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Webtrends Optimize Reviews & Product Details - Page 3

Webtrends Optimize Overview

What is Webtrends Optimize?

We help businesses increase their online conversions, allowing experimentation without restrictions. With our simple approach and market-leading technology, we enhance digital experiences with an absolute focus on the customer at all times. Our technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly since the acquisition of Webtrends Optimize in August 2018 by the UK-based Accelerate Group Ltd. Everything we do is focused on delivering a return on the client’s investment. This is measured and reported in every test we do. We have a full range of testing, analysis and personalisation tools and features. Including AB, ABN, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of other tools. Client or Server-side testing is available and a selection of SDKs for Mobile app optimisation.

Webtrends Optimize Details
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Product Description

Webtrends Optimize is a Conversion Rate Optimisation software & services provider which has been delivering CRO for enterprise brands for nearly 20 years. Its feature rich, enterprise-grade AB & Multivariate testing platform and Personalisation solutions allow businesses to increase their website ROI with informed, data–driven decisions.


Seller Details
Year Founded
2000
HQ Location
Egham, GB
Twitter
@WTOptimize
189 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
Description

Webtrends Optimize ensures businesses increase online conversions and maximise the ROI from their website & other digital assets with informed, data-driven decisions. With our platform, you can run experiments incorporating AB, Multivariate & Server-side testing, Personalisation, Social Proofing & Product Recommendations, as well as a range of other Conversion Rate Optimisation (CRO) tools.With our simple approach and market-leading technology, we enhance digital experiences and allow experimentation without restrictions, with an absolute focus on the customer at all times. Everything we do is focused on delivering a return on the client’s investment, which we continuously measure and report on. One size very rarely fits all, and that is why our ideology is built on flexibility. Everyone has different goals, objectives, and resources, and so our aim is to align with our clients and partners to determine the best approach for them. It’s why we work with both agencies or directly with clients, and why all of our testing, personalisation and experimentation tools & features are available to every one of our clients and partners, with no hidden tiers or upgrades required.


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Overview Provided by:
Director of eCommerce

Webtrends Optimize Integrations

(6)
Integration information sourced from real user reviews.

Recent Webtrends Optimize Reviews

SB
Stuart B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Webtrends Optimize Review"
One of Webtrends Optimize's strongest areas is in their account management, consultancy and strategy. The overall planning, project management, hit...
SS
Shaun S.Mid-Market (51-1000 emp.)
4.5 out of 5
"Essential for CRO, with fantastic account management"
Webtrends Optimize offers us an additional layer of options for improving our supporters' user journey and enhancing engagement across our website,...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Great CRO platform with some nice added extras"
As a developer I use the advanced editor the most - the UI is really intuitive and there is enough freedom but with some nice features in there to ...

Webtrends Optimize Media

Webtrends Optimize Demo - Webtrends Optimize Dashboard 2025
Reporting dashboard - default view
Webtrends Optimize Demo - Webtrends Optimize Report 2025
Reporting screen for a specific test/experience
Webtrends Optimize Demo - Webtrends Optimize Experiences 2025
All experiences report list - top level significance view
Webtrends Optimize Demo - Webtrends Optimize Chart 2025
Total Views and Conversions chart
Webtrends Optimize Demo - Webtrends Optimize Chart 2025
Conversion Rate Stabilisation chart
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198 out of 199 Total Reviews for Webtrends Optimize

4.8 out of 5
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Webtrends Optimize Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Webtrends OptimizeQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
AM
CRO Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

Working with WebTrends is great because the team really help integrate with how our business works with backend 3rd parties and how we can still AB test using their ServerSide functionality, that is more suited to us with the larger technical changes we want to make Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

There was an instance where the set up of ServerSide testing wasn't clear, however this was resolved quickly through the Service Desk team Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Without WTO, the company would still be making direct changes to the site without being able to measure impact. Review collected by and hosted on G2.com.

