Sprout Social
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Sprout Social Reviews & Product Details - Page 94

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Sprout Social Overview

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What is Sprout Social?

Sprout Social is a comprehensive social media management solution designed to help businesses effectively engage with their audiences, streamline content publishing, and derive actionable insights from social media interactions. This platform caters to organizations of all sizes, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. The target audience for Sprout Social includes marketing teams, social media managers, and business leaders who seek to optimize their social media strategies. With its user-friendly interface and robust features, Sprout Social is particularly beneficial for teams looking to improve collaboration and communication around social media efforts. The platform facilitates real-time collaboration, allowing team members to work together seamlessly, regardless of their physical location. This is essential in today’s fast-paced digital environment where timely responses and coordinated efforts can significantly impact brand perception. Key features of Sprout Social include advanced publishing tools, social listening capabilities, and in-depth analytics. The publishing tools allow users to schedule and manage posts across multiple social media channels, ensuring consistent messaging and maximizing audience reach. Social listening features enable businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Additionally, the analytics dashboard offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. One of the standout aspects of Sprout Social is its emphasis on data-driven decision-making. By providing actionable insights derived from social media interactions, the platform empowers businesses to make informed choices that align with their strategic goals. This capability is particularly valuable for organizations looking to adapt their marketing strategies based on real-time feedback and performance metrics. Furthermore, Sprout Social's scalability makes it suitable for businesses as they grow, allowing them to expand their social media efforts without compromising on quality or efficiency. Overall, Sprout Social serves as a vital tool for businesses aiming to enhance their social media presence and leverage insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social media management landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes.

Sprout Social Details
Product Website
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Languages Supported
English, French, Italian, Portuguese, Spanish
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Product Description

Sprout Social is an intuitive platform that delivers smarter, faster business impact from social media.. Empower your teams to better connect with audiences, streamline publishing workflows, collaborate in real-time, and power strategic business decisions with the social insights that matter most—at scale.

How do you position yourself against your competitors?

Sprout Social's intuitive platform is designed for immediate adoption, getting users up and running in minutes. Its AI-powered business intelligence enables our customers, including the largest enterprises, to transform their business with critical business insights at the speed and scale of social. Through a comprehensive solution that includes social publishing, engagement, customer care, advocacy, analytics, reviews, social commerce and social listening, Sprout Social is the premier solution for social media management.

Seller Details
Seller
Sprout Social
Company Website
Year Founded
2010
HQ Location
Chicago, IL
Twitter
@SproutSocial
117,749 Twitter followers
LinkedIn® Page
www.linkedin.com
1,651 employees on LinkedIn®
Ownership
NASDAQ: SPT
Phone
+1-866-878-3231
Description

Sprout Social offers the highest level of partnerships available across all the networks we integrate with, including Facebook, Instagram, Twitter, LinkedIn, and other networks where consumers engage with businesses and brands. Protected by enterprise-grade security, Sprout Social’s cutting-edge AI technology combines the power of our proprietary machine learning and deep automation capabilities, processing up to 50,000 messages a second and 600M+ messages per day so that customers can access and analyze business-critical information. In addition to communication tools, Sprout Social offers contact management, competitive insight, lead generation, reporting, analytics and more – all in a package that's intuitive and easy to use.

Natalie S.
NS
Overview Provided by:
Natalie Severino
VP of Customer & Product Marketing @ Sprout Social | Advisor | Investor | Intuit & Chorus.ai Alum

Recent Sprout Social Reviews

kiggundu c.
KC
kiggundu c.Small-Business (50 or fewer emp.)
5.0 out of 5
"Has everything I need for social media management"
The ability to get overview reports with all brands on one page. This has made to easier to explain to clients the progress of their brands online.
Read more
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Very user friendly"
Easy to view images and videos, all information is chronological.
Read more
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great social content planning and distribution system"
It makes planning, scheduling and posting social content across platforms very easy. I also especially appreciate the insights/analytics to track h...
Read more

