Proactive notification software, or proactive multi-channel communication software, helps raise awareness for customers and companies by providing useful information or alerting individuals to some upcoming activity or action. This software enables users to get notifications to which they have subscribed and alert customers of upcoming deadlines, payments, product updates, and noteworthy promotions, in addition to suspicious activity on their accounts. Proactive notification software can also alert customers about the events and other information of a company to help optimize customer service and increase sales. This type of software can deliver notifications in the form of SMS (text), voice messaging, email, or fax notifications, and can often allow for a two-way chat.
To qualify for inclusion in the Proactive Notification category, a product must:
Allow users to receive reminders, alerts, and notifications in the form of one or more of the following methods: email, SMS, voice message, etc.
Integrate with customer database software, like CRM Software, in order to extract customer-related data