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Webtrends Optimize Reviews & Product Details - Page 2

Webtrends Optimize Overview

What is Webtrends Optimize?

We help businesses increase their online conversions, allowing experimentation without restrictions. With our simple approach and market-leading technology, we enhance digital experiences with an absolute focus on the customer at all times. Our technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly since the acquisition of Webtrends Optimize in August 2018 by the UK-based Accelerate Group Ltd. Everything we do is focused on delivering a return on the client’s investment. This is measured and reported in every test we do. We have a full range of testing, analysis and personalisation tools and features. Including AB, ABN, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of other tools. Client or Server-side testing is available and a selection of SDKs for Mobile app optimisation.

Webtrends Optimize Details
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Product Description

Webtrends Optimize is a Conversion Rate Optimisation software & services provider which has been delivering CRO for enterprise brands for nearly 20 years. Its feature rich, enterprise-grade AB & Multivariate testing platform and Personalisation solutions allow businesses to increase their website ROI with informed, data–driven decisions.


Seller Details
Year Founded
2000
HQ Location
Egham, GB
Twitter
@WTOptimize
190 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
Description

Webtrends Optimize ensures businesses increase online conversions and maximise the ROI from their website & other digital assets with informed, data-driven decisions. With our platform, you can run experiments incorporating AB, Multivariate & Server-side testing, Personalisation, Social Proofing & Product Recommendations, as well as a range of other Conversion Rate Optimisation (CRO) tools.With our simple approach and market-leading technology, we enhance digital experiences and allow experimentation without restrictions, with an absolute focus on the customer at all times. Everything we do is focused on delivering a return on the client’s investment, which we continuously measure and report on. One size very rarely fits all, and that is why our ideology is built on flexibility. Everyone has different goals, objectives, and resources, and so our aim is to align with our clients and partners to determine the best approach for them. It’s why we work with both agencies or directly with clients, and why all of our testing, personalisation and experimentation tools & features are available to every one of our clients and partners, with no hidden tiers or upgrades required.


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Overview Provided by:
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Webtrends Optimize Integrations

(6)
Integration information sourced from real user reviews.

Recent Webtrends Optimize Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Great CRO platform with some nice added extras"
As a developer I use the advanced editor the most - the UI is really intuitive and there is enough freedom but with some nice features in there to ...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Great developer experience"
As a developer of CRO test's i really appricate the effort that's gone into make the system really flexible. They have thought of lots of little ed...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Can seem a little overwhelming at first, but there's a great team for support"
The support the team are avaialble to give you. At any point when you're going through onboarding etc they are happy to jump on a call and walk thr...
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Webtrends Optimize Media

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197 out of 198 Total Reviews for Webtrends Optimize

4.8 out of 5
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Webtrends Optimize Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Webtrends OptimizeQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Leisure, Travel & Tourism
UL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

Webtrends Optimize is a great platform for any company looking to improve their site based on a data driven approach. it has meant that rather than releasing blind changes to my site I can now collect data on any change I am planning to make and then take away any doubt in stakeholders eyes that we are heading in the right direction with a site optimization we may be planning.

Not only is it a great platform but the team at Webtrends are also so helpful and are always on hand to help you whether that may be in using the platform or looking for assistance in considering the conclusions and results of tests. They were also very helpful when it came to integrating with our website and we now use WebTrends far more than we could ever imagine. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

The UI could do with some improvment but I have seen the beta for an upgrade in this department so even that won't be a problem for much longer! Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Webtrends is benefiting our business as it is allowing us to test future changes that we want to make to our site. This has meant that where we have previously blindly deployed changes to our site, we are now testing these changes and making them permanant based on their performance on the site, therefore when we do finally deploy these changes we can confidently do so knowing that we have the data behind us. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

The API is well-documented and intuitive, making it easy to integrate experiments into our codebase without unnecessary headaches. The JavaScript snippets are lightweight and don’t bloat the site, which is a huge plus for performance. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

One thing I find limiting about Webtrends Optimize is the lack of flexibility when it comes to targeting different pages with unique code snippets for each. It’s not as straightforward to implement page-specific variations without some workarounds, which can get messy and time-consuming. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

They are streamlining the process of running A/B tests and multivariate experiments, which saves a ton of time compared to manually implementing and tracking changes Review collected by and hosted on G2.com.

SG
Product Owner Web
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

The support we receive from Raquel and the Devs is absolutely brilliant. They work in such an agile way to support our constant requests and often urgent deadlines. We often get last minute urgent tests that need to be run and Optimize help out in any way they can and it's much appreciated. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I really like the tool and can't fault it as it's very easy to use. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Cost savings and customer UX Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

I recently had the chance to use this data analysis platform, and I have to say, it truly impressed me. The in-depth analysis capabilities really helped me track user behavior and engagement, offering insights that were both detailed and actionable.

