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Sprout Social Reviews & Product Details - Page 96

Sprout Social Overview

What is Sprout Social?

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to organizations of all sizes, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities, and in-depth analytics. The publishing tools allow users to schedule and manage posts across multiple social media channels, ensuring consistent messaging and maximizing audience reach. Social listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Additionally, the analytics dashboard offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes.

Sprout Social Details
Product Website
Languages Supported
English, French, Italian, Portuguese, Spanish
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Product Description

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.

How do you position yourself against your competitors?

Sprout Social's intuitive platform is designed for immediate adoption, getting users up and running in minutes. Its AI-powered business intelligence enables our customers, including the largest enterprises, to transform their business with critical business insights at the speed and scale of social. Through a comprehensive solution that includes social publishing, engagement, customer care, advocacy, analytics, reviews, social commerce and social listening, Sprout Social is the premier solution for social media management.


Seller Details
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.


Natalie S.
NS
Overview Provided by:
VP of Customer & Product Marketing @ Sprout Social | Advisor | Investor | Intuit & Chorus.ai Alum

Recent Sprout Social Reviews

kiggundu c.
KC
kiggundu c.Small-Business (50 or fewer emp.)
5.0 out of 5
"Has everything I need for social media management"
The ability to get overview reports with all brands on one page. This has made to easier to explain to clients the progress of their brands online.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Very user friendly"
Easy to view images and videos, all information is chronological.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great social content planning and distribution system"
It makes planning, scheduling and posting social content across platforms very easy. I also especially appreciate the insights/analytics to track h...
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Sprout Social Media

Sprout Social Demo - Smart Inbox
Simplify your social media engagement strategy—find and join conversations, efficiently manage workflow and more.
Sprout Social Demo - Reports
Simplify your social media reporting with social analytics tools that help measure your overall strategy.
Sprout Social Demo - Schedule
View and manage all your upcoming social posts with a comprehensive content calendar of scheduled posts across multiple profiles and networks.
Sprout Social Demo - Publish
Sprout’s social media publishing tools let you schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single intuitive Compose window.
Sprout Social Demo - Bot Builder
Sprout's intuitive bot-building capabilities empower your team to automate certain steps to increase their efficiency.
Sprout Social Demo - Social Listening
Sprout's powerful and easy-to-use Listening tools enable customers to listen across social networks and the web to uncover trends about their brand, audience and industry.
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Video Reviews

3,859 Sprout Social Reviews

4.4 out of 5
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3,859 Sprout Social Reviews
4.4 out of 5
3,859 Sprout Social Reviews
4.4 out of 5

Sprout Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout SocialQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Food & Beverages
UF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

It has to plenty of tools and I enjoy the sentiment indicator as a tool. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Somewhat of a learning curve / not enough easy to use guides outside of training courses. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It's helping me schedule content and keep track of what people are saying online. Review collected by and hosted on G2.com.

Response from Jen Anderson of Sprout Social

It's great to hear that Sprout Social is helping you schedule content and monitor online conversations. We're committed to providing solutions that make managing social media easier for our users. In addition to our Help Center and Learning Portal, be sure to check out our Community, The Arb, to connect with like-minded peers and learn all the ways to get the most out of Sprout.

Verified User in Higher Education
UH
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

I like its versatility! Sprout seamlessly consolidates numerous tasks into one platform, simplifying the process of posting, planning, and brainstorming social media content and campaigns. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Sometimes, I find it difficult to post to Instagram and TikTok from Sprout, mostly because of geotagging limitations. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout makes it easy to manage running multiple social media platforms at once, taking a huge weight off my shoulders. Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

We're delighted to hear that Sprout Social has been a lifesaver for you in managing social media tasks! Your feedback about its versatility and simplification of social media content and campaigns is valuable to us. We understand your challenges with posting to Instagram and TikTok and are committed to improving our platform's functionality in this area. Thank you for sharing how Sprout has benefited you in managing multiple social media platforms!

Derald D.
DD
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

The best part about Sprout Social is the message inbox that allows you to see all of your company's mentions in one stream rather than multiple. There are also a ton of features to allow you to schedule content, track campaigns, sentiment, and analytics. Our team uses Sprout on a daily basis and find it effective for our needs. Customer support is always available and ready to help through any issues via live chat. Overall it is the best social media management platform that I've used. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Pricing for various features is a bit steep, including premium analytics, listening, and employee advocacy. This also applies to profile and user limits. Marketing teams will need to budget a hefty amount to get the full power of Sprout Social, especially when it comes to working across teams. As far as features, the team chat is quite clunky and unreliable. The platform feel a bit dated at times with no major upgrade to the UI years. Additional integrations with CRMs would be ideal as well. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It allows us to manage all of our social media efforts in one central location across our teams. Review collected by and hosted on G2.com.

