Treasure Data Customer Data Platform Reviews & Product Details

Treasure Data is a comprehensive enterprise customer data platform (CDP) solution designed to assist organizations in harnessing the full potential of their customer data. By integrating both batch and real-time data, Treasure Data enables businesses to create personalized customer experiences that drive revenue growth, reduce operational costs, and mitigate risks associated with data privacy, compliance, and security. Targeted at large enterprises, such as Fortune 500 and Global 2000 companies, and innovative companies with hundreds of millions in revenue, Treasure Data serves a diverse range of customer-centric teams, including marketing, sales, and customer service. These teams rely on the platform to transform vast amounts of customer data into actionable insights, allowing them to tailor their strategies and interactions based on individual customer preferences and behaviors. This capability is particularly crucial in today’s competitive landscape, where delivering personalized experiences can significantly enhance customer loyalty and conversion rates. Key features of Treasure Data include its ability to unify data from multiple sources, providing a single view of the customer. This integration facilitates advanced analytics and reporting, enabling teams to make data-driven decisions. The platform also supports real-time data processing, allowing organizations to respond swiftly to customer interactions and market changes. Additionally, its robust privacy and compliance features ensure that businesses can manage customer data responsibly, adhering to regulations while fostering trust with their audience. Treasure Data stands out in the CDP market by combining the strengths of batch and real-time data processing, which allows for a more comprehensive understanding of customer journeys. This unique approach not only enhances personalization but also optimizes marketing spend across various channels. By leveraging artificial intelligence, the platform empowers organizations to predict customer behavior and automate engagement strategies, ultimately leading to improved conversion rates and a higher return on investment. Overall, Treasure Data equips organizations with the tools necessary to turn customer data into their most valuable asset. By providing a seamless integration of data sources and advanced analytics capabilities, it enables businesses to create meaningful customer experiences that drive growth and foster long-term relationships.

Product Website

Seller

Treasure Data

Discussions

Treasure Data Customer Data Platform Community

Languages Supported

English, French, Japanese, Korean, Spanish

Overview by

Rohan Ranjan

Value at a Glance

Averages based on real user reviews.

Time to Implement

4 months

View More Pricing Information

Treasure Data Customer Data Platform Media

Treasure Data Customer Data Platform Demo - Connect to all data silos and tools

Thousands of connectors, connection options and open data model provide the ultimate flexibility to connect granular data from all sources with speed and integrate with existing tools.

Treasure Data Customer Data Platform Demo - Real World Customer Profiles

The quickest to unify, cleanse & enrich identities across brand and BUs. Customer profiles make sense of past interactions, real time behaviors, and add AI-powered predictions. Amplify the value of 1P data!

Treasure Data Customer Data Platform Demo - Simplified Insights

Easy access to data and insights. Understand your audiences, uncover trends and optimize results with predicted behaviors, dynamic segments, lookalike audiences and dashboards.

Treasure Data Customer Data Platform Demo - Real-time Personalization

Rules and ML-driven segmentation, orchestration, activation drives valuable personalization and recommendations guide teams to do their best.

Treasure Data Customer Data Platform Demo - Frictionless experiences for Service and Sales teams

Customer insights and real time recommendation guide service and sales teams.

Treasure Data Customer Data Platform Demo - Orchestrate Omnichannel & Departments

Connect customer experiences across channels, departments & technologies.

Overview of Treasure Data CDP

Cameron Davies, Chief Data Officer, Yum! Brands (Pizza Hut, Taco Bell, KFC) shares why they chose Treasure Data

Treasure Data's co-founder & CEO on our vision

Treasure Data's approach to trust and security, from our CISO/CIO

Official Downloads

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Amol M.

Enterprise (> 1000 emp.)

10/31/2023

"A Guide to Treasure Data's CDP"

5/5

What do you like best about Treasure Data Customer Data Platform?

The thing which I Like about it that can collect all my data of all platform through it. Which helps me in getting the insights about my busniess. It also has great customer support and training. And its super easy to use. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Things I dislike was the integration was little difficult for us, and it was expenses for us as well. Review collected by and hosted on G2.com.

Prachi P.

Mid-Market (51-1000 emp.)

11/11/2023

"Navigating Treasure Data CDP: Strengths in Scalability and Insights"

5/5

What do you like best about Treasure Data Customer Data Platform?

Treasure Data Customer Data Platform stands out for its impressive scalabiltiy unified data management, seamless integration capabilities. It makes are data management handling very easy for us. Customer support do their job perfectly. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

The learning curve is little difficult to understand as a new user. And the Integration was bit confusing for us. Pricing can be an issue for some small business. Review collected by and hosted on G2.com.

Verified User in Consulting

Enterprise (> 1000 emp.)

8/2/2023

"Treasure Data is the best CDP for most companies"

4.5/5

What do you like best about Treasure Data Customer Data Platform?

