Treasure Data Customer Data Platform Reviews (165)

Reviews

Treasure Data Customer Data Platform Reviews (165)

4.5
165 reviews

What do users say?

Generated using AI from real user reviews
Users consistently praise the platform for its flexible integration and powerful analytics capabilities, which enable effective data unification and actionable insights across teams. Many appreciate how it simplifies the creation of comprehensive customer profiles, enhancing personalization efforts. However, a common limitation noted is the steep learning curve for new users, particularly those without technical expertise.

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Verified User in Retail
TR
Verified User in Retail
Enterprise (> 1000 emp.)
"Great CDP for all customer need with ease of use"
4.5/5
What do you like best about Treasure Data Customer Data Platform?

Treasure data CDP is a great product having all the necessary capabilities to support customers personalization needs . More than 250+ out of the box connectors make the integration faster , the audience studio is the isolated from data workbench which makes it easier for marketers to create the segments and activate it without depending much on the IT team . From support standpoint the response is quick and all CSMs like Andrew Smith , Amy , Cole are super helpful solving customer problems round the globe. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Treasure Data profile API refresh is having scope for improvements Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Great software if you do the work"
5/5
What do you like best about Treasure Data Customer Data Platform?

Treasure Data is perhaps the most reliable software I've used, it just works and you can trust the data within it. Implementation can be a tad tricky but I believe that it can be done easily in house (even with a complex business) with a technical marketing person and a software developer. As per the title, the softwares great but you need to put in the work, it's something that requires you to really come up with a strategy and make sure that you're using the software a few times a week and monitoring what you're doing. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Treasure Data have great CSMs who are very involved but naturally can't offer you in depth technical support, when we started we struggled a bit thinking that the best approach was to ask them for help whenever we had a problem. The reality is that they run amazing conferences a few times a year and these are the best opportunities to get support from Treasure Data. Review collected by and hosted on G2.com.

Verified User in Oil & Energy
IO
Verified User in Oil & Energy
Enterprise (> 1000 emp.)
"Fun tool that could be even more low-coding"
3.5/5
What do you like best about Treasure Data Customer Data Platform?

Ease of using Audience Studio. Simple to query data using SQL. Nice visualization of workflow status. Query speed. TD academy good for practising! Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Split between AS and CDP. Want more low-coding possiblilites for end to end, from integrations, data workbench to activation with a step-by-step process.

Some integrations reuires python hours, drives up costs. Review collected by and hosted on G2.com.

Verified User in Automotive
IA
Verified User in Automotive
Enterprise (> 1000 emp.)
"Strong Engineering Infrastructure"
5/5
What do you like best about Treasure Data Customer Data Platform?

I have evaluated many other CDPs available in the market but could not find any other solutions cmparable to Treasure Data when it comes to Data management. Easy to integrate with the systems in the martech stack. Easy to use when it comes to setup data pipelines. Customer support is outstanding when it comes to resolve any technical issues. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

There is a learning curve for new users. Review collected by and hosted on G2.com.

Response from Rohan Ranjan of Treasure Data Customer Data...

Thank you for your feedback. We understand that there may be a learning curve for new users, and we are continuously working to improve our onboarding process to make it easier for everyone to get started with Treasure Data.

Rasmus Jesper J.
RJ
Rasmus Jesper J.
Data Domain Lead
Enterprise (> 1000 emp.)
"Strongest customer service and adaptability to changing data environment"
4/5
What do you like best about Treasure Data Customer Data Platform?

Your adaptability and continued work towards building the most complete product for your customers. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

I would like some more transparency in customer data, something like a data catalogue. Review collected by and hosted on G2.com.

Verified User in Tobacco
UT
Verified User in Tobacco
Enterprise (> 1000 emp.)
"User-Friendly and Efficient Platform"
5/5
What do you like best about Treasure Data Customer Data Platform?

The best thing about Treasure Data Customer Data Platform is its user-friendly interface in Audience Studio. It's incredibly practical and operationally efficient, making it perfect for marketers. Additionally, it's also easily customized according to our company data model and systems. Their customer support is excellent, always responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Nothing at all. I only have good wishes for them to continue the great work they are doing. Review collected by and hosted on G2.com.

Response from Rohan Ranjan of Treasure Data Customer Data...

We're thrilled to hear that you find our platform user-friendly and efficient, especially in Audience Studio. Our goal is to make it as practical and operationally efficient as possible for marketers. We're also glad to hear that our customer support has been excellent for you. Thank you for your feedback!

Shrinidhi S.
SS
Shrinidhi S.
Business Analyst
Small-Business (50 or fewer emp.)
"Great experience with the platform"
4/5
What do you like best about Treasure Data Customer Data Platform?

The frequency of use of the platform for our team and the ease at which it helps implement end to end solutions with the ease of integration makes it a wonderful tool on a day to day basis. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

There are a lot of features yet to be explored and the customer support could be a wait worth while Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Verified User in Entertainment
Small-Business (50 or fewer emp.)
"Easy to Activate"
4/5
What do you like best about Treasure Data Customer Data Platform?

Once all of the connections to the database are set up, and everything is unified it is very easy for a non-technical person to use the platform, create segments, send data to platforms to activate, etc. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

There is a high level of technical proficiency to connect all of the back end data systems, however once it is set up, it is easy to use. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Verified User in Retail
Small-Business (50 or fewer emp.)
"A Scalable Solution, But Need Engineers"
4/5
What do you like best about Treasure Data Customer Data Platform?

It is quick and flexible, you can send a lot of data to the platform for unification & end-to-end usage. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

It needs to be a joined project with IT as engineers are needed to fully utilize the platform. It cannot just be a marketing tool. Review collected by and hosted on G2.com.

Response from Rohan Ranjan of Treasure Data Customer Data...

We appreciate your feedback on the flexibility and quickness of our platform in unifying and utilizing data. We understand the need for engineers to fully utilize the platform and are continuously working to improve user experience for all stakeholders.

Verified User in Leisure, Travel & Tourism
AL
Verified User in Leisure, Travel & Tourism
Small-Business (50 or fewer emp.)
"Best CDP on the market"
4.5/5
What do you like best about Treasure Data Customer Data Platform?

It helps me to track all our users. ETL workflows are really good. Live 24/7 support with a person that actually knows something. A tech person. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Lots of addons cost more and more money and arent included in the original package. Review collected by and hosted on G2.com.