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Treasure Data Customer Data Platform Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

4 months

Treasure Data Customer Data Platform Media

Treasure Data Customer Data Platform Demo - Connect to all data silos and tools
Thousands of connectors, connection options and open data model provide the ultimate flexibility to connect granular data from all sources with speed and integrate with existing tools.
Treasure Data Customer Data Platform Demo - Real World Customer Profiles
The quickest to unify, cleanse & enrich identities across brand and BUs. Customer profiles make sense of past interactions, real time behaviors, and add AI-powered predictions. Amplify the value of 1P data!
Treasure Data Customer Data Platform Demo - Simplified Insights
Easy access to data and insights. Understand your audiences, uncover trends and optimize results with predicted behaviors, dynamic segments, lookalike audiences and dashboards.
Treasure Data Customer Data Platform Demo - Real-time Personalization
Rules and ML-driven segmentation, orchestration, activation drives valuable personalization and recommendations guide teams to do their best.
Treasure Data Customer Data Platform Demo - Frictionless experiences for Service and Sales teams
Customer insights and real time recommendation guide service and sales teams.
Treasure Data Customer Data Platform Demo - Orchestrate Omnichannel & Departments
Connect customer experiences across channels, departments & technologies.
Overview of Treasure Data CDP
Play Treasure Data Customer Data Platform Video
Overview of Treasure Data CDP
Cameron Davies, Chief Data Officer, Yum! Brands (Pizza Hut, Taco Bell, KFC) shares why they chose Treasure Data
Play Treasure Data Customer Data Platform Video
Cameron Davies, Chief Data Officer, Yum! Brands (Pizza Hut, Taco Bell, KFC) shares why they chose Treasure Data
Treasure Data's co-founder & CEO on our vision
Play Treasure Data Customer Data Platform Video
Treasure Data's co-founder & CEO on our vision
Treasure Data's approach to trust and security, from our CISO/CIO
Play Treasure Data Customer Data Platform Video
Treasure Data's approach to trust and security, from our CISO/CIO
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Treasure Data Customer Data Platform Reviews (164)

Reviews

Treasure Data Customer Data Platform Reviews (164)

4.5
164 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the platform for its flexible integration and powerful analytics capabilities, which enable effective data unification and actionable insights across teams. Many appreciate how it simplifies the creation of comprehensive customer profiles, enhancing personalization efforts. However, a common limitation noted is the steep learning curve for new users, particularly those without technical expertise.

Pros & Cons

Generated from real user reviews
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Bogdan Andrei P.
BP
Data Enginner
Enterprise (> 1000 emp.)
"Flexible platform but sometimes hard to use."
What do you like best about Treasure Data Customer Data Platform?

A datalake platform with many data connections that are easy to use. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

If you have authentication by IP whitelist is awful to use, you need to have a fixed IP. Sometimes it works very slow. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Great product for siloed data"
What do you like best about Treasure Data Customer Data Platform?

Treasure Data enables all of the disintegrated data to come together at one place and further be used in campaigns and analysis. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Treasure Data continues to improve with new feature launches. Review collected by and hosted on G2.com.

Jiayu Y.
JY
AI & Data Analyst
Mid-Market (51-1000 emp.)
"The feeling of using Treasure Data"
What do you like best about Treasure Data Customer Data Platform?

The data pipeline construction has been made super easy on Treasure Data for both data input and output, especially when you transport a large amount of data from or to other sources Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

There are several things I would suggest:

1. not too many examples to illustrate the major functionalities on the training website, especially in the workflow part.

2. The data stored in the TD is not editable, you can only insert and delete rows into or out of databases Review collected by and hosted on G2.com.

Loree S.
LS
Technical Project Lead
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Treasure Data is a joy to work with, from partnership, CS, PS, product, sales to engineering."
What do you like best about Treasure Data Customer Data Platform?

The training and documentation resource available help me to answer my questions before I reach out to support. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Technical to non-technical UI integration. Suppose there was a more detailed dashboard-like landing page for non-technical users to understand the quality of the data. Review collected by and hosted on G2.com.

Rafael C.
RC
Business Intelligence Analyst
Mid-Market (51-1000 emp.)
"High speed queries for Big Data, but could have better integrations!"
What do you like best about Treasure Data Customer Data Platform?

The most extraordinary thing about Treasure Data is the high-speed queries. I never see any database that could process billions of rows so many times. That's awesome! The PrestoDB functions work very well for complex statistical analysis! I've using Treasure Data for integrating data across many sources and deliver real-time insights for business users. I should say that that is the best CDP that i ever used. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Well, the biggest problem in my opinion are the integrations. Some of them doesn't work very well some times with no advice. I had been some problems since i started to work with Treasure Data and i must to say that most of times, our company avoid to use the native integrations because we have no trust that they will work well. I think that documentation about workflows could be better too! Some times we had issues about workflow syntax and the documentation doesn't helped very much! Review collected by and hosted on G2.com.