Treasure Data is extremely customisable, and enables customers to be fairly independent / autonomous on the platform. For customers above 50 employees, say, this is extremely helpful. As a consultant who helps large companies choose and implement CDPs, I would say it's in fact crucial. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

The dashboarding capabilities of TD are not exceptional, although I would say they're above average. In general, I would recommend users to rely on external dashboarding software like PowerBI Review collected by and hosted on G2.com.

What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?

The primary use of TD CDP is to reconcile online (behavioral) and offline (transactional) data. Such data generally live on different systems and are just very different from a structure perspective. (Behavioral is messy and nested; transactional is clean and tabular.) That way, we can get a 360-view of the user journey, create segments that take both sources of data into account, and increase marketing efficency. Review collected by and hosted on G2.com.

Mandeep S.

Customer Success Manager for US West

Mid-Market (51-1000 emp.)

11/2/2023

"A great solution for targeting the right audience"

4.5/5

What do you like best about Treasure Data Customer Data Platform?

This tool helps us in segmenting the visitors based on their needs. We can then use the same for running AB tests or using the filters for our analysis Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Setting up segments or attributes are sometimes confusing Review collected by and hosted on G2.com.

What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?

To improve the conversion of the website, it is important to analyze the user journey end to end so that we can further improve things. This tool helps us with deep analysis to understand which segment is performing how on the website so that we can take necessary actions to improve the things on the website. Review collected by and hosted on G2.com.

Amit K.

Marketing Consultant

Enterprise (> 1000 emp.)

12/18/2023

"A CDP worth looking at"

4.5/5

What do you like best about Treasure Data Customer Data Platform?

Treasure data platform is a compete data solution- from cloud to analysis to outreach, everything that one can imagine with customer data. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Treasure Data Platform is not a very simple plug and play. It needs complex data integrations that need a team to handle. Review collected by and hosted on G2.com.

Sangavi D.

Data Engineering

Small-Business (50 or fewer emp.)

6/9/2023

"Treasure data User Reivew"

5/5

What do you like best about Treasure Data Customer Data Platform?

Easy access to data with connectors. Schema Auto-detect. Data validation with respective source makes it easy in the activation template. Workflow seggregation are easy to track what is acutally required. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

When hitting workflow its taking time to load. On click run on workflow it could be better if we can see latest run automatically. Currently we need to manually refresh to see the latest run. Review collected by and hosted on G2.com.

Nitin S.

Enterprise (> 1000 emp.)

6/20/2023

"True Enterprise grade Customer Data Cloud"

5/5

What do you like best about Treasure Data Customer Data Platform?

Treasure Data is the only Enterprise CDP in the market that allows engineers to build their own custom logic and transform their data on the fly. AI / ML Capabilities of the product are unmatchable. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

The learning curve is there. Users may take time to learn to use the platform. Lots of commonly used systems and are not having OOTB connectors. The reporting capabilities are not up to the mark. Review collected by and hosted on G2.com.

What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?

Treasure Data CDP has been deployed for our customers. The primary goal of deploying the CDP was to build the C360 profile. Stitch the disparate sources and break the silos.

Marketing use cases like customer acquisition , suppression, look-alike modelling are few of the use cases deployed. Review collected by and hosted on G2.com.

Karishma A.

Small-Business (50 or fewer emp.)

11/25/2023

"reasure Data: Rich Perspectives, User-Friendly Opportunities"

5/5

What do you like best about Treasure Data Customer Data Platform?

The best about the platform is its focus on real-time processing of data, which helps quickly adjust to changing market conditions. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

It is good but it is a bit pricey for small businesses. initially, it isn't easy to understand the platform to use it at its potential. Review collected by and hosted on G2.com.

Tom G.

Enterprise (> 1000 emp.)

8/30/2023

Business partner of the seller or seller's competitor, not included in G2 scores.

"Lots of pre-built features, a real "buy" decision."

4/5

What do you like best about Treasure Data Customer Data Platform?

I like the support we get, the team and points of contact I had that were really trying to help us moving forward. Also, from connectors to dashboard, access management etc a lot of stuff are already built and save us a lot of time. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

I don't like so much the fact that a few connectors or built in tools are sometimes not working as expected or are limited but also the fact that the documentation ca nbe quite poor at some time. Review collected by and hosted on G2.com.

Natalia R.

Enterprise (> 1000 emp.)

6/20/2023

"Empowering our company with Data"

5/5

What do you like best about Treasure Data Customer Data Platform?

Treasure Data is a crucial tool to unify and organize customer data and make it accessible across the organization. With the platform we have been able to develop a 360° view of our customer and expand data usage to enable more relevant connections with our customers within CRM, Media, Websites and other touchpoints on the Ecosystem. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Data exploration and visualization features could be more user-friendly for those who are not familiar with logic, however as a product that keeps evolving I am assured these features will shortly be optimized. Review collected by and hosted on G2.com.