Sprout Social Pricing

Standard
Starting at $199.00
1 user/per month (billed annually)
Professional
Starting at $299.00
1 user/per month (billed annually)
Advanced
Starting at $399.00
1 user/per month (billed annually)
Enterprise Plan
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Sprout Social Media

Sprout Social Demo - Smart Inbox
Simplify your social media engagement strategy—find and join conversations, efficiently manage workflow and more.
Sprout Social Demo - Reports
Simplify your social media reporting with social analytics tools that help measure your overall strategy.
Sprout Social Demo - Schedule
View and manage all your upcoming social posts with a comprehensive content calendar of scheduled posts across multiple profiles and networks.
Sprout Social Demo - Publish
Sprout’s social media publishing tools let you schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single intuitive Compose window.
Sprout Social Demo - Bot Builder
Sprout's intuitive bot-building capabilities empower your team to automate certain steps to increase their efficiency.
Sprout Social Demo - Social Listening
Sprout's powerful and easy-to-use Listening tools enable customers to listen across social networks and the web to uncover trends about their brand, audience and industry.
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Video Reviews

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The Best Social Software for Small Agencies
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Ideal for streamlining your social media output
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Sprout is the best social media management tool out there!
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3,859 Sprout Social Reviews

4.4 out of 5
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Sprout Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Sprout SocialQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Government Administration
AG
Enterprise(> 1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Easy to use and comprehensive reports... Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Interface can be slightly crowded at times. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Allows us to move away from manual social media management and social listening. Review collected by and hosted on G2.com.

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Response from Jen Anderson of Sprout Social
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We're glad to hear that you find our reports easy to use and comprehensive. We appreciate your feedback about the interface, and we'll take it into consideration for future improvements.

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Chad K.
CK
Enterprise(> 1000 emp.)
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Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

There are a lot of features we did not have with Buffer before upgrading to Sprout. The Smart Inbox has organized our team and response time to inquiries. We have over 100 Google Business listings, once that happens, Google no longer sends you an email when you recieve a review, but Sprout will. Dynamic reporting functionality, including competitor reports. Automations to allow us to get deal with spam automatically. We have a customer support manager to help us when we are having issues, and help us reach our vision. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Limited tagging opportunities when responding to some messages in the Smart Inbox, you have to leave the platform to do so. Hard to dial in the Social Listening tool without pulling in irrelvant data. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

As previously mentioned, we have over 100 locations and Google no longer sends email notifications when you get a new review, but Sprout will.

Smart Inbox allows us to organize and respond to inquiries in a timely manner. Review collected by and hosted on G2.com.

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Response from Tanya Berard of Sprout Social
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Hello Chad! We're thrilled to hear that Sprout Social has been able to elevate your social media management with its features such as the Smart Inbox, dynamic reporting, and automations! We appreciate your feedback about the limited tagging opportunities and difficulty with the Social Listening tool, and we'll share this with our team for future improvements. We look forward to growing with you in the future!

~ Tanya Berard, Customer Marketing Team

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SH
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

I love the ability to duplicate and reschedule posts to go out in a matter of seconds! Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Instagram has some confusion/difficulty when it comes to adding a mobile publisher. We wished that we could just post normally like the other social platforms. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout saves me valuable time by allowing users to post everything at once. This allows me more time to work on other tasks throguhout the day. Review collected by and hosted on G2.com.

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Response from Jen Anderson of Sprout Social
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It's great to hear that Sprout Social is saving you valuable time and allowing you to focus on other tasks throughout the day. We're committed to providing tools that make social media management more efficient for our users.

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Verified User in Public Relations and Communications
AP
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

The platform allows for centralized social media management. It offers outstanding analytics and reporting with great scheduling and publishing capability. Their support team is responsive, helpful, and friendly. I would recommend Sprout to all social media managers. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The learning curve is steep and requires time to get used to. Once you do, it's great. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Sprout is helping us streamline all clients into one platform with our current plan. Review collected by and hosted on G2.com.

