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Best Creative Management Platforms
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A creative management platform (CMP) combines a variety of display advertising tools utilized by marketing and advertising professionals into one cohesive, cloud-based platform. These tools include ad design builders capable of making dynamic creative in bulk, cross-channel publishing, and marketing data collection and analysis. Creative management platforms employ dynamic creative optimization (DCO) to automate the optimization of ad content by differentiating users and tailoring the creative. This makes for a more personalized and powerful ad experience while increasing an ad campaign’s overall performance.
Creative management platforms enable designers and marketing representatives to collaboratively create and manage full-scale marketing campaigns from one software solution. This allows a marketing campaign to live its lifecycle, from design to publishing, inside one platform, ensuring collaboration from all sides.
While most CMPs can be used to create and deploy full marketing campaigns on their own, many provide functionality or integrations that allow users to concurrently utilize another cross-channel advertising software or demand side platform to provide extra channel coverage.
To qualify for inclusion in the Creative Management Platform category, a product must:
Include built-in ad design functionality which can be produced en masse
Provide collaborative functions for ad design
Produce live, data-driven dynamic creative
Publish dynamic creative through multiple channels
Collect and analyze marketing campaign data
Best Creative Management Platforms At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
(773)4.3 out of 5
1st Easiest To Use in Creative Management Platforms software
Entry Level Price:Starting at $39.00
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
AdCreative.ai is the #1 most-used AI tool for advertising! Generate ROI-focused ad creatives, videos, product photoshoots and texts that outperform your competitors with ease. AdCreative.ai allo
Users
- Founder
- CEO
Industries
- Marketing and Advertising
- Information Technology and Services
Market Segment
- 91% Small-Business
- 7% Mid-Market
AdCreative.ai Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
177
Ad Management
111
Easy Creation
105
Creativity
101
Innovation
94
Cons
Expensive
48
Limited Creativity
28
Limited Customization
28
Limited Features
25
Poor Customization
22
AdCreative.ai features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.5
8.9
Ease of Use
Average: 8.5
8.4
Has the product been a good partner in doing business?
Average: 9.0
8.4
Ad Templates
Average: 8.5
Seller Details
HQ Location
Paris, FRTwitter
@AdCreativeai4,405 Twitter followers
(350)4.1 out of 5
4th Easiest To Use in Creative Management Platforms software
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Flashtalking unleashes the power of creative to make media work better. As the leading independent platform for relevance, orchestration, and intelligence across all marketing channels, our Creative A
Users
- Social Media Strategist
- Social Media Coordinator
Industries
- Marketing and Advertising
- Online Media
Market Segment
- 44% Enterprise
- 41% Mid-Market
Flashtalking by Mediaocean Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
47
Customer Support
18
User Interface
18
Creativity
17
Ad Management
15
Cons
Functionality Limitations
11
Reporting Limitations
11
Slow Performance
11
Technical Issues
11
Poor Interface Design
9
Flashtalking by Mediaocean features and usability ratings that predict user satisfaction
7.8
Ease of Admin
Average: 8.5
7.8
Ease of Use
Average: 8.5
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.4
Ad Templates
Average: 8.5
Seller Details
HQ Location
New York, NYTwitter
@flashtalking1,224 Twitter followers
(941)4.5 out of 5
Optimized for quick response
9th Easiest To Use in Creative Management Platforms software
Entry Level Price:Contact Us
- Overview
- Pros and Cons
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Bynder’s leading digital asset management software powers 4000+ of the world’s most iconic brands to conquer content chaos and deliver exceptional content experiences. Recognized for its usability and
Users
- Project Manager
- Marketing Manager
Industries
- Marketing and Advertising
- Consumer Goods
Market Segment
- 50% Mid-Market
- 33% Enterprise
Bynder Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
272
Customer Support
206
Asset Management
198
Intuitive
123
Onboarding
120
Cons
Missing Features
81
Learning Curve
58
Limited Customization
47
Limited Features
44
Limitations
42
Bynder features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.5
8.8
Ease of Use
Average: 8.5
9.3
Has the product been a good partner in doing business?
Average: 9.0
7.0
Ad Templates
Average: 8.5
User Sentiment
How are these determined?
These insights are written by G2's Market Research team, using actual user reviews for Bynder, left between November 2021 and September 2022.
