Sprout Social
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Sprout Social
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4.4 out of 5 stars
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Sprout Social Reviews & Product Details - Page 97

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Sprout Social Overview

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What is Sprout Social?

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to organizations of all sizes, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities, and in-depth analytics. The publishing tools allow users to schedule and manage posts across multiple social media channels, ensuring consistent messaging and maximizing audience reach. Social listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Additionally, the analytics dashboard offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes.

Sprout Social Details
Product Website
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Languages Supported
English, French, Italian, Portuguese, Spanish
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Product Description

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.

How do you position yourself against your competitors?

Sprout Social's intuitive platform is designed for immediate adoption, getting users up and running in minutes. Its AI-powered business intelligence enables our customers, including the largest enterprises, to transform their business with critical business insights at the speed and scale of social. Through a comprehensive solution that includes social publishing, engagement, customer care, advocacy, analytics, reviews, social commerce and social listening, Sprout Social is the premier solution for social media management.

Seller Details
Seller
Sprout Social
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.

Natalie S.
NS
Overview Provided by:
Natalie Severino
VP of Customer & Product Marketing @ Sprout Social | Advisor | Investor | Intuit & Chorus.ai Alum

Recent Sprout Social Reviews

kiggundu c.
KC
kiggundu c.Small-Business (50 or fewer emp.)
5.0 out of 5
"Has everything I need for social media management"
The ability to get overview reports with all brands on one page. This has made to easier to explain to clients the progress of their brands online.
Read more
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Very user friendly"
Easy to view images and videos, all information is chronological.
Read more
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great social content planning and distribution system"
It makes planning, scheduling and posting social content across platforms very easy. I also especially appreciate the insights/analytics to track h...
Read more

Sprout Social Pricing

Standard
Starting at $199.00
1 user/per month (billed annually)
Professional
Starting at $299.00
1 user/per month (billed annually)
Advanced
Starting at $399.00
1 user/per month (billed annually)
Enterprise Plan
Contact Us
See all 4 Sprout Social pricing levels
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Sprout Social Media

Sprout Social Demo - Smart Inbox
Simplify your social media engagement strategy—find and join conversations, efficiently manage workflow and more.
Sprout Social Demo - Reports
Simplify your social media reporting with social analytics tools that help measure your overall strategy.
Sprout Social Demo - Schedule
View and manage all your upcoming social posts with a comprehensive content calendar of scheduled posts across multiple profiles and networks.
Sprout Social Demo - Publish
Sprout’s social media publishing tools let you schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single intuitive Compose window.
Sprout Social Demo - Bot Builder
Sprout's intuitive bot-building capabilities empower your team to automate certain steps to increase their efficiency.
Sprout Social Demo - Social Listening
Sprout's powerful and easy-to-use Listening tools enable customers to listen across social networks and the web to uncover trends about their brand, audience and industry.
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Video Reviews

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The Best Social Software for Small Agencies
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Ideal for streamlining your social media output
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Sprout is the best social media management tool out there!
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3,859 Sprout Social Reviews

4.4 out of 5
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Sprout Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout SocialQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Telecommunications
AT
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

I like the calendar feature and synced inboxes and social listening. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

It's hard to collaborate with teammates on copy for a social post.

The comment boxes have a 500 character limit, so if someone wanted to copy and paste a lot of social text for a second draft it's not really possible.

It's hard to see tracked changes of content. The "Needs Approval" section could take this into account. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Scheduling everything out in advance.

The tagging feature could be better. I'd like to be able to see individuals faces so I know I am tagging the right "John Doe." Review collected by and hosted on G2.com.

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Response from Melina Glackin of Sprout Social
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We're happy to hear that you find value in the calendar feature and social listening. We understand your concerns about collaborating on social posts and will take your feedback into account for future enhancements. Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

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Timo P.
TP
Enterprise(> 1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

The smart inbox is really good, use it almost daily for customer support. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I find it often overwelming and little intuitive, thats even worse in the app. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

One place to handle all social interactions Review collected by and hosted on G2.com.

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Response from Melina Glackin of Sprout Social
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We're glad to hear that you find the smart inbox helpful for your daily customer support needs. We appreciate your feedback about the usability and intuitiveness of our platform, and we'll definitely take this into consideration for future improvements.

Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

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Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

The flexibility of the tool is great. It has everything from indepth reporting, a tagging system, competitor analysis, employee advocacy, and more! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

At times it can be glitchy. For example, when you approve posts it sometimes won't show as approved. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Scheduling our social posts in advance on various platforms while also giving us the reporting data to see how the posts performed. Review collected by and hosted on G2.com.

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Response from Melina Glackin of Sprout Social
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Thank you for your positive feedback! We understand the importance of a reliable tool, and we're sorry to hear about the glitches you've encountered. We appreciate your patience and understanding as we work to address these issues. Thank you for choosing Sprout Social!

