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Webtrends Optimize Reviews & Product Details

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

I recently had the chance to use this data analysis platform, and I have to say, it truly impressed me. The in-depth analysis capabilities really helped me track user behavior and engagement, offering insights that were both detailed and actionable.

One of the standout features is how intuitive the platform is. I found it incredibly easy to navigate, which made interpreting the data straightforward, even for someone not deeply versed in analytics. This user-friendly design is a huge plus, especially when you’re trying to get up to speed quickly.

I also loved the ability to create tailored reports and dashboards. It allowed me to customize the data to fit my specific business needs, which is essential for making informed decisions.

What really set this platform apart for me was the up-to-date insights it provides. It enabled me to make quick decisions based on current trends, which is crucial in today’s fast-paced environment. Plus, the seamless integration with various tools and platforms made the overall experience even better, enhancing functionality without any hassle.

Overall, I highly recommend this platform for anyone looking to improve their data analysis capabilities! Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

While I had a positive experience with the platform, there are a few drawbacks worth noting.

First, although the interface is generally user-friendly, there were moments when I found certain features a bit clunky to navigate. It took some time to get used to where everything was, which might be a hurdle for new users.

Additionally, while the in-depth data analysis is a strong point, I felt that some of the more advanced features could benefit from clearer documentation. It took a bit of trial and error to fully understand how to leverage them effectively.

Finally, while the integration capabilities are impressive, I did encounter a few minor compatibility issues with some tools I was using. It wasn't a dealbreaker, but it did require some extra troubleshooting.

Overall, while the platform has a lot to offer, addressing these concerns could enhance the user experience even further. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Offers in-depth data analysis to track user behavior and engagement. Review collected by and hosted on G2.com.

Webtrends Optimize Overview

What is Webtrends Optimize?

We help businesses increase their online conversions, allowing experimentation without restrictions. With our simple approach and market-leading technology, we enhance digital experiences with an absolute focus on the customer at all times. Our technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly since the acquisition of Webtrends Optimize in August 2018 by the UK-based Accelerate Group Ltd. Everything we do is focused on delivering a return on the client’s investment. This is measured and reported in every test we do. We have a full range of testing, analysis and personalisation tools and features. Including AB, ABN, MVT and Split testing, Social Proof and Product Recommendations engines, Exit Intent overlays and a host of other tools. Client or Server-side testing is available and a selection of SDKs for Mobile app optimisation.

Webtrends Optimize Details
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Product Description

Webtrends Optimize is a Conversion Rate Optimisation software & services provider which has been delivering CRO for enterprise brands for nearly 20 years. Its feature rich, enterprise-grade AB & Multivariate testing platform and Personalisation solutions allow businesses to increase their website ROI with informed, data–driven decisions.


Seller Details
Year Founded
2000
HQ Location
Egham, GB
Twitter
@WTOptimize
187 Twitter followers
LinkedIn® Page
www.linkedin.com
41 employees on LinkedIn®
Description

Webtrends Optimize ensures businesses increase online conversions and maximise the ROI from their website & other digital assets with informed, data-driven decisions. With our platform, you can run experiments incorporating AB, Multivariate & Server-side testing, Personalisation, Social Proofing & Product Recommendations, as well as a range of other Conversion Rate Optimisation (CRO) tools.With our simple approach and market-leading technology, we enhance digital experiences and allow experimentation without restrictions, with an absolute focus on the customer at all times. Everything we do is focused on delivering a return on the client’s investment, which we continuously measure and report on. One size very rarely fits all, and that is why our ideology is built on flexibility. Everyone has different goals, objectives, and resources, and so our aim is to align with our clients and partners to determine the best approach for them. It’s why we work with both agencies or directly with clients, and why all of our testing, personalisation and experimentation tools & features are available to every one of our clients and partners, with no hidden tiers or upgrades required.