- Reviewers value the logical asset organization of Bynder and like that their files are easy to find, manage, and share.
- Reviewers have good things to say about the discovery, sales, and onboarding processes for the tool, but some found the asset upload and tagging processes inconvenient.
- Reviewers say the user interface is simple and intuitive when uploading and finding assets, but could use some improvements when working in admin or with plug-ins.
Seller Details
HQ Location
AmsterdamTwitter
@bynder2,669 Twitter followers
(153)4.6 out of 5
Optimized for quick response
10th Easiest To Use in Creative Management Platforms software
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Bannerflow is a Creative Management Platform (CMP) that enables marketing teams to manage the entire campaign lifecycle, from start to finish, across languages, formats, and markets – with full transp
Users
- Graphic Designer
Industries
- Gambling & Casinos
- Marketing and Advertising
Market Segment
- 46% Mid-Market
- 28% Enterprise
Bannerflow Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
20
Customer Support
16
Tools
9
Creative Freedom
7
Features
7
Cons
Software Bugs
10
Technical Issues
6
Poor Interface Design
4
Software Errors
4
Limited Editing Capabilities
3
Bannerflow features and usability ratings that predict user satisfaction
9.0
Ease of Admin
Average: 8.5
9.0
Ease of Use
Average: 8.5
9.4
Has the product been a good partner in doing business?
Average: 9.0
8.0
Ad Templates
Average: 8.5
Seller Details
HQ Location
StockholmTwitter
@BannerFlow622 Twitter followers
(205)4.5 out of 5
Optimized for quick response
13th Easiest To Use in Creative Management Platforms software
- Overview
- Pros and Cons
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplif
Users
No information available
Industries
- Marketing and Advertising
- Financial Services
Market Segment
- 40% Enterprise
- 38% Mid-Market
Frontify Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
25
Customer Support
21
Asset Management
13
Branding Management
11
Asset Organization
8
Cons
Missing Features
9
Poor Interface Design
8
Limited Customization
7
Template Issues
6
Limited Features
5
Frontify features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.5
8.8
Ease of Use
Average: 8.5
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.1
Ad Templates
Average: 8.5
User Sentiment
How are these determined?
These insights are written by G2's Market Research team, using actual user reviews for Frontify, left between December 2021 and September 2022.
- Reviewers like that Frontify stays consistent with their brand guidelines, but building a brand portal for external users isn’t flexible.
- Reviewers appreciate the numerous design and development tools within the software, but feel that sometimes those options can be limiting for those looking to customize their designs.
- Reviewers said Frontify was easy to set up and use across their organization, but getting to know the various modules without training is a challenge.
Seller Details
HQ Location
St.Gallen, SwitzerlandTwitter
@Frontify2,822 Twitter followers
Entry Level Price:Contact Us
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Storyteq helps creative and marketing teams in top brands to automate their creative production and collaboratively activate on-brand marketing campaigns in every market and channel, at scale. Pr
Users
No information available
Industries
- Marketing and Advertising
- Information Technology and Services
Market Segment
- 51% Mid-Market
- 31% Enterprise
Storyteq Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
48
Automation
27
Templates
21
Time-saving
18
Easy Creation
15
Cons
Missing Features
16
Template Issues
12
Poor Customer Support
10
Integration Issues
8
Limited Access
7
Storyteq features and usability ratings that predict user satisfaction
8.4
Ease of Admin
Average: 8.5
8.6
Ease of Use
Average: 8.5
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.7
Ad Templates
Average: 8.5
Seller Details
Twitter
@storyteq251 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Somplo is a Creative Management Platform (CMP) designed to help media agencies, publishers, and brands to create Rich Media ads in very intuitive, simple and fast way. Somplo platform supports a w
Users
No information available
Industries
- Marketing and Advertising
Market Segment
- 53% Small-Business
- 37% Mid-Market
Somplo Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
10
Ease of Use
9
Templates
5
Features
4
Implementation Ease
4
Cons
Learning Curve
3
Limited Reporting
2
Data Inaccuracy
1
Somplo features and usability ratings that predict user satisfaction
10.0
Ease of Admin
Average: 8.5
9.6
Ease of Use
Average: 8.5
10.0
Has the product been a good partner in doing business?
