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Webtrends Optimize Reviews & Product Details - Page 4

Webtrends Optimize Overview

What is Webtrends Optimize?

We help businesses increase their online conversions, allowing experimentation without restrictions. With our simple approach and market-leading technology, we enhance digital experiences with an absolute focus on the customer at all times. Our technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly since the acquisition of Webtrends Optimize in August 2018 by the UK-based Accelerate Group Ltd. Everything we do is focused on delivering a return on the client’s investment. This is measured and reported in every test we do. We have a full range of testing, analysis and personalisation tools and features. Including AB, ABN, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of other tools. Client or Server-side testing is available and a selection of SDKs for Mobile app optimisation.

Webtrends Optimize Details
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Product Description

Webtrends Optimize is a Conversion Rate Optimisation software & services provider which has been delivering CRO for enterprise brands for nearly 20 years. Its feature rich, enterprise-grade AB & Multivariate testing platform and Personalisation solutions allow businesses to increase their website ROI with informed, data–driven decisions.


Seller Details
Year Founded
2000
HQ Location
Egham, GB
Twitter
@WTOptimize
190 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
Description

Webtrends Optimize ensures businesses increase online conversions and maximise the ROI from their website & other digital assets with informed, data-driven decisions. With our platform, you can run experiments incorporating AB, Multivariate & Server-side testing, Personalisation, Social Proofing & Product Recommendations, as well as a range of other Conversion Rate Optimisation (CRO) tools.With our simple approach and market-leading technology, we enhance digital experiences and allow experimentation without restrictions, with an absolute focus on the customer at all times. Everything we do is focused on delivering a return on the client’s investment, which we continuously measure and report on. One size very rarely fits all, and that is why our ideology is built on flexibility. Everyone has different goals, objectives, and resources, and so our aim is to align with our clients and partners to determine the best approach for them. It’s why we work with both agencies or directly with clients, and why all of our testing, personalisation and experimentation tools & features are available to every one of our clients and partners, with no hidden tiers or upgrades required.


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Overview Provided by:
Director of eCommerce

Webtrends Optimize Integrations

(6)
Integration information sourced from real user reviews.

Recent Webtrends Optimize Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Great CRO platform with some nice added extras"
As a developer I use the advanced editor the most - the UI is really intuitive and there is enough freedom but with some nice features in there to ...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Great developer experience"
As a developer of CRO test's i really appricate the effort that's gone into make the system really flexible. They have thought of lots of little ed...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Can seem a little overwhelming at first, but there's a great team for support"
The support the team are avaialble to give you. At any point when you're going through onboarding etc they are happy to jump on a call and walk thr...
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197 out of 198 Total Reviews for Webtrends Optimize

4.8 out of 5
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Webtrends Optimize Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Webtrends OptimizeQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Insurance
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

Support team are responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Difficulty managing page flicker and experiment trigering on single page applications. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Conversion rate optimisation and risk mitigation when nintroducing features with operational benefits Review collected by and hosted on G2.com.

LA
Digital Product Owner
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The knowledge and skills of the team is what sets Webtrends apart from others - whatever the idea, test or hunch, the team will work with you to find a solution... and if there isn't one, they are SO product-focused they will often take your idea forward and build something custom to support. As a result, the opportunites feel endless - which is an amazing feeling!

The team are thorough in their approach; from inital briefing, to ongoing project management and progress calls - I'm always clear of their focus as well as updates or support needed, allowing us to easily manage business expectations.

Nothing is too much for the team, they are always on hand to help and offer their support, whether it's AB test advice, technical knowledge, reporting quieries or to just soundboard ideas - they really do form part of our extended team! Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I think the only downside is the platform UI could be slightly improved - however in true Webtrends Optimise style this is something they're actively working on :) Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

In my world, Webtrends mainly supports with Guided Selling and Product Recommendations within my remit - both of which we can't do within our web platform SFCC in the way we'd like - therefore we have always managed this via an AB testing tool, to which Webtrends lived up to that expectation and far exceeded what I ever believed to be possible!

Webtrends allows us to have various different product recommendation experiences, as well as various types of guided selling templates, all as per specific business requirements - meaning we see brilliant results from a conversion and AOV perspective, the metrics we're consistently trying to drive.

Vs our previous supplier, Webtrends are a breath of fresh air when it comes to new ideas and challenges, and as a result the experiences we display to customers are also of a higher standard. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

WTO is very good in doing what you need to do like A/B testing, personalisations etc. It very developer friendly and once you get used to the tool it becomes very intuitive and user firiendly. I also like how you can personalise it to do whatever you need and how responsive the team are in heloing with queries and demos. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I think the tool UI could be improved so its slightly more user friendly. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Its solving the cost issue that we experienced with other providers. And great customer service. Review collected by and hosted on G2.com.

Verified User in Computer Hardware
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The support the team are avaialble to give you. At any point when you're going through onboarding etc they are happy to jump on a call and walk through setup issues. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Can be tricky to get going with. Some technical knowhow is very helpful. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Allowing us to make informed descions on changes, rather than guessing what we want to use. Review collected by and hosted on G2.com.

Verified User in Entertainment
IE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

Easy to understand and set up. Data is robust and easy to analyse. Results are presented in an informative manner. Excellent support from the team! Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

None so far! It's a great tool and so far no problems Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Helping us solve CRO testing. To make sure anything we do actually has positive impacts on our conversion metrics. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

The team at WTO are always available to assist with any support needed when using their platform. Their communication is always quick which I haven't always experienced working with other testing platforms. The onboarding process is super straightforward and they even work with you to set up your custom KPI tracking! Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

I have no specific dislikes about WTO, any issues I encounter with the platform are swiftly quered through their ticketing service and fixed! Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Runnng AB tests, delivering personsalisations Review collected by and hosted on G2.com.

GB
CRO Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The price point is very competitive, with a full feature set equal to the competitors offering everything from social proof to server-side testing, and some of the best support on the market. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Not everything on the platform is available with a simple click, with some functionality requiring support from the team, not a deal breaker though. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

I use Webtrends Optimize for everything from simple hero banner testing to complex server side pricing experiments, and end to end onsite personalisation, bringing a 10X return on investment. Review collected by and hosted on G2.com.

Verified User in Government Administration
AG
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

The ability to chose the scope (total, user, session) withing the reporting section is a big differentiatior between WTO and other platforms we have used. Support is helpful. Overall a good tool. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Learning curve initially can take time on intial use. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

The ability to run experimenation at scale on our client's website. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

Easy to use tool with the expected funtionality from an experimentation platform Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

The UI feels a little outdated. However, I understand this is being updated Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Allowing us to experiment with new UX across the site. Review collected by and hosted on G2.com.

JM
Chartered Wealth Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

The client-centric approach and holistic view of our business was above and beyond what we were expecting, or had seen from other firms when we went out to tender on the project.

Really knowledgeable team, great service and easy to implement with our tech stack.

The support, both pre and post-sale was highly commendable and the flexibility of features, contract, pricing, ease of integration, etc made this an easy decision for our board. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Their offices arent the easiest to get to for public transport (but they do have parking on site) but after the initial meeting, they came to me and delivered the rollout seamlessly. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Converting traffic

Increasing sales

Delivering stats on visitors & improving the site based on the feedback and results Review collected by and hosted on G2.com.