RM
Senior Director, Analytics and Insights
Mid-Market (51-1000 emp.)
"We're really happy with the technology and service we get with TD."
What do you like best about Treasure Data Customer Data Platform?

We appreciate TD most for being tech-agnostic. Haven't found an application or martech platform we couldn't integrate. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

We used to have a customer success engineer dedicated to our account who was really helpful with new integrations and enhancements. Pricing structure has changed now and we'd have to commit to a minimum of 20/hrs of professional services a month, which is overkill for us, or use a 3rd party shop. Review collected by and hosted on G2.com.

Pedro M.
PM
Data Engineer
Enterprise (> 1000 emp.)
"Very complete platform - Everything that a CDP needs to be"
What do you like best about Treasure Data Customer Data Platform?

What I like the best is the huge list of built-in connectors and also some workflows to help with the customer unification; without that, the implementation type would be at least double, but this helped us SO MUCH that this function alone makes the whole platform worth it, i LOVE IT, it is way better than previous providers that I've worked with Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

I didn't like the lack of documentation for the "hidden" workflows, such as the customer unification one. Our work would be more accessible if the Treasure data team had all workflows documented, and it would also be easier to get new partners Review collected by and hosted on G2.com.

Verified User in Electrical/Electronic Manufacturing
AE
Small-Business (50 or fewer emp.)
"Treasure Data is flexible, plug-and-play, and allows us to see and deliver results fast!"
What do you like best about Treasure Data Customer Data Platform?

Customer service is amazing! We love working with the Treasure Data engineers and they are hands-on. Additionally, being about to plug the sources, and be able to see the data right away, without having to fit any mold is the best. It lets us make decisions fast, and course-correct later. It lets us be agile and meet the business needs first. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

I cannot think of any downsides. If there is a feature missing, it is already on their road map. If there is a connector missing, we can program our workflow to ingest the data. We have not hit any roadblocks in our plans from the Treasure Data side. Review collected by and hosted on G2.com.

HW
Senior Consultant
Small-Business (50 or fewer emp.)
"Treasure Data makes customer segmentation and activation manageable and scalable for our clientele."
What do you like best about Treasure Data Customer Data Platform?

For me, the best part of Treasure Data is the solution's flexibility. The platform does an excellent job blending a marketer-friendly UI with a powerful backend for engineers. The automation of data ingestion pipelines is one of the most challenging tasks that I regularly face in this industry due to the variance in the technical capacity of various data collection partners and providers. Treasure Data workflows have consistently given us the ability to flex our ingestion methodology to get the most granular and fresh data possible, no matter how the root data is captured or stored.

When it comes to User management and access, I've found that Treasure Data's 'Policies' feature is very intuitive and simple to build out compared to similar cloud-based platforms. I have not encountered a level of access that cannot be easily configured using this system for access provision. 'Policies' don't only address access to general areas of the platform, but also allow for the control of access to PII within the various layers, which is an extremely helpful feature when scaling across a large organization.

The documentation and customer support has been excellent and above average compared to other vendors within this industry. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

There are a number of features that are available via the command line integration and workflows that are not easily accessible via the UI. That said, I have found this isn't an issue as long as tasks are logically distributed amongst technical and non-technical users. Also, it's very clear that Treasure Data is regularly making progress to make the experience in the UI align more directly to what's occuring on the backend. Review collected by and hosted on G2.com.

Panayote Jean P.
PP
Global Product Manager - Consumer Data Platforms
Enterprise (> 1000 emp.)
"A very robust platform to work as the heart of your the Martech stack"
What do you like best about Treasure Data Customer Data Platform?

CDP Treasure Data is a very intuitive platform, robust and customizable. Besides this, the Technical team is very supportive as well. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

The only thing is the limited number of running jobs at the same time, which can impact high data volume environments. Review collected by and hosted on G2.com.

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GU
Guest User
Last activity almost 3 years ago

How does a customer data platform work?

GU
Guest User

What is Treasure Data Customer Data Platform used for?

Pricing Insights

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

17 months

Average Discount

16%

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Treasure Data Customer Data Platform Features
Data Enrichment
Expandability
Content Marketing
Marketing Metrics
Predictive Modeling
Recommendation Engine
Dynamic Segmentation
Journey Optimization
Journey Reporting
Dashboards
Advanced Data Filtering
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