Treasure Data Customer Data Platform Reviews & Product Details

Treasure Data is a comprehensive enterprise customer data platform (CDP) solution designed to assist organizations in harnessing the full potential of their customer data. By integrating both batch and real-time data, Treasure Data enables businesses to create personalized customer experiences that drive revenue growth, reduce operational costs, and mitigate risks associated with data privacy, compliance, and security. Targeted at large enterprises, such as Fortune 500 and Global 2000 companies, and innovative companies with hundreds of millions in revenue, Treasure Data serves a diverse range of customer-centric teams, including marketing, sales, and customer service. These teams rely on the platform to transform vast amounts of customer data into actionable insights, allowing them to tailor their strategies and interactions based on individual customer preferences and behaviors. This capability is particularly crucial in today’s competitive landscape, where delivering personalized experiences can significantly enhance customer loyalty and conversion rates. Key features of Treasure Data include its ability to unify data from multiple sources, providing a single view of the customer. This integration facilitates advanced analytics and reporting, enabling teams to make data-driven decisions. The platform also supports real-time data processing, allowing organizations to respond swiftly to customer interactions and market changes. Additionally, its robust privacy and compliance features ensure that businesses can manage customer data responsibly, adhering to regulations while fostering trust with their audience. Treasure Data stands out in the CDP market by combining the strengths of batch and real-time data processing, which allows for a more comprehensive understanding of customer journeys. This unique approach not only enhances personalization but also optimizes marketing spend across various channels. By leveraging artificial intelligence, the platform empowers organizations to predict customer behavior and automate engagement strategies, ultimately leading to improved conversion rates and a higher return on investment. Overall, Treasure Data equips organizations with the tools necessary to turn customer data into their most valuable asset. By providing a seamless integration of data sources and advanced analytics capabilities, it enables businesses to create meaningful customer experiences that drive growth and foster long-term relationships.

Product Website

Seller

Treasure Data

Discussions

Treasure Data Customer Data Platform Community

Languages Supported

English, French, Japanese, Korean, Spanish

Overview by

Rohan Ranjan

Value at a Glance

Averages based on real user reviews.

Time to Implement

4 months

View More Pricing Information

Treasure Data Customer Data Platform Media

Treasure Data Customer Data Platform Demo - Connect to all data silos and tools

Thousands of connectors, connection options and open data model provide the ultimate flexibility to connect granular data from all sources with speed and integrate with existing tools.

Treasure Data Customer Data Platform Demo - Real World Customer Profiles

The quickest to unify, cleanse & enrich identities across brand and BUs. Customer profiles make sense of past interactions, real time behaviors, and add AI-powered predictions. Amplify the value of 1P data!

Treasure Data Customer Data Platform Demo - Simplified Insights

Easy access to data and insights. Understand your audiences, uncover trends and optimize results with predicted behaviors, dynamic segments, lookalike audiences and dashboards.

Treasure Data Customer Data Platform Demo - Real-time Personalization

Rules and ML-driven segmentation, orchestration, activation drives valuable personalization and recommendations guide teams to do their best.

Treasure Data Customer Data Platform Demo - Frictionless experiences for Service and Sales teams

Customer insights and real time recommendation guide service and sales teams.

Treasure Data Customer Data Platform Demo - Orchestrate Omnichannel & Departments

Connect customer experiences across channels, departments & technologies.

Overview of Treasure Data CDP

Cameron Davies, Chief Data Officer, Yum! Brands (Pizza Hut, Taco Bell, KFC) shares why they chose Treasure Data

Treasure Data's co-founder & CEO on our vision

Treasure Data's approach to trust and security, from our CISO/CIO

Official Downloads

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Verified User in Computer Games

Mid-Market (51-1000 emp.)

8/16/2023

"Easy to use database platform with vast range of external data connections"

4/5

What do you like best about Treasure Data Customer Data Platform?

It is eas to use and has many connectors to both export the data, so you can analyze or visualize, or to import data from external sources. It allows us to sent live data via Rest API connection. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Pricing is rather on the expensive side for a company of our size. There is quite limited memory allocation so larger queries can fail to run when executed. Also there is quite limited amout of total rows that we are allowed to store for our subscribtion level. Review collected by and hosted on G2.com.

Niraj S.

Marketing Associate

Enterprise (> 1000 emp.)

10/26/2023

"The best platform for Analyzing Customer Signals!"

5/5

What do you like best about Treasure Data Customer Data Platform?

The best thing about Treasure Data Customer Platform is that it unites operations, service, sales, and marketing teams around the same unified customer profiles. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

There is nothing I dislike as such about the Treasure Data Customer Data platform or have faced any of such difficulties. Review collected by and hosted on G2.com.

Verified User in Consulting

Enterprise (> 1000 emp.)