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Response from Melina Glackin of Sprout Social
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We're thrilled to hear that Sprout Social has been a seamless experience for your agency and clients! Our goal is to provide centralized social media management, outstanding analytics, and responsive support. We appreciate your recommendation and are here to support you every step of the way. Thank you for choosing Sprout Social!

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Verified User in Consumer Goods
UC
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Sprout Social?

Scheduling, listening tool, and the DMs being all in one place. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Scheduling out reels/videos is kind of a pain sometimes. It won't publish with audio directly, but will send a push to your phone for you to post manually. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Scheduling / taking time off my hands Review collected by and hosted on G2.com.

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Response from Jen Anderson of Sprout Social
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We're thrilled to hear that Sprout Social is saving you time with scheduling! We value your input about scheduling reels/videos and will use it to enhance our platform for a better user experience.

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Lydia S.
LS
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

I really like the variety of reports and amount of data you can analyze and compare. I also enjoy the AI assistance when writing social media captions. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

I would like if I could track my peronal profiles as well, along with my business profiles. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

It is helping solve the issue of not knowing what is working and what isn't. It also helps us know how we are doing compared to our competitors. Review collected by and hosted on G2.com.

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Response from Jen Anderson of Sprout Social
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We're thrilled to hear that you had an easy and seamless onboarding experience with Sprout Social! And it's to hear that you enjoy the variety of reports and data analysis, as well as the AI assistance for social media captions. Thanks for your continued business and we appreciate your feedback.

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Elliott N.
EN
Social Media Account Executive
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
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What do you like best about Sprout Social?

the management system is very user frendily Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

The reporting metrics can be inaccurate. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

The listening service and quaility of monitoring helps solves small problems before they become larger problems. Review collected by and hosted on G2.com.

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Response from Melina Glackin of Sprout Social
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Hi, Elliott! Thank you for your positive feedback on our user-friendly management system! We appreciate your input and are continuously working to improve our reporting metrics for accuracy. Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

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Verified User in Leisure, Travel & Tourism
UL
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

Sprout makes social media marketing easy. It takes away the stress and automates everything for you. It has increased our productivity and volume of posts exponentially. It also makes post-tracking easy. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Sprout Social is not always so user-friendly. I struggle with finding the features I would like to use. Sprout offers a training which is very helpful but it is hard to apply what was taught into practice. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Social listening and scheduling posts. Review collected by and hosted on G2.com.

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Response from Melina Glackin of Sprout Social
Editedit

We're glad to hear that Sprout Social has increased your productivity and volume of posts! We understand that user-friendliness is important, and we're constantly working to improve our platform. Your feedback is valuable to us, and we'll continue to strive for a better user experience.

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Thamiris G.
TG
Enterprise(> 1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Sprout Social?

the interface is easy to use and the report session is great to have insights Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

some keywords will not filter properly so we still receive messages that was supposed to be out. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

reporting the trends with tags and keywords. Review collected by and hosted on G2.com.

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Response from Melina Glackin of Sprout Social
Editedit

Hi, Thamiris! Thank you for sharing your positive experience with Sprout Social. We understand the importance of accurate keyword filtering and will address this issue to ensure a more effective message management for our users.

Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

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Ayda C.
AC
Yoga Instructor (500HR RYT)
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sprout Social?

Social Listening and easy to understand analyticcs. Review collected by and hosted on G2.com.

What do you dislike about Sprout Social?

Social Listening is mainly tailored to twitter but needs to include tiktok and Instagram. Review collected by and hosted on G2.com.

What problems is Sprout Social solving and how is that benefiting you?

Easy to read analytics. Quick to respond to my questions. Review collected by and hosted on G2.com.

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Response from Melina Glackin of Sprout Social
Editedit

Hi, Ayda! Thank you for highlighting the benefits of our platform, including easy-to-read analytics and quick customer support. We strive to provide valuable insights and excellent service to our users, and we're pleased to hear that you've had a positive experience. Be sure to join our Community, the Arboretum, to stay connected, network with peers, and receive our latest and greatest product updates!

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