Ben C.
BC
Overview Provided by:
Director of eCommerce

Recent Webtrends Optimize Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Great developer experience"
As a developer of CRO test's i really appricate the effort that's gone into make the system really flexible. They have thought of lots of little ed...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Can seem a little overwhelming at first, but there's a great team for support"
The support the team are avaialble to give you. At any point when you're going through onboarding etc they are happy to jump on a call and walk thr...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Great customer service"
The team goes above and beyond to help and support their customers
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Webtrends Optimize Media

Webtrends Optimize Demo - Webtrends Optimize Dashboard 2025
Reporting dashboard - default view
Webtrends Optimize Demo - Webtrends Optimize Report 2025
Reporting screen for a specific test/experience
Webtrends Optimize Demo - Webtrends Optimize Experiences 2025
All experiences report list - top level significance view
Webtrends Optimize Demo - Webtrends Optimize Chart 2025
Total Views and Conversions chart
Webtrends Optimize Demo - Webtrends Optimize Chart 2025
Conversion Rate Stabilisation chart
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197 out of 198 Total Reviews for Webtrends Optimize

4.8 out of 5
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Webtrends Optimize Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
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Overall Review Sentiment for Webtrends OptimizeQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Magnolia C.
MC
Senior Conversion Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

The results of experiments is very useful, you can track certain elements too which come up in the results section - we use this often to show our clients the results of experiments. It is really easy for our clients to implement on their websites and the level of customer support is amazing. We use it on a daily basis to check on experiments running and our devs build experiments within the tools. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

The flicker can sometimes be a downside to using WTO. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We work with a lot of clients that want to make changes on the website, many changes you can make on a website can actually harm conversion, so we test these changes to ensure it doesnt harm their conversion rate. We also run research and come up with ideas to test; without saying "you should make this change to your website" we test it first to understand the impact it will have. Review collected by and hosted on G2.com.

SL
Senior Conversion Strategist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

- All features are included in one very reasonable price. No need to upgrade to access personalisation, survey tools, social proof or product recommendations.

- The recently upgraded interface is great and has solved a lot of the issues that I used to have with the tool.

- Responsive customer service

- The upgraded reporting dashboard is best in class. Easy segmentation and customisation makes it easy to monitor and report on test results.

- Good for entry level companies but also very powerful options for those with more advanced needs.

- If you can think of something you'd like to use the tool for it's very likely that they can work with you to set it up and create something custom that fills your needs.

- Easy and quick implementation and WTO will work with you to validate event setup and make sure that everything is working as expected. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

- Setting up custom goals for each test is still a bit complicated. It's possible but using the advanced editor for it isn't very intuitive and can be confusing at the start

- The documentation needs some work, it's not always easy to find answers if you're stuck but the customer service makes up for some of this issue.

- There are still some confusing parts of setting up a test using the advanced editor but I assume that this might come next after the upgrade to the dashboard and reporting interfaces. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

As an agency we work with multiple clients that have very different needs. Webtrends Optimize suits companies across the entire scale of CRO maturity. From companies just starting with AB testing to those who need very complicated and bespoke solutions involving personalisation, product recommendations and social proof that combines things like offline data feeds, real time information etc. Review collected by and hosted on G2.com.

Barry T.
BT
CRO Developer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

I have been using Webtrends as part of an agency for the past three years, and among the various tools I have encountered, this platform stands out as my preferred choice. I rely on Webtrends on a nearly daily basis, and its user-friendly interface, along with its seamless A/B testing capabilities, has significantly simplified the process of setting up experiments, eliminating unnecessary complexities.

The suite of built-in tools provided by Webtrends allows us to efficiently work with diverse website structures, including single-page applications, without encountering any major challenges. I have complete confidence in this product’s ability to support me as a developer in delivering high-quality testing for our websites. Webtrends has consistently proven its value by driving meaningful results in the past, reinforcing my trust in its capabilities. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

There's nothing much I can dislike about webtrends. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Webtrends Optimize effectively addresses several key challenges associated with A/B testing and website optimization. One of the primary issues it solves is the complexity involved in setting up and managing tests across different types of websites, including dynamic and single-page applications. Its intuitive interface and robust built-in tools eliminate the technical hurdles that often accompany experimentation, allowing me to focus on optimizing performance rather than dealing with implementation challenges. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

They're extremely responsive and quick on the mark to help fix any errors/issues you might be having. Always engaging with your suggestions/requests which is extremely helpful in stressful situations. A lot of our tests can come in very last minute but Sandeep and the team are always on the ball to help out when we need it. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Sometimes we can run into errors whilst saving tests which can be frustrating at times but this would still fall back on what I also like about the company with them being very quick to respond should these errors come about. We could put this down to the amount of tests we have running though throughout the months/year. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We were experiencing quite a few problems with the UI previously which we mentioned to the team. WebTrends went so far as to bring in a UI designer to recreate the interface and also listened to our requests/suggestions. I believe this is still an ongoing process but it goes to show that it's a company that really values their customers opinions. Review collected by and hosted on G2.com.

