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Webtrends Optimize Reviews & Product Details - Page 5

Webtrends Optimize Overview

What is Webtrends Optimize?

We help businesses increase their online conversions, allowing experimentation without restrictions. With our simple approach and market-leading technology, we enhance digital experiences with an absolute focus on the customer at all times. Our technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly since the acquisition of Webtrends Optimize in August 2018 by the UK-based Accelerate Group Ltd. Everything we do is focused on delivering a return on the client’s investment. This is measured and reported in every test we do. We have a full range of testing, analysis and personalisation tools and features. Including AB, ABN, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of other tools. Client or Server-side testing is available and a selection of SDKs for Mobile app optimisation.

Webtrends Optimize Details
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Product Description

Webtrends Optimize is a Conversion Rate Optimisation software & services provider which has been delivering CRO for enterprise brands for nearly 20 years. Its feature rich, enterprise-grade AB & Multivariate testing platform and Personalisation solutions allow businesses to increase their website ROI with informed, data–driven decisions.


Seller Details
Year Founded
2000
HQ Location
Egham, GB
Twitter
@WTOptimize
189 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
Description

Webtrends Optimize ensures businesses increase online conversions and maximise the ROI from their website & other digital assets with informed, data-driven decisions. With our platform, you can run experiments incorporating AB, Multivariate & Server-side testing, Personalisation, Social Proofing & Product Recommendations, as well as a range of other Conversion Rate Optimisation (CRO) tools.With our simple approach and market-leading technology, we enhance digital experiences and allow experimentation without restrictions, with an absolute focus on the customer at all times. Everything we do is focused on delivering a return on the client’s investment, which we continuously measure and report on. One size very rarely fits all, and that is why our ideology is built on flexibility. Everyone has different goals, objectives, and resources, and so our aim is to align with our clients and partners to determine the best approach for them. It’s why we work with both agencies or directly with clients, and why all of our testing, personalisation and experimentation tools & features are available to every one of our clients and partners, with no hidden tiers or upgrades required.


BC
Overview Provided by:
Director of eCommerce

Webtrends Optimize Integrations

(6)
Integration information sourced from real user reviews.

Recent Webtrends Optimize Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Great CRO platform with some nice added extras"
As a developer I use the advanced editor the most - the UI is really intuitive and there is enough freedom but with some nice features in there to ...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Great developer experience"
As a developer of CRO test's i really appricate the effort that's gone into make the system really flexible. They have thought of lots of little ed...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Can seem a little overwhelming at first, but there's a great team for support"
The support the team are avaialble to give you. At any point when you're going through onboarding etc they are happy to jump on a call and walk thr...

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197 out of 198 Total Reviews for Webtrends Optimize

4.8 out of 5
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Webtrends Optimize Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Webtrends OptimizeQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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SB
Head of E-commerce
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

One of Webtrends Optimize's strongest areas is in their account management, consultancy and strategy. The overall planning, project management, hitting of deadlines, and the collaborative approach is second-to-none - all with a customer-centric attitude. Being able to pull from their pool of experience is of great benefit, especially when the account managers are experienced across such a huge range of different e-commerce businesses. Their developers haven't failed any tasks - even incredibly complex personalisation pieces that required bespoke development. Webtrends Optimize are now fully embedded, helping our business to shape and implement our online optimisation and personalisation strategy.

2024 Update: We've now been working with Webtrends Optimize for 7 years. They're still contributing a huge return on investment every single year without fail and have shaped so much of our customer facing development in this time. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

After 7 years of working together, I've found nothing to dislike. In fact, it just keeps getting better. Easiest contract renewel I've ever had! Review collected by and hosted on G2.com.

Recommendations to others considering Webtrends Optimize:

If you're looking for expert consultancy to help shape and implement your online optimisation and personalisation strategy and establish a test and learn culture, while delivering a ROI and a better experience for your customers - the I'd personally choose Webtrends Optimize. Webtrends Optimise came highly recommended to us, and we can highly recommend Webtrends Optimise too. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Over the last 3 years we've completed over 35 projects together. This has led to an increase in customer satisfaction, conversion rate and bottom line profits. Aside from optimising layout and functionality, the most impressive projects we've done together have been hugely complex personalisation pieces that have greatly improved the overall online experience for our customers.

2024 Update: 7 years in, we've now run in excess of 80 experiments together and are now planning huge improvements to our recommendations and site search. Review collected by and hosted on G2.com.

Verified User in Consumer Services
IC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

Easy to use dashboard which has improvements incoming soon. Easy to understand the data especially with the support of the people at Optimize. Big shout to Kalgi and Raquel Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I often spot issues that the QA team have missed Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Changes of these types of test are not possible with our CMS or IT supplier, so this solution allows us to make drastic changes and implement according to trusted data. Review collected by and hosted on G2.com.

LP
Senior Consultant UX Designer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

The platform itself is technically very good and is just as good as I’ve seen elsewhere, but the level of service and support is what takes it to beyond what you would expect. Everything we have wanted to do, even bespoke things outside a ‘normal’ experimentation or personalisation program/process, has never been a problem and they’ve helped us find solutions that really work for us. Our allocated consultant in particular, has been fantastic but everyone behind her too has been great. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Nothing really that I’d call out so far. I’ve not come across a technical blocker and any requests we have brought to the table that are outside of the norm have been dealt with in a supportive manner by the team there, with positive outcomes off the back of them. Review collected by and hosted on G2.com.