Response from Mira Sekhon of Sprout Social

Thank you for sharing your positive experience with Sprout Social. We're pleased to hear that our platform is helping you manage your social media efforts effectively. We understand your concerns about pricing and limitations, and we appreciate your feedback about the platform's user interface and integrations. We're committed to continuously improving our services and will take your feedback into consideration for future updates.

Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

Verified User in Luxury Goods & Jewelry
AL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

It allows me to organize my content calendar and share with collegues Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

It's features are limited and in terms of what I can and cannot use it for - often it is easier for me to post in the social media platform instead of using Sprout Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It reminds me of posting times and helps keep my team on task Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

We appreciate your feedback about the limitations you've experienced with our platform. We are constantly working to improve and expand our features, and your input is valuable to us. Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

Verified User in Consulting
UC
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

scheduling social posts is easier than ever with sprout social. the UX/UI of the platform is beautiful and sleek, giving you a great user experience throughout. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

it would be great to have a caption generator! Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

it is providing brand awareness on platforms that host many internal and external audiences. Review collected by and hosted on G2.com.

Response from Jen Anderson of Sprout Social

Thank you for your feedback! We'll definitely take your suggestion for a caption generator into consideration for future updates.

Verified User in Information Technology and Services
AI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Sprout Social is very intuitive and easy to use. My main use case is for suggesting and scheduling social posts. I especially appreciate the ability to upload video, with a separate SRT file for the captions, and even a personalized thumbnail for LinkedIn. I like that it allows us to see at a glance what other team members are also posting so we can coordinate scheduling acordingly. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The LinkedIn tagging feature is not reliable. I can only tag certain profiles or pages, not others, so my workaround has been to go back and edit a post later on LinkedIn directly, tagging the required people there. That's really less than ideal.

Bit of a wishlist item: I wish I could drag and drop posts to different dates in the calendar view, rather than needing to click on a post, open it, and edit the date there. We often have to reshuffle the schedule for different reasons and this would make the process so much simpler. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It helps me and our global team members coordinate a social media schedule that makes sense, and the ability to target by, region, language, etc. makes it all the more powerful. Review collected by and hosted on G2.com.

Response from Jen Anderson of Sprout Social

We're glad to hear that you find Sprout Social intuitive and easy to use. We appreciate your feedback about the LinkedIn tagging feature and the ability to drag and drop posts in the calendar view. We'll share your suggestions with our product team for consideration.

Verified User in Veterinary
UV
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Sprout Social is very user-friendly and helps make a month of marketing easy to see and plan. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Some of the features in an app aren't available when scheduling like tagging on stories on IG and certain tik tok video editing capabilities. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It's solving keeping track of when to post things and helps organize social media communications in an easy to read way. Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

We appreciate your feedback about the features you'd like to see improved. We're constantly working to enhance our platform and will take your suggestions into consideration. Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates, and thank you for choosing Sprout Social!

Estevan D.
ED
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Sprout is such a helpful tool to use with your Marketing team. Before Sprout we were controlling manually our competitors metrics and now we don't have to do it anymore. Sprout deliveries graphics and amazing sheets with all information that we need. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Nothing. So far is one of the best platforms that I've been using Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Controlling my competitors metrics. Review collected by and hosted on G2.com.

Response from Jen Anderson of Sprout Social

Thank you for sharing your positive experience with Sprout Social! We're glad to hear that our platform has been able to streamline your competitor metrics tracking and provide the information you need. We appreciate your feedback!

AS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

It has training built into it when you log in. You can access everything in one place and it has made my workflow better Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

You can't see the competition on every platform Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

I'm able to have reports automatically sent to my email without having to log in. Previously I would have to go to each platform and search for the information. This sends it to me directly, saving time for me to put together reports. Review collected by and hosted on G2.com.

Response from Jen Anderson of Sprout Social

We're glad to hear that you find Sprout Social easy to use and helpful! Our built-in training and centralized access are designed to improve workflow and save time. We appreciate your feedback and will continue to work on enhancing our platform.

GE
Public Affiars, Command Information
Defense & Space
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Scheduling is by far the most useable feature and after that reporting. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Costs of addons hinders full use of the platform. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Keeping everything in one palce. Review collected by and hosted on G2.com.

Response from Melina Glackin of Sprout Social

Hi, Grady! Thank you for sharing your positive experience with our scheduling and reporting features. We understand that the cost of addons can be a barrier, and we're always looking for ways to improve the value we offer to our customers. We appreciate your feedback. Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!