WB
Financial Planner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

Excellent support and guidance, especially for a team like ours without much experience in-house. They made sure in the initial stages that we were fully engaged and aligned with the implementation at every stage. And then their expertise and know-how has really stood out since, ensuring we are achieving our goals. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I have nothing to dislike. Nothing to note. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Improving user experience and sales on our website. We need the site to be easier to use/navigate so that people can find what they are looking for and also to help support online sales process. Review collected by and hosted on G2.com.

CR
Jr Data Analyst
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The process of implementing the software and each test is easy and user friendly. If you ever have issues the team have always been prompt in replying to my queries and helpful when doing so. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

The data export for test data does not line up exactly with what is seen in the dashboard. This is annoying as it makes reporting harder and slower and less in depth. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

They are helping us improve the conversion rates. This doesn't matter whether it is for ecommerce or otherwise as anything can be tracked if needs be. Review collected by and hosted on G2.com.

RH
Managing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The flexible support and onboarding processes - they seem to be excellent at providing the right level of support required and working with our technology partners to fill any gaps in knowledge and/or upskilling where necessary. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I have not come across anything in particluar. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We wanted ensure that our users were able to find the information they need on our website as easily as possible - using Webtrends Optimize to analyze the data at a granular level and then test & make informed changes is allowing us to do just that Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

Webtrends Optimize is brilliant for running daily A/B tests and refining the user experience. It's easy to use and makes UX optimisation straightforward. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

There's not much to dislike. Whenever we’ve had any issues, they’ve always been promptly investigated and resolved by support. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Webtrends Optimize allows us to make data-driven decisions quickly. By continuously testing and refining user journeys, it ensures a more personalised and seamless experience for our users. This has led to improved engagement and higher conversion rates, ultimately driving better business outcomes. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

Webtrends Optimize is an exceptionally versatile platform renowned for its robust experimentation capabilities and developer-centric functionalities. Its well-rounded design strikes a harmonious balance between user-friendly, no-code options and comprehensive coding capabilities, making it accessible for teams with varying levels of expertise. Whether you are operating a small business or overseeing intricate, enterprise-scale websites, Webtrends Optimize serves as an outstanding solution for enhancing conversion rates and optimizing overall website performance. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

The dashboard, while feature-rich, might feel overwhelming for smaller teams or those new to CRO tools.

It lacks a dedicated mobile app, which would make managing tests on the go more convenient Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Conversion Optimization through Testing Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

Variety of Testing Options: A/B and multivariate testing to split URL tests.

Ease of uploading code

Advanced personalisation capabilities - target audiences with precision, segment audiences based on behaviors, demographics, real time data

Integrations with other tools such as GA and adobe Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Better reporting, doesn't always match or seem as accurate as GA. Can be quite slow to load bigger campaigns. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Encouraging clients to experiment with websites keeps them as clients, therefore earning more money for the business! Review collected by and hosted on G2.com.

DO
Digital Growth Lead
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

This is a great tool for testing professionals. I am a medium advanced user and for me it was easy to get started and chat + possibility to get personal training sessions was very helpful in getting started.

Im very happy with the decision to use WTO as our testing tool Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

The getting started guides could be more developed at the moment, on the other hand you get GREAT help with training in personal sessions. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

A/B testing

Betting some personalisation on site

Base line tracking Review collected by and hosted on G2.com.

Verified User in Automotive
IA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

I am a Website Performance Speacialist, and have worked with many A/B testing solutions. I find find webtrends to be in top tier when it comes to efficient delivery of injected code and minimum performance degradation (All A/B testing tools will impact website performance but the goal is to keep the impact as low as possible) Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I would like to more a better audit trail on the WTO dashboard, currently it just shows Activation date and last updated. It would be much more helpful if there is an audit trail for date/time for all the changes performored on an experience. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

It solves the need of knowing whats better for user Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

The team goes above and beyond to help and support their customers Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

The interface is a little lacking, but I believe this is shortly getting improved Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Delivery AB testing Review collected by and hosted on G2.com.