One of the standout features is how intuitive the platform is. I found it incredibly easy to navigate, which made interpreting the data straightforward, even for someone not deeply versed in analytics. This user-friendly design is a huge plus, especially when you’re trying to get up to speed quickly.

I also loved the ability to create tailored reports and dashboards. It allowed me to customize the data to fit my specific business needs, which is essential for making informed decisions.

What really set this platform apart for me was the up-to-date insights it provides. It enabled me to make quick decisions based on current trends, which is crucial in today’s fast-paced environment. Plus, the seamless integration with various tools and platforms made the overall experience even better, enhancing functionality without any hassle.

Overall, I highly recommend this platform for anyone looking to improve their data analysis capabilities! Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

While I had a positive experience with the platform, there are a few drawbacks worth noting.

First, although the interface is generally user-friendly, there were moments when I found certain features a bit clunky to navigate. It took some time to get used to where everything was, which might be a hurdle for new users.

Additionally, while the in-depth data analysis is a strong point, I felt that some of the more advanced features could benefit from clearer documentation. It took a bit of trial and error to fully understand how to leverage them effectively.

Finally, while the integration capabilities are impressive, I did encounter a few minor compatibility issues with some tools I was using. It wasn't a dealbreaker, but it did require some extra troubleshooting.

Overall, while the platform has a lot to offer, addressing these concerns could enhance the user experience even further. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Offers in-depth data analysis to track user behavior and engagement. Review collected by and hosted on G2.com.

Verified User in Consumer Services
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

Webtrends optimize is a really robust and flexible tool that really covers all of your testing needs! Its really customisible to your business needs and its really easity to tailor to what you want to track and do.

Its also suitable for all levels of experience, you can use really simple visual tools to build your experiences or their more sophisticated editors which require some more dev knowledge but really allow syou to do pretty much everything.

Also i really have to say a few words about their support team which is oustanding! Anything you need, weather its an update to a goal, you have a question, you needs someone to help with a build etc they are always there to help and they are really quick to respond and action requests! By far the best support team i've ever encountered. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

There isn't anything i dislike but i think more work on being able to segment your results and display differnet goals in different graphs would be benefitial. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Webtrends allow you to customise experience sto a very specific segment of audience and allow syou to really tailor tests that match different behaviours. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The support from the team is great. We're a small team without dev resources and the added support hours factored into the decision to go with WebTrends. It's been great to be able to rely on the team to implement our designs and suggest improvements. The team are flexible and supportive, which has been fantastic. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I find the reporting suit difficult to use and understand, I'd like to see an improvement in the UI here. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We're using the tool for front end testing and implementation of campaigns through Target, this enables us to be much more flexible than our internal setup allows. We're learning about what works for out customers and a much faster rate than we have before. Review collected by and hosted on G2.com.

JW
Junior Data Analyst
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

Simple design and tentative customer support team Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

there is no mobile emulation too quality assuring AB tests Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

providing a simple web-based tool for AB testing with tentatiove cutsomer service team Review collected by and hosted on G2.com.

LH
Commercial Support Executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

It was really easy for our team to implement Webtrends Optimize and the onboarding process was fantastic making it easy to use. I like that the platform has so many features available and that we're able to use everything without getting blocked. But I think the best thing has to be the support the team have given us, it really has been invaluable in upskilling our team and they're always on hand to help with any questions or guidance we might need. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Not come across anything to dislike so far Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We're pretty much starting from scratch and so wanted to improve the general user experience on our website and also look to increase our online sales and streamline our selling processes. From almost day one we've seen that improvement start. The platform has obviously been key to that but also the support/guidance/advice the team has given us has made the whole process so much more effective and has made it really easy for us to communicate those benefits to internal stakeholders. Review collected by and hosted on G2.com.

AM
CRO Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

Working with WebTrends is great because the team really help integrate with how our business works with backend 3rd parties and how we can still AB test using their ServerSide functionality, that is more suited to us with the larger technical changes we want to make Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

There was an instance where the set up of ServerSide testing wasn't clear, however this was resolved quickly through the Service Desk team Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Without WTO, the company would still be making direct changes to the site without being able to measure impact. Review collected by and hosted on G2.com.

WB
Financial Planner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

Excellent support and guidance, especially for a team like ours without much experience in-house. They made sure in the initial stages that we were fully engaged and aligned with the implementation at every stage. And then their expertise and know-how has really stood out since, ensuring we are achieving our goals. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I have nothing to dislike. Nothing to note. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Improving user experience and sales on our website. We need the site to be easier to use/navigate so that people can find what they are looking for and also to help support online sales process. Review collected by and hosted on G2.com.