Sprout Social
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4.4 out of 5 stars
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Sprout Social Reviews & Product Details - Page 99

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Sprout Social Overview

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What is Sprout Social?

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to organizations of all sizes, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities, and in-depth analytics. The publishing tools allow users to schedule and manage posts across multiple social media channels, ensuring consistent messaging and maximizing audience reach. Social listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Additionally, the analytics dashboard offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes.

Sprout Social Details
Product Website
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Languages Supported
English, French, Italian, Portuguese, Spanish
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Product Description

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.

How do you position yourself against your competitors?

Sprout Social's intuitive platform is designed for immediate adoption, getting users up and running in minutes. Its AI-powered business intelligence enables our customers, including the largest enterprises, to transform their business with critical business insights at the speed and scale of social. Through a comprehensive solution that includes social publishing, engagement, customer care, advocacy, analytics, reviews, social commerce and social listening, Sprout Social is the premier solution for social media management.

Seller Details
Seller
Sprout Social
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.

Natalie S.
NS
Overview Provided by:
Natalie Severino
VP of Customer & Product Marketing @ Sprout Social | Advisor | Investor | Intuit & Chorus.ai Alum

Recent Sprout Social Reviews

kiggundu c.
KC
kiggundu c.Small-Business (50 or fewer emp.)
5.0 out of 5
"Has everything I need for social media management"
The ability to get overview reports with all brands on one page. This has made to easier to explain to clients the progress of their brands online.
Read more
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Very user friendly"
Easy to view images and videos, all information is chronological.
Read more
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great social content planning and distribution system"
It makes planning, scheduling and posting social content across platforms very easy. I also especially appreciate the insights/analytics to track h...
Read more

Sprout Social Pricing

Standard
Starting at $199.00
1 user/per month (billed annually)
Professional
Starting at $299.00
1 user/per month (billed annually)
Advanced
Starting at $399.00
1 user/per month (billed annually)
Enterprise Plan
Contact Us
See all 4 Sprout Social pricing levels
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Sprout Social Media

Sprout Social Demo - Smart Inbox
Simplify your social media engagement strategy—find and join conversations, efficiently manage workflow and more.
Sprout Social Demo - Reports
Simplify your social media reporting with social analytics tools that help measure your overall strategy.
Sprout Social Demo - Schedule
View and manage all your upcoming social posts with a comprehensive content calendar of scheduled posts across multiple profiles and networks.
Sprout Social Demo - Publish
Sprout’s social media publishing tools let you schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single intuitive Compose window.
Sprout Social Demo - Bot Builder
Sprout's intuitive bot-building capabilities empower your team to automate certain steps to increase their efficiency.
Sprout Social Demo - Social Listening
Sprout's powerful and easy-to-use Listening tools enable customers to listen across social networks and the web to uncover trends about their brand, audience and industry.
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Video Reviews

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The Best Social Software for Small Agencies
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Ideal for streamlining your social media output
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Sprout is the best social media management tool out there!
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3,859 Sprout Social Reviews

4.4 out of 5
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Sprout Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout SocialQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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OY
Business Development and Marketing Coordinator
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Reports, calendar, team access, ease of usability. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish we could tag people in drafted/scheduled posts! Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Scheduling posts and tracking data. Review collected by and hosted on G2.com.

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Response from Melina Glackin of Sprout Social
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Hi, Olivia! Thank you for sharing what you like best about Sprout Social and your feedback on the tagging feature. We're constantly working to improve our platform and will take your input into consideration. Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

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Verified User in Computer Games
AC
Mid-Market(51-1000 emp.)
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Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

The listening tools and ability to optimize our time through posting to multiple platforms at a time as well as the tagging capabilities and easy to read reports. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Most recently, the cost increase--but beyond that, I do feel like there are lmitations on how well we can really understand the media behavior of our audience for us to adjust strategy. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

The Sprout Social platform streamlines our process, especially given that we have a very small social media team, so a lot of time is saved by not having to manually create reports and individually post to separate platforms. It also gives us a singular source to get user insights and visibility into top discussions. Review collected by and hosted on G2.com.

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Response from Melina Glackin of Sprout Social
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We're happy to hear that Sprout Social has been valuable to your team, especially in streamlining your social media process and providing user insights. We appreciate your feedback about the recent cost increase and limitations in understanding audience media behavior. We're constantly working to enhance our platform and will take your comments into account.

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AB
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

The design, easy tabs and prompts of it. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Slow refresh when new comments or post are published. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Responding to customer posts and comments.

It helps responding in timely manner. Review collected by and hosted on G2.com.

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Response from Melina Glackin of Sprout Social
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Hi, Apurva! Thank you for sharing your positive experience with Sprout Social. We're pleased to hear that you find the design and user-friendly tabs helpful. We apologize for the slow refresh and will address this issue with our team. It's great to know that Sprout Social enables you to respond to customer posts and comments effectively.