Average: 9.0
10.0
Ad Templates
Average: 8.5
Seller Details
Twitter
@SomploOfficial10 Twitter followers
(92)4.2 out of 5
8th Easiest To Use in Creative Management Platforms software
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Rocketium is an agile CreativeOps platform that helps enterprises take their communications to market faster, and at lower costs. With the combined strength of AI-powered creative production, seamless
Users
- Graphic Designer
- Marketing Manager
Industries
- Marketing and Advertising
- Information Technology and Services
Market Segment
- 43% Small-Business
- 29% Mid-Market
Rocketium Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
21
Time-saving
18
Time Efficiency
12
Efficiency
9
Customer Support
8
Cons
Feature Limitations
6
Slow Loading
5
Limited Features
4
Slow Performance
4
Limited Customization
3
Rocketium features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.5
8.4
Ease of Use
Average: 8.5
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.1
Ad Templates
Average: 8.5
Seller Details
Twitter
@rocketium933 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
The complete winning ad workflow for Meta, TikTok & LinkedIn solved. With our Chrome Extension, save ad inspiration to boards with a single click forever to easily share with clients & collabo
Users
- Founder
Industries
- Marketing and Advertising
- Health, Wellness and Fitness
Market Segment
- 93% Small-Business
- 5% Mid-Market
Foreplay Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
52
Ad Management
40
Advertising Management
31
Easy Creation
18
Time-saving
14
Cons
Advertising Issues
9
Missing Features
8
Slow Performance
7
Expensive
6
Search Functionality
6
Foreplay features and usability ratings that predict user satisfaction
9.3
Ease of Admin
Average: 8.5
9.4
Ease of Use
Average: 8.5
9.5
Has the product been a good partner in doing business?
Average: 9.0
8.3
Ad Templates
Average: 8.5
Seller Details
Twitter
@foreplay_co2,052 Twitter followers
Entry Level Price:$159.00
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Nexd offers a creative management tool so marketers can build engaging programmatic digital ad campaigns that are effective and efficient. It is the first company to use gaming technology for making p
Users
No information available
Industries
- Marketing and Advertising
Market Segment
- 44% Mid-Market
- 41% Small-Business
NEXD Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
7
Features
3
Intuitive
3
Advertising Management
2
Easy Creation
2
Cons
Expensive
1
Insufficient Information
1
Limited Customization
1
Limited Options
1
NEXD features and usability ratings that predict user satisfaction
9.0
Ease of Admin
Average: 8.5
9.6
Ease of Use
Average: 8.5
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.3
Ad Templates
Average: 8.5
Seller Details
Twitter
@NexdAds279 Twitter followers
(573)4.5 out of 5
11th Easiest To Use in Creative Management Platforms software
View top Consulting Services for Acquia DAM (Widen)
- Overview
- Pros and Cons
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Flexible and easy to use, Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A highly configurable metadata schema provides powerful, business-specific sea
Users
- Graphic Designer
- Digital Asset Manager
Industries
- Marketing and Advertising
- Consumer Goods
Market Segment
- 48% Enterprise
- 38% Mid-Market
Acquia DAM (Widen) Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
38
Asset Management
29
Content Management
14
Customer Support
14
Sharing Features
13
Cons
Image Management
12
Missing Features
12
Feature Limitations
8
Learning Curve
7
Poor Customer Support
7
Acquia DAM (Widen) features and usability ratings that predict user satisfaction
8.4
Ease of Admin
Average: 8.5
8.7
Ease of Use
Average: 8.5
9.3
Has the product been a good partner in doing business?
Average: 9.0
7.0
Ad Templates
Average: 8.5
User Sentiment
How are these determined?
These insights are written by G2's Market Research team, using actual user reviews for Acquia DAM (Widen), left between February 2022 and June 2022.
- Reviewers like Widen Collective’s capacity to hold images, but noted the need to convert to a specific format which was a time consuming process.
- Reviewers had success working with the company’s support team and said they can troubleshoot a variety of problems, but had issues when adding features to their initial agreements.
- Reviewers appreciate the ability to access files in a variety of formats, including downloads and email attachments. However, some experienced problems assigning a template to their files.
Seller Details
HQ Location
Boston, MATwitter
@Acquia46,520 Twitter followers
(1,386)4.2 out of 5
15th Easiest To Use in Creative Management Platforms software
View top Consulting Services for Facebook for Business
Entry Level Price:Cost per 1,000 Impress...