8/1/2023

"TD Data : the best independant CDP platform in 2023"

5/5

What do you like best about Treasure Data Customer Data Platform?

Treasure data is the best independant platform to date :

- From data aggregation perspective : the ability to collect the data from the website through owned pixel is great, the native connector enables collections from top ressources

- From data processing and 360° customer view : you can use onshelf algo or build your own

- From activation processing : the audience x segment builder is great to build a shared template Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

The independance comes with the necessity to integrate with the martech ecosystem ( versus integrated CDP ).

The tool require integration team which would be recommended to be external versus internal Review collected by and hosted on G2.com.

Ann-Sophie S.

Mid-Market (51-1000 emp.)

9/1/2023

"A user-friendly tool with good features and a great customer service"

4/5

What do you like best about Treasure Data Customer Data Platform?

Treasure Data is a very user-friendly CDP that has great features in place and allows for easy setup (various native connectors, a lot of documentations for set up). Whenever questions or problems arised TD support was really great Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Treasure Data still lacks some key functionalities such as more granular access management settings, their own dashabord (Treasure Insights) is not sophisticated yet. Review collected by and hosted on G2.com.

Maria C.

Small-Business (50 or fewer emp.)

6/13/2023

"No possibility to create random samples impact our use"

2.5/5

What do you like best about Treasure Data Customer Data Platform?

It's easy to understand and you can have all information on the same place. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

As a final user you can't use query to create a segment, you cannot create random audiences, split audiences or limit to a sample size. So when you have an A/B testing or other type of tests, you need an additional step to complete your segment. Review collected by and hosted on G2.com.

Vivek R.

Data Engineer

Computer Software

Enterprise (> 1000 emp.)

7/13/2023

"Awesome Data Platform"

4/5

What do you like best about Treasure Data Customer Data Platform?

The ETL process , the data connectors , the workflow writing methods, query logics , console and the audience studio segements creation parts in the TD is what I like most. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

The Hive query engine version is not upgraded, admins can not move the projects of workflows and the workflow names can not be edited also the admins can not delete the other admins. Review collected by and hosted on G2.com.

What problems is Treasure Data Customer Data Platform solving and how is that benefiting you?

TD platform is solving the Data ETL process and the cutomers unique profiles creation, unification of profiles and the enrichment of data based on the different different fields.

It is benefitting in the identification of the customers and the sales for the projects. Review collected by and hosted on G2.com.

Pardeep K.

Project Trainer

Mid-Market (51-1000 emp.)

10/26/2023

"Driving business values with excellent customer experience"

4.5/5

What do you like best about Treasure Data Customer Data Platform?

It translates the millions of data into individual customer journeys so you can make better decisions. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Frequent request failed error.

Lack of error resolution guidelines. Review collected by and hosted on G2.com.

Murilo P.

Enterprise (> 1000 emp.)

6/13/2023

"Powerful tool with a variety of possibilites"

4.5/5

What do you like best about Treasure Data Customer Data Platform?

Treasure data has powerful tools to enable data engeneering tasks within the platforms and has a beautiful and intuitive UI for those who use it day-by-day. The variety of native integration is certainly one of the most positive points of the platform. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

Certain core features are still in development and realtime data processing is still far from reality Review collected by and hosted on G2.com.

Asutosh K.

Small-Business (50 or fewer emp.)

7/13/2023

"Review about Treasure Data CDP"

4.5/5

What do you like best about Treasure Data Customer Data Platform?

This is the best CDP Platform. This environment is very friendly. This is the best ETL tool I have used. We can connect with lots of sources like facebook, DBM and Adwords Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

While using hive in treasure data my team was facing some issue with some functions.This has been raised to TD support.And in treasure data hive version they are using is 2020.1. Its should be improve. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

6/12/2023

"The best data focused CDP."

4.5/5

What do you like best about Treasure Data Customer Data Platform?

Treasure Data being a data first and data science based CDP resonates deeply with the work I've been doing in the Martech industry over the past 25 years. When building integrations with the platform it is well documented, open and extensible. Overall Treasure Data gives us a powerful platform we can put in the heart of our solutions that makes our clients more successful. Review collected by and hosted on G2.com.

What do you dislike about Treasure Data Customer Data Platform?

The flexibility of the platform means that UI features sometimes are not as powerful as back end coding capabilities. This is sometimes a barrier to entry for users. Review collected by and hosted on G2.com.

Response from Joel Go of Treasure Data Customer Data...

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Thank you for providing you honest feedback, we are honored to being able to help your organization and a partner to your success!

I understand you have some concerns over the UI of the system, if you have not done so already, please reach out to your Customer Success Manager to provide any feedback on any aspects of the product so we can hand it off to our product engineering to for future product enhancement considerations.