Richard C.
RC
Head of Experimentation
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

Daily user of WebTrends across multiple accounts.

WebTrends is a great product for conversion rate optisation and experimentation. With some of its additional features (social proofing), it is now beyong a standard testing tool. You get EVERYTHING at one price point which makes life less complicated compared to competitors so you dont feel like you're being sold to constantly to upgrade and spend more.

Onboarding and install is made very easy with their tech support team on hand to help with everything.

The team are exceptional to deal with from tech support, account managers and commercial team. They make your life much easier. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

The current UI is not great but this is being worked on and should be updated soon. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

WebTrends as facilitating the ability for my clients to make rational business decisions on website changes based on data from experiments run in WebTrends. From an admin perspective, they also make life very easy with contracts and onboarding so you can focus on whats important. Review collected by and hosted on G2.com.

HB
Group Digital Optimisation Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

The thing that sets Webtrends apart from other companies is its customer service. They have a very open & fair approach to providing professional services and have an extremely responsive support team. Their willingness to take on complex asks and their meticulous attention to detail has made them brilliant to work with. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

The platform is very much set up to be used by developers, so non-technical users may struggle to use it. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Ability to A/B test complex features to customers before adding into the development roadmap - ability also to quantify incremental benefit of these features.

Ability to personalise the website at a 121 & segment customer level Review collected by and hosted on G2.com.

Stefan D.
SD
Senior UX Designer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Webtrends Optimize?

I’ve been using Webtrends Optimise to improve my landing pages, and it’s been brilliant. The bespoke reports and easy-to-read analytics make it simple to see what’s working and what needs tweaking. A must-have for anyone focused on optimisation. I use it every day. The customer support team are super helpful with any queries. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

sometimes the UI isn't as intutive as I would like but once you've learned it it's okay Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Webtrends Optimise is solving the problem of understanding what’s driving performance on my landing pages. It provides clear, customisable reports and user-friendly analytics that make it easy to identify what’s working and what needs improvement. This means I can make data-driven decisions quickly, test changes effectively, and ultimately boost conversion rates. It’s saved me time and helped me get better results with less guesswork. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

As a developer of CRO test's i really appricate the effort that's gone into make the system really flexible. They have thought of lots of little edge cases and built in ways to aid development like different points to exceuce code etc

Also, there support as has been fantastic with their develops supporting on techincal issues when needed. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

Developer documenation isn't perfect with some bits clacking clarity. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

As a developer, I use Webtrends to support our CRO testing team. I build comple AB tests using JS injecting via the web trends tool. We build complex headless websites and webtrends allows us to approach cro test devloment in a way that works for our sites. Review collected by and hosted on G2.com.

Yi Sheng T.
YT
Senior Digital Merchandiser
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Webtrends Optimize?

The platform is really easy to use and required little time to set up our first test on our own. The onboarding process was smooth, and I can't praise the customer service team enough. They have gone above and beyond for us; whenever we encountered issues, they swiftly addressed them. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

As a smaller firm, we’ve faced challenges in reaching conclusions on some tests due to limited traffic on our side. However, their customer service team has stepped in, provided guidance, and helped us move forward. Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

We have been struggling to track the impact of our content and new features across the site. With Webtrends, we can analyse the data from all our tests and generate new ideas. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Webtrends Optimize?

Webtrends Optimize is a great platform for any company looking to improve their site based on a data driven approach. it has meant that rather than releasing blind changes to my site I can now collect data on any change I am planning to make and then take away any doubt in stakeholders eyes that we are heading in the right direction with a site optimization we may be planning.

Not only is it a great platform but the team at Webtrends are also so helpful and are always on hand to help you whether that may be in using the platform or looking for assistance in considering the conclusions and results of tests. They were also very helpful when it came to integrating with our website and we now use WebTrends far more than we could ever imagine. Review collected by and hosted on G2.com.

What do you dislike about Webtrends Optimize?

The UI could do with some improvment but I have seen the beta for an upgrade in this department so even that won't be a problem for much longer! Review collected by and hosted on G2.com.

What problems is Webtrends Optimize solving and how is that benefiting you?

Webtrends is benefiting our business as it is allowing us to test future changes that we want to make to our site. This has meant that where we have previously blindly deployed changes to our site, we are now testing these changes and making them permanant based on their performance on the site, therefore when we do finally deploy these changes we can confidently do so knowing that we have the data behind us. Review collected by and hosted on G2.com.