Tailwind Features
What are the features of Tailwind?
Social Management
- Social Analytics
- Social Publishing
- Social Engagement
- Campaign Planning
Reports & Dashboards
- Report Exporting
- Scalability
Social Analytics
- Post Performance
- Attribution
Content & Collaboration
- Content Calendar
- Content Library
- Shared Inbox
- Approval Workflows
- Users and Permissions
- Content Creation
Monitoring & Listening
- Social Measurement
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Technology Glossary Features
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Tailwind Categories on G2
Filter for Features
Social Management
Social Analytics | Based on 68 Tailwind reviews. Reports on the performance of social media posts and campaigns. | 81% (Based on 68 reviews) | |
Social Publishing | Allows the creation, management, and scheduling of content to be shared across social media channels. This feature was mentioned in 75 Tailwind reviews. | 88% (Based on 75 reviews) | |
Social Engagement | See feature definition | As reported in 68 Tailwind reviews. Centrally manages social media content and conversations across multiple social channels. | 80% (Based on 68 reviews) |
Campaign Planning | As reported in 12 Tailwind reviews. Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. | 65% (Based on 12 reviews) | |
Hashtag Capabilites | Monitor hashtags, their trends, and analytics across all social media platforms | Not enough data |
Reports & Dashboards
Report Exporting | Allows users to export reports from the product into an .xsl, .csv, or .pdf file. 36 reviewers of Tailwind have provided feedback on this feature. | 77% (Based on 36 reviews) | |
Scalability | Based on 43 Tailwind reviews. Allows marketer to add, track, and measure a multitude of social media accounts. | 84% (Based on 43 reviews) | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding. | Not enough data |
Social Analytics
Post Performance | Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. This feature was mentioned in 53 Tailwind reviews. | 88% (Based on 53 reviews) | |
Attribution | Based on 41 Tailwind reviews. Ties social activity to business results such as leads, conversions, and sales. | 81% (Based on 41 reviews) | |
Hashtag Analytics | Analyzes the performance of hashtags and identifies popular or trending hashtags. | Not enough data | |
Sentiment Analysis | Uses AI to accurately assess the sentiment of social media content based on keywords and phrases. | Not enough data |
Content & Collaboration
Content Calendar | As reported in 23 Tailwind reviews. Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. | 84% (Based on 23 reviews) | |
Content Library | See feature definition | As reported in 20 Tailwind reviews. Allows users to upload and publish brand content from a shared library. | 78% (Based on 20 reviews) |
Shared Inbox | Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. 14 reviewers of Tailwind have provided feedback on this feature. | 67% (Based on 14 reviews) | |
Approval Workflows | Based on 14 Tailwind reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing. | 70% (Based on 14 reviews) | |
Users and Permissions | Based on 13 Tailwind reviews. Allows administrators to assign permissions for different users or teams to access certain platform features. | 68% (Based on 13 reviews) | |
Content Creation | As reported in 12 Tailwind reviews. Provides features for creating or editing social media assets. | 74% (Based on 12 reviews) |
Monitoring & Listening
Social Measurement | As reported in 39 Tailwind reviews. Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice. | 88% (Based on 39 reviews) | |
Brand Monitoring | Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product. | Not enough data | |
Keyword Tracking | Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked. | Not enough data | |
Trend Analysis | Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes. | Not enough data | |
Competitor Analysis | Allows users to monitor conversations about competitors and measure performance against them. | Not enough data |
Data Management & Analysis
Alerts and Notifications | Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise. | Not enough data | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group social listening data. | Not enough data |