Recommendations to others considering Webtrends Optimize:

I would certainly recommend looking at Webtrends Optimize. As I said above, the platform itself is at least on par with the others I have used (there are many things I would say are better) but for businesses like ours, the managed service really makes it even more worthwhile as it provides an excellent framework and structure to support our internal teams in delivering our goals. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We wanted to increase engagement and improve the usability of our website to ensure our users can find the information they are looking for more easily and reduce the impact on our offline teams in supporting online users. We also needed to personalise the journey for visitors more and to swiftly deliver them to the things they were looking for and reduce bounces. Review collected by and hosted on G2.com.

GW
Community Cricket Director
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

Loads of features/tools exist within the platform and all are available for us to use. Ie. nothing is blocked off or upgrades/extra costs needed to access anything. Commercially it is very reasonable and we found them very flexible to talk to. Our team are really happy with the support we’ve had (questions or issues always answered really quickly, there’s always easy access to various people in the Webtrends Optimize team and advice/ideas/help/pointers have been pro-actively provided). Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Nothing comes to mind, never had any issues Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Improving user experience and sales on our website. We need the site to be easier to use/navigate so that people can find what they are looking for and also to help support online sales process. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

We were able to get on an use the visual editor straightaway, we managed to get a couple of tests out the door quickly and they were both winners Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

So far it has been easy and a pleasure to use the product Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

The whole thing about AB testing, we never make a change without testing it Review collected by and hosted on G2.com.

NM
Account Director
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

As a PM I’ve used Webtrends Optimize on my client accounts and have always found the platform really simple and intuitive for use by myself, by our tech teams (devs and CRO specialists), and for clients.

In my experience it’s been easy to onboard clients with the platform, and the support given by the team at Webtrends Optimize is first class - both in the setup stages and ongoing day to day. They are always on hand to answer any questions and the team there is extremely knowledgeable and friendly. The additional guidance and training provided is something I’ve not experienced with other similar platforms.

Pricing is really reasonable and flexible, which is not offered by a lot of the other tools I’ve used in the past. Myself and my clients have been particularly impressed that they offer product recommendations and social proof features as standard, as that’s definitely something I’ve not found with many other similar platforms.

In my option the tech/platform itself is as good as (actually in a lot of cases better than!) anything else I’ve used. Always happy to recommend to others. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Not found one yet! Everything that I’ve had experience with myself in using the platform has been great and I’ve had excellent feedback from clients too thus far. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Setup is quick and simple and I’ve found that this saves time when compared to other platforms I’ve been involved in setting up for clients in the past.

One thing I’ve struggled with when using other similar tools, and I know clients have too, is that they promise the world in terms of support and guidance when they are selling to you, only to find out that unreality they are unhelpful and slow to respond to your needs. I’ve found Webtrends Optimize to be the complete opposite and very supportive, no matter the size of the client. This is really important to me as a PM as I need to get questions answered and issues resolved as quickly as I possibly can for my clients. Review collected by and hosted on G2.com.

BJ
Inclusivity Board Member
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The team and the platform are combined perfectly to guide us through tests. As a daily user of your own site you become blind to so many 'opportunities' and this is where the value of Webtrends Optimize really comes in. We are only at the start if our journey however we are seeing some excellent results already. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

You need to dedicate the time to understand the platform and the data. Be prepared to get stuck in and work colloboratibely, this is not a we do it for you service. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Making it as user friendly and easy as possible for users to navigate our complex website and make enquiries Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

Very quick to set up experiments and enables easy creation of each experiment variant. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Some of the metrics can be slightly unclear. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Helping us optimise pages in our purchase funnel to improve conversion. Review collected by and hosted on G2.com.

WB
Managing Owner
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

The support has been the standout factor for us and really been second to none.

Having quite a small amount of traffic coming through the website and a small team, our website can sometimes get forgotten. However having the ease of the Optimize tool to build a test, and their team encouraging us and supporting us with simple recommendations etc. It has helped us to improve online leads/bookings and do the necessary work on our website.

Working with the team now for a while now, we have seen consistent uplifts nd value from the programme and technology. Helping us to make significant design improvements and create a high profile website that matches our high standards of service. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

The only disadvantage is that we would like to do more with the tool, however we don't have the right knowledge to code any tests. Optimize have helped with some of this and the release of their new widgets tool has been a big help but we can be a little limited as we get into more advanced ideas. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We are improving the obvious sticking points on our site, as well as updating content as per the season, offers, new cocktails/set ups, etc.

It has helped us to increase online orders significantly as our traffic slowly grows, leading to a Christmas and New Year period where we couldn't fulfil the demand. Not a bad problem to have. We have more recently moved from selling on our site to enquiries and being able to target returning users has been key. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

Webtrends is very easy to implement and has a great user experience that feels like it's been designed to make life easier for the user. If I ever have any questions, the team are incredibly responsible and helpful. The best thing about it is that there aren't any hidden features - it's all in! Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Very little. It's a great tool and I would/do recommend them. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

When AB testing with clients of all sizes, I need a tool that is versatile and easy to use. I also needed a tool that has multiple purposes (personalisation, product recommendations) to keep my conversion and revenue growth activities in one tool Review collected by and hosted on G2.com.