that any small shortcomings are minor niggles! Once the dynamic reporting functionality is in the tool it will be a complete game-changer! Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We are using Webtrends Optimize within our application to help us ensure that the user interface of our product is as intuitive to the various audiences we have as possible. By A/B testing different designs, we can ensure that every change we make to the application has a positive impact on our clients. By personalising experiences for each of our customer audiences, we can ensure that the product meets their needs efficiently. Review collected by and hosted on G2.com.

LD
Product Owner
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

It's easy to use, understand and implement tests with confidence! One of my favourite parts is the ability to preview the tests across multiple devices prior to launching, it is easy to share and colloborate prior with our team which really helps streamline the process. The in depth and accurate data analysis really helps support our team to enable us to do more tests too. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

The interface and software are so user-friendly it is hard to suggest something to improve! Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

The main benefit for our team is the accurate and detailed data analysis that allows us to be confident in the concluded results and understand the test data that we are sharing with the broader business. Review collected by and hosted on G2.com.

SA
Software Engineer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The ability to test UX hypotheses throughout the website fast and efficiently in order to increase usability and consumer satisfaction.

The widgets are useful, and the tool is simple to use. It aids in QA and allows you to see active experiment variants. The level of assistance provided in getting the application up and running was outstanding.

The app includes many forms of testing that you'll need to conduct CRO trials. Because of the features included in the app, it is quite comprehensive and sturdy. Customers appreciate how nice and presentable the reports are. The dashboard is tidy, and the personnel is helpful during the onboarding process. Any concerns we had were swiftly addressed. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I have had no negative experiences with Webtrends Optimize; the communication was fantastic, and the widget was simple to use. Due to the epidemic, they have done an outstanding job of keeping us informed via online meetings. Webtrends Optimize is something I would recommend to anyone. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We were able to uncover crucial aspects to improve the performance of our website by understanding the trip from the perspective of our customers. We can verify that any modification we make to the application has a beneficial impact on our clients by A/B testing different designs. We can ensure that the product fits the needs of each of our consumer audiences by personalizing experiences for them. Review collected by and hosted on G2.com.

DA
CEO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

After the baseline analysis, exit intent, and A/B tests were carried out via Webtrends; we had a 33% increase in customer retention. In addition, they helped us revamp our marketing funnels which helped us focus our efforts. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Hard to find fault with the tool. We used multiple tools simultaneously and received a significantly high ROI, so everything we used seems to be working well. Review collected by and hosted on G2.com.

Recommendations to others considering Webtrends Optimize:

We hesitated with the implementation for a while due to a lack of proven short-term gains for similar tools. But we were proven wrong; there was a significant jump in our retention numbers when we tweaked a few areas. So don't hesitate to test it out. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We were facing a severe dip in ROI in our marketing and CRM efforts. We were looking at tools and agencies to improve it and decided to take the plunge with Webtrends after a lot of deliberation. Review collected by and hosted on G2.com.

MD
Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

Helpful

Responsive

Strong expertise

Thorough reporting Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

No downsides thus far, we look forward to continuing to work with WebTrends Optimize Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Navigation to product pages and improving CRO Review collected by and hosted on G2.com.

SR
Chief Commercial Officer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

Webtrends-Optimize has one of the most intuitive interfaces in the industry, their product vision and execution is significantly ahead of their competition, and in terms of pricing they're incredible value for money! Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

As with many martech SaaS products there are some areas of the tool that other niche competitors do better, but as an overall package it's a very clear and cohesive offering. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We are running an experimentation and testing programme on both our website, and an application too. We are able to quickly test and implement ideas and prove whether the business case stacks up as we believe it does before spending expensive development resources. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The platform was really simple to use and basically allowed me to do anything I wanted. Technically, it was probably the best tool I have used, certainly, the one where I had the least amount of issues and where we were never restricted by the capabilities. As a UX designer and developer, there’s not a lot else I could have asked for from a testing tool really. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

There’s nothing I remember that stands out at all really. There wasn't ever anything that didn't work, and I don't remember anyone else in the team complaining about anything - we liked it. Review collected by and hosted on G2.com.

Recommendations to others considering Webtrends Optimize:

Definitely worth a look. Neither myself or any of the guys in the team I worked with ever had any problems. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Improve the UX in our customer booking journeys and improve conversion in the checkout funnels. We also wanted to increase engagement in our landing pages. We significantly increased progression through the journeys into the final checkout stages, generating higher conversions and a lift in confirmed bookings. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

Really slick platform, giving plenty of ways to gain meaningful insights into your customers' online behaviour. Increased our conversion with its effortless MVT tools, and the social proof element is really helpful to be able to prove to the rest of the business that you're making the right decisions. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Not too much to dislike, really. I would probably like to see more features such as heat maps or in session recording to further visualise the customer journey. Review collected by and hosted on G2.com.

Recommendations to others considering Webtrends Optimize:

Contact the account team to talk through your specific problems. They are very helpful and have been able to make some creative suggestions that I wouldn't have considered otherwise. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

With the endless amount of ways to display information, we used to find it difficult to prove what element of the page was really working. With Webtrends Optimize, you can quickly and clearly see the benefits that making a small tweak can make, and use this information to build on. Review collected by and hosted on G2.com.

Verified User in Banking
UB
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The thing that stood out the most were how relatively simple the platform was in allowing me/the team to create and test personalised experiences and messaging for our users. The reporting was comprehensive and very useful for me and the third things was the support provided to ensure we felt comfortable at all times – if we had questions/issues they were very good at responding quickly and in detail so we never had any blockage or issues that couldn’t be resolved swiftly. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

There was nothing really that came up and like I say above anything that was unclear or any minor issues we came across were dealt with very quicky so were never really a problem. Review collected by and hosted on G2.com.

Recommendations to others considering Webtrends Optimize:

Would definitely recommend (and have previously). The platform was cost effective and very powerful and although I don’t have much experience using other similar tools, the friends I suggested it to do, and they were thankful for the recommendation having subsequently used it themselves. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We needed a tool that allowed us to personalise the user experience and provide key messages and updates to our users. We also tested the content of these to ensure we doing this in the most effective and clear manner. Review collected by and hosted on G2.com.