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James G.
JG
Franchisee
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Great tool to help you manager your on-line business profile Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Multiple tools to open Sprout / Advocacy Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Great tool provided by corporate to Franchise owners Review collected by and hosted on G2.com.

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Response from Melina Glackin of Sprout Social
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Hi, James! It's great to hear that Sprout Social is benefiting franchise owners like yourself. We're committed to providing valuable tools for businesses of all sizes. Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

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Verified User in Government Administration
UG
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Very easy to use. Compared to other popular social media monitoring tools on the market, Sprout's servers are very reliable and rarely down. They also offer great analytic tools to create performance reports. Tech service is always very helpful! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Few small quirks, like the inability to make X threads within the application or tag users in X images. Also you can't add alt text on Instagram either. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It solves the need to log into all the platforms my company leverages, instead it is all in one place. Makes it easier to post, monitor comments and replies, and to gather analytics. Review collected by and hosted on G2.com.

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Response from Melina Glackin of Sprout Social
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Thank you for sharing your positive experience with Sprout Social. We're happy to hear that our tool has made it easier for you to manage your company's social media presence and gather analytics. Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

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Krista W.
KW
Content & Social Media Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Organization and productivity management across the company. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Would like more resources for professional level people. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Analytics help me benchmark our efforts across paid and organic. Review collected by and hosted on G2.com.

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Response from Melina Glackin of Sprout Social
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Hi, Krista! It's great to hear that Sprout Social's analytics are helping you benchmark your efforts across paid and organic. We value your feedback about the need for more resources for professional level users and will take that into account for future improvements. Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

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Verified User in Banking
AB
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

That we can all share in the same space and collaborate with our entire team and approvers without downloading content and sending it in separate emails. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

There is a lot to absorb regarding everything Sprout Social has to offer and it's taking a bit to get through understanding everything we can do. Unlimited options is great, but a lot to take in. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Organization and having data from competitors and our own statistics in one place is very beneficial. Their analytics are much more in depth than what you receive from Meta Business Suite.

We are just getting the listening tool up and running, but I think from a compliance and reputational risk standpoint, this is great tracking to have in place.

Sprout's onboarding and support team have been wonderful to work with and are teaching us so much. Review collected by and hosted on G2.com.

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Response from Tanya Berard of Sprout Social
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Hello! Thank you for sharing your positive experience with Sprout Social! We're pleased that the platform is helping you collaborate with your team and providing in-depth analytics. We understand that the learning curve can be challenging, and we're here to support you every step of the way.

Our Help Center (https://support.sproutsocial.com/hc/en-us) is a valuable tool in getting up to speed on the product, also providing access to the Arb Community (https://app.sproutsocial.com/login/success), our Blog (https://sproutsocial.com/insights/) and Resource Center (https://sproutsocial.com/insights/resources/), to name just a few! I hope these tools help make the learning curve shorter and easier for you and your team moving forward! Thank you for taking the time to leave feedback!

~ Tanya Berard, Customer Marketing Team

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Verified User in Education Management
UE
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

It makes it very easy to see your analytics and numbers across different periods of time to see what is working. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

It can be hard to link all of your social media accounts to post at one time. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It helps us see what works when posting, and it benefits our content creation! Review collected by and hosted on G2.com.

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Response from Jen Anderson of Sprout Social
Editedit

We appreciate your feedback on the ease of analyzing analytics with Sprout Social. We are constantly working to improve our platform and will take your feedback to the product team.

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EM
Senior Marketing Coordinator
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

I like how the interface is intuitive and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Inconsistencies with what's shown on social accounts. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Having to manage various social accounts. Review collected by and hosted on G2.com.

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Response from Melina Glackin of Sprout Social
Editedit

Hi, Emily! Thank you for your feedback. We're pleased to hear that you find Sprout Social's interface intuitive. We apologize for any inconsistencies you've experienced and are working to address this issue. We appreciate your input. Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

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Peter Z.
PZ
Digital Marketing Consultant
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Sprout Social?

The user-friendly interface and comprehensive analytics are what I like best about Sprout Social. The upsides are good scheduling options, easy to use analytics, and great team collaboration. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Sometimes, it feels like it's glitching. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

For me, it is a centralized tool for scheduling, but more for analytics. Review collected by and hosted on G2.com.

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Response from Jen Anderson of Sprout Social
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We're thrilled to hear that you find Sprout Social's interface user-friendly and its analytics comprehensive. We're glad you appreciate the scheduling options and team collaboration features. We're sorry to hear about the glitching issue you've experienced, and we'd like to work with you to address it. Thank you for sharing how Sprout Social is benefiting you by providing centralized scheduling and in-depth analytics.

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