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Devyn C.
DC
Mid-Market(51-1000 emp.)
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Review source: Seller invite
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What do you like best about Sprout Social?

It has allowed us access to platforms all in one place Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Sometimes I get overwhelmed with everything it can do and show Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Facebook accounts in our whole Y got taken down and have been down for over a month Review collected by and hosted on G2.com.

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Response from Melina Glackin of Sprout Social
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Hi, Devyn! We're glad to hear that Sprout Social has been helpful in managing your social media presence across different platforms.

Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates! This can help with narrowing down your specific goals for the platform.

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Courtney D.
CD
Head of Marketing
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

What I like the most about Sprout Social is how user friendly it is, how clear and easy reporting is and how quickly you are able to get up and going with very little training. I've used many different platforms and keep coming back to Sprout. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I wish it had more connections to other social platforms, but honestly, none of them have that so it's nothing really against Sprout. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout allows me to schedule out all of my social and give me a clear view of the analytics and reporting to help me keep on top of my organic social. Review collected by and hosted on G2.com.

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Response from Tanya Berard of Sprout Social
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We're thrilled to hear that you find Sprout Social user-friendly and efficient for reporting! Our goal is to make social management as seamless as possible. We look forward to growing with you in the future!

~ Tanya Berard, Customer Marketing Team

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Olivia H.
OH
Social Media and Content Specialist
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

I like all the capabilities Sprout Social has to offer. It is more than just a social scheduling too. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The only dislike I have as a new user, is when you post to Facebook and change the image of a link it does not change on facebook. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout is better organzing our social media campaigns and allowing us to have better reporting to show to our leadership. Sprout is also allowing us to better manage and listen to customers. 0. Review collected by and hosted on G2.com.

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Response from Jen Anderson of Sprout Social
Editedit

We're thrilled to hear that you are loving Sprout Social! Our diverse capabilities are designed to make social media management easier and more effective.

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AJEET CHATTERJEE K.
AK
Small-Business(50 or fewer emp.)
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Review source: Seller invite
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(Original )Information
What do you like best about Sprout Social?

Sprout Social has been a great tool for us to reach our audience and ability to save time and be efficient is remarkable. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The UI could be more colourful and attractive so it becomes a bit interesting to work. Also, the price could be a bit lower. Other than these two, couldnt find any other dislike as Sprout social provides everything that other tool does not. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout social is Easy-to-use and gives insightful reports in timely manner. Also helpful to manage all social platforms (Instgram, X, facebook, playstore & iTunes) under one roof! Review collected by and hosted on G2.com.

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Response from Tanya Berard of Sprout Social
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Hello Ajeet! We're thrilled to hear that Sprout Social has been a great tool for reaching your audience and saving time. We appreciate your feedback about the UI and pricing, and we'll definitely take that into consideration for future improvements. Thank you for choosing Sprout Social!

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Verified User in Public Relations and Communications
UP
Enterprise(> 1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

The interface of Sprout Social is wonderful. It's very easy to understand, smooth to operate and meets all our needs. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

So far, I haven't found anything I dislike with Sprout Social. We've been using it for 2 months now and it's a vast improvement from the last program we used. We had it set up in no time, and it works wonderfully for what we need to monitor. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

We are able to pinpoint crisises for our clients with ease using Sprout Social. The keywords and alerts we are able to set up pull content perfectly, and in a timely manner. Review collected by and hosted on G2.com.

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Response from Jen Anderson of Sprout Social
Editedit

We're thrilled to hear that you are enjoying the interface and functionality of Sprout Social! Thank you for sharing your positive experience with us.

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GP
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Easy to navigate and features are user friendly Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I have not come across any such thing that I don't like. So its NA for me at this point of time Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

We are helping our customers by providing them details about the ticket issues and also redirecting them to the right contact for a quick resolution. Review collected by and hosted on G2.com.

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Response from Jen Anderson of Sprout Social
Editedit

Thank you for the kind words! We're glad to hear that you haven't encountered any issues with Sprout Social. We're here to support you if you ever need assistance in the future.

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Leigh S.
LS
Mid-Market(51-1000 emp.)
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Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Love that I can schedule in advance, get recommended times, have the chatgpt add in, and of course have it go live on all platforms. Also being able to see the feed in advance is great. Its easy to train people on as well and have the whole team work at once. Great customer support too. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Sometimes posts fail and they dont provide ther eason why it wasnt posted. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

I manage 4 brands for a company and each one has its own platforms. I use sprout social to help with managing the brands, building their social calendars, community management. Review collected by and hosted on G2.com.

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Response from Tanya Berard of Sprout Social
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We're happy to hear that Sprout Social is helping you manage multiple brands and their social calendars! We appreciate your feedback about the scheduling, recommended times, and the chatgpt add-in. We understand your frustration with posts failing without a clear reason and will work to improve this aspect of our platform. We appreciate your candid feedback!

~ Tanya Berard, Customer Marketing Team

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