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Find new customers. Increase sales.
Users
- Owner
- Marketing Manager
Industries
- Marketing and Advertising
- Retail
Market Segment
- 66% Small-Business
- 26% Mid-Market
Facebook for Business Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
34
Advertising
28
Advertising Management
28
Campaign Management
25
Audience Targeting
24
Cons
Poor Customer Support
20
Ad Issues
15
Ad Management Issues
13
Ad Restrictions
11
Poor Interface Design
10
Facebook for Business features and usability ratings that predict user satisfaction
8.4
Ease of Admin
Average: 8.5
8.2
Ease of Use
Average: 8.5
7.8
Has the product been a good partner in doing business?
Average: 9.0
8.1
Ad Templates
Average: 8.5
Seller Details
Twitter
@Meta13,694,458 Twitter followers
Ownership
NASDAQ: META
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Smartly is one of the world’s largest SaaS digital advertising platforms, managing nearly $5B in ad spend with 700+ brands worldwide. Our leading end-to-end technology and outstanding customer service
Users
- Marketing Manager
- Digital Marketing Specialist
Industries
- Marketing and Advertising
- Retail
Market Segment
- 50% Mid-Market
- 30% Enterprise
Smartly Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
1
Automation
1
Customer Support
1
Customization
1
Ease of Use
1
Cons
Campaign Management
1
Limited Creativity
1
Limited Features
1
Limited Image Options
1
Limited Templates
1
Smartly features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.5
8.3
Ease of Use
Average: 8.5
8.9
Has the product been a good partner in doing business?
Average: 9.0
8.5
Ad Templates
Average: 8.5
Seller Details
Twitter
@smartlyio2,271 Twitter followers
(56)4.7 out of 5
5th Easiest To Use in Creative Management Platforms software
Entry Level Price:Contact Us
- Overview
- Pros and Cons
- User Satisfaction
- What G2 Users Think
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Creative Force is the leading content production management platform for large-scale eCommerce content production. We empower top brands, retailers, and commercial studios to deliver high-quality and
Users
No information available
Industries
- Apparel & Fashion
- Photography
Market Segment
- 45% Mid-Market
- 38% Small-Business
Creative Force Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
5
Workflow Efficiency
5
Collaboration
4
Customer Support
3
Team Collaboration
3
Cons
Complexity
1
Inefficient Workflow
1
Learning Curve
1
Limited Customization
1
Poor Customization
1
Creative Force features and usability ratings that predict user satisfaction
8.5
Ease of Admin
Average: 8.5
9.1
Ease of Use
Average: 8.5
9.7
Has the product been a good partner in doing business?
Average: 9.0
6.3
Ad Templates
Average: 8.5
User Sentiment
How are these determined?
These insights are written by G2's Market Research team, using actual user reviews for Creative Force, left between February 2022 and June 2022.
- Reviewers like Creative Force’s features to manage and deliver digital assets but some reviewers mentioned that they would like to edit and download them easier.
- Reviewers appreciate how Creative Force makes it easier for them to work with e-commerce clients, though some would like more personalized options for different types of clients.
- Reviewers enjoy the consistency of the data and the ability to manage multiple data sources, even though some of the functions for data organization can be rather complex.
Seller Details
Twitter
@CreativeForceIO31 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Product Description
How are these determined?
This description is provided by the seller.
Celtra helps businesses transform with Creative Automation. Our cloud-based software solutions empower brands, media owners and agencies to leverage creative automation technology to drive the efficie
Users
- Account Manager
- Campaign Manager
Industries
- Marketing and Advertising
- Publishing
Market Segment
- 46% Mid-Market
- 32% Small-Business
Celtra Pros and Cons
How are these determined?
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Creative Freedom
2
Creativity
2
Customization
2
Design Quality
2
Customer Support
1
Cons
Limited Creativity
2
Limited Functionality
2
Complexity
1
Complex Setup
1
Complex Usability
1
Celtra features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.5
8.3
Ease of Use
Average: 8.5
8.5
Has the product been a good partner in doing business?
Average: 9.0
8.8
Ad Templates
Average: 8.5
Seller Details
Twitter
@celtra4,598